Unreasonable Mexico

What Unreasonable Mexico does

Unreasonable Mexico (legal name Unreasonable Institute México A.C., operating as Irrazonables) is a Mexican nonprofit impact accelerator founded in 2012 and headquartered in Aguascalientes, with additional offices in Bogotá, Colombia and Guatemala City, Guatemala. The organization supports early- to growth-stage entrepreneurs using innovation and technology to address urgent social and environmental problems ('PPUs') across Latin America, operating through a 6-month membership-style accelerator program that admits 15 companies twice per year, charges a one-time $3,700 USD fee, and takes no equity. The core platform offers lifetime access to a curated community of 200+ mentors (including ex-CEOs of Walmart and Lala, the Google Education LATAM director, and former Mercado Libre executives), 300+ investors, and 600+ alumni entrepreneurs across 32 countries. Cumulative outcomes include 470+ accelerated companies, $388-500M in downstream investment raised by alumni, and a reported 10 million lives benefited.

Revenue is generated through three primary streams: (i) accelerator membership fees ($3,700 USD one-time, ~30 companies/year), (ii) Capital Irrazonable, a 4-6 month professional-services program that prepares companies and links them with aligned investors without equity, and (iii) corporate partnership programs — open innovation challenges, content platforms, and custom ESG initiatives co-created with 40+ enterprise clients including Compartamos Banco, Citibanamex, Coppel, PepsiCo, FEMSA, MetLife, CEMEX, Barclays, Colgate Palmolive, and Adecco. The GTM is hybrid: community-led growth for startups (referrals, alumni network, self-serve application), supplemented by enterprise field sales and event-driven open-innovation challenges with corporate allies that serve as acquisition channels. Distribution to founders spans organic social channels (TikTok, Instagram, LinkedIn, Facebook), the Irrazonables Podcast on Spotify/YouTube, a bi-weekly newsletter, and earned media in Bloomberg Línea and Mexican outlets.

The organization is founder-led (CEO Raúl de Anda and co-founder Jose Medina) with a distributed team of approximately 30 people across Mexico, Guatemala, Colombia, and additional global cities. It is a Mexican civil association (Asociación Civil), privately held, with no parent company, no external VC/PE ownership, and no public listing. Brand credibility is anchored by awards including a Redbull Gamechangers recognition for the co-founder (alongside Elon Musk), a Mexican Senate Honoris Causa medal for social innovation, and a UN World Summit Award for an alumni company (Gnius Club).

Name

Unreasonable Mexico

Legal name

Unreasonable Institute México A.C.

Website

https://irrazonables.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Unreasonable Mexico (Irrazonables) is a Mexican nonprofit impact accelerator running a 6-month, $3,700, no-equity program for Latin American entrepreneurs solving urgent social and environmental problems, serving 30 startups annually alongside 40+ corporate partners.

Ownership category

akta.pro rank

Product category

Impact Accelerator Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Project Preparation Facilities & Technical Assistance Windows (BPADAOAI)

akta.pro secondary industry

Investor Relations (IR) Services (BPAFADAC)

Keywords

• Impact accelerator services
• Startup acceleration programs
• Entrepreneur mentorship programs
• Corporate innovation consulting
• Investor matching services

Headquarters

HQ city

Aguascalientes

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Acceleration Membership Program: 6-month membership program with a one-time fee of $3,700 USD. The program does not take equity, providing mentorship, community access, investor connections, and acceleration services. 15 companies are invited twice per year.
2. Capital Irrazonable - Investor Connection Service: Prepares and links companies with aligned investors without taking equity. Services include business model evaluation, financial architecture, pitch deck mentoring, investor relationship management (CRM), and direct investor introductions over 4-6 months.
3. Corporate Partnership Programs: Open innovation challenges, content platforms, and custom ESG/innovation initiatives with corporate clients (Compartamos Banco, Coppel, PepsiCo, FEMSA, MetLife, Citibanamex, and 40+ others). Companies pay for access to the entrepreneur network and co-created innovation programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Unreasonable Mexico (Irrazonables) operates a 6-month membership-based accelerator program for impact-driven entrepreneurs in Latin America using innovation and technology to solve urgent social and environmental problems (PPUs). The program charges $3,700 USD, takes no equity, and provides mentorship, investor connections, and lifetime community access. Complementary services include Capital Irrazonable (investor preparation and matching) and Corporate Innovation Programs (open innovation challenges with enterprise partners).

Product overview

Irrazonables (Unreasonable Mexico) is an impact-driven accelerator organization that operates as a multi-product platform serving entrepreneurs, corporations, and governments across Latin America. The core offering is the Aceleradora Irrazonable, a 6-month membership-based acceleration program (no equity taken, $3,700USD fee) that provides mentorship, investor connections, and lifetime community access. Complementary products include Capital Irrazonable (investor matching service), the Irrazonables Podcast (media content), Hallazgos (knowledge repository), and Corporate Innovation Programs (enterprise engagement services including open innovation challenges). The organization has accelerated 160+ companies that have raised $388+ million in investment across 32 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Aceleradora Irrazonable (Accelerator Program)

Quantifiable outcome

• 3x sales growth post-program, 5x more than other programs
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and major.

• Compartamos BancocoreStrategic or Co-development Partner · 1 August 2022Multi-year partnership for open innovation and youth financial inclusion. Compartamos Banco works with Irrazonables to develop blue ocean strategy and access the startup ecosystem. The bank credits Irrazonables with helping create their highest-impact programs over 8 years of collaboration.
• CoppelcoreStrategic or Co-development PartnerOpen innovation challenge (CoCrea Lab) targeting centennials as consumers and collaborators. Irrazonables helped Coppel connect with Gen Z segments, launching innovation challenges, learning extensively, and positioning the brand effectively with younger audiences.
• PepsiCocoreStrategic or Co-development PartnerCo-created the 'Empoderador' program supporting activists in the socio-environmental sector. Partnership for open innovation in sustainability and impact-driven entrepreneurship.
• FEMSAcoreStrategic or Co-development PartnerFoundation FEMSA (Fundación FEMSA) works with Irrazonables on social impact strategy and programs. Director Lorena Guillé (one of the 50 and 100 most powerful women in Mexico per Forbes 2015) serves as a mentor in the Irrazonables community.
• MetLifecoreStrategic or Co-development PartnerPartnership to increase financial inclusion. MetLife Foundation works with Irrazonables to support entrepreneurs and programs addressing financial inclusion gaps in Latin America.
• CitibanamexcoreStrategic or Co-development Partner8-year partnership with Irrazonables creating high-impact programs. Citibanamex leverages the Irrazonables network and community for innovation, ESG alignment, and accessing impact-driven startups.
• Colgate PalmolivemajorStrategic or Co-development PartnerCorporate partner working with Irrazonables on innovation initiatives and ESG-driven programs.
• CEMEXmajorStrategic or Co-development PartnerCorporate partner collaborating on sustainability and innovation programs through the Irrazonables ecosystem.
• BarclaysmajorStrategic or Co-development PartnerCorporate partner engaging with Irrazonables on innovation and ESG initiatives.
• Gobierno de YucatánmajorStrategic or Co-development PartnerGovernment of Yucatán works with Irrazonables to solve social problems at scale and discover unprecedented market opportunities. Testimonial notes a 'great balance between idealism and realism.'
• FundemexmajorStrategic or Co-development PartnerFoundation partner working on impact and entrepreneurship programs with Irrazonables.
• EmperadormajorStrategic or Co-development PartnerCorporate partner collaborating on social entrepreneurship programs and initiatives.
• AdeccomajorStrategic or Co-development PartnerHR and talent partner engaging with Irrazonables on workforce and employment-related innovation.
• FlexmajorStrategic or Co-development PartnerCorporate partner working with Irrazonables on innovation and technology-driven impact programs.
• 2X GlobalmajorStrategic or Co-development PartnerIrrazonables Mexico is a grantee of the Resilient Futures Fund managed by 2X Global, a gender-climate initiative. Amazon is a founding partner of this fund. Irrazonables was named among seven new grantees across Latin America supporting women-led climate solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Village Capital: Global impact-focused accelerator operating in Latin America with peer-selected cohorts and a venture development model. Most direct mission-aligned peer to Irrazonables' impact-driven accelerator offering.
• Impact Hub: Global network of impact-focused entrepreneurship hubs with active LATAM operations. Comparable community-led, mission-driven model serving impact entrepreneurs and corporates.
• NESsT: Nonprofit that supports social enterprises in Latin America with venture development, financing, and enterprise partnerships. Closest peer in mission, nonprofit structure, and LATAM focus.
• Agora Partnerships: Latin America–focused impact accelerator supporting early-stage social enterprises with mentorship, capital prep, and investor connections. Closest geographic and mission overlap with Irrazonables.

Broad incumbents

• Unreasonable Group: US-based parent concept behind the "Unreasonable" brand, running global impact accelerators with the same entrepreneur-mentor-investor community model. Direct conceptual peer and brand lineage to Irrazonables.
• Techstars: Global accelerator network with active LATAM presence (Techstars Farm to Fork, Techstars Sustainability). Larger scale, equity-taking model, but competes for the same entrepreneur pool.
• Acumen Latam Impact Ventures (Latam Impact Ventures): Acumen's Latin America impact investing arm funds and supports early-stage social enterprises in the region. Comparable in investor network and mission focus, with a more fund-driven (vs. membership-driven) model.
• MassChallenge: Global non-equity accelerator with strong corporate partner network and a similar mentorship-led, equity-free model. Comparable in cohort size and corporate partnership orientation.
• 500 Global (formerly 500 Startups): Global accelerator/VC with significant LATAM presence and accelerator programs aimed at early-stage founders. Competes for both entrepreneurs and corporate partnership budgets.

Regional players

• New Ventures Mexico: LATAM-focused impact accelerator and capacity builder for social enterprises. Strong regional overlap with Irrazonables in Mexico and adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnreasonableMx
• YouTubeyoutube.com/channel/UC_saqkt_9S1bZaO8S0JA_zg
• Facebookfacebook.com/unreasonablemx
• LinkedInlinkedin.com/company/9310294
• Instagraminstagram.com/somosirrazonables
• TikToktiktok.com/@irrazonables

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unreasonable Mexico