Mr. Sub
Mr. Sub is a Canadian quick-service submarine sandwich franchise founded in 1968, operating 260+ franchised locations across Canada and internationally as a wholly-owned division of MTY Franchising Inc. The brand sells made-to-order subs, wraps, salads, catering platters, and gift cards to individual consumers and corporate event clients.
- Company typePrivate
- Founded1968
- HeadquartersToronto, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Mr. Sub does
Mr. Sub is a Canadian quick-service restaurant franchise founded in 1968 in Toronto as Mr.Submarine and rebranded to its current name in 1990. It operates a network of over 260 franchised locations across Canada and internationally, making it Canada's largest Canadian-owned sub franchise. The brand specializes in made-to-order submarine sandwiches, organized into Premium, Signature, Chicken, Clubhouse, Steak & Beef, Classic Deli, and Garden & Seaside categories, with wraps, salads, sides, and plant-based options under the Mighty Meatless sub-brand. Recent menu expansion includes the Fired-Up Favourites oven-fired hot sandwich line (2025), Sushi Burgers and Poke Bowls (2025), and the Korean Kick'n Chicken limited-time offering (2026). Positioning emphasizes quality ingredients, including RWA (Raised Without Antibiotics) meats adopted in 2018 and daily fresh-baked bread.
Since 2011, Mr. Sub has operated as a wholly-owned division of MTY Franchising Inc., itself part of the MTY Food Group conglomerate. The technical stack is conventional QSR infrastructure: an online ordering storefront (mrsub.ca), the MR.SUB Rewards loyalty program operating under the MTY Rewards umbrella, a gift card platform supporting both digital ($5-$250) and physical ($10-$250) cards, and integration with third-party delivery aggregators (Skip The Dishes, Uber Eats, DoorDash). No proprietary AI/ML systems, APIs, or developer platforms are documented.
The business model is a classic franchisor structure. Mr. Sub earns revenue through initial franchise fees, ongoing royalties from franchisees, gift card program economics, and direct catering sales. The customer base is overwhelmingly consumer-facing (individual diners seeking quick-service meals), with a secondary B2B catering segment serving corporate events and group orders (Party Subs, Party Boxes, Lunch Boxes requiring 24-hour notice). Beverages are supplied via a partnership with Pepsi, and plant-based protein via gardein. Distribution is franchise-only, with no company-operated stores disclosed in the input data.
Mr. Sub firmographics
Firmographics- Name
- Mr. Sub
- Legal name
- MTY Franchising Inc.
- Website
- https://mrsub.ca
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mr. Sub is a Canadian quick-service submarine sandwich franchise founded in 1968, operating 260+ franchised locations across Canada and internationally as a wholly-owned division of MTY Franchising Inc. The brand sells made-to-order subs, wraps, salads, catering platters, and gift cards to individual consumers and corporate event clients.
- Ownership category
- akta.pro rank
Mr. Sub industry classification
Industry- Product category
- Quick-Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
Keywords
Where Mr. Sub is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mr. Sub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise Food Sales: Revenue generated from franchise restaurant operations selling subs, wraps, salads, and other menu items to consumers at over 260 locations across Canada and internationally.
- Franchise Fees: Initial franchise fees and ongoing royalties from franchisees operating Mr. Sub locations. The company actively recruits new franchise owners with training and support provided.
- Gift Cards: Digital and physical gift cards sold to consumers, redeemable at participating Mr. Sub locations across Canada. Gift cards range from $5-$250.
- Catering Services: Corporate and event catering including party subs, party boxes, and lunch boxes. Advanced ordering required with 24-hour notice for larger orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Digital Gift Cards |
| Unit Pricing | One time/ perpetual license | Physical Gift Cards |
| Freemium | Monthly | MR.SUB Rewards Loyalty Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mr. Sub product offering
Product offeringCore offering
Mr. Sub is a Canadian quick-service restaurant franchise specializing in made-to-order submarine sandwiches, wraps, salads, and sides. The company operates through a network of over 260 franchise locations across Canada and internationally, complemented by online ordering, catering services for events and corporate clients, and a points-based loyalty rewards program (MR.SUB Rewards).
Product overview
Mr. Sub is a Canadian quick-service restaurant chain specializing in made-to-order submarine sandwiches. The core product consists of customizable subs available in multiple categories (Premium, Signature, Chicken, Clubhouse, Steak & Beef, Classic Deli, Garden & Seaside) along with wraps, salads, and sides. Recent expansions include the Fired Up Favourites oven-fired product line and limited-time offerings like Korean Kick'n Chicken. The company operates a loyalty rewards program (MR.SUB Rewards), catering services, and gift card program. Plant-based options are offered under the Mighty Meatless sub-brand. All locations are franchised under MTY Franchising Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Subs (Core Menu) Mr. Sub's core offering featuring made-to-order submarine sandwiches with customizable breads, meats, cheeses, fresh vegetables, and sauces. Categories include Premium, Signature, Chicken, Clubhouse, Steak & Beef, Classic Deli, and Garden & Seaside subs.
- Wraps Tortilla-wrapped sandwich alternatives available in White, Whole Wheat, and Tomato Basil varieties, with various protein and topping options.
- Fired Up Favourites Oven-fired hot sandwiches and sides including MR.BEEF, Cubano, Fiery Pineapple Jerk Chicken, Queso & Bacon Cheesesteak, Fired-Up Tots, and the Smack dessert sandwich, prepared using the new Fired-Up oven preparation method.
- Korean Kick'n Chicken Limited time Korean Fried Chicken-inspired sub featuring spicy breaded chicken, kimchi, cool cucumber, melty cheese, and sweet K-BBQ sesame sauce.
- Mighty Meatless Plant-based sub options featuring gardein meatless meatballs and Tex-Mex black bean patties for vegetarian and vegan customers.
- Salads & Sides Side offerings including Greek, Caesar, and Garden salads, chips, cookies, deli dill pickles, homestyle brownies, tots, and coleslaw.
- Catering Services Catering offerings including Party Subs (two-foot braided subs serving 8-10), Party Boxes with various subs and wraps, salads, sides, and desserts for corporate and event clients. Advanced ordering is required with 24-hour notice for larger orders.
- Gift Cards Digital gift cards available in denominations from $5 to $250 in $5 increments, and physical gift cards from $10 to $250 in $5 increments, redeemable at participating Mr. Sub locations across Canada.
Quantifiable outcome
- Over 260 locations across Canada and internationally as of 2017
Companies that use Mr. Sub
Customer profileSegments3 records
Ideal customer profiles3 records
Mr. Sub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mr. Sub partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MTY Franchising Inc.coreMr. Sub is a division of MTY Franchising Inc. Parent company provides franchise support, training, brand management, and operates the loyalty rewards program (MTY Rewards) that spans multiple brands under the MTY umbrella.
- Skip The DishesminorThird-party food delivery platform partner. Note: Orders placed through third-party delivery services are not eligible for MR.SUB Rewards.
- Uber EatsminorThird-party food delivery platform partner. Note: Orders placed through third-party delivery services are not eligible for MR.SUB Rewards.
- DoorDashminorThird-party food delivery platform partner. Note: Orders placed through third-party delivery services are not eligible for MR.SUB Rewards.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mr. Sub competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Mr. Sub social profiles
Digital presenceMr. Sub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Sub leadership team
Management profileNumber of profiles
Profiles1 record
Mr. Sub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Sub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Sub
What does Mr. Sub do?
Mr. Sub is a Canadian quick-service restaurant franchise specializing in made-to-order submarine sandwiches, wraps, salads, and sides. The company operates through a network of over 260 franchise locations across Canada and internationally, complemented by online ordering, catering services for events and corporate clients, and a points-based loyalty rewards program (MR.SUB Rewards).
Is Mr. Sub a public or private company?
Mr. Sub is a private company. It is classified as corporate owned and is currently operating.
When was Mr. Sub founded?
Mr. Sub was founded in 1968. It employs 5,001 to 10,000 people.
Where is Mr. Sub based?
Mr. Sub is headquartered in Toronto, Canada, in the North America region.
How does Mr. Sub make money?
Four revenue lines are on record. Franchise Food Sales are the primary driver. The others are franchise Fees, gift Cards and catering Services.
Does Mr. Sub have an API?
No public API is recorded for Mr. Sub.
What industry is Mr. Sub in?
Mr. Sub's product category is Quick-Service Restaurants. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR. Its NAICS code is 722513 and its SIC code is 5812.