What Lee Canyon does

Lee Canyon is a year-round mountain resort located in the Spring Mountains of Humboldt-Toiyabe National Forest, approximately 45 minutes (50 miles) from the Las Vegas Strip, operating on US Forest Service land under a special-use permit. Founded in 1963 and operated by Mountain Capital Partners, LLC, the resort functions as Southern Nevada's only lift-served ski area and mountain bike park, giving it a de facto geographic monopoly over lift-accessed mountain recreation within a 45-minute drive of Las Vegas. The property spans 445 acres across 31 trails accessed by four chairlifts with a combined uphill capacity of 5,000 passengers per hour, ranging from a base elevation of 8,660 feet to a summit at 11,289 feet.

The resort operates a multi-product, four-season business. Winter offerings center on skiing and snowboarding with demand-based dynamic lift ticket pricing (starting at $14 online), a multi-tier Power Pass season pass program including a free Power Kids pass for children 12 and under, equipment rentals, ski school, and youth development programs (Snow Kids, Freeriders, Mountaineers, Advanced Youth Development). Summer operations include Southern Nevada's only lift-served downhill mountain bike park with trails built by Gravity Logic (2022-2023), the Bristlecone Skyway scenic chairlift, hiking (High Pines Trail), Mountainside yoga, disc golf, and a calendar of events including the Music on the Mountain concert series, Viva La Gravity race series, Stars on the Summit stargazing, and Mountain Top Honky Tonk. The technology stack includes RFID-enabled automatic access gates installed at chairlifts (2026) and touchless Pick-Up Box kiosks for QR-based pass printing. F&B venues — Brewin' Burro, Bighorn Grill, and Bristlecone Bar — and the Lee Canyon Sports retail shop capture secondary on-site spend.

The business model is direct-to-consumer across owned channels (website, ticket offices, kiosks, on-site retail) with no third-party resellers. Revenue is generated across multiple streams: lift tickets (transactional), season passes (annual subscriptions spanning Power Pass, Weekday, Military, Super Senior, Mountain Bike Power Pass tiers), rentals, F&B, retail, lesson programs, and private venue rentals (Mountain Cabana, Corporate Events). The Power Pass network provides cross-region pass interoperability with 10+ partner resorts across Arizona, Colorado, Nevada, New Mexico, Oregon, Texas, Utah, and Chile. Primary customer segments are Las Vegas/Southern Nevada residents seeking day-trip recreation, Las Vegas tourists and convention attendees seeking outdoor excursions, families with children (anchored by the Power Kids free pass), mountain biking enthusiasts, and corporate groups. The resort has deployed over $17 million in capital improvements over the five-year period from 2019-2024.

Name

Lee Canyon

Legal name

Mountain Capital Partners, LLC

Website

https://leecanyonlv.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Lee Canyon is a year-round mountain resort 45 minutes from Las Vegas, operating Southern Nevada's only lift-served ski area and mountain bike park under a US Forest Service permit. It serves Las Vegas residents, tourists, and families through seasonal lift tickets, multi-tier Power Pass subscriptions, equipment rentals, F&B, and events.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284), All Other Amusement and Recreation Industries (713990), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort services
• Mountain bike park
• Winter sports instruction
• Season pass program
• Equipment rentals

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets: Day lift tickets for skiing and snowboarding sold online with dynamic demand-based pricing. Starting as low as $14 with resort credit for advance online purchases. RFID cards required for access.
2. Season Passes: Power Pass and related season passes providing unlimited or restricted access to Lee Canyon and partner resorts. Multiple tiers available including Power Pass, 12 Day Power Pass, 4 Day Power Pass, Weekday Power Pass, Active Duty Military Pass, and Free Super Senior Pass. Kids 12 and under ski free with Power Kids pass.
3. Mountain Bike Passes: Mountain Bike Power Pass providing access to Lee Canyon, Brian Head, and Purgatory bike parks plus Spider Mountain year-round. Tiers include unlimited pass, 8-day pass, and 4-day pass options.
4. Equipment Rentals: Ski and snowboard rentals including boots, skis/snowboards, and helmets. Mountain bike rentals including full-suspension bikes from Trek and Rossignol plus safety gear from Fox.
5. Food and Beverage: On-mountain dining through Brewin' Burro (coffee and breakfast), Bighorn Grill (family favorites), and Bristlecone Bar (full bar and craft beers with mountain views). Beer garden available during events.
6. Retail Sales: Lee Canyon Sports shop selling clothing, gear, gloves, jackets, and souvenirs. Pro Shop offering ski and snowboard demos from brands including Nitro, K2, Salomon, Never Summer, Lib Tech, and Ride.
7. Experiences and Programs: Experience Downhill package for beginner mountain bikers ($49-$79), Youth Adventure Days ($49), Trailblazers youth MTB program ($189), ski lessons, and NASTAR racing.
8. Summer Activities: Scenic chairlift rides via Bristlecone Skyway, hiking trail access, disc golf (partial course free, full course closed 2026), and yoga classes on the mountain.
9. Private Venue Rentals: Mountain Cabana rentals for private gatherings up to 16 people with food and beverage credit. Corporate group bookings for team-building events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lee Canyon is a year-round mountain recreation resort offering lift-served skiing and snowboarding in winter and lift-served downhill mountain biking, scenic chairlift rides, hiking, yoga, and an events program in summer. The resort sells lift tickets, multi-tier season passes (Power Pass family), equipment rentals, ski/bike instruction and youth programs, on-mountain dining, and retail merchandise. Operations are supported by RFID lift access technology and dynamic demand-based pricing for lift tickets.

Product overview

Lee Canyon is a year-round mountain resort located 45 minutes from Las Vegas, operated by Mountain Capital Partners. The resort operates as a multi-product outdoor recreation destination with distinct winter and summer seasons. Winter offerings center on skiing and snowboarding with multiple season pass tiers (Power Pass family including Power Kids free for ages 12 and under, Weekday Pass, Military Pass, Super Senior Pass), variable-priced lift tickets, and comprehensive instruction programs (Private Lessons, Snow Kids, Freeriders/Mountaineers youth programs, Advanced Youth Development). Summer operations feature Southern Nevada's only lift-served downhill mountain bike park with the Mountain Bike Power Pass, scenic chairlift rides via Bristlecone Skyway, hiking on the new High Pines Trail, yoga sessions, youth adventure programs, and a concert/event series. The resort's technology infrastructure includes RFID-enabled lift access cards with automatic scanning gates and online self-service portals for pass management. Dining venues include Brewin' Burro (coffee/quick food), Bighorn Grill (casual dining), and Bristlecone Bar (full bar with skydeck). The resort completed a $17 million transformation over five years, including the 2019 Hillside Lodge, new Ponderosa Base Area (2022), Gravity Logic-built mountain bike trails (2022-2023), and new lift infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Power Pass: Multi-resort season pass program offering unlimited skiing at participating Power Pass mountains and year-round mountain biking at bike parks.
• Brewin' Burro
• Bighorn Grill
• Bristlecone Bar
• Lee Canyon Sports
• Power Kids
• Bristlecone Skyway

Products and services

• Power Pass Season Pass Program
• Winter Lift Tickets
• Ski and Snowboard Equipment Rentals

Quantifiable outcome

• Kids 12 and under ski free at all Power Pass mountains with Power Kids pass
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, minor and secondary.

• US Forest ServicecoreStrategic or Co-development PartnerLee Canyon operates under a special-use permit from the US Department of Agriculture Forest Service on Humboldt-Toiyabe National Forest land. The resort is required to follow USFS regulations including land use policies, environmental compliance, and avalanche mitigation using military artillery. The partnership grants exclusive commercial use of the permit area for ski resort operations.
• PepsiminorGTM or Marketing PartnerBeverage partnership. Pepsi logo appears on website partner section.
• Coors LightminorGTM or Marketing PartnerBeverage partnership. Coors Light logo appears on website partner section.
• Red BullminorGTM or Marketing PartnerEnergy drink sponsorship partnership. Red Bull logo appears on website partner section.
• Spy OpticminorGTM or Marketing PartnerEyewear partnership. Spy Optic logo appears on website partner section.
• Arizona SnowbowlcoreStrategic or Co-development PartnerPower Pass partner resort in Flagstaff, AZ featuring Arizona Gondola and largest beginner terrain in the Southwest. Included in Power Pass network for unlimited skiing and riding.
• Brian Head ResortcoreStrategic or Co-development PartnerPower Pass partner resort in Brian Head, UT with over 360 inches of annual snowfall and Utah's highest base elevation. Included in Power Pass network plus Spider Mountain year-round bike park access.
• Purgatory ResortcoreStrategic or Co-development PartnerPower Pass partner resort in Durango, CO located in the San Juan Mountains. Features steep tree skiing and wide-open cruisers. Included in Power Pass network.
• Spider Mountain Bike ParkcoreStrategic or Co-development PartnerLocated on Lake Buchanan in Burnet, TX, Spider Mountain is the nation's first and only year-round, lift-served bike park. Included in Power Pass and Mountain Bike Power Pass for year-round access through April 30, 2027.
• Valle NevadocoreStrategic or Co-development PartnerLocated in the Andes mountain range 37 miles from Santiago, Chile. Largest ski area in the Americas with highest quality snow. Power Pass holders receive 10 free days (Power Pass) or unlimited access (Power Kids, Super Senior).
• La ParvacoreStrategic or Co-development PartnerPower Pass partner resort in Santiago, Chile nestled in the Andes at 2,750 meters. Interconnected with Valle Nevado offering over 200,000 acres of heli-skiing. Included in Power Pass benefits.
• Sipapu Ski and Summer ResortsecondaryStrategic or Co-development PartnerPower Pass partner resort in Taos County, NM known for being the first ski area to open each season. Features best tree skiing in the area with family-friendly vibe. Included in Power Pass network.
• Nordic Valley Ski ResortsecondaryStrategic or Co-development PartnerPower Pass partner resort in Eden, UT near Salt Lake City. Known for ski school programs and rapidly expanding terrain. Included in Power Pass network with restricted access on some passes.
• Willamette Pass ResortsecondaryStrategic or Co-development PartnerPower Pass partner resort in Crescent Lake, OR featuring legendary steeps and first 6-person high-speed detachable chairlift. Receives average of over 430 inches of snowfall annually. Included in Power Pass with restricted access on some tiers.
• Sandia Peak Ski AreasecondaryStrategic or Co-development PartnerPower Pass partner resort in Sandia Park, NM near Albuquerque. Features 35 trails across 1,700 feet of vertical in the Sandia Mountains. Included in Power Pass network.
• Pajarito Mountain Ski ResortsecondaryStrategic or Co-development PartnerPower Pass partner resort in Los Alamos, NM with impeccable fall line and unique history. Features incredible bump runs and bountiful views with no lift lines. Included in Power Pass network.
• Monarch MountainminorStrategic or Co-development PartnerPartner mountain offering 3 FREE days for Power Pass holders. Located in Colorado.
• Loveland Ski AreaminorStrategic or Co-development PartnerPartner mountain offering 3 FREE days for Power Pass holders. Located in Colorado.
• Sundance ResortminorStrategic or Co-development PartnerPartner mountain offering 3 FREE days for Power Pass holders (Power Pass and 12 Day Power Pass). Located in Utah.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vail Resorts: Largest U.S. ski operator (Epic Pass) and a major benchmark for multi-mountain season pass economics, dynamic lift pricing, and RFID lift access. Competes for multi-resort pass dollars against the Power Pass network in which Lee Canyon sits.
• Alterra Mountain Company: Owner of the Ikon Pass and a portfolio of 15+ U.S. mountain resorts. Direct competitive incumbent for multi-resort season pass share and benchmark for capital reinvestment and technology (RFID) at independent-feeling mountains.

Direct peers

• Brian Head Resort: Power Pass partner resort in Brian Head, Utah with comparable vertical (1,320 ft), 360+ inches of snowfall, and similar independent-mountain positioning. Most direct comparable within the MCP network on size, target customer, and season-pass strategy.
• Sipapu Ski and Summer Resort: Power Pass partner in Taos County, NM known for early-season openings and family-friendly positioning. Similar size, multi-season operations, and customer profile to Lee Canyon.
• Sandia Peak Ski Area: Power Pass partner near Albuquerque, NM with 1,700 ft of vertical across 35 trails. Comparable independent, family-oriented mountain resort with similar terrain scale and Southwest US catchment.
• Purgatory Resort: Power Pass partner in Durango, CO with similar family-friendly positioning and lift-served mountain biking. Larger than Lee Canyon but operates under the same MCP parent and pass ecosystem, making operational strategy and economics directly comparable.
• Arizona Snowbowl: Power Pass partner in Flagstaff, AZ featuring the Arizona Gondola and the largest beginner terrain in the Southwest. Highly comparable on regional Southwest US positioning, multi-resort pass integration, and year-round operations.
• Pajarito Mountain Ski Resort: Power Pass partner in Los Alamos, NM with comparable independent mountain scale and family-friendly positioning. Strong overlap on lift-served terrain profile and multi-resort pass economics.
• Spider Mountain Bike Park: Year-round lift-served bike park on Lake Buchanan, TX operated by MCP and included in Lee Canyon's Mountain Bike Power Pass. Closest operational analog for Lee Canyon's summer bike park strategy and lift-served MTB economics.

Regional players

• Mt. Rose Ski Resort: Independent Nevada ski resort near Lake Tahoe. Comparable in being an independent, family-oriented Nevada ski area serving a regional (non-destination) catchment market, though with notably larger terrain and vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeeCanyonLV
• Instagraminstagram.com/leecanyonlv
• Xx.com/LeeCanyonLV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee Canyon