What Wanamaker does

Wanamaker Corporation, operating as iWanamaker, is a privately held SaaS company founded in 2011 that provides a cloud-based live scoring and tournament management platform for competitive golf. The platform is delivered through a web application and native iOS and Android apps (including custom-branded white-label versions for state association partners) and combines real-time scoring with hole-by-hole digital scorecard attestation, secure exchange, and locking functionality designed to prevent cheating. It supports multiple tournament formats (stroke play, best-ball, scramble, Stableford, skins, match play), manages rosters, and produces USGA-compliant handicaps and rankings, including a proprietary iWanamaker Ranking System (iWR) that weights course difficulty across regular season events to determine state qualifiers.

The company's primary commercial focus is US high school golf. It is the designated Preferred Secure Scoring and Rankings Partner of the National Federation of State High School Associations (NFHS) and holds multi-year agreements with 31 state high school athletic associations, covering approximately 62% of US high school golf tournaments and supporting more than 20,000 coaches, 25,800 events scored annually, and over 150,000 active users. The platform is provided free to state associations, schools, coaches, players, administrators, and media; revenue is generated primarily through a 20% spectator ticket sales revenue share, an annual $999 subscription tier for amateur tours and clubs, and one-time $2,999 custom-branded mobile app setup fees. A 2023 integration partnership with GolfLogix extends the apps' value proposition with Professional Golf Services (PGS). The company operates with a six-person team based in Colorado Springs and has disclosed only a single $110,000 seed round (FirstMile Ventures, 2012) in its operating history.

Name

Wanamaker

Legal name

Wanamaker Corporation

Website

https://iwanamaker.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Wanamaker (iWanamaker) provides a SaaS platform for live scoring, tournament management, and rankings in US high school and junior golf, serving 31 state athletic associations, 20,000+ coaches, and 150,000+ users under an NFHS Preferred Partner designation.

Ownership category

akta.pro rank

Product category

Golf Tournament Management Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf tournament management
• Live golf scoring software
• Golf ranking system
• Tournament mobile apps
• Sports association platform

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Spectator Ticket Sales Revenue Share: The platform enables organizations to generate revenue through ticket sales. Spectators purchase event tickets or season packages through the app or website. Organizations receive 20% of ticket sales paid out at the end of the season. State associations typically distribute the ticket revenue share with their member schools. Typical event ticket is $7; season ticket package is approximately $33.
2. Amateur Tours and Clubs Subscription: Amateur tours and clubs pay an annual subscription fee of $999 for access to the platform, including event management, live scoring, and league features. This tier includes free access to events and rankings for all participants.
3. Custom Branded Mobile App Setup: Optional one-time setup fee of $2,999 for custom branded mobile apps for iOS and Android, available to amateur tours, clubs, and associations wanting专属 branded experience.
4. Platform Access (High School/Junior/College): No cost to state associations, schools, coaches, players, administrators, or media for access to events and rankings. Revenue is generated indirectly through ticket sales revenue share rather than direct platform fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wanamaker Corporation operates the iWanamaker SaaS platform — a scalable website paired with native iOS and Android mobile apps — used to score live golf tournaments, manage events and season-long leagues, calculate USGA-compliant rankings (iWR) and handicaps, and run integrated spectator ticketing with revenue sharing. The platform serves high school, junior, college, and amateur golf organizations with custom-branded apps and is designated the Preferred Secure Scoring and Rankings Partner of the NFHS, managing 62% of U.S. high school golf tournaments.

Product overview

iWanamaker is a single unified platform combining a scalable website and connected mobile applications for golf tournament management, live scoring, and rankings. The platform consists of a core platform, two primary modules (Events and Leagues), and optional custom-branded mobile apps for state associations and organizations. The Events module handles tournament creation and real-time scoring, while the Leagues module manages season-long competitions with automatic rankings and statistics across 20+ categories. The platform serves as the industry standard secure scoring system for competitive golf, managing 62% of high school golf tournaments in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• iWanamaker Platform A scalable website paired with native iOS and Android mobile apps used to manage and score live golf tournaments, providing real-time scoring, event management, league management, USGA-compliant rankings, handicapping, and spectator ticketing across high school, junior, college, and amateur golf segments; manages 62% of U.S. high school golf tournaments.
• iWanamaker Events Event management product providing tournament managers and coaches with tools for creating digital golf events with real-time team and individual scoring, multiple leaderboard formats, pairings, communication features, and hole-by-hole attest for score integrity. Supports 15+ tournament formats including stroke play, match play, Stableford, skins, scramble, and best-ball.
• iWanamaker Leagues Season management product for organizing unlimited golf events with player rosters, automatic USGA-compliant player and team rankings across 20+ statistical categories, season-to-season roster transition, historical archives of past seasons, and USGA-compliant handicapping for amateur tours and clubs; subscription priced at $999/year for amateur tours and clubs.
• Custom Branded Mobile Apps White-label mobile applications for iOS and Android published under each partner's brand, including state association apps (AZPREPS365, CHSAA Golf, FHSAA Golf, MHSAA Golf) and add-on branded apps for amateur tours and clubs; included at no cost for Junior, High School, and College leagues and available for a one-time $2,999 setup fee for amateur tours and clubs.
• Spectator Ticket Sales Platform Integrated ticketing system allowing state associations and partner organizations to sell event tickets and season packages through the app and website, with a 20% revenue share paid out to organizations at season end; typical event ticket priced at $7 and season ticket package at approximately $33.

Quantifiable outcome

• 62% of high school golf tournaments in the United States managed on the platform
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• GolfLogixcoreTechnology or Integration · 1 January 2023Partnership with GolfLogix in 2023 resulted in offering GolfLogix PGS (Professional Golf Services) in all of the mobile apps published by iWanamaker. This integration enhances the value proposition of the platform by providing additional golf services to users.
• Illinois High School Association (IHSA)coreStrategic or Co-development Partner · 1 January 2020Partnership established in fall 2020 as part of expansion following COVID-19 pandemic. Part of group of four states (MI, IL, NM, WY) that signed agreements in 2020.
• New Mexico Activities Association (NMAA)coreStrategic or Co-development Partner · 1 January 2020Partnership established in fall 2020 as part of expansion following COVID-19 pandemic. Implementation proved to be a resounding success with state associations recognizing scorecard functionality as a time-saving measure.
• Wyoming High School Activities Association (WHSA)coreStrategic or Co-development Partner · 1 January 2020Partnership established in fall 2020 as part of expansion. Part of group of four states that signed agreements in 2020.
• Michigan High School Athletic Association (MI)coreStrategic or Co-development Partner · 1 January 2020Partnership expanded in fall 2020 following successful pilot. Implementation recognized for scorecard functionality as time-saving measure and means to deter potential cheating.
• Minnesota State High School League (MSHSL)coreStrategic or Co-development Partner · 1 January 2019Piloted product for 2019 spring postseason championships. Highly successful pilot led to a three-year agreement between MSHSL and Wanamaker Corporation.
• Michigan High School Athletic Association (MHSAA)coreStrategic or Co-development Partner · 1 January 2018Partnership formed after MHSAA Director of Golf Cody Inglis was impressed with the AZPREPS365 app at NFHS Summer meetings. Primary motivation was to prevent cheating scandals. Custom MHSAA Golf app piloted for boys' and girls' seasons starting 2018.
• Florida High School Athletic Association (FHSAA)coreStrategic or Co-development Partner · 1 January 2018Partnership formed after FHSAA Director of Golf Ed Thompson was impressed with the platform at NFHS Summer meetings. FHSAA made strategic decision to proceed with full FHSAA Golf application implementation.
• Arizona Interscholastic Association (AIA)flagshipStrategic or Co-development Partner · 1 January 2013Early adopter partner since fall 2013. AIA was the first major state association to use iWanamaker for live scoring postseason tournaments. Generated tens of thousands of hits. AIA amended bylaws to allow cell phone use during state championships. Custom AZPREPS365 golf app powered by iWanamaker became the official scorecard for Arizona high school golfers starting 2018.
• Colorado High School Activities Association (CHSAA)flagshipStrategic or Co-development Partner · 1 January 2013Early adopter partner since fall 2013. CHSAA was among the first state associations to pilot live scoring. Generated tens of thousands of hits. CHSAA amended bylaws to allow cell phone use during state championships. Custom CHSAA Golf app became the official scorecard for Colorado high school golfers starting 2018.
• National Federation of State High School Associations (NFHS)flagshipStrategic or Co-development PartneriWanamaker is designated as the 'Preferred Secure Scoring and Rankings Partner of the NFHS'. This partnership provides official endorsement and credibility across all 51 NFHS member state associations. The NFHS supports 19,500 high schools benefiting more than 12 million young individuals. The partnership validates iWanamaker as the industry standard for high school golf scoring.
• 31 State High School Associations (aggregate)flagshipStrategic or Co-development PartnerTotal of 31 state associations have signed multi-year partnership agreements including: Arizona Interscholastic Association, Arkansas Activities Association, CIF Central Coast Section, CIF Central Section, CIF North Coast Section, CIF Southern Section, Colorado High School Activities Association, Connecticut Interscholastic Athletic Conference, Florida High School Athletic Association, Georgia High School Association, Illinois High School Association, Indiana High School Athletic Association, Maine Principals' Association, Massachusetts Interscholastic Athletic Association, Michigan High School Athletic Association, Minnesota State High School League, Mississippi High School Activities Association, New Jersey State Interscholastic Athletic Association, New Mexico Activities Association, New York State Public High School Athletic Association, North Carolina High School Athletic Association, North Dakota High School Activities Association, Ohio High School Athletic Association, Oklahoma Secondary Schools Activities Association, Oregon School Athletic Association, Rhode Island Interscholastic League, South Carolina High School League, Texas Association of Private and Parochial Schools, Texas High School Golf, Washington Interscholastic Athletic Association, Wyoming High School Activities Association.
• Heisler Golf Association (HGA)minorStrategic or Co-development PartnerOriginal founding inspiration for iWanamaker. Founded by Doyle Heisler in 2000 for family tournaments. HGA was the testbed for developing live scoring concepts and early technology iterations before the commercial platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• LeagueApps: LeagueApps provides sports league and tournament management software for youth and amateur sports organizations — comparable as a league-management platform that could potentially enter golf.
• Golfstat: Golfstat focuses on college and amateur golf statistics and tournament scoring, intersecting with iWanamaker's rankings and live-scoring functionality for competitive amateur segments.

Broad incumbents

• Stack Sports: Stack Sports offers a broad youth and amateur sports technology platform including registrations, websites, and apps — a comparable horizontal incumbent with potential to enter golf-specific scoring.
• SportsEngine (NBC Sports): SportsEngine is a broad sports-management platform covering registration, scheduling, and communication across multiple youth and high-school sports — a larger incumbent that could expand into golf scoring.
• Genius Sports: Genius Sports provides sports data, technology, and integrity services for leagues globally — a relevant broader incumbent in the sports technology and data infrastructure layer.
• Active Network: Active Network delivers event registration, league management, and sports-recreation software across many activities — a broader incumbent in the recreation-and-events software space relevant for benchmarking.

Direct peers

• BlueGolf: BlueGolf provides golf tournament scoring, leaderboards, and pairings software widely used by high schools, colleges, and amateur tours — overlapping with iWanamaker on US high school and competitive golf scoring.
• Golf Genius Software: Golf Genius is a leading SaaS platform for golf tournament management offering live scoring, pairings, and league administration across amateur, club, and competitive golf — directly comparable to iWanamaker's core product surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wanamaker-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanamaker