Onsitego
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Onsitego firmographics
Firmographics- Name
- Onsitego
- Legal name
- Onsite Electro Services Pvt. Ltd.
- Website
- https://onsitego.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Onsitego industry classification
Industry- Product category
- Extended Warranty and Device Protection Services
- NAICS
- Appliance Repair and Maintenance (811412), Electronics and Appliance Retailers (4492), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Miscellaneous Repair Services (7600), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
- akta.pro secondary industries
- Appliance & Major Home Equipment Protection Plans (FSAJALAI), Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK), Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
Keywords
Where Onsitego is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Onsitego business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Extended Warranty Plans: Extended warranty plans that extend manufacturer's warranty coverage for electronic devices and home appliances. Sold as annual or multi-year plans priced based on device value.
- Damage Protection Plans: Coverage plans protecting devices against accidental damage, screen breakage, and liquid damage. One-time purchase plans bundled with device purchases.
- AMC (Annual Maintenance Contract) Plans: Annual maintenance contracts for regular servicing and repair of devices and appliances.
- On-Demand Repair Services: Pay-per-use repair services for devices not under active protection plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Device-value based extended warranty pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Onsitego product offering
Product offeringCore offering
Onsitego provides extended warranty plans, damage protection plans, AMC (annual maintenance contract) plans, and on-demand repair services for consumer electronics and home appliances across 28+ device categories including mobile phones, laptops, televisions, air conditioners, and kitchen appliances. Plans are sold at retail point-of-sale and online, with service delivered through 3,300+ service centers and at-home repair across India, serving 2.5+ crore customers.
Product overview
Onsitego is a multi-product device-care platform offering Extended Warranty, Damage Protection, AMC (Annual Maintenance Contract) Plans, and On-Demand Repair Services for electronic devices and home appliances. The core product line consists of extended warranty and damage protection plans across 28+ device categories including mobile phones, laptops, televisions, air conditioners, refrigerators, washing machines, and various kitchen appliances. The company also operates the Juice by Onsitego sub-brand for device accessories, and acquired Qdigi Services to expand service operations. Plans are available through 10,000+ retail stores and online marketplaces, with service delivery through 3,300+ service centers across India serving 2.5+ crore customers.
Differentiator
Problem solved
Functional benefit
Brands
- Juice by Onsitego: Device accessories brand offering power banks, case covers, and adapters with a focus on elegance, performance, and sustainability in the mobile accessories market.
- Qdigi
Products and services
- Extended Warranty Plans Extended warranty plans that extend the manufacturer's warranty for consumer electronics and home appliances, covering malfunctions and breakdowns across device categories including mobile phones, laptops, televisions, air conditioners, refrigerators, washing machines, and other appliances. Sold as annual or multi-year plans priced based on device value.
- Damage Protection Plans Coverage plans that protect devices against accidental damage, physical damage, and liquid damage beyond the manufacturer warranty. Typically purchased as one-time bundled add-ons alongside device purchases at retail.
- AMC (Annual Maintenance Contract) Plans Annual maintenance contracts providing scheduled preventive maintenance and ongoing repair coverage for covered devices and appliances. Include preventive maintenance visits such as 2 AC preventive maintenance visits per year and 1 free gas charging per year.
- On-Demand Repair Services Pay-per-use repair services for devices and appliances, including those not under active protection plans. Delivered through 3,300+ service centers and at-home service across India with paperless claims processing.
- Juice by Onsitego Device accessories brand from Onsitego offering power banks, case covers, adapters, and other mobile accessories targeted at the mobile accessories market with focus on design, performance, and sustainability.
- Qdigi Services Multi-brand authorized service center operations for consumer electronics, acquired from Quess Corp Ltd in February 2024. Provides device care and repair services as part of Onsitego's nationwide service network.
Quantifiable outcome
- 2.5+ Crore Customers served
- +2 more outcomes
Companies that use Onsitego
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Onsitego technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Onsitego partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered product extension, core and major acquisition.
- Juice by Onsitegoproduct extensionOnsitego launched Juice, a device accessories brand offering power banks, case covers, adapters and other accessories. Juice by Onsitego aims to redefine standards for elegance, performance, and sustainability in mobile accessories.
- Pine LabscoreOnsitego partnered with Pine Labs to provide EMI (Easy Monthly Installment) options to customers purchasing extended warranty and damage protection plans. This partnership enables customers to buy protection plans through affordable monthly payments rather than paying full price upfront.
- Qdigi Services (from Quess Corp)major acquisitionOnsitego acquired Qdigi Services from Quess Corp Ltd to expand its service delivery capabilities and market presence in device care services. This acquisition strengthened Onsitego's position as India's leading device-care provider.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Onsitego competitors and assessment
Company assessmentEmerging players
- Imagine Marketing (boAt): Indian consumer electronics and accessories brand with growing service footprint; adjacent to Onsitego's Juice accessories line and provides a comparable branded-accessories benchmark.
Direct peers
- Servify: India- and global-focused device protection plan and lifecycle management platform offering extended warranty, damage protection, and after-sales services to OEMs, retailers, and consumers — directly comparable product set to Onsitego.
- OneAssist: Indian consumer protection and assistance provider offering extended warranty, damage protection, and on-demand repair services for electronics and appliances — competes head-on with Onsitego in the Indian device-care market.
- GoWarranty: India-based extended warranty and damage protection provider for consumer electronics, smartphones, and appliances — directly comparable offering and distribution model.
Broad incumbents
- Acko General Insurance: Indian digital insurer offering device and gadget insurance plans alongside broader motor, health, and life products — competes in mobile/electronics protection but as part of a wider insurance portfolio.
- Bajaj Allianz General Insurance: Large Indian general insurer offering warranty extension, gadget insurance, and home appliance protection plans — broader insurance portfolio but overlaps materially with Onsitego's protection-plan category.
- Apple (AppleCare+): OEM-operated extended warranty and accidental damage protection programme for Apple devices; competes with Onsitego's mobile and tablet protection plans at retail point-of-sale.
- Samsung Care: OEM-operated extended warranty and accidental damage protection for Samsung devices and home appliances — directly competes in mobile, TV, and appliance protection categories.
Regional players
- Quess Corp: Indian business services platform that divested Qdigi Services to Onsitego; operates adjacent facility-management and after-sales services with potential overlap in device-care delivery.
- Warrantywise: UK-based extended warranty provider for appliances and electronics; comparable business model and product structure though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Onsitego social profiles
Digital presenceOnsitego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onsitego leadership team
Management profileNumber of profiles
Profiles8 records
Onsitego subsidiaries and ownership
Company hierarchySubsidiaries1 record
Onsitego funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onsitego M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onsitego
What does Onsitego do?
Onsitego provides extended warranty plans, damage protection plans, AMC (annual maintenance contract) plans, and on-demand repair services for consumer electronics and home appliances across 28+ device categories including mobile phones, laptops, televisions, air conditioners, and kitchen appliances. Plans are sold at retail point-of-sale and online, with service delivered through 3,300+ service centers and at-home repair across India, serving 2.5+ crore customers.
Is Onsitego a public or private company?
Onsitego is a private company. It is classified as venture growth investor backed and is currently operating.
When was Onsitego founded?
Onsitego was founded in 2010. It employs 1,001 to 5,000 people.
Where is Onsitego based?
Onsitego is headquartered in Mumbai, India, in the Asia region.
How does Onsitego make money?
Four revenue lines are on record. Extended Warranty Plans are the primary driver. The others are damage Protection Plans, AMC (Annual Maintenance Contract) Plans and on-Demand Repair Services.
Who are Onsitego's main competitors?
Imagine Marketing (boAt) is listed as an emerging player. Direct peers are Servify, OneAssist and GoWarranty. Broad incumbents are Acko General Insurance, Bajaj Allianz General Insurance, Apple (AppleCare+) and Samsung Care. Regional players are Quess Corp and Warrantywise.
Does Onsitego have an API?
No public API is recorded for Onsitego.
What industry is Onsitego in?
Onsitego's product category is Extended Warranty and Device Protection Services. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans, with a secondary code of FSAJALAI, Appliance & Major Home Equipment Protection Plans. Its NAICS code is 811412 and its SIC code is 7600.