Rockhouse Partners
Rockhouse Partners is a small digital marketing agency operating as the in-house marketing team of ticketing platform Etix, providing email, web, advertising, analytics, and strategic services to event venues and promoters on the Etix platform.
- Company typePrivate
- Founded2009
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rockhouse Partners firmographics
Firmographics- Name
- Rockhouse Partners
- Website
- https://rockhousepartners.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rockhouse Partners is a small digital marketing agency operating as the in-house marketing team of ticketing platform Etix, providing email, web, advertising, analytics, and strategic services to event venues and promoters on the Etix platform.
- Ownership category
- akta.pro rank
Rockhouse Partners industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- akta.pro primary industry
- Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)
Keywords
Where Rockhouse Partners is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rockhouse Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Rockhouse Partners provides digital marketing services to Etix ticketing clients including reporting & analytics, email marketing, website development & optimization, digital advertising, data capture, and strategic planning services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rockhouse Partners product offering
Product offeringCore offering
Rockhouse Partners is the in-house digital marketing team for Etix, providing data-driven digital marketing services to event venues and promoters using the Etix ticketing platform. Services include reporting and analytics, email marketing, website development and optimization, digital advertising, data capture, and strategic planning, designed to help clients sell more tickets, grow their customer database, and build audience awareness while keeping marketing costs down.
Product overview
Rockhouse Partners is Etix's in-house digital marketing team offering a suite of marketing services designed to help venues and events sell more tickets, grow their database, and build audience awareness. The offering consists of six integrated service modules: Strategic Planning (goal-setting and marketing strategy development), Reporting & Analytics (data-driven decision making and ROI measurement), Email Marketing (mobile-optimized templates and segmentation), Website Development & Optimization (mobile-optimized sites to capture prospects), Digital Advertising (conversion-focused campaigns across event lifecycles), and Data Capture (tools at every touchpoint of the ticket-buying process). These services work together as a unified marketing support offering, with Rockhouse also providing consulting to help clients maximize use of Etix's built-in marketing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Rockhouse Partners Digital Marketing Services Integrated in-house digital marketing services offering for Etix ticketing clients, combining reporting and analytics, email marketing, website development and optimization, digital advertising, data capture, and strategic planning to help event venues and promoters sell more tickets, grow their databases, and build audience awareness.
Companies that use Rockhouse Partners
Customer profileSegments1 record
Ideal customer profiles1 record
Rockhouse Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Rockhouse Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpotifycoreSpotify is described as the biggest music streaming platform with over 200 million active music fans who are already engaged and likely to convert from listening experiences to live event experiences. Rockhouse Partners utilizes Spotify Ads as part of their digital advertising strategy for event clients to reach new audiences and increase ticket sales.
Recent moves5 records
Expansion highlights4 records
Rockhouse Partners competitors and assessment
Company assessmentDirect peers
- Patron Technology: Provides integrated ticketing, CRM, and marketing automation for arts and cultural venues, directly overlapping with Rockhouse's ticketing-vertical marketing service offering and target customer base.
- Vendini: Offers ticketing, marketing, and CRM tools for live event venues and promoters — same customer base and overlapping marketing-services product surface as Rockhouse Partners.
- Splash: Event marketing platform that helps organizations create, promote, and measure live event campaigns — directly comparable to Rockhouse's digital event marketing and email campaign capabilities.
- Opus Agency: Event marketing agency serving enterprise B2B brands with experiential and live-event campaigns — comparable agency model, event-marketing focus, and data-driven campaign execution.
- C3 Presents: Concert promoter and live event producer that operates extensive digital marketing and fan-engagement operations for touring artists — overlapping marketing-services capabilities and live-events customer base.
Broad incumbents
- Live Nation Entertainment: Global entertainment conglomerate with in-house marketing capabilities spanning venues, festivals, and ticketing — a much larger incumbent whose internal marketing functions overlap with Rockhouse's service scope at far greater scale.
- AEG (Anschutz Entertainment Group): Major venue operator and concert promoter with extensive internal marketing teams serving arenas, theaters, and festivals — a broad incumbent with comparable capabilities but at vastly larger scale across venue-based live events.
- Eventbrite: Self-service ticketing platform with built-in event marketing, email, and promotional tools — broader product offering than Rockhouse but overlapping in ticketing-vertical marketing automation for event organizers.
Emerging players
- Bizzabo: Event experience platform with marketing, registration, and engagement capabilities targeting B2B events and conferences — comparable emerging player in event-marketing software with overlapping audience-development features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rockhouse Partners social profiles
Digital presenceRockhouse Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockhouse Partners leadership team
Management profileNumber of profiles
Profiles1 record
Rockhouse Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockhouse Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockhouse Partners
What does Rockhouse Partners do?
Rockhouse Partners is the in-house digital marketing team for Etix, providing data-driven digital marketing services to event venues and promoters using the Etix ticketing platform. Services include reporting and analytics, email marketing, website development and optimization, digital advertising, data capture, and strategic planning, designed to help clients sell more tickets, grow their customer database, and build audience awareness while keeping marketing costs down.
When was Rockhouse Partners founded?
Rockhouse Partners was founded in 2009. It employs 11 to 50 people.
Where is Rockhouse Partners based?
Rockhouse Partners is headquartered in Nashville, United States, in the North America region.
How does Rockhouse Partners make money?
One revenue line is on record: digital Marketing Services.
Who are Rockhouse Partners's main competitors?
Direct peers on record are Patron Technology, Vendini, Splash, Opus Agency and C3 Presents. Broad incumbents are Live Nation Entertainment, AEG (Anschutz Entertainment Group) and Eventbrite. Bizzabo is listed as an emerging player.
Does Rockhouse Partners have an API?
No public API is recorded for Rockhouse Partners.
What industry is Rockhouse Partners in?
Rockhouse Partners's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAGAJAI, Customer Support, CRM & Fan Engagement for Ticketing. Its NAICS code is 7113.