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Binion's

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uuid000hcna

Namestring
Binion's
Legal namestring
Vintage Vegas Gaming, LLC dba Binion's Gambling Hall and Hotel
Websiteurl
binions.com
Company typeenum
Private
Founded yearint
1951
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersLas Vegas, United States
HQ citystring
Las Vegas
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
casino gaming operations, hotel accommodations, sports betting services, food and beverage dining, banquets and event catering
Industry3 codes
1Urban Casino Hotels
CodeTHAGAJABPrimaryYes
2Live Poker Rooms & Cardrooms (Land-Based)
CodeMPAEAEAAPrimaryNo
3VIP/Junket & High-Roller Casino Programs
CodeMPAEAAAHPrimaryNo
NAICS code2 codes
  • Casino Hotels721120
  • Casino Hotels72112
SIC code4 codes
  • Hotels & Motels7011
  • Hotels, Rooming Houses, Camps & Other Lodging Places7000
  • Services-Miscellaneous Amusement & Recreation7990
  • Retail-Eating & Drinking Places5810
Product category
Casino & Hospitality
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Casino Gaming
TypeTransaction Fee
Description

Primary revenue from slot machines, video poker, table games including blackjack, craps, roulette, and poker. The property features over 800 slot machines and the Hall of Fame Poker Room.

binions.com
2Hotel Accommodations
TypeSubscription Recurring
Description

Revenue from 80-room Hotel Apache featuring historic haunted rooms and Benny Binion's VIP Experience suite.

binions.com
3Food and Beverage
TypeTransaction Fee
Description

Multiple dining venues including Top of Binion's Steakhouse (24th floor gourmet restaurant), Benny's Smokin' BBQ & Brews, Binion's Café, Binion's Deli, Cowgirl Up Cantina, and Whiskey Licker bars.

binions.com
4Banquets and Catering
TypeProfessional Services
Description

Event spaces including The Longhorn Room (7,356 sq ft), Binion's Pool Deck, Top of Binion's Steakhouse, and Whiskey Licker Up Saloon for weddings, corporate events, and conventions.

binions.com
5Sports Betting
TypeTransaction Fee
Description

Boomer's Sportsbook operating at Binion's, offering betting on NFL, NBA, NHL, MLB, and college football.

binions.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Pricing details2 tiers
1Hotel Apache rooms starting rates with Club 55 discount
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Standard room rates available; Club 55 members (55+ years) receive 10% discount on standard room rates. Check-in 4:00pm PST, check-out 12:00pm PST. Cancellation policy: 72 hours prior to arrival for direct bookings.

2Benny Binion's VIP Experience
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$125.00 Funbook value included with direct booking. Features 1962 Cadillac Limousine airport transportation, Ghost Hunting Kit, stay in Room 400 (the only room on the 4th floor).

binions.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1Hotel Apache
Description

Historic boutique hotel originally opened in 1932, known for its haunted encounters and vintage Vegas atmosphere.

binions.com
+2 more records
Core offering1 text field

Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel offering slot machines, video poker, table games, poker room operations, and sports betting through Boomer's Sportsbook. The property also provides 80 boutique hotel rooms at Hotel Apache, multiple dining and bar venues, banquet and event spaces, and branded entertainment attractions such as the Million Dollar Display and Whiskey Licker Up Saloon.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel operated by TLC Casino Enterprises since 2008. The property covers a full block of Fremont Street and encompasses gaming operations (slots, video poker, table games, poker room, Boomer's Sportsbook), hotel accommodations (Hotel Apache with 80 rooms), multiple dining venues (Top of Binion's Steakhouse, Benny's Smokin' BBQ, Binion's Café, Deli, and three bar/cantina options), entertainment attractions (Million Dollar Display, Fremont Street Experience partnership), and event/meeting spaces. The All Access Players Club loyalty program connects gaming, dining, and hotel rewards across both Binion's and sister property Four Queens. Financial services include Everi's FlexFunds check-cashing and Boomer's mobile sportsbook app.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-08-05
Description

Boomer's Sportsbook, led by President and CEO Joe Asher, operates sportsbooks at Binion's and Four Queens as Nevada's newest independent sportsbook operator. The sportsbook offers betting on NFL, NBA, NHL, MLB, and college football with fair odds. Boomer's Sportsbook was approved as the 17th and 18th location at Four Queens and Binion's, replacing William Hill at these properties.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Four Queens is Binion's sister property located across the street, both owned by TLC Casino Enterprises. The properties share the All Access Players Club, allowing members to earn and redeem Comp Dollars and Cash Back at both locations using one card.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Binion's is located in the heart of the Fremont Street Experience, a five-block entertainment district. The property benefits from nightly Viva Vision light shows on the world's largest LED canopy screen and free nightly entertainment and concerts.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

OpenTable provides online reservation system for Top of Binion's Steakhouse, allowing guests to book tables digitally.

Strategic tierCoreTypeOthers
Description

TLC Casino Enterprises, Inc. is the parent company that owns Binion's Gambling Hall & Hotel (operated as Vintage Vegas Gaming, LLC). TLC Casino Enterprises also owns Four Queens, Chicago Brewing Company, Whiskey Licker Up Saloon, and other gaming properties.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Sister property directly across Fremont Street, owned by the same parent TLC Casino Enterprises. Shares the All Access Players Club and offers the most apples-to-apples comparison for gaming floor, hotel rooms, and F&B benchmarking within the Binion's portfolio.

TypeDirect peer
Description

Direct downtown Las Vegas competitor on Fremont Street with comparable gaming floor, hotel rooms, dining, and events. Operates at a similar scale and price point to Binion's and targets overlapping visitor segments.

TypeDirect peer
Description

Downtown Las Vegas casino hotel on Fremont Street owned by Derek and Greg Stevens. Directly competes for slot play, table games, hotel stays, and dining with Binion's in the same downtown catchment area.

TypeDirect peer
Description

Largest new downtown Las Vegas casino, opened 2020. Features the world's largest sportsbook, a multi-story casino, hotel tower, and pool amphitheater. Directly competes with Binion's for downtown gaming and hotel demand with newer facilities.

TypeDirect peer
Description

Direct Fremont Street competitor owned by Boyd Gaming. Competes with Binion's for value-oriented downtown visitors on slots, table games, and hotel rooms, and is part of Boyd's B Connected loyalty network.

TypeDirect peer
Description

Downtown Las Vegas casino hotel offering gaming, hotel, and dining. Competes with Binion's for non-Strip tourist and convention attendees visiting downtown Las Vegas.

7El Cortez Hotel & Casino
TypeDirect peer
Description

Historic downtown Las Vegas casino and hotel with comparable vintage character to Binion's. Competes for heritage-seeking tourists and locals interested in classic Vegas gaming experience.

TypeDirect peer
Description

Boulder Highway/Las Vegas locals casino owned by Boyd Gaming that combines gaming, hotel, dining, and an on-site brewery. Comparable scale and revenue mix to Binion's, particularly for F&B-led differentiation.

TypeRegional player
Description

Boulder Strip locals casino and hotel operated by Boyd Gaming. Comparable casino-hotel product offering, though focused on Las Vegas locals market rather than downtown tourism where Binion's competes.

TypeBroad incumbent
Description

Broader incumbent that now owns the Horseshoe brand and hosts the World Series of Poker (the tournament Binion's originally founded). Indirectly comparable via shared brand history and Strip-vs-downtown casino competition.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Binion's

Casino & Hospitalitybinions.com

Binion's firmographics

Firmographics
Name
Binion's
Legal name
Vintage Vegas Gaming, LLC dba Binion's Gambling Hall and Hotel
Website
https://binions.com
Company type
Private
Founded year
1951
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Binion's industry classification

Industry
Product category
Casino & Hospitality
NAICS
Casino Hotels (721120), Casino Hotels (72112)
SIC
Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Urban Casino Hotels (THAGAJAB)
akta.pro secondary industries
Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA), VIP/Junket & High-Roller Casino Programs (MPAEAAAH)

Keywords

  • Casino gaming operations
  • Hotel accommodations
  • Sports betting services
  • Food and beverage dining
  • Banquets and event catering

Where Binion's is headquartered

Location

Headquarters

HQ city
Las Vegas
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Binion's business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

  1. Casino Gaming: Primary revenue from slot machines, video poker, table games including blackjack, craps, roulette, and poker. The property features over 800 slot machines and the Hall of Fame Poker Room.
  2. Hotel Accommodations: Revenue from 80-room Hotel Apache featuring historic haunted rooms and Benny Binion's VIP Experience suite.
  3. Food and Beverage: Multiple dining venues including Top of Binion's Steakhouse (24th floor gourmet restaurant), Benny's Smokin' BBQ & Brews, Binion's Café, Binion's Deli, Cowgirl Up Cantina, and Whiskey Licker bars.
  4. Banquets and Catering: Event spaces including The Longhorn Room (7,356 sq ft), Binion's Pool Deck, Top of Binion's Steakhouse, and Whiskey Licker Up Saloon for weddings, corporate events, and conventions.
  5. Sports Betting: Boomer's Sportsbook operating at Binion's, offering betting on NFL, NBA, NHL, MLB, and college football.

Pricing tiers

ModelBillingPrice
SubscriptionMulti-year contractHotel Apache rooms starting rates with Club 55 discount
One time/ perpetual licensePay-as-you-goBenny Binion's VIP Experience

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Binion's product offering

Product offering

Core offering

Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel offering slot machines, video poker, table games, poker room operations, and sports betting through Boomer's Sportsbook. The property also provides 80 boutique hotel rooms at Hotel Apache, multiple dining and bar venues, banquet and event spaces, and branded entertainment attractions such as the Million Dollar Display and Whiskey Licker Up Saloon.

Product overview

Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel operated by TLC Casino Enterprises since 2008. The property covers a full block of Fremont Street and encompasses gaming operations (slots, video poker, table games, poker room, Boomer's Sportsbook), hotel accommodations (Hotel Apache with 80 rooms), multiple dining venues (Top of Binion's Steakhouse, Benny's Smokin' BBQ, Binion's Café, Deli, and three bar/cantina options), entertainment attractions (Million Dollar Display, Fremont Street Experience partnership), and event/meeting spaces. The All Access Players Club loyalty program connects gaming, dining, and hotel rewards across both Binion's and sister property Four Queens. Financial services include Everi's FlexFunds check-cashing and Boomer's mobile sportsbook app.

Differentiator

Problem solved

Functional benefit

Brands

  • Hotel Apache: Historic boutique hotel originally opened in 1932, known for its haunted encounters and vintage Vegas atmosphere.
  • Boomer's Sportsbook
  • Club 55

Companies that use Binion's

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Binion's technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Binion's partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • Boomer's SportsbookcoreGTM or Marketing Partner · 5 August 2026Boomer's Sportsbook, led by President and CEO Joe Asher, operates sportsbooks at Binion's and Four Queens as Nevada's newest independent sportsbook operator. The sportsbook offers betting on NFL, NBA, NHL, MLB, and college football with fair odds. Boomer's Sportsbook was approved as the 17th and 18th location at Four Queens and Binion's, replacing William Hill at these properties.
  • Four Queens Hotel & CasinocoreStrategic or Co-development PartnerFour Queens is Binion's sister property located across the street, both owned by TLC Casino Enterprises. The properties share the All Access Players Club, allowing members to earn and redeem Comp Dollars and Cash Back at both locations using one card.
  • Fremont Street ExperiencecoreStrategic or Co-development PartnerBinion's is located in the heart of the Fremont Street Experience, a five-block entertainment district. The property benefits from nightly Viva Vision light shows on the world's largest LED canopy screen and free nightly entertainment and concerts.
  • OpenTableminorChannel Partner/ Reseller/ DistributorOpenTable provides online reservation system for Top of Binion's Steakhouse, allowing guests to book tables digitally.
  • TLC Casino EnterprisescoreOthersTLC Casino Enterprises, Inc. is the parent company that owns Binion's Gambling Hall & Hotel (operated as Vintage Vegas Gaming, LLC). TLC Casino Enterprises also owns Four Queens, Chicago Brewing Company, Whiskey Licker Up Saloon, and other gaming properties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Binion's competitors and assessment

Company assessment

Direct peers

  • Four Queens Hotel & Casino: Sister property directly across Fremont Street, owned by the same parent TLC Casino Enterprises. Shares the All Access Players Club and offers the most apples-to-apples comparison for gaming floor, hotel rooms, and F&B benchmarking within the Binion's portfolio.
  • Golden Nugget Las Vegas: Direct downtown Las Vegas competitor on Fremont Street with comparable gaming floor, hotel rooms, dining, and events. Operates at a similar scale and price point to Binion's and targets overlapping visitor segments.
  • The D Las Vegas: Downtown Las Vegas casino hotel on Fremont Street owned by Derek and Greg Stevens. Directly competes for slot play, table games, hotel stays, and dining with Binion's in the same downtown catchment area.
  • Circa Resort & Casino: Largest new downtown Las Vegas casino, opened 2020. Features the world's largest sportsbook, a multi-story casino, hotel tower, and pool amphitheater. Directly competes with Binion's for downtown gaming and hotel demand with newer facilities.
  • Fremont Hotel & Casino: Direct Fremont Street competitor owned by Boyd Gaming. Competes with Binion's for value-oriented downtown visitors on slots, table games, and hotel rooms, and is part of Boyd's B Connected loyalty network.
  • Downtown Grand Las Vegas: Downtown Las Vegas casino hotel offering gaming, hotel, and dining. Competes with Binion's for non-Strip tourist and convention attendees visiting downtown Las Vegas.
  • El Cortez Hotel & Casino: Historic downtown Las Vegas casino and hotel with comparable vintage character to Binion's. Competes for heritage-seeking tourists and locals interested in classic Vegas gaming experience.
  • Main Street Station Casino Brewery Hotel: Boulder Highway/Las Vegas locals casino owned by Boyd Gaming that combines gaming, hotel, dining, and an on-site brewery. Comparable scale and revenue mix to Binion's, particularly for F&B-led differentiation.

Regional players

  • Sam's Town Hotel & Gambling Hall: Boulder Strip locals casino and hotel operated by Boyd Gaming. Comparable casino-hotel product offering, though focused on Las Vegas locals market rather than downtown tourism where Binion's competes.

Broad incumbents

  • Caesars Entertainment (Horseshoe Las Vegas): Broader incumbent that now owns the Horseshoe brand and hosts the World Series of Poker (the tournament Binion's originally founded). Indirectly comparable via shared brand history and Strip-vs-downtown casino competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Binion's social profiles

Digital presence

Binion's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Binion's leadership team

Management profile

Number of profiles

Profiles1 record

Binion's funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Binion's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binion's

What does Binion's do?

Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel offering slot machines, video poker, table games, poker room operations, and sports betting through Boomer's Sportsbook. The property also provides 80 boutique hotel rooms at Hotel Apache, multiple dining and bar venues, banquet and event spaces, and branded entertainment attractions such as the Million Dollar Display and Whiskey Licker Up Saloon.

Is Binion's a public or private company?

Binion's is a private company. It is classified as corporate owned and is currently operating.

When was Binion's founded?

Binion's was founded in 1951. It employs 1,001 to 5,000 people.

Where is Binion's based?

Binion's is headquartered in Las Vegas, United States, in the North America region.

How does Binion's make money?

Five revenue lines are on record. Casino Gaming is the primary driver. The others are hotel Accommodations, food and Beverage, banquets and Catering and sports Betting.

Who are Binion's's main competitors?

Direct peers on record are Four Queens Hotel & Casino, Golden Nugget Las Vegas, The D Las Vegas, Circa Resort & Casino, Fremont Hotel & Casino, Downtown Grand Las Vegas, El Cortez Hotel & Casino and Main Street Station Casino Brewery Hotel. Sam's Town Hotel & Gambling Hall is listed as a regional player. Caesars Entertainment (Horseshoe Las Vegas) is listed as a broad incumbent.

Does Binion's have an API?

No public API is recorded for Binion's.

What industry is Binion's in?

Binion's's product category is Casino & Hospitality. Its primary akta.pro industry code is THAGAJAB, Urban Casino Hotels, with a secondary code of MPAEAEAA, Live Poker Rooms & Cardrooms (Land-Based). Its NAICS code is 721120 and its SIC code is 7011.

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Contact sales
Live signals
Las Vegas Review-JournalNew sportsbook operator and hotel rooms coming to downtown Las Vegas casinosBoomer's Sportsbook received Nevada Gaming Control Board approval on Wednesday to open new sportsbooks at Four Queens and Binion's Gambling Hall on Fremont Street, with openings expected September 1 ahead of the NFL season, marking the company's 17th and 18th approved locations in Nevada. The independent sportsbook operator, led by President and CEO Joe Asher, is also seeking approval for deposit kiosks at restricted locations and plans to bring back its reduced -105 pricing on NFL games. Separately, Circa Hospitality Group secured approval for a $290 million senior secured credit facility refinancing and expects to complete a project this month adding 49 hotel rooms to Circa, while also receiving a temporary sportsbook license in Arizona.PR NewswireBinion's Announces Opening of Hotel ApacheBinion's Gambling Hall announced the opening of Hotel Apache in downtown Las Vegas on July 29, 2019, featuring 81 rooms with vintage-style furnishings inspired by the original Hotel Apache that opened in 1932. The boutique hotel is located at the Fremont Street Experience and guests can check in at the original registration desk on the casino floor using what was the city's first electronic elevator. Mayor Carolyn G. Goodman presided over the ribbon cutting ceremony to commemorate the opening.PR NewswireBinion's Announces Expansion ProjectsBinion's Gambling Hall announced the construction of two new attractions, Whiskey Licker Up and Hotel Apache, with completion expected by summer 2019. The projects include a 6,500-square-foot full-service saloon featuring a rotating bar and live entertainment, as well as an 81-room boutique hotel with vintage-style furnishings.