B2 Yazılım A.Ş.

What B2 Yazılım A.Ş. does

B2 Yazılım A.Ş. is a private Turkish software company founded in 2010 and headquartered at the Istanbul University Technopark in Avcılar, Istanbul. The company builds a modular, cloud-delivered SaaS suite purpose-built for the automotive industry, with a particular focus on the used-car and dealer-network segments. Its flagship product, B2EL, is a 100% web-based sales process management system that handles vehicle inventory, customer relationship management, sales workflow tracking, on-site iPad-based vehicle expertise/inspection, and automatic social media publication of inventory updates to Facebook, Twitter, LinkedIn, and Google+. The suite is rounded out by B2B (dealer network management with e-commerce and accounting integration), B2WEB (corporate and individual web-site solutions), B2M (native iOS and Android mobile application development and app-store publishing on behalf of clients), B2SM (social media automation), and B2AD (Google and Facebook advertising management). Technology is delivered through a web-based cloud architecture with cross-platform mobile applications covering iPhone, iPad, Android, Windows Phone, and Windows Tablet.

The company operates a sales-led, direct go-to-market motion anchored on a free demo/trial request flow via its multilingual website (Turkish, English, German, French, Arabic). Pricing is not publicly disclosed; the entry point is a free demo account with credentials delivered by email, after which sales engagement converts trial users to recurring SaaS subscriptions. The customer base is concentrated in Turkey and includes named relationships with major OEM distributor arms (Mercedes-Benz Türkiye, Honda Türkiye, Ford Türkiye) as well as Toyota dealerships, TÜV SÜD D-Ekspert, and a long tail of independent used-car dealers such as S&S Motors, Nasyonel Otomotiv, and Gül-Al Otomotiv. The company states it serves "hundreds of companies" and "thousands of users" and holds formal accreditations from Ford and Toyota distributors. Its software projects have been approved by the Ministry of Science, Industry and Technology, Istanbul University, and Yıldız Technical University, and the platform operates under both KVKK (Turkey) and GDPR (EU) data-protection frameworks. Revenue model is recurring SaaS subscription, supplemented by professional services revenue from custom mobile app builds, web projects, and digital advertising management.

Name

B2 Yazılım A.Ş.

Legal name

B2 Yazılım Anonim Şirketi

Website

https://b2yazilim.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

B2 Yazılım A.Ş. is a Turkish cloud-SaaS provider of an integrated software suite — anchored by the B2EL used-car sales process management platform — serving automotive distributors, dealers, and inspection networks primarily in Turkey, with localized reach into Europe and the Middle East via a five-language website.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Automotive software solutions
• Dealer management systems
• Used vehicle sales software
• Automotive SaaS platforms
• Automotive digital marketing

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Software Licenses: B2 Yazılım generates revenue through subscription-based access to its web-based automotive software platforms (B2EL, B2B, B2WEB, B2M, B2SM, B2AD). Customers access the software on a recurring subscription basis, with the cloud-based delivery model enabling continuous revenue. The company also offers professional services including mobile app development and publishing (B2M), web solutions (B2WEB), and digital advertising management (B2AD) as complementary service streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

B2 Yazılım A.Ş. develops and sells a modular suite of web-based and mobile software solutions targeted at the automotive industry, with B2EL as the flagship web-based used vehicle sales process management system. The offering is complemented by B2B (dealer management with e-commerce and accounting integration), B2WEB (corporate web solutions), B2M (native iOS/Android mobile app development and publishing), B2SM (social media integration and automation), and B2AD (Google AdWords and Facebook advertising management), delivered as 100% cloud-based SaaS to automotive distributors and dealerships.

Product overview

B2 Yazılım A.Ş. is a technology company specializing in software and technology solutions for the automotive sector. The product portfolio consists of six core products organized as a modular suite: B2EL (Vehicle Sales Process Management System) serves as the flagship product for managing used car sales operations; B2WEB provides web site solutions; B2B handles dealer management and e-commerce integration; B2M offers mobile application development for iOS and Android; B2SM enables social media integration and automation; and B2AD provides digital advertising services. These products are designed to work both independently and in an integrated manner, with B2EL and B2B being the primary business management systems while B2WEB, B2M, B2SM, and B2AD serve as complementary solutions for web presence, mobile apps, social media, and advertising respectively.

Differentiator

Problem solved

Functional benefit

Brands

• B2EL: Used Car Sales Process Management System - A comprehensive web-based automotive sales management platform for used vehicle operations.
• B2WEB
• B2B
• B2M
• B2SM
• B2AD

Products and services

• B2EL Sales Process Management System (B2EL Satış Süreçleri Yönetim Sistemi) A web-based used vehicle sales process management system that covers the complete sales operation cycle including inventory management, customer relations, and sales process tracking, intended for automotive distributors and dealerships.
• B2B Dealer Management Systems (B2B Bayi Yönetim Sistemleri) A dealer management, e-commerce, and accounting integration system that enables centralized control of dealer networks with a user-friendly interface, intended for automotive distributors and multi-branch dealership groups.
• B2WEB Web Site Solutions (B2WEB Web Sitesi Çözümleri) A web solutions product for organizations and individuals seeking visual, functional, and quality websites ranging from micro-sites to international portals.
• B2M Mobile Application Solutions (B2M Mobil Uygulama Çözümleri) A mobile application development service for iPhone, iPad, and Android platforms where B2 Yazılım analyzes client needs, designs graphics, develops the application, and publishes it to Apple App Store and Google Play on behalf of clients.
• B2SM Social Media Solutions (B2SM Sosyal Medya Çözümleri) A social media integration and automation software that enables automatic content sharing to social media platforms and can be integrated with B2WEB or operate independently.
• B2AD Digital Advertising Solutions (B2AD Dijital Reklam Çözümleri) A digital advertising service providing Google AdWords and Facebook advertising campaign management to create quality advertisements at optimal costs.

Quantifiable outcome

• Hundreds of companies and thousands of users actively using B2 Yazılım's automotive software platforms
• +2 more outcomes

Named customers37 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DealerSocket (now Podium): Provides automotive CRM, desking, ILM, and dealer engagement platforms serving thousands of franchises in North America. Direct competitor to B2EL as a multi-module dealer SaaS suite for sales process and customer management.
• VinSolutions (Cox Automotive): Automotive CRM and dealer engagement platform owned by Cox Automotive. Closely comparable to B2EL on sales process management, lead handling, and customer follow-up features for franchised dealerships.
• iVendi: UK-based provider of digital automotive retailing tools including sales process, finance, and customer journey software for dealerships. Direct functional peer for automotive sales process management SaaS in EMEA.
• CitNOW: European automotive video and customer communication SaaS used by dealers for personalized vehicle presentations and service updates. Comparable to B2's iPad customer-facing presentation and video-enabled sales engagement features.
• Frazer Computing: Provider of DMS and dealer management software for independent and franchise used-car dealers in the U.S. Direct peer for the independent used-car segment that is B2 Yazılım's primary customer base.

Broad incumbents

• Cox Automotive (Dealertrack): Global automotive services group offering Dealertrack DMS, Manheim auctions, Autotrader, and other dealer-facing software. Larger incumbent with broader portfolio that overlaps B2EL on dealer management and sales operations.
• CDK Global: Major global provider of dealer management systems and integrated dealership technology for automotive retailers. A broad incumbent covering sales, F&I, service, and parts workflows that competes with B2 Yazılım's dealer-facing platform.
• Reynolds and Reynolds: Established U.S. dealership management systems provider offering integrated software for sales, service, parts, and accounting. Comparable to B2EL/B2B in providing comprehensive back-office and customer-facing dealer software.

Regional players

• Quorum Information Technologies: Canadian dealer management system and automotive CRM provider serving franchised dealers across North America. A regional DMS peer that overlaps B2EL/B2B on dealer sales and CRM workflows.

Emerging players

• Tjekvik: European provider of self-service and digital check-in/check-out tools for automotive dealerships. Emerging player addressing a complementary dealer technology use case (digital customer engagement) that intersects with B2's mobile and customer-facing suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/B2Yazilim
• Facebookfacebook.com/b2yazilim
• LinkedInlinkedin.com/company/b2yazilim

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2 Yazılım A.Ş.