Izabel London

What Izabel London does

Izabel London is a privately held British women's fashion retailer operating since 2014 from London, serving UK and international consumers through a direct-to-consumer model. The company runs a Shopify-based e-commerce storefront (izabel.com) alongside physical retail locations in the UK and Ireland, with international shipping supported by multiple currencies and languages. Its product assortment centers on women's apparel — dresses, tops, knitwear, outerwear, trousers, skirts, denim, jumpsuits, loungewear, and accessories — priced at accessible points (most items under £70) and supplemented by an extended-size sub-brand, Izabel Curve, offering sizes 12-26.

The business model is straightforward unit-based retail: customers purchase individual garments at set prices with no subscription or licensing component, and a dedicated sale section drives seasonal inventory clearance. Go-to-market is product-led and content-led, anchored by an extensive editorial blog covering style guides, occasion-based dressing (e.g., wedding guest, workwear, holiday), and age-targeted collections (over 30, 40, 50, 60), complemented by email (15% first-order incentive), SMS opt-in, video styling content, and an affiliate program. Payment options include Klarna and Clearpay buy-now-pay-later integrations to reduce purchase friction at the value tier, and a charitable partnership with Fashion 4 Food is maintained.

The company reports 1-10 employees and does not disclose revenue, funding history, ownership, or management team information. No proprietary technology beyond the Shopify storefront, no AI/ML capabilities, no patents, no certifications, and no named institutional or enterprise customers are referenced. Operating geographies are primarily the United Kingdom, with the Republic of Ireland as a confirmed adjacent market and broader international shipping available.

Name

Izabel London

Legal name

Izabel London

Website

https://izabel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Izabel London is a privately held British women's fashion brand founded in 2014, selling affordable apparel (dresses, tops, knitwear, outerwear, plus-size via Izabel Curve) through a Shopify e-commerce site and physical retail in the UK and Ireland.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Women's apparel
• Fashion ecommerce
• Plus size clothing
• Seasonal outerwear
• Dresses and knitwear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of apparel and accessories through the company's e-commerce platform. Customers purchase individual items at set prices with no subscription component.
2. Sale/Clearance: Discounted merchandise sales through dedicated sale sections, driving clearance of seasonal inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Izabel London is a direct-to-consumer British women's fashion brand that designs and retails affordable, versatile apparel through its izabel.com e-commerce storefront and physical stores in the UK and Ireland. The assortment covers dresses, tops, knitwear, cardigans and ponchos, outerwear, trousers and leggings, skirts and shorts, jumpsuits, loungewear, denim, and accessories, plus a dedicated Izabel Curve sub-brand in sizes 12-26. Checkout supports buy-now-pay-later options via Klarna and Clearpay.

Product overview

Izabel London is a British women's fashion e-commerce brand offering a comprehensive online clothing retail platform. The product portfolio centers on dresses (maxi, midi, shift, wrap, A-line, bodycon, smock, and shirt styles), tops and blouses, knitwear including cardigans and ponchos, outerwear such as coats and jackets, trousers and skirts, jumpsuits, and denim. The brand also operates a dedicated sub-brand called Izabel Curve offering extended sizing (12-26) across most categories. Additional offerings include accessories (bracelets, scarves, belts), loungewear, and a sale section. The platform features seasonal collections, trend-based edits, and occasion-specific dressings with free UK standard delivery on orders over £50.

Differentiator

Problem solved

Functional benefit

Brands

• Izabel Curve: Extended sizes collection for curvier figures featuring dresses, tops, knitwear, trousers, skirts, outerwear, evening and party wear, and essentials.

Products and services

• Dresses Extensive range of women's dresses including maxi, midi, shift, wrap, A-line, bodycon, smock, and shirt dress styles covering casual, workwear, occasion, bridal party, evening, summer, and beach use cases.
• Tops & T-Shirts Women's tops including blouses, shirts, tunics, jumpers, and t-shirts in various styles, prints, sleeve lengths, and lengths (longline, hip-length, cropped), targeting everyday, workwear, going out, festive, date night, brunch, occasion, evening, festival, garden party, beach, summer, office, holiday, and wedding guest occasions.
• Knitwear Knitted garments including cardigans, jumpers, ponchos, and knit tops made from viscose and cotton blends, designed for warmth and comfort.
• Cardigans & Ponchos Layering pieces including oversized cardigans, faux fur trimmed ponchos, and printed ponchos intended for transitional weather styling.
• Outerwear Coats and jackets including trench coats, puffer jackets, faux leather biker jackets, teddy coats, and shackets for seasonal outerwear use.
• Izabel Curve Extended-size women's apparel sub-brand offering curve clothing across dresses, tops, knitwear, trousers, skirts, outerwear, evening and party wear, and essentials, in sizes 12/14 through 20/22 (and broader 12-26 sizing on the collection page).
• Accessories Complementary accessories including bracelets, scarves, and belts sold to complete outfits.
• Trousers & Leggings Bottom wear including wide leg trousers, leggings, and casual trousers designed for various occasions.
• Skirts & Shorts Skirts and shorts available in midi, mini, and knee-length options across various styles.
• Jumpsuits & Playsuits One-piece women's garments (jumpsuits and playsuits) sold as versatile outfit solutions for various occasions.
• Loungewear Comfortable casual women's wear designed for relaxed home and lounge settings.
• Denim Denim clothing items including jeans and denim dresses offered in various washes and styles.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Fashion 4 FoodminorStrategic or Co-development PartnerCharitable partnership where Izabel London supports Fashion 4 Food charity initiative. Logo displayed on website footer indicating ongoing partnership.
• KlarnacoreOthersPayment services partner providing buy-now-pay-later options to customers. Prominently featured with dedicated 'Pay with Klarna' page and badge on homepage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASOS: UK-founded global pure-play fashion e-commerce platform with deep women's assortment, trend-led drops, plus-size ranges (ASOS Curve) and extensive international shipping. Most comparable on women-focused DTC model, plus-size sub-brand (ASOS Curve parallels Izabel Curve), and trend velocity — though ASOS operates at far greater scale and geographic reach.
• Marks & Spencer (M&S): UK heritage mass retailer with substantial womenswear, denim, knitwear and occasionwear lines across hundreds of UK stores and a major DTC platform. Overlaps with Izabel on the same demographic and UK footprint, but operates at vastly larger scale and across many categories beyond apparel.

Direct peers

• Phase Eight: UK-based women's occasionwear and daywear specialty retailer. Matches Izabel on a focus on dresses, occasion dressing (weddings, events, work), and broad age targeting, with overlapping customer base among UK women over 35.
• Boden: British heritage clothing brand with UK e-commerce plus international shipping serving women (and family). Comparable on British brand identity, mid-market to premium accessible pricing, and life-stage/occasion-driven product storytelling.
• New Look: UK high-street women's fashion retailer with broad apparel assortment, strong e-commerce presence, and large store estate. Comparable in mid-market price positioning, women's focus, trend-led cycles, and omnichannel UK/Ireland operation, albeit at materially larger scale.
• Monsoon: UK high-street womenswear and accessories retailer. Comparable on UK heritage positioning, women's apparel focus, accessory upsell, omnichannel (stores plus DTC), and trend-led collections.
• Karen Millen: UK-founded womenswear brand focused on contemporary and occasion dressing. Comparable on British heritage, women's specialty assortment, and omnichannel UK/international DTC operations.
• Hobbs: British heritage womenswear brand selling dresses, tailoring, knitwear and outerwear through UK stores and DTC e-commerce. Comparable on British-brand positioning, women's specialty assortment, and broad age-targeting across 30s–60s.
• Quiz: UK-based occasionwear and contemporary womenswear retailer selling dresses, going-out, and event pieces via DTC e-commerce plus UK/Ireland physical stores. Closely comparable to Izabel on affordable price points, occasion-driven merchandising, and store footprint in the same geography.
• Roman Originals: UK occasionwear and daywear retailer with strong focus on dresses for weddings, events and mother-of-the-bride. Highly comparable to Izabel on occasion-led merchandising, mid-market price points, and UK DTC-plus-stores model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/izabellondon
• Facebookfacebook.com/IzabelLondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Izabel London