Bigfix Gadget Care

What Bigfix Gadget Care does

Bigfix Gadget Care LLP is an India-based aftersales and device repair infrastructure platform founded in 2015 and headquartered in Chennai. The company operates a multi-brand service ecosystem serving consumer electronics OEMs, insurers, retailers, and distributors with warranty claims management, repair coordination, installation, preventive maintenance, and reverse logistics services. The network spans 500+ service partners, 1,000+ active field technicians, and 25+ (with claimed reach to 100+) Indian cities, processing 5,000+ service transactions per month at a 98.6% on-time SLA achievement rate.

The platform architecture consists of three connected layers: Bigfix Warrantify (a multi-channel order generation layer with API and ERP integrations for warranty, claim, repair, installation, and return capture), Bigfix Support (an orchestration layer for SLA assignment, partner allocation, multi-tier ticketing, and exception management), and Bigfix Servicer (a mobile-first execution layer for field technicians and franchise partners with geofencing, offline mode, and proof-of-service capture). The broader ecosystem adds five further modules — Bigfix eCare (multi-brand service support), Bigfix eShop (spare parts commerce), BigApps (SaaS operations), RepairWorks (repair workflow), and Bigfix Academy (technician training and certification). AI capabilities cover ML-driven technician matching and dispatch, predictive spare-parts forecasting, AI-assisted triage, and automated warranty entitlement and fraud checks.

Bigfix makes money through managed service fees from enterprise brands on SLA-backed aftersales outsourcing, transaction-based fees for warranty claims processed through Warrantify, subscription/recurring fees from service partner onboarding and Annual Maintenance Contracts (AMC), and transactional fees for installation and field service. Go-to-market combines direct enterprise field sales targeting OEMs/insurers/retailers with a self-service consumer website. The company is founder-led by Mrs. Dhevibala (COO, NITI Aayog Women Entrepreneur Awardee 2021, Goldman Sachs certified, IIM Bangalore alumna) and Mr. Umamaheswaran Dhananjayan (CIO/co-founder), operates as an LLP registered under Startup India, and has been incubated by NSRCEL at IIM Bangalore — with no disclosed institutional funding rounds to date.

Name

Bigfix Gadget Care

Legal name

Bigfix Gadget Care LLP

Website

https://bigfix.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigfix Gadget Care LLP operates an India-based aftersales and device repair infrastructure platform for OEMs, insurers, and retailers. Its three-platform architecture — Warrantify, Support, and Servicer — powers warranty claims, repairs, installations, and reverse logistics across 25+ cities.

Ownership category

akta.pro rank

Product category

Consumer Electronics Aftersales Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)

akta.pro secondary industries

Major Appliance Repair & Service (CRACAJAB), Control Tower Technology Enablement & Integration Services (TMS/WMS/ERP Integration) (TLAIABAM)

Keywords

• Aftersales service platform
• Device repair services
• Warranty management software
• Reverse logistics services
• Consumer electronics aftersales

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Aftersales Services: Full-stack managed aftersales outsourcing to OEMs, insurers, retailers and distributors - covering warranty operations, repair execution, installation, preventive maintenance and reverse logistics. Brands pay a managed service fee for SLA-backed delivery across the entire post-sale operation.
2. Warranty Claims Processing: End-to-end warranty claims management including claim intake, validation, approval, repair dispatch, fulfilment and analytics. Revenue generated per claim processed through the Warrantify platform.
3. Service Partner Network Fees: Revenue from onboarding and managing the network of Authorized Service Partners (ASP), General Service Partners (GSP), and GIG technicians. Franchise repair partners and service centres pay network onboarding/management fees.
4. Installation and Field Service: On-site installation, preventive maintenance, and repair services with verified technicians nationwide. Doorstep service with SLA-backed dispatch and real-time job tracking.
5. Annual Maintenance Contracts (AMC): AMC contracts and subscription-based service plans with annual billing. Fees are non-refundable once the contract period has commenced. Additional charges for part replacements during repair.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Bigfix Gadget Care operates an integrated aftersales and repair infrastructure platform for consumer electronics brands, insurers, and retailers in India. Through three connected platform layers (Bigfix Warrantify for order generation, Bigfix Support for orchestration, and Bigfix Servicer for execution) the company delivers managed warranty operations, multi-brand device repair, installation, and reverse logistics via a network of 500+ service partners and 1,000+ technicians across 25+ cities.

Product overview

Bigfix Gadget Care operates as a platform-plus-modules architecture with three connected platform layers - Warrantify (order generation), Support (order orchestration), and Servicer (order execution) - engineered to work as one integrated product for complete device lifecycle management. The ecosystem also includes five additional platforms: Bigfix eCare (multi-brand service ecosystem), Bigfix Support (ticketing and CX), Bigfix eShop (spare parts commerce), BigApps (SaaS operations), RepairWorks (repair workflow), and Bigfix Academy (training and certification). Services offered include warranty claims management, product repair services, installation services, reverse logistics, OEM aftersales outsourcing, and a service partner network spanning 500+ partners, 1,000+ technicians, and 25+ cities across India.

Differentiator

Problem solved

Functional benefit

Brands

• Warrantify: Managed aftersales services division providing warranty claims management, repair coordination, returns management, and installation services for insurers, OEMs, and retailers.
• Bigfix Support
• Bigfix Servicer
• Bigfix eCare
• Bigfix eShop
• BigApps
• RepairWorks
• Bigfix Academy

Products and services

• Bigfix Warrantify Multi-channel order generation platform that captures every warranty, claim, repair, installation, and return request from brands, OEMs, retailers, insurers, and end customers. Features API and ERP integrations, work order orchestration, digital documentation, and real-time service tracking.
• Bigfix Support Intelligent orchestration platform that validates orders, verifies warranties, assigns SLAs, allocates service partners, and coordinates every customer touchpoint end to end. Includes multi-tier support ticketing, customer communication, and real-time exception management.
• Bigfix Servicer Mobile-first execution platform for service centres, field technicians, and franchise partners to dispatch jobs, complete repairs, capture proof of service, and close tickets. Features intelligent technician dispatch, offline mode, geofencing, and automated quotation and invoicing.
• Warranty Claims Management End-to-end warranty claims management for OEMs, insurers, and retailers covering claim intake, validation, approval, repair dispatch, fulfilment, and analytics on a single platform.
• Product Repair Services Pan-India repair network for consumer electronics including mobile phones, laptops, smart TVs, home appliances, wearables, smart devices, IT products and telecom hardware, combining authorized service partners, multi-brand service centres, and verified field technicians.
• Installation Services Pan-India installation and field service for consumer electronics and appliance brands including on-site installation, demos, preventive maintenance, and doorstep technician dispatch through a verified technician network.
• Reverse Logistics Reverse logistics services for electronics and eCommerce brands covering collection, triage, refurbishment, redeployment, and disposal of returned and defective devices tracked end to end.
• OEM Aftersales Outsourcing Managed aftersales outsourcing for OEMs, retailers, insurers, and distributors providing complete warranty, repair, installation, and reverse logistics operations through a single platform-led partner.
• Service Partner Network Nationwide service partner network comprising Authorized Service Partners (ASP), multi-brand General Service Partners (GSP), and verified gig technicians for instant service coverage across India.
• Warrantify APIs API platform that lets OEM and retailer ERP systems integrate digitally for managing warranty claims, repair workflows, and service fulfilment through API-based connections.

Quantifiable outcome

• 5,000+ service transactions per month across India
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NSRCEL at IIM BangalorecoreStrategic or Co-development PartnerBigfix was incubated and certified by NSRCEL at Indian Institute of Management Bangalore in 2022. This partnership strengthened business strategy, governance, and technology roadmap. NSRCEL is one of India's premier startup incubators under IIM Bangalore.
• Goldman SachsminorOthersFounder Dhevibala is a Goldman Sachs certified business professional, indicating participation in Goldman Sachs 10,000 Small Businesses program or similar certification.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Servify: Servify is a Mumbai-headquartered device protection and aftersales platform serving OEMs, insurers, retailers and enterprise customers globally. It is the closest direct peer to Bigfix — competing in the same managed aftersales, extended warranty and device lifecycle management space in India and abroad.
• Onsitego: Onsitego is an Indian device protection, extended warranty and repair services provider serving retailers, OEMs and end consumers. It directly overlaps with Bigfix on warranty administration, repair network management and doorstep service in the Indian market.
• B2X Care Solutions: B2X is a global mobile device aftercare and lifecycle services platform operating across multiple geographies. It competes with Bigfix on managed aftersales for OEMs and carriers, with overlapping solutions around warranty, repair and reverse logistics.
• OneAssist Consumer Solutions: OneAssist is an India-based product protection and assistance platform offering extended warranty, device protection and breakdown cover. It targets similar enterprise (insurer, OEM, retailer) and consumer segments as Bigfix and competes for the same warranty administration mandates.
• iCracked (Partswire): iCracked operates an on-demand smartphone and tablet repair network with certified technicians. It is a direct peer in the multi-brand device repair and field technician dispatch model that Bigfix replicates in India.

Broad incumbents

• uBreakiFix (Asurion): uBreakiFix, owned by Asurion, is the largest US consumer electronics repair franchise network. It is comparable to Bigfix's franchise-partner model and field technician network, though operating at much larger scale and as part of Asurion's broader device protection portfolio.
• Geek Squad (Best Buy): Geek Squad is Best Buy's in-house tech support, installation and repair service arm. Comparable to Bigfix's enterprise aftersales outsourcing and installation services business, though vertically integrated within a major electronics retailer.

Regional players

• ResQ Technologies: ResQ is an Indian doorstep device repair and service brand serving enterprise customers and end consumers. It overlaps with Bigfix on multi-brand repair, doorstep service and OEM/insurer partnerships, with comparable scale in the Indian market.

Emerging players

• ServiceBench: ServiceBench is a cloud-based service management platform used by OEMs and service networks for warranty, repair and field service workflows. It is an emerging peer whose SaaS model competes with Bigfix's Warrantify/Support/Servicer platform layer.

Others

• Savex Technologies: Savex is one of India's largest IT and consumer electronics distributors with significant aftersales and service exposure. While not a direct platform competitor, it is an adjacent channel partner/distributor relevant to Bigfix's enterprise OEM and retailer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Bigfix_4u
• Facebookfacebook.com/bigfix.ecare
• LinkedInlinkedin.com/company/big-fix-ecare-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigfix Gadget Care