Arizona Snowbowl Resort

What Arizona Snowbowl Resort does

Arizona Snowbowl Resort is a privately held, four-season mountain destination operating on the San Francisco Peaks in Flagstaff, Arizona under a special use permit from the Coconino National Forest. Founded in 1938, the resort features the highest lift-served point in Arizona at 11,500 feet, with views of the Grand Canyon, Sedona red rocks, and ancient cinder cones. It operates 2,300+ acres of skiable terrain during winter and pivots to scenic gondola rides, alpine activities, disc golf, climbing walls, mini golf, and immersive virtual reality experiences during summer months.

The business operates across nine primary revenue streams: lift tickets and scenic rides, the Power Pass and Power Kids Pass season pass programs, equipment rentals, ski and ride instruction, on-mountain and lodging-based food and beverage, on-site lodging at Basecamp at Snowbowl, four retail shops, summer activities, and event venue rentals. Core operational technology centers on snowmaking, lift systems, and alpine infrastructure. Pricing is hybrid: usage-based for daily lift tickets, gondola rides, and activities (scenic gondola tickets as low as $3), and annual subscription-based for season passes with 0% interest payment plans. Distribution is direct-to-consumer via its e-commerce storefront (store.snowbowl.ski), on-site retail, and lodging, supplemented by three lodging partner hotels in Flagstaff.

Arizona Snowbowl participates in the Power Pass network, a 12-resort alliance spanning Arizona, Utah, Nevada, New Mexico, Colorado, Oregon, Texas, and Chile (La Parva and Valle Nevado). The customer base is exclusively consumer — winter sports enthusiasts, summer outdoor recreation visitors, families (bolstered by the FREE Power Kids Pass for children 12 and under), local Flagstaff residents, and event planners. A complimentary shuttle service from Flagstaff supports local access. The resort employs 501-1000 staff, scaled to seasonal demand across its dual winter-summer operations.

Name

Arizona Snowbowl Resort

Legal name

Arizona Snowbowl

Website

https://arizonasnowbowl.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arizona Snowbowl is a privately held four-season mountain resort in Flagstaff, Arizona, operating the state's highest lift-served skiing terrain at 11,500 feet under a Coconino National Forest permit, serving winter sports enthusiasts, summer visitors, and families through lift tickets, the multi-resort Power Pass season pass program, lodging, dining, and on-mountain retail.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Ski resort operations
• Winter sports recreation
• Mountain lodging services
• Season pass programs
• Alpine activity experiences

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets and Scenic Rides: One-time ticket sales for gondola rides and scenic experiences at 11,500 feet elevation
2. Season Passes: Power Pass and Power Kids Pass offering unlimited access throughout the ski season; also provides access to 12 other Power Pass resort network locations
3. Equipment Rentals: Ski and snowboard rental services for visitors without equipment
4. Ski and Ride Lessons: Instructional programs including Snowburners terrain-based learning and Sno-Go Mountain Tours
5. Food and Beverage: On-mountain dining at Agassiz Lodge and 9,500 Bar, Sunset Dining experiences, and Basecamp Restaurant and Bar
6. Lodging: Basecamp at Snowbowl offers hotel-style rooms and cabins with on-site restaurant and bar; closest lodging to the resort
7. Retail Shops: Mountain retail shops including Gondola Gift Shop, Agassiz Pro Shop, Hart Prairie Retail Shop, and Fort Valley location
8. Summer Activities: Alpine activities, climbing wall, mini golf, disc golf, and virtual reality experiences during summer season
9. Event Venue Rentals: Private events, weddings, and corporate meetings at Basecamp and mountain venues

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Arizona Snowbowl Resort is a four-season mountain destination that operates a ski resort in the San Francisco Peaks of Northern Arizona. The resort sells lift tickets, multi-resort season passes (Power Pass), ski and snowboard lessons, equipment rentals, on-site lodging at Basecamp, mountain dining, and summer activities including scenic gondola rides to 11,500 feet elevation, climbing walls, mini golf, disc golf, and virtual reality experiences.

Product overview

Arizona Snowbowl Resort operates as a four-season mountain destination offering a unified portfolio of recreational products. The core winter offering centers on lift tickets and ski/ride instruction paired with the Power Pass multi-resort season pass program. Summer operations feature the Scenic Gondola system as the primary attraction, supplemented by family activities and sunset dining experiences. Lodging is provided through the on-site Basecamp property, with additional dining venues including Agassiz Lodge and the Basecamp Restaurant & Bar. The resort's products integrate through a unified season pass system (Power Pass) that connects 12 resort destinations, while day-use tickets and activity passes provide standalone access to individual services.

Differentiator

Problem solved

Functional benefit

Brands

• Power Pass: Season pass program for Arizona Snowbowl and affiliated Power Pass Resorts including Brian Head, Lee Canyon, Nordic Valley, Pajarito, Purgatory, Sandia Peak, Sipapu, Spider Mountain, Valle Nevado, Willamette Pass, and La Parva.
• Basecamp at Snowbowl
• Power Kids Pass

Products and services

• Lift Tickets Winter lift access tickets for skiing and snowboarding at Arizona Snowbowl, available for individual day use.
• Power Pass Season Pass Multi-resort season pass providing access to Arizona Snowbowl and 11 other partner resorts across the US, Chile, and international destinations including Brian Head, La Parva, Lee Canyon, Nordic Valley, Pajarito Mountain, Purgatory Resort, Sandia Peak, Sipapu, Spider Mountain, Valle Nevado, and Willamette Pass.
• Power Kids Pass Free season pass program for children 12 years old and younger, providing complimentary access to skiing and riding at Arizona Snowbowl.
• Scenic Gondola Rides Year-round scenic gondola experience ascending to 11,500 feet, offering panoramic views of Northern Arizona including the Grand Canyon on clear days, Sedona red rocks, and the San Francisco Peaks.
• Sunset Gondola Rides Evening gondola experience at golden hour from 11,500 feet elevation, featuring sunset dining options with chef-crafted dinner menus.
• Ski & Ride School Professional ski and snowboarding instruction programs including Terrain Based Learning and Sno-Go Mountain Tours for guests of varying skill levels.
• Snowburners Lessons Ski lessons program designed for children and youth at Arizona Snowbowl.
• Equipment Rentals Equipment rental services for skiing and snowboarding including skis, snowboards, boots, and poles for visitors without their own gear.
• Adaptive Sports Program Specialized ski and snowboard programs designed for guests with disabilities.
• Basecamp at Snowbowl Lodging On-site lodging facility featuring hotel-style rooms and cozy cabins, located closest to the ski resort with complimentary scenic gondola tickets included with bookings.
• Basecamp Restaurant & Bar On-site restaurant and bar at Basecamp offering daily specials and dining services for resort guests and visitors.
• Agassiz Lodge & 9,500' Bar On-mountain dining venue featuring the 9,500' Bar located at the Agassiz Lodge elevation point serving guests during ski and summer operations.
• Summer Activities Alpine recreational activities at 9,500 feet elevation including bouncing attractions, mountain sliding, climbing wall, rooftop mini golf, and immersive virtual reality skiing experiences.
• Disc Golf Summer disc golf course available at the resort during warm weather months.
• Mountain Retail Shops On-mountain retail stores including Gondola Gift Shop, Agassiz Pro Shop, Hart Prairie Retail Shop, and Fort Valley location selling apparel, souvenirs, and gear.
• Event Venue Rentals Private events, weddings, and corporate meetings held at Basecamp and mountain venues at the resort.
• Terrain Parks Designed ski areas with features and obstacles for freestyle skiing and snowboarding.
• Season Pass Payment Plan Financing option allowing 0% interest payment plans for Power Pass season pass purchases.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Brian Head ResortcoreGTM or Marketing PartnerUtah ski resort partner in the Power Pass network, offering over 360 inches of snow annually and Utah's highest base elevation with 'Greatest Snow on Earth' terrain.
• Lee CanyoncoreGTM or Marketing PartnerLas Vegas-area ski resort located less than an hour from the Strip, offering 445 acres of lift-served and hike-to terrain as part of Power Pass network.
• Nordic Valley Ski ResortcoreGTM or Marketing PartnerUtah resort in the Wasatch Mountains near Salt Lake City, known for ski school programs and rapidly expanding terrain, included in Power Pass network.
• Purgatory ResortcoreGTM or Marketing PartnerColorado destination resort in the San Juan Mountains offering steep tree skiing and wide-open cruisers, part of Power Pass network.
• High Country Motor LodgeminorChannel Partner/ Reseller/ DistributorFlagstaff partner hotel offering accommodations for Snowbowl visitors, featured as recommended lodging partner on Snowbowl website.
• Little AmericaminorChannel Partner/ Reseller/ DistributorFlagstaff partner hotel recommended for Snowbowl visitors, listed in lodging partners section of Snowbowl website.
• Americana Motor HotelminorChannel Partner/ Reseller/ DistributorFlagstaff partner hotel included in Snowbowl's lodging partner recommendations for visitors to the resort.
• La ParvacoreGTM or Marketing PartnerChile ski resort in the Andes Mountains at 2,750 meters altitude, interconnected with Valle Nevado with access to over 200,000 acres of heli-skiing.
• Valle NevadocoreGTM or Marketing PartnerLargest ski area in the Americas, located 37 miles from Santiago, Chile in the Andes, offering the region's highest quality snow.
• Pajarito Mountain Ski ResortcoreGTM or Marketing PartnerNew Mexico ski area known for impeccable fall line, unique history, incredible bump runs, and no lift lines.
• Sandia Peak Ski AreacoreGTM or Marketing PartnerNew Mexico resort in the Sandia Mountains 45 minutes from Albuquerque, with diverse terrain across 35 trails and 1,700 feet of vertical.
• Sipapu Ski and Summer ResortcoreGTM or Marketing PartnerNew Mexico resort known as the first ski area to open in the state each year, featuring family-friendly vibe and best tree skiing in the area.
• Spider Mountain Bike ParkcoreGTM or Marketing PartnerTexas bike park and only year-round, lift-served bike park in the nation, located on Lake Buchanan.
• Willamette Pass ResortcoreGTM or Marketing PartnerOregon resort with legendary steeps and first 6-person high-speed detachable chairlift, averaging over 430 inches of snowfall.
• Coconino National ForestcoreStrategic or Co-development PartnerFederal agency providing special use permit for Arizona Snowbowl to operate on National Forest land in the San Francisco Peaks.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sipapu Ski and Summer Resort: New Mexico family-friendly resort and Power Pass network partner. Comparable to Arizona Snowbowl as a smaller four-season independent mountain emphasizing family visitation and learning terrain.
• Sandia Peak Ski Area: New Mexico ski area and Power Pass network partner located 45 minutes from Albuquerque. Highly comparable to Arizona Snowbowl in scale, warm-weather regional positioning, and independent-mountain economics.
• Nordic Valley Ski Resort: Utah resort in the Wasatch Mountains, included in the Power Pass network. Operates as a smaller independent mountain comparable to Arizona Snowbowl in scale and family-friendly positioning.
• Pajarito Mountain Ski Resort: New Mexico ski area and Power Pass network partner. Comparable to Arizona Snowbowl as a smaller-scale independent mountain within the same multi-resort pass network.
• Valle Nevado: Largest ski area in the Americas and a Power Pass network partner in the Chilean Andes. Comparable as a multi-resort pass partner sharing season pass economics with Arizona Snowbowl, but at materially larger scale and higher elevation.
• Purgatory Resort: Colorado destination resort in the San Juan Mountains that is part of the Power Pass network. Comparable as an independent mountain resort with multi-revenue streams including lodging and F&B, sharing passholder economics with Arizona Snowbowl.
• Brian Head Resort: Utah ski resort and a direct Power Pass network partner, sharing cross-mountain season pass economics with Arizona Snowbowl. Operates as a smaller-scale independent mountain in the same value-positioning tier within the Power Pass network.
• Lee Canyon: Nevada ski resort within the Power Pass network, less than an hour from Las Vegas. Closest peer to Arizona Snowbowl in terms of a drive-to metro market and warm-weather regional ski positioning.

Broad incumbents

• Vail Resorts: Largest North American ski operator and owner of the Epic Pass, the dominant competitor to the Power Pass network. Comparable as a multi-resort ski pass and resort operator, but at vastly larger scale and with owned/operated destination resorts.
• Alterra Mountain Company: Owner of the Ikon Pass and a portfolio of major US destination resorts. Direct competitor to the Power Pass network for multi-resort season pass customers, comparable in business model to Arizona Snowbowl's Power Pass offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/azsnowbowl
• Facebookfacebook.com/azsnowbowl
• Instagraminstagram.com/azsnowbowl
• TikToktiktok.com/@azsnowbowl?lang=en
• LinkedInlinkedin.com/company/arizona-snowbowl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Snowbowl Resort