WWM

Exhibition and Trade Show Serviceswwm.de

WWM GmbH & Co. KG is a German exhibition and live-event services company founded in 1977, serving enterprise clients across pharma, retail, energy, and manufacturing through three divisions (RocketExpo, ExpoCloud, Metapilots) and its myWWM software platform for physical, virtual, and hybrid events.

Company typePrivate
Founded1977
HeadquartersMonschau, Germany
Headcount51–100
GTM typeB2B
OfferingServices

What WWM does

WWM GmbH & Co. KG is a German integrated trade fair and event management company founded in 1977 and headquartered in Monschau, Germany. Operating with 78 employees as a privately held GmbH & Co. KG under managing director Dr. Christian Coppeneur-Gülz, the company serves enterprise clients across manufacturing, pharmaceuticals, publishing, energy, retail, and other sectors through three divisions: RocketExpo (custom exhibition stand construction), ExpoCloud (exhibition services including catering, logistics, warehousing, and equipment rental), and Metapilots (virtual and hybrid event solutions). WWM positions itself as a single-source provider, with one dedicated customer advisor accompanying each client from planning to handover, and executes approximately 5,128 cloud-based events annually.

The company's technical platform is myWWM, a cloud-based event management suite that includes Event Resource Management for real-time booking of services, Event-Metrics for GDPR-compliant sensor-based visitor flow measurement, VirtualShow for 2D/3D virtual exhibitions, a Corporate Metaverse Platform with integrated CRM/CMS/participant management/marketing automation/analytics, and a Virtual Engagement Platform for hybrid events. The platform also offers a 3D booth configurator and an online Event Shop for rental furniture and equipment. WWM holds ISO 9001, ISO 14001, ISO 45001, and ISO 20121 certifications and has been recognized in the TOP 100 innovation competition.

WWM's revenue model combines project-based physical exhibition construction (with a standardized payment schedule of 40% at signing, 20% eight weeks before the event, 15% six weeks before the event, and 10% at handover) with subscription-based software licensing for its myWWM platform and virtual event services. Distribution occurs through direct enterprise field sales with dedicated customer advisors, complemented by a self-service digital channel via the myWWM platform. Named customers include MSD, Cornelsen, REWE Group, Olympus, E.ON, Swagelok, Kadant Johnson, GIB GmbH, gastronovi, Hansefit, Devolo, Ibis Backwaren, Stellenanzeigen.de, Müller co ax, Hexagon Purus, Hotelpartner, and Kaulard, among other mid-to-large enterprises primarily based in Germany.

WWM firmographics

Firmographics

Name: WWM
Legal name: WWM GmbH & Co. KG
Website: https://wwm.de
Company type: Private
Founded year: 1977
Operating status: Operating
Headcount range: 51–100 employees
Short description: WWM GmbH & Co. KG is a German exhibition and live-event services company founded in 1977, serving enterprise clients across pharma, retail, energy, and manufacturing through three divisions (RocketExpo, ExpoCloud, Metapilots) and its myWWM software platform for physical, virtual, and hybrid events.
Ownership category
akta.pro rank

WWM industry classification

Industry

Product category: Exhibition and Trade Show Services
NAICS: Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
SIC: Public Warehousing & Storage (4220)
akta.pro primary industry: Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)

Keywords

Trade show construction
Exhibition services
Virtual event platforms
Event management software
Hybrid event solutions

Where WWM is headquartered

Location

Headquarters

HQ city: Monschau
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

WWM business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Exhibition Construction Services: Individual and modular exhibition stand construction, including design, concept, and execution. Revenue is project-based with rental components for equipment and materials.
Exhibition Services: Full-service exhibition support including catering, marketing logistics, warehouse management, logistics and assembly, advertising material service, mobile and modular booths, rental of exhibition furniture. All services booked online in real-time through the myWWM platform.
Virtual and Hybrid Events: Virtual event platform services including virtual booths, virtual showrooms, virtual exhibition tours, virtual exhibitions, virtual seminars, and virtual event platform hosting. Hybrid events combine physical and virtual attendance.
Software Subscriptions: Event Resource Management, Event-Metrics, VirtualShow, Corporate Metaverse Platform, and Virtual Engagement Platform provided as software solutions through the myWWM platform.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Project-based exhibition construction and services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

WWM product offering

Product offering

Core offering

WWM provides integrated trade fair concepts through three divisions: RocketExpo for custom exhibition stand design and construction, ExpoCloud for exhibition services including logistics, catering, warehousing and equipment rental, and Metapilots for virtual and hybrid event solutions. The company complements these physical and digital event services with the myWWM software suite for event resource management, visitor measurement, virtual showrooms, and metaverse platforms.

Product overview

WWM GmbH & Co. KG operates as a live communication company organized into three divisions: RocketExpo (individual exhibition construction), ExpoCloud (exhibition services), and Metapilots (virtual events). The myWWM software suite complements the service offerings with Event Resource Management for process-optimized event booking, Event-Metrics for GDPR-compliant visitor measurement via sensors, VirtualShow for 2D/3D virtual events, the Corporate Metaverse Platform for custom metaverse environments, and the Virtual Engagement Platform for hybrid events. The portfolio includes physical exhibition construction services (individual, modular, mobile booths), exhibition services (catering, logistics, warehousing, equipment rental), virtual event solutions (virtual booths, showrooms, exhibitions), and consulting services (strategy, digitalization, CO2 calculation).

Differentiator

Problem solved

Functional benefit

Brands

RocketExpo: Division specializing in individual/custom exhibition stand construction for trade shows and events.
ExpoCloud
Metapilots
myWWM

Products and services

RocketExpo

Quantifiable outcome

5,128 WWMcloud-based events conducted annually
+2 more outcomes

Companies that use WWM

Customer profile

Named customers19 records

Segments3 records

Ideal customer profiles3 records

WWM technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

WWM partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

CloudflarecoreTechnology or IntegrationCloudflare provides globally distributed content delivery network (CDN) with DNS services. The service routes information transfer between browsers and the website through Cloudflare's network, enabling analysis of data traffic and filtering of potentially malicious traffic.
HubSpotcoreTechnology or IntegrationHubSpot provides CRM, marketing automation, analytics, consent management, CMS, forms, video hosting (HubSpot Video), and messaging (Usemessages) services. Used for customer relationship management, website analytics, content management, and customer communication.
GooglecoreTechnology or IntegrationGoogle provides various services including Google Analytics, Google Tag Manager, Google AdSense, Google Conversion Tracking, Google Fonts, Google Photos, YouTube integration, and DoubleClick advertising.
MicrosoftcoreTechnology or IntegrationMicrosoft provides Microsoft Advertising for Bing search marketing, Microsoft Clarity for user behavior analytics (session recordings and heatmaps), and Microsoft Ajax CDN for content delivery.
Meta Platforms (Facebook/Instagram)coreTechnology or IntegrationMeta provides Facebook and Instagram social media integration, Meta Pixel for conversion tracking, and Custom Audiences for remarketing on social platforms.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

WWM competitors and assessment

Company assessment

Emerging players

vFairs: Virtual and hybrid event platform provider specializing in virtual exhibitions, trade shows, and career fairs. Comparable emerging player focused on virtual trade shows that overlaps with WWM's VirtualShow and Corporate Metaverse Platform.
Bizzabo: Enterprise event experience platform with virtual, hybrid, and in-person event software for corporate event teams. Comparable emerging player in the same virtual/hybrid event software category as Metapilots and VirtualShow.

Broad incumbents

Cvent: Enterprise event management platform offering registration, venue sourcing, and virtual/hybrid event software. Broad incumbent in event tech overlapping with WWM's myWWM and Metapilots software offerings.
Messe Düsseldorf: Large German trade fair organizer with global portfolio and digital event initiatives. Comparable as a German-rooted trade fair ecosystem incumbent where WWM's customers exhibit.
Koelnmesse: Major German trade fair organizer operating large-scale venues and digital event offerings. Adjacent incumbent with overlapping trade show services audience and growing digital/hybrid event capabilities.
Messe Frankfurt: One of the world's largest trade fair organizers and venue operators, headquartered in Germany. Broad incumbent overlapping with WWM's trade show ecosystem across event organization, venue services, and digital event platforms.

Regional players

Hamilton Exhibits: US-based custom exhibit design and fabrication company serving enterprise trade show programs. Comparable in custom exhibition construction services but operates primarily in North America rather than DACH.

Direct peers

GES (Global Experience Services): Large exhibit and event services provider offering custom exhibit design, fabrication, logistics, and on-site services to enterprise exhibitors. Directly comparable to WWM's exhibition construction and ExpoCloud services portfolio for corporate trade show programs.
Czarnowski Display Services: Full-service exhibit and event marketing company providing custom exhibit design, fabrication, logistics, and event program management. Directly comparable to WWM's exhibition construction and integrated event service model.
GL Events: French-headquartered global provider of integrated event solutions covering exhibition stand design/construction, venue management, and event services. Directly comparable to WWM's RocketExpo + ExpoCloud + Metapilots offering, with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WWM compliance and trust

Trust signal

Compliance4 records

WWM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WWM leadership team

Management profile

Number of profiles

Profiles5 records

WWM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WWM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWM

What does WWM do?

Is WWM a public or private company?

WWM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WWM founded?

WWM was founded in 1977. It employs 51 to 100 people.

Where is WWM based?

WWM is headquartered in Monschau, Germany, in the Europe region.

How does WWM make money?

Four revenue lines are on record. Exhibition Construction Services are the primary driver. The others are exhibition Services, virtual and Hybrid Events and software Subscriptions.

Who are WWM's main competitors?

Emerging players on record are vFairs and Bizzabo. Broad incumbents are Cvent, Messe Düsseldorf, Koelnmesse and Messe Frankfurt. Hamilton Exhibits is listed as a regional player. Direct peers are GES (Global Experience Services), Czarnowski Display Services and GL Events.

Does WWM have an API?

No public API is recorded for WWM.

What industry is WWM in?

WWM's product category is Exhibition and Trade Show Services. Its primary akta.pro industry code is HSAKAKAK, Trade Show, Exhibit & Event Logistics Moving. Its NAICS code is 56192 and its SIC code is 4220.