Azalp

What Azalp does

Azalp is a privately held Dutch e-commerce and omnichannel retailer founded in 1998 and headquartered in Breda, Netherlands, specializing in outdoor living and garden products. Its catalog spans garden houses and chalets, terrace canopies and verandas, storage solutions, carports and garages, saunas, swimming pools, greenhouses, and construction wood. The company curates a multi-brand assortment of 1,805+ products across 56+ brand partners, including Keter, Biohort, WoodAcademy, Trendhout, Ubbink, Karibu, Harvia, and Ilogreen, alongside its own Azalp and Azalp Royal Class private-label lines.

The underlying technology is limited to a 3D product configurator co-developed with Trendhout for designing custom outdoor buildings, without any proprietary core platform or AI/ML capabilities disclosed. Distribution is direct-to-consumer via the azalp.nl webstore, supported by a 2,500 m² Experience Center showroom in Breda where customers can view products, receive personal advice, and consult on custom projects. Azalp also offers professional assembly (opbouwservice), custom manufacturing (maatwerk), and a dedicated business (zakelijk) section for professional customers.

The business model is a one-time-product-sale retailer with three revenue streams: (1) unit-priced product sales ranging from approximately €5 for small wood components to over €90,000 for premium chalets, with mid-range garden houses around €800–€5,000; (2) professional assembly services for customers who decline self-installation; and (3) custom/bespoke projects. Pricing is supported by a lowest-price guarantee, free shipping above €75, and buyer protection up to €20,000 via Trusted Shops. Two primary customer segments are addressed: individual Dutch homeowners (primary) seeking outdoor storage, wellness, and leisure enhancements, and a smaller professional/business segment. Azalp is independently owned with no disclosed external investors, funding rounds, or parent entity.

Name

Azalp

Legal name

Azalp

Website

https://azalp.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Azalp is a privately held Dutch e-commerce and omnichannel retailer founded in 1998, selling garden houses, saunas, pools, canopies, storage, and outdoor wood via azalp.nl and a 2,500 m² Experience Center in Breda, alongside assembly and custom services for homeowners and businesses.

Ownership category

akta.pro rank

Product category

Outdoor Garden Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Outdoor garden products
• Garden houses
• Terrace canopies
• Saunas and pools
• Construction timber

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Azalp generates revenue primarily through the sale of outdoor and garden products including garden houses, carports, saunas, pools, canopies, fencing, and construction wood. Products are sold as one-time purchases (do-it-yourself kits) with optional assembly services.
2. Assembly/Installation Services: The company offers a professional opbouwservice (assembly service) whereby Azalp's specialists install purchased products for customers who prefer not to self-assemble.
3. Custom/Bespoke Projects: Azalp offers made-to-measure outdoor structures through its maatwerk (custom) program, enabling higher-value custom projects tailored to individual customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Azalp is a Dutch e-commerce and omnichannel retailer that sells outdoor living products for the garden — including garden houses, chalets, terrace canopies, verandas, storage solutions, construction wood, fencing, carports, garages, saunas, swimming pools, and greenhouses — under its own Azalp and Azalp Royal Class labels and via third-party brands such as Keter, Biohort, WoodAcademy, Trendhout, Ubbink, Karibu, Harvia, and Ilogreen. The company complements its product catalog with professional assembly (opbouwservice), made-to-measure customization (maatwerk), and a 2,500 m² Experience Center in Breda for in-person consultation.

Product overview

Azalp is a Dutch e-commerce company specializing in outdoor living products for gardens. The offering is a broad portfolio of physical goods organized into product categories: garden houses and chalets (tuinhuis/chalet), terrace canopies and verandas (overkapping/veranda), storage solutions (opbergen), garden wood (tuinhout), carports and garages, saunas (indoor and outdoor), swimming pools (wooden, metal, above-ground, in-ground with filtration and heating equipment), and greenhouses. The company operates on a multi-brand model selling products from brands including its own Azalp and Azalp Royal Class labels, Keter, Biohort, WoodAcademy, Trendhout, Ubbink, Ilogreen, and others. Azalp also provides services including professional assembly (opbouwservice), custom manufacturing (maatwerk), and an Experience Center showroom in Breda for personal consultations. The product range spans from budget-friendly basic models to premium custom-built outdoor structures.

Differentiator

Problem solved

Functional benefit

Brands

• Azalp Royal Class: Premium product line of Azalp, including premium wooden carports, outdoor saunas, and chalets.
• Azalp Mega Zomer Weken

Products and services

• Tuinhuis & Chalet (Garden Houses & Chalets) Do-it-yourself and custom-made garden houses and chalets in wood (Douglas, spruce), plastic (Keter), and metal (Biohort). Includes models with canopies, blockhouses, wooden chalets, garden offices, and tiny houses, with treatments ranging from untreated to pressure-impregnated and painted. Sold to individual Dutch homeowners and small business buyers.
• Overkapping & Veranda (Terrace Canopies & Verandas) Freestanding and attached terrace canopies, verandas, Dutch barn (kapschuur) structures, and pergolas in wood (Douglas), aluminum, and metal. Includes luxury outdoor living units and combined canopy-with-storage models. Sold to Dutch homeowners.
• Opbergen (Storage Solutions) Outdoor storage units, container storage, bike storage, storage boxes (kussenbox), and storage cabinets in plastic (Keter), metal (Biohort), and wood. Designed for outdoor use by residential homeowners.
• Tuinhout (Garden Wood & Construction Timber) Construction wood (posts, planks, beams, rules), fencing, decking (vlonder), and facade cladding in Douglas, spruce, hardwood, Bangkirai, and Azobe. Includes schuttingen (fence panels), garden gates, and fastening materials. Sold to Dutch homeowners and contractors.
• Carport & Garage Wooden and metal carports and garages in various wood types including Douglas fir. Designed for residential vehicle and storage use.
• Sauna Indoor and outdoor saunas including Finnish saunas, infrared saunas, barrel saunas (Ilogreen), and corner saunas in sizes from 1-2 to 5-6 person capacity. Includes electric (230V/400V) and wood-burning stoves, controls, and accessories. Brands include Karibu and Harvia. Sold to Dutch homeowners seeking home wellness.
• Zwembad (Swimming Pools & Pool Equipment) Wooden pools (Ubbink Azura and Linea series), metal pools, above-ground and in-ground pools. Includes pool filtration systems (Emaux sand filters, Speck ProPump pumps), heating (Fairland heat pumps, electric heaters, heat exchangers), lighting, covers, ladders, and accessories. Sold to Dutch homeowners.
• Tuinkas (Greenhouses) Garden greenhouses, wall greenhouses, and orangery structures in glass and polycarbonate. Brands include ACD, Royal Well, and Canopia by Palram. Designed for residential gardening use.
• Opbouwservice (Professional Assembly Service) On-site professional assembly and installation of purchased garden structures (garden houses, canopies, saunas, etc.) by Azalp's own specialists. Available to Dutch homeowners and business customers who have purchased products from Azalp.
• Maatwerk (Custom Manufacturing Service) Custom-made (bespoke) garden structures and outdoor buildings sized and configured to customer specifications, including dimensions, materials, colors, and configuration. Supported by a 3D Product Configurator (in collaboration with Trendhout) and in-person consultation at the Experience Center.
• Experience Center Breda (Showroom Consultation) Physical showroom in Breda where customers can view products, receive personal advice, and consult with specialists about garden projects. Appointments can be booked via the website. Available to Dutch homeowners and business customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor, core and major.

• PostNLminorOthersPostNL is the primary shipping and delivery partner for Azalp's domestic (Dutch) orders, handling parcel deliveries. An additional 'PostNL Extra@Home' service is listed as a delivery partner for larger items requiring specialized delivery.
• Trusted ShopscoreOthersTrusted Shops provides buyer protection of up to €20,000 for Azalp customers and manages customer review aggregation (4.65/5 score). This partnership serves as a core trust and purchase-protection mechanism for the e-commerce operation.
• TrendhoutcoreTechnology or IntegrationTrendhout is a key brand partner specializing in Douglas wood outdoor structures. Azalp offers Trendhout products exclusively and provides a 3D configurator co-developed with Trendhout for designing custom outdoor buildings. Trendhout is cited as a premium brand in Azalp's catalog.
• KetermajorOthersKeter is a major brand partner offering plastic/resin garden houses and storage solutions sold through Azalp's platform. Azalp runs promotional campaigns for Keter products, including a Wandplank Actie (wall shelf promotion) offering free accessories with purchase.
• BiohortmajorOthersBiohort is a key brand partner supplying metal garden houses and storage units. Azalp runs seasonal promotions (e.g., Biohort Zomer Actie — 10% summer discount) on Biohort products.
• WoodAcademymajorOthersWoodAcademy is a significant brand partner for Azalp, specializing in Douglas wood garden structures including canopies, garden houses, and combined units. WoodAcademy products are featured prominently across Azalp's seasonal campaigns.
• UbbinkmajorOthersUbbink supplies wooden swimming pools (Azura, Linéa, Océa series) and is a key partner in Azalp's pool category. Ubbink pools are featured in summer seasonal promotions with discounts up to €950.
• IlogreenmajorOthersIlogreen specializes in barrel saunas and outdoor wellness products sold through Azalp. Ilogreen barrel saunas are featured in seasonal promotions with discounts reaching €1,427.
• Kirk and MichaelsmajorOthersKirk and Michaels provides premium Douglas wood garden structures including canopies and garden houses with overkapping, sold through Azalp's premium segment.
• EmauxminorOthersEmaux supplies swimming pool filtration equipment including sand filters and filter sets sold through Azalp's pool accessories category.
• FairlandminorOthersFairland supplies swimming pool heat pumps (e.g., Poolstyle R32 Step Inverter series) for Azalp's pool heating product line.
• Speck PumpsminorOthersSpeck Pumps supplies swimming pool circulation pumps (ProPump series) for Azalp's pool filtration category.
• KaribumajorOthersKaribu is a major brand partner offering garden saunas and sauna accessories sold through Azalp's wellness category.
• HarviamajorOthersHarvia is a significant brand partner for sauna heaters and sauna solutions, supplying Azalp's sauna product range.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blokhutwinkel: Blokhutwinkel is a Dutch specialist retailer focused on log cabins (blokhutten), garden houses, and outdoor structures. Competes head-to-head with Azalp's tuinhuis/chalet category with similar product composition and delivery model.
• Fonteyn: Fonteyn is a Dutch specialist in outdoor living structures (canopies, verandas, garden houses, saunas, pools) operating e-commerce plus physical showrooms. Highly comparable to Azalp in product mix, geographic focus, and omnichannel model.
• Gadero: Gadero is a Netherlands-based e-commerce retailer specializing in garden wood, fencing, garden houses, and outdoor structures. Closely comparable to Azalp's tuinhout (garden wood) and tuinhuis (garden house) categories but with a narrower product breadth.
• Tuindeco: Tuindeco is a Dutch garden wood and outdoor structures retailer offering overlapping product categories (garden houses, canopies, fencing). Comparable to Azalp in the construction wood and outdoor structure segments.
• Tuinmaximaal: Tuinmaximaal is a Dutch online retailer of garden houses, verandas, canopies, and outdoor structures. Direct competitor in the same product categories serving the same Dutch consumer base with a similar e-commerce-led model.
• LIFE Outdoor Living: LIFE Outdoor Living is a Dutch outdoor living brand and retailer specializing in garden furniture, canopies, and outdoor structures. Comparable to Azalp's overkapping/veranda category and premium outdoor living positioning.

Broad incumbents

• Karwei: Karwei is a Dutch DIY chain (sister brand to Praxis under Intergamma) with garden and outdoor structure offerings. Comparable on broad DIY customer base though Azalp is more specialized in premium outdoor buildings.
• Welkoop: Welkoop is a Dutch chain of garden and farm supply stores with a broad assortment including outdoor structures, tools, and garden products. Comparable to Azalp as a broader garden retailer with physical footprints, though less specialized in garden houses/canopies.
• Praxis: Praxis is a major Dutch DIY chain with a garden category including sheds, fencing, and outdoor storage. Less specialized than Azalp in premium outdoor structures but competes broadly for the same household outdoor project budgets.
• Hornbach: Hornbach is a large European DIY and garden retailer with a Dutch webstore and physical stores. Competes with Azalp's tuinhout, fencing, and storage categories from a much broader portfolio, serving similar DIY household customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Azalp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azalp