Sensia

What Sensia does

Sensia is a Marseille-headquartered SaaS company that operates an AI-powered consumer intelligence and activation platform for brand and agency marketing teams. Founded in 2023 by Antoine Poupel (CEO) and Patrice Raby (CTO), both veterans of consulting firm Corellis, Sensia ingests consumer reviews, social conversations, retailer feedback, and internal materials and converts them into structured outputs — claim tests, audience profiles, narrative maps, brand narrative blueprints, product page plans, and campaign learnings — organized as six workflow families (Discover & Frame, Decide & Prioritize, Create & Brief, Prove & Optimize, Monitor & Anticipate, Analyst Lab) populated by self-contained "Cards."

The platform is built around a proprietary method called Contextual Retrieval and Generation (CRG), an evolution of RAG developed by Sensia's in-house Data Scientists and AI Engineers using models such as BERT, publicly positioned at Cannes Lions 2024. The product surface comprises three core modules — Sensia Intelligence (analysis engine), Sensia Listening (real-time monitoring), and Sensia Activation (content generation) — plus the Ask Sensia conversational layer. Sensia claims access to over 100 billion consumer reviews and signals across markets, supports six European languages, and markets the ability to produce a first structured category read in under two hours.

Go-to-market is hybrid: a self-serve product-led motion at app.sensia.ai with tiered Pro/Business subscriptions alongside sales-assisted enterprise plans. Enterprise customers include Mars, Danone, Beiersdorf, Savencia, and major agency networks Omnicom, Havas, McCann, FCB, Semantiweb, and BETC. Strategic partnerships with Prose On Pixels / Havas (Perfect Sneakers study, Cannes Lions 2024) and Cinquième Sens (SugarBloom fragrance concept, Paris 2025) extend the platform's reach into creative production and concept generation.

Name

Sensia

Legal name

Sensia

Website

https://sensia.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sensia is a French AI-powered consumer intelligence SaaS platform that converts reviews, social signals, and retailer feedback into structured marketing outputs for brand and agency teams, using proprietary CRG technology.

Ownership category

akta.pro rank

Product category

Consumer Intelligence Software

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Consumer intelligence platform
• AI marketing analytics
• Brand insights software
• Market research automation
• E-commerce review analysis

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Pro, Business Plans): Subscription-based SaaS model with tiered pricing plans (Pro, Business). Users pay subscription fees for access to the platform, Guided Outputs, and AI analysis capabilities. Annual and monthly billing options available. VAT excluded from displayed prices.
2. Enterprise Plans: Custom enterprise plans for large organizations requiring deeper integration, higher data quotas, or dedicated support. Mentioned as distinct from Pro/Business plans, suggesting variable pricing based on enterprise requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sensia is an AI-powered Consumer Intelligence & Activation Platform that analyzes consumer reviews, social conversations, retailer feedback, and internal materials to produce structured, decision-ready outputs (claim reads, audience profiles, briefs, product page plans, campaign learnings) for brand and agency marketing teams. The platform combines 100B+ consumer reviews and signals with proprietary Contextual Retrieval and Generation (CRG) technology to deliver a first structured category read in under 2 hours across multiple markets and languages.

Product overview

Sensia is a Consumer Intelligence & Activation Platform that operates as a unified SaaS product with multiple interconnected modules. The platform is built around Sensia Intelligence (the central analysis engine), Sensia Listening (real-time monitoring), and Sensia Activation (content generation), all powered by Ask Sensia — a conversational AI that queries a continuously updated evidence base. The platform organizes its outputs into six workflow Families (Discover & Frame, Decide & Prioritize, Create & Brief, Prove & Optimize, Monitor & Anticipate, Analyst Lab), each populated by self-contained 'Cards' that deliver slide-ready analyses. Sensia serves both brands and agencies through dedicated vertical solutions (Sensia for Brands, Sensia for Agencies). The platform claims access to over 100 billion consumer reviews and signals across markets, with a stated capability to deliver a first structured category read in under 2 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensia Intelligence

Quantifiable outcome

• Get first structured category read in under 2 hours
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Prose On Pixels (POP) / HavascoreStrategic or Co-development Partner · 1 January 2024Collaboration with Prose On Pixels (AI creative studio of BETC FullSix / Havas) on the 'Perfect Sneakers' study presented at Cannes Lions 2024. Combined Sensia's consumer insights analysis with POP's creative production capabilities to generate AI-powered sneaker concept and marketing assets in three weeks.
• Cinquième SensflagshipStrategic or Co-development Partner · 1 January 2024Invited to Cinquième Sens Intelligence Week in Paris to demonstrate AI capabilities for perfumery. Sensia created 'SugarBloom' fragrance concept for Generation Alpha based on consumer micro-signals analysis, demonstrating AI as creative partner in olfactive creation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Revuze: AI-based consumer review analytics for brands and retailers. Overlaps with Sensia's review analysis and PDP/product experience use cases.
• Crayon: Competitive and market intelligence platform used by marketing and strategy teams at B2B/B2C companies. Adjacent competitor in the marketing intelligence tooling space.
• VibeIQ: Early-stage AI platform for consumer insights in CPG. Competes in the same consumer intelligence niche as Sensia but with narrower scale and funding.

Direct peers

• Latana: Brand tracking and consumer insights platform used by CPG/beauty brands. Comparable in audience profiling, brand perception, and claim testing workflows that Sensia also targets.
• Sprinklr: Unified customer experience and consumer insights platform serving large enterprises. Competes directly with Sensia in the brand-marketing intelligence and social listening category with a heavier enterprise GTM.
• Symanto: AI-driven consumer psychology and text analytics platform performing sentiment, motivation, and personality analysis on consumer feedback — overlapping with Sensia's NLP/audience profiling capabilities.
• Talkwalker (now Hootsuite): AI-powered consumer and social intelligence platform with similar claim testing, audience, and trend detection workflows. Direct competitor for Sensia's brand and agency customers.
• Brandwatch (now Cision): Established consumer intelligence and social listening platform used by major brands and agencies. Overlaps directly with Sensia's review/social analytics and audience-insight capabilities.
• Synthesio (now part of Ipsos): Consumer insights and social listening platform serving global brands and research firms. Comparable in audience analysis, trend detection, and CPG customer base.
• NetBase Quid: Enterprise consumer and market intelligence platform delivering audience analysis, trend tracking, and brand health — directly overlapping with Sensia's consumer intelligence module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensia