Upper Park Disc Golf
Upper Park Disc Golf is a privately held, direct-to-consumer e-commerce retailer selling premium disc golf backpacks (Rebel, Shift, Pinch PRO), discs, apparel, and accessories to recreational and competitive disc golf players in the US, Canada, and Europe.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Upper Park Disc Golf does
Upper Park Disc Golf is a privately held, direct-to-consumer e-commerce retailer specializing in disc golf backpacks, discs, apparel, and accessories. Founded in 2011 by Jon Richardson while at California State University Chico, the company was acquired by current co-owners Martin Bispels (CEO) and Jim Harvey in September 2020, with Richardson continuing as Head of Product Development. The firm is headquartered in New York (Upper Park Disc Golf LLC, 99 Wall Street) but operates as a small distributed team of 1-10 employees, with personnel based in southeastern Pennsylvania and Royal Oak, Michigan.\n\nThe product portfolio centers on three bag models targeting different price-capacity points: the premium Rebel ($209.99, 30+ discs, 3.3 lbs), the lightweight Shift ($169.99, 18+ discs, 2.5 lbs), and the value Pinch PRO ($109.99, 30+ discs, 2.95 lbs, made from certified recycled materials). All bags use modern materials (polyester, nylon, Tarpaulin), include removable Velcro dividers, ventilated back panels, and a complimentary rain fly, and carry a Limited Lifetime Guarantee against manufacturing defects. The company also resells third-party discs (Innova, Discraft, MVP, Axiom, Lightning, Kastaplast, ThoughtSpace Athletics) and offers custom airbrushed discs using a proprietary DiscColor digital-printing process, plus print-on-demand apparel and accessories.\n\nRevenue is generated entirely through hardware sales (bags, discs, accessories) and print-on-demand apparel via a Shopify storefront, with flat-rate US shipping, Canadian shipping, and European distribution through retail partners. Customer acquisition is community-led: a brand ambassador network pays 15% lifetime commissions, the CEO held the Board presidency at UPlay Disc Golf non-profit (2021-2024), and the brand maintains active Facebook, Instagram, YouTube, and TikTok presences. The company reports 1,289+ verified reviews on Judge.me (Diamond status, Top 5% of shops) and a 98% positive customer satisfaction rating, with no institutional investors, parent company, or public listing.
Upper Park Disc Golf firmographics
Firmographics- Name
- Upper Park Disc Golf
- Legal name
- Upper Park Disc Golf LLC
- Website
- https://upperparkdiscgolf.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upper Park Disc Golf is a privately held, direct-to-consumer e-commerce retailer selling premium disc golf backpacks (Rebel, Shift, Pinch PRO), discs, apparel, and accessories to recreational and competitive disc golf players in the US, Canada, and Europe.
- Ownership category
- akta.pro rank
Upper Park Disc Golf industry classification
Industry- Product category
- Disc Golf Equipment
- NAICS
- Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)
Keywords
Where Upper Park Disc Golf is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Upper Park Disc Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Disc Golf Bags: Primary revenue stream. Three bag models: Rebel (pro touring, 30+ discs, $209.99), Shift (lightweight, 18+ discs, $169.99), and Pinch Pro (affordable, 30+ discs, $109.99). Lifetime warranty against manufacturing defects.
- Discs: Sells third-party manufacturer discs (ThoughtSpace Athletics, Discraft, Innova, MVP, Axiom, Lightning, Kastaplast) and custom airbrushed designs. Includes putters, midrange, drivers, and mini-discs. Discs ship separately from bags.
- Apparel: Print-on-demand apparel including hats, shirts, sweatshirts, jerseys. Made especially for customers upon order to reduce overproduction. Ships separately from bags. Price points from $11.95 (kids) to $49.95.
- Gear & Accessories: Stickers, bag accessories, patches, pins, car magnets, tumblers, accessory pouches, and the Complete Uplay Disc Golf Manual ($99.95). Includes gift cards from $25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rebel Bag - Premium pro touring disc golf bag |
| One time/ perpetual license | Pay-as-you-go | Shift Bag - Lightweight versatile disc golf bag |
| One time/ perpetual license | Pay-as-you-go | Pinch PRO Bag - Affordable spacious disc golf bag |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Upper Park Disc Golf product offering
Product offeringCore offering
Upper Park Disc Golf designs and sells disc golf backpack bags, third-party and custom-printed discs, apparel, and accessories through a direct-to-consumer e-commerce website. The product portfolio centers on three proprietary bag models (Rebel, Shift, Pinch PRO) built from modern materials including recycled polyester, nylon, and Tarpaulin, complemented by curated discs, print-on-demand apparel, and accessories.
Product overview
Upper Park Disc Golf offers a focused portfolio of disc golf products centered on three distinct backpack bag models: the Rebel (premium pro touring bag at $209.99 with 30+ disc capacity), the Shift (lightweight versatile option at $169.99 with 18+ disc capacity), and the Pinch PRO (affordable crossover bag at $109.99 with 30+ disc capacity). All bags feature original designs, modern materials (polyester, nylon, Tarpaulin), lifetime warranties, and are made from recycled materials. The product line extends to 33+ disc options including custom airbrushed designs, apparel (hats, jerseys, sweatshirts), gear accessories (pins, stickers, tumblers), and gift cards. The company sells exclusively direct-to-consumer with a print-on-demand approach for apparel to reduce overproduction.
Differentiator
Problem solved
Functional benefit
Products and services
- Rebel Disc Golf Bag Premium pro touring disc golf backpack with 30+ disc capacity, weighing 3.3 lbs, featuring waterproof base, ventilated back panel, removable Velcro dividers, and complimentary rain fly. Sold for $209.99 (sale $199.99) with lifetime warranty against manufacturing defects.
- Shift Disc Golf Bag Lightweight and versatile disc golf backpack with 18+ disc capacity, weighing 2.5 lbs, featuring ventilated back panel, aluminum adjustable back panel support, and free rain fly. Sold for $169.99 (sale $159.99) with lifetime warranty.
- Pinch PRO Disc Golf Bag Affordable and spacious disc golf backpack with 30+ disc capacity, weighing 2.95 lbs, made from certified recycled materials, featuring large zippered side pockets and waterproof bottom. Sold for $109.99 (sale $99.99) with lifetime warranty.
- Discs (Drivers, Midrange, Putters) Selection of 33+ disc golf discs from third-party manufacturers including ThoughtSpace Athletics, Discraft, Innova, MVP, Axiom, Lightning, and Kastaplast across driver, midrange, and putter categories. Custom airbrushed designs available using the DiscColor process.
- Apparel (Hats, Shirts, Sweatshirts, Jerseys) Original-design disc golf apparel including hats, shirts, sweatshirts, jerseys, outerwear, and kids items. Print-on-demand products made especially for each order to reduce overproduction. Price points from $11.95 (kids) to $49.95.
- Disc Golf Gear and Accessories Accessories including disc golf pins, stickers, bag accessories, patches, drinking tumblers, car magnets, accessory pouches, and the Complete Uplay Disc Golf Manual ($99.95).
- Custom Airbrushed Discs Custom printed discs using the proprietary DiscColor process with high-quality full-color digital art that is scratch and fade-resistant. Available on various disc molds from Innova, Discraft, Axiom, MVP, and Kastaplast.
- Gift Cards Digital gift cards available in denominations from $25 to $500, delivered by email with instructions to redeem at checkout.
Quantifiable outcome
- 98% positive customer satisfaction rating
- +1 more outcomes
Companies that use Upper Park Disc Golf
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Upper Park Disc Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Upper Park Disc Golf partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- UPlay Disc GolfcoreNon-profit organization promoting health, well-being, and community enhancement through disc golf education for all. Martin Bispels served as President of the Board of Directors from 2021-2024. Upper Park donates to this charity as part of their mission to make the game better for everyone.
- ThoughtSpace AthleticscoreUpper Park sells ThoughtSpace Athletics discs including the Ethos Coalesce fairway driver. This is a third-party disc manufacturer partnership where Upper Park serves as a retailer for their products.
- European Retail PartnersminorEuropean retail partners distribute Upper Park products while direct-to-consumer shipping to European markets is being activated. Allows European customers access to products during market expansion period.
- Judge.mecoreVerified reviews platform providing customer review collection and display. Upper Park displays Judge.me badges showing Diamond Verified Reviews (1289+), Top 5% Shops, and transparency ratings.
- Team Upper Park (Brand Ambassadors)coreBrand ambassador program with 15% lifetime discount, unique referral codes earning 15% commission, monthly PayPal payouts, and early access to product launches. Open worldwide with focus on US, Canada, and European markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Upper Park Disc Golf competitors and assessment
Company assessmentDirect peers
- Prodigy Disc: Prodigy Disc manufactures and sells discs, bags, and apparel via DTC channels to the same disc golf enthusiast audience that Upper Park serves.
- Grip EQ: Grip EQ is a leading disc golf bag manufacturer with comparable backpack-style bags (B3, B15, B22 product lines) targeting the same core customer as Upper Park. Highly relevant direct competitor in the disc golf bag category.
- Dynamic Discs: Dynamic Discs sells both disc golf discs and bags (including the Trooper and Ranger backpacks) through a DTC e-commerce model — directly competing with Upper Park on bags, discs, and apparel.
- Pound Disc Golf: Pound Disc Golf is a premium disc golf bag maker (Pound Disc, Octothorpe) known for design-forward bags and lifetime guarantees — a direct competitor with overlapping premium positioning and DTC distribution.
- Axiom Disc Golf: Axiom (under MVP Disc Sports) sells discs and bag-style carriers through DTC channels and pro tour endorsements, overlapping with Upper Park on discs distribution and bag-end product extension.
- Innova Discs: Innova is the largest disc golf disc manufacturer and also offers bags and apparel. Upper Park resells Innova discs, so they are simultaneously a supplier partner and a comparable peer with overlapping bag/category authority.
- Discmania: Discmania sells branded discs, bags, and apparel worldwide via DTC — overlapping with Upper Park on disc sales, bag merchandising, and brand-ambassador-driven marketing.
- Latitude 64: Latitude 64 is a major European disc golf disc and bag manufacturer with global DTC distribution — comparable disc supplier peer that also competes in bag category.
Broad incumbents
- OGIO: OGIO is a broad sporting/outdoor backpack maker with disc golf-specific SKUs. It overlaps with Upper Park on bag construction and materials but at much larger scale and broader sporting-goods distribution.
- Dakine: Dakine is an established outdoor/action-sports backpack and bag brand with disc golf-adjacent product lines, offering comparable material engineering and crossover-sport positioning to Upper Park's Shift/Pinch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Upper Park Disc Golf social profiles
Digital presenceUpper Park Disc Golf compliance and trust
Trust signalCompliance2 records
Upper Park Disc Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper Park Disc Golf leadership team
Management profileNumber of profiles
Profiles3 records
Upper Park Disc Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper Park Disc Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper Park Disc Golf
What does Upper Park Disc Golf do?
Upper Park Disc Golf designs and sells disc golf backpack bags, third-party and custom-printed discs, apparel, and accessories through a direct-to-consumer e-commerce website. The product portfolio centers on three proprietary bag models (Rebel, Shift, Pinch PRO) built from modern materials including recycled polyester, nylon, and Tarpaulin, complemented by curated discs, print-on-demand apparel, and accessories.
Is Upper Park Disc Golf a public or private company?
Upper Park Disc Golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upper Park Disc Golf founded?
Upper Park Disc Golf was founded in 2011. It employs 1 to 10 people.
Where is Upper Park Disc Golf based?
Upper Park Disc Golf is headquartered in New York, United States, in the North America region.
How does Upper Park Disc Golf make money?
Four revenue lines are on record. Disc Golf Bags are the primary driver. The others are discs, apparel and gear & Accessories.
Who are Upper Park Disc Golf's main competitors?
Direct peers on record are Prodigy Disc, Grip EQ, Dynamic Discs, Pound Disc Golf, Axiom Disc Golf, Innova Discs, Discmania and Latitude 64. Broad incumbents are OGIO and Dakine.
Does Upper Park Disc Golf have an API?
No public API is recorded for Upper Park Disc Golf.
What industry is Upper Park Disc Golf in?
Upper Park Disc Golf's product category is Disc Golf Equipment. Its primary akta.pro industry code is CRAMAGAC, Golf Bags, Carts & Travel Gear Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 45911 and its SIC code is 5600.