Great Dental Websites

What Great Dental Websites does

Great Dental Websites (legally Great Professional Websites, Inc.) is a Denver-based, founder-owned vertical SaaS company that builds, hosts, and maintains websites for dental practices and provides digital marketing services on top of that platform. Founded in 2007 by Jeff Gladnick after he rebuilt his father's dental practice website for free, the company operates a proprietary dental-specific website platform built on a single shared codebase that serves all 900+ client practices across 7 countries. The platform includes built-in SEO features (schema markup, mobile responsiveness, auto-generated local metadata), click-based new-patient tracking, and one-click integrations with dental practice management systems such as OpenDental, YAPI, and Google My Business. The company is bootstrapped with no external funding disclosed, reports approximately 35 employees, and operates from a US headquarters in Denver plus an Asia-Pacific office in Sydney, Australia.

The product is offered in three tiers — pre-designed templates (approximately 30 options), semi-custom designs, and fully custom designs — backed by subscription add-on services including search engine optimization, pay-per-click advertising, marketing coaching, content creation, direct mail campaigns, and reputation management. Pricing is primarily subscription-based with no long-term contracts; only direct mail ($499 + $0.50/mailer or $799 flat) and reputation management ($65/month DIY or $95/month full service) are publicly priced, while website platform pricing is quote-based. Distribution is sales-led and inbound-driven through content marketing, SEO, paid search, social media, webinars, and direct phone outreach to dental practices.

The company claims a 92% client retention rate and a Townie Choice Award from Dentaltown. Reported client outcomes include a 600% increase in average monthly calls and form submissions, 88% growth in organic sessions, and 47-48% improvements in keyword visibility. In 2026 the company released AI-powered SEO features aimed at adaptation for Google AI Overviews and ChatGPT, a GPT Call Log Tool for call analytics, and the Nova website template, signaling continued investment in AI-driven search and product refresh cadence.

Name

Great Dental Websites

Legal name

Great Professional Websites, Inc.

Website

https://greatdentalwebsites.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Dental Websites builds and manages dental practice websites on a proprietary single-codebase platform serving 900+ practices across 7 countries, complemented by subscription add-on services including SEO, PPC, reputation management, and direct mail marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Platform Subscription: Ongoing platform subscription including website hosting, features, platform upgrades, and support. One purchase provides ongoing updates, design upgrades, and performance improvements for life at no extra cost. No long-term contracts required.
2. Dental Marketing Services: Additional services including SEO, PPC advertising, marketing coaching, content creation, direct mail campaigns, and reputation management offered as add-on services to website clients
3. Reputation Management: DIY reputation management at $65/month or Full Service at $95/month, with review collection, monitoring, and response capabilities
4. Direct Mail Campaigns: Semi-custom campaigns at $499 + $0.50 per mailer, or custom campaigns at $799 with landing page design

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Great Dental Websites builds and maintains dental-specific websites on a proprietary shared-codebase platform, offered in three design tiers (Custom, Semi-Custom, and Pre-Designed templates). Each website is paired with a recurring subscription covering hosting, lifetime design upgrades, automated platform updates, and unlimited training and support, with no long-term contracts required. The company also provides recurring add-on digital marketing services including SEO, paid search advertising, marketing coaching, copywriting, direct mail campaigns, and reputation management.

Product overview

Great Dental Websites operates as a dental-specific website platform with three tiers of website design services (Custom, Semi-Custom, and Pre-Designed templates) that share a unified technology platform. The core platform includes built-in SEO features (mobile responsiveness, schema markup, page speed optimization, auto-generated metadata) and provides ongoing updates and improvements. Marketing add-on services include SEO, PPC advertising, Marketing Coaching, Content Creation, Direct Mail campaigns, and Reputation Management. The company serves over 900 dental practices with no long-term contracts and a 92% retention rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Website Platform
• Custom Dental Websites
• Semi-Custom Dental Websites
• Pre-Designed Dental Websites
• Search Engine Optimization (SEO)
• Paid Search Advertising (PPC)
• Marketing Coaching
• Content Creation / Copywriting
• Direct Mail Campaigns
• Reputation Management

Quantifiable outcome

• 600% increase in average monthly calls and form submissions
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• OpenDentalcoreTechnology or IntegrationFeatured integration for appointment reminders, online booking, online forms, and patient communication. Major dental practice management software platform.
• YAPIcoreTechnology or IntegrationFeatured integration for appointment reminders, online forms, patient communication, and review listings. Popular dental practice management solution.
• Google My BusinesscoreTechnology or IntegrationBusiness listing integration for local SEO and map visibility

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Officite: Officite provides dental website design, search marketing, and patient-attraction services to dental and medical practices; it overlaps directly with GDW on web platform, SEO, and PPC offerings for the same SMB dental buyer.
• ProSites: ProSites is a long-standing direct competitor offering dental website design, SEO, PPC, and patient-acquisition marketing services to dental practices, with a similar vertical-specialized SaaS-plus-services model.
• Sesame Communications (Internet Brands Health): Sesame Communications, acquired by Internet Brands, is a dental-specific marketing and patient-communication vendor offering websites, SEO, and reputation tools serving the same dental-practice buyer as GDW.
• RevenueWell: RevenueWell focuses on dental patient communication, recall, reviews, and marketing; it overlaps with GDW's reputation-management and patient-engagement offerings for the same dental SMB segment.

Broad incumbents

• Tebra (formerly PatientPop): Tebra is a broader practice-growth and EHR platform for independent practices, bundling websites, patient acquisition, and reputation tools; it competes with GDW at the marketing layer across dental and other medical verticals.
• Henry Schein One (Dentrix/Dexis): Henry Schein One is a dominant dental practice-management and marketing vendor stack (Dentrix, etc.); while not a pure-play competitor, it increasingly bundles front-office patient-acquisition features adjacent to GDW's offering.

Emerging players

• BirdEye: BirdEye is a multi-vertical review, reputation, and patient-experience platform that competes with GDW's reputation-management module and increasingly bundles listings and messaging for healthcare SMBs.
• Solutionreach: Solutionreach provides patient engagement, communication, and reputation management for dental and medical practices; it is a partial overlap with GDW's reputation-management and patient-communication capabilities.
• Podium: Podium offers reviews, messaging, and customer-conversation tools to local businesses including dental practices, overlapping with GDW's reputation-management and patient-communication integrations.

Others

• Marketing 360: Marketing 360 is a horizontal SMB digital marketing agency offering websites, SEO, PPC, and reputation services; it competes for the same SMB marketing budget but lacks GDW's dental-specific vertical focus and productized platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/greatdentalwebsites
• Facebookfacebook.com/GreatDentalWebsites
• Instagraminstagram.com/greatdentalwebsites
• Pinterestpinterest.com/greatdentalwebsites
• Xx.com/greatdentalweb
• LinkedInlinkedin.com/company/great-dental-websites

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Dental Websites