BYJU'S FutureSchool

What BYJU'S FutureSchool does

BYJU'S FutureSchool is an online live-class platform that delivers 1:1 and small-group instruction in coding, math, and music to children in grades 1-12 across seven countries (US, Canada, Mexico, UK, Australia, Brazil, Indonesia). The platform is operated through WhiteHat Education Technology LLC, a U.S. entity within the BYJU'S Group (Think and Learn Pvt. Ltd.), with curriculum roots in WhiteHat Jr. and content creation led by computer scientists from MIT and IIT. Core products include a tiered Coding Curriculum (Foundation Levels 1-3 for Grades 1-5, Mastery Level 4 for Grades 6-8, Professional Level 6 for Grades 9-12), a Create With Math Curriculum aligned to U.S. Common Core for Grades 1-8, and Music Classes for Grades 1-12, supplemented by a Space Explorer Program and an 18 Under 18 Fellowship incubator. Underlying technology consists of a custom video conferencing platform for live instruction, a proprietary activity-based curriculum delivery system, a real-time student rating system (4.7+/5 stars across 8.6k+ reviews), and a teacher certification program that trains instructors as Early Childhood Coding Experts after 500 live classes; the platform is COPPA certified via the kidSAFE+ Seal.

The company monetizes primarily through subscription plans priced in USD (e.g., $299 for 8 monthly classes, $1,439 for 48 classes over six months, $4,816 for 192 classes over two years), with credit card, EMI, online bank transfer, and wallet payment options. Go-to-market is direct-to-consumer and product-led, anchored by a free one-hour trial class and a referral program, with distribution via the byjusfutureschool.com website and iOS/Android apps. The platform reports 11,000+ active teachers, 211,000+ paid students, 1 million+ certified students, and 5.5 million+ student projects created, supported by content marketing, student success stories, and cross-brand synergies with Tynker, WhiteHat Jr., and Code.org.

Name

BYJU'S FutureSchool

Legal name

WhiteHat Education Technology LLC

Website

https://byjusfutureschool.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BYJU'S FutureSchool delivers live online coding, math, and music classes (1:1 and small-group) to K-12 students across seven countries, operating via a proprietary curriculum and custom video platform under the BYJU'S Group.

Ownership category

akta.pro rank

Product category

K-12 Online Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Online coding classes
• K12 education platform
• Live math tutoring
• Kids music lessons
• Live online learning

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Online Classes: BYJU'S FutureSchool generates revenue through subscription plans for live online coding, math, and music classes. Plans are available in monthly (8 classes), semi-annual (48 classes), and multi-year formats (96-192 classes). Customers can choose between one-time payment or subscription payments with credit card, EMI, online bank transfer, and wallet options.
2. Class Credits/Packages: Customers purchase class credits that are allotted upon purchase. For subscription plans (e.g., 8 classes per month for 6 months), credits are added monthly over the contract period. Refunds are available for unused valid credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BYJU'S FutureSchool is a live online education service that delivers real-time 1:1 and small-group coding, math, and music classes to children in grades 1-12, using a proprietary activity-based curriculum taught by certified instructors through a custom live video platform. Parents purchase subscription class packages and students attend scheduled sessions with assigned teachers.

Product overview

BYJU'S FutureSchool is an online education technology platform offering live, personalized online classes for coding, math, and music for students grades 1-12. The platform provides two instruction formats: Personal 1:1 Learning (one teacher to one student) and Group Classes (one teacher to four students). Their proprietary Coding Curriculum spans Foundation Levels 1-3 (Grades 1-5), Mastery Level 4 (Grades 6-8), and Professional Level 6 (Grades 9-12), teaching logic, structure, sequence, and algorithmic thinking. The Create With Math Curriculum covers grades 1-8 based on U.S. Common Core. Music Classes are available for grades 1-12. The platform also offers advanced programs including the Space Explorer Program and 18 Under 18 Fellowship for entrepreneurship support. Teachers receive Early Childhood Coding Expert Certification upon completing 500 live classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Coding Curriculum

Quantifiable outcome

• 5.5 Million+ Student Projects Created
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WhiteHat JrcoreOthersWhiteHat Jr is a sister company within the BYJU'S group, sharing similar mission of teaching kids coding. BYJU'S FutureSchool mentions WhiteHat Jr as a related group company. The company was created by alumni of Discovery Networks India and is operated under WhiteHat Education Technology LLC.
• TynkercoreOthersTynker is a group company within the BYJU'S portfolio. The news source mentions Tynker launched AI-powered personalized curriculum for children aged 6-14 in January 2024 as part of WhiteHat Jr and Tynker collaboration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Codingal: Codingal teaches coding to children through online courses, structured curricula, and live instructors. It serves the same school-age customer segment and competes directly on personalized coding education.
• Juni Learning: Juni Learning delivers live, project-based online coding courses to children and teenagers. Its age range, instructor-led model, and project-oriented curriculum closely resemble BYJU'S FutureSchool's coding classes.
• iD Tech: iD Tech provides online coding, STEM, and technology instruction for children and teenagers. Its live online programs and project-based STEM focus overlap materially with BYJU'S FutureSchool's coding and advanced-project offering.
• Create & Learn: Create & Learn provides live online coding, artificial intelligence, and mathematics classes for K–12 students. Its instructor-led technology curriculum and project-based pedagogy are closely comparable to BYJU'S FutureSchool.
• CodaKid: CodaKid offers online coding courses, game-development projects, and instructor support for children. Its project-based delivery and parent-paid subscriptions closely overlap with BYJU'S FutureSchool's coding curriculum.
• CodeWizardsHub: CodeWizardsHub offers structured online coding classes and curricula for school-age learners, including live instruction. It competes for the same coding students and parent purchasers with a similar recurring education model.
• Tynker: Tynker provides coding curriculum and interactive programming activities for children across grade levels, closely overlapping BYJU'S FutureSchool's core coding offering and parent buyer. It is also identified as a BYJU'S group affiliate, making it both a direct category comparator and a strategic ecosystem participant.

Emerging players

• Outschool: Outschool is a direct-to-consumer marketplace for live online K–12 classes across academic, technology, and enrichment subjects. It is less coding-specialized but competes for the same parent purchasers, subscription budgets, and preference for flexible online instruction.
• Kodable: Kodable provides coding and computer-science learning experiences for elementary-age children. Its curriculum overlaps with BYJU'S FutureSchool's early grades, although its primarily self-paced model differs from live instruction.
• codeSpark: codeSpark provides interactive coding education and creative programming activities for younger children. It targets a narrower age band and relies more heavily on app-based learning, but competes for the same early-coding audience.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYJU'S FutureSchool