SOVA Systems

What SOVA Systems does

SOVA Systems, LLC is a privately held, San Diego-based software company that builds a cloud security management platform for physical-security operations at hotels, resorts, retail, commercial, and industrial properties. The platform centers on an Electronic Tour System using RFID and Bluetooth checkpoints supplemented with GPS geolocation, paired with a mobile-first incident reporting product (with audio, video, images, witness signatures, and voice-to-text) and a live web dashboard showing real-time activity, user mapping, heat maps, and intelligent dispatch. Modules layered onto this core include Persons of Interest (cross-location BOLO alerts), BackTrack (historical activity replay), Business Intel (analytics), Lost and Found (with integrated shipping), Equipment Checkout (barcode tracking), Visitor Management (badging, watch lists), and a Data Removal Request service for privacy compliance. The mobile platform itself has undergone more than 500 iterations by a team with 20+ years of security-industry experience, and the company publishes a security white paper covering communication-chain controls.

The business model is a subscription SaaS with annual billing and quote-based pricing; SOVA sells directly to enterprise customers via phone (864-832-SOVA) and email, with personalized 30-day property trials that include shipped demo devices and an unconditional money-back guarantee. The go-to-market is a referral-led, enterprise field-sales motion without channel partners, resellers, or paid digital marketing; the company self-describes that it 'lives and breathes by referrals.' Operating geographies are presently domestic (United States), with operations anchored in California. Certifications disclosed include PCI DSS for the Lost and Found payment workflow. SOVA has no disclosed institutional funding, parent company, or M&A activity in the available source material.

Name

SOVA Systems

Legal name

SOVA Systems, LLC

Website

https://sova.cc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SOVA Systems is a SaaS provider of security guard management software for hotels, retail, and industrial properties. Its cloud platform combines RFID/Bluetooth tour tracking, mobile incident reporting, and GPS-enabled live dashboards, with modular add-ons for visitor, equipment, and lost-and-found workflows.

Ownership category

akta.pro rank

Product category

Physical Security Operations Software

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)

Keywords

• Security guard management
• Incident reporting software
• Guard tour systems
• Physical security software
• Facility security monitoring

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Subscription-based access to the SOVA security management platform including all modules, mobile applications, web portal, and cloud infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SOVA Systems provides a cloud-based physical security management platform that combines mobile guard tour applications, RFID and Bluetooth checkpoint hardware, GPS tracking, incident reporting, and a live operations dashboard for commercial security teams. The platform is designed for organizations operating security personnel across multiple properties, including hotels, schools, retail locations, and hospitals, enabling real-time visibility, automated compliance records, and digital replacement of paper-based guard logs.

Product overview

SOVA Systems offers a unified security guard management platform with a modular architecture. The core platform consists of an Electronic Tour System (RFID/Bluetooth-based patrol management), Incident Reporting (field report writing with multimedia), and Live Dashboard (real-time workforce tracking). These are augmented by add-on modules including Persons of Interest (POI), BackTrack (historical tracking), Business Intel (analytics), Lost and Found, Equipment Checkout, and Visitor Management. The platform is designed for security operations at hotels, resorts, retail, commercial, and industrial settings, with both mobile and web interfaces providing full administrative functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Tour System Mobile guard-tour application that allows security officers to scan RFID and Bluetooth checkpoints during patrols, automatically logging tour progress and timestamps to verify patrol coverage. Designed for security teams at hotels, schools, retail locations, and hospitals.
• Incident Reporting Mobile and web incident reporting tool that enables security officers and supervisors to file, track, and audit incidents digitally, replacing manual paper logs. Used by security departments to maintain compliance and review operational events.
• Live Dashboard Real-time web dashboard that aggregates guard location data, tour status, and incident reports across one or multiple properties, providing security managers with continuous operational visibility. Targets security directors and operations managers at multi-site commercial facilities.
• GPS Tracking Module GPS-based location component integrated into the mobile security platform that records guard patrol routes and verifies on-site presence for compliance reporting.

Quantifiable outcome

• Same-day deployment including staff training
• +3 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TimeKeeping Systems (Guard1): TimeKeeping Systems' Guard1 product line is a long-standing guard tour system with handheld readers and reporting software, comparable to SOVA in core checkpoint/patrol functionality but more legacy in delivery model.
• TrackTik Software: TrackTik (now part of Motorola Solutions) is a cloud-based security workforce management platform offering guard tour, incident reporting, scheduling, and dispatch — the closest direct competitor to SOVA across both product and target customer (security service providers and in-house teams).
• Silvertrac Software: Silvertrac provides guard tour management, incident reporting, and live dashboards for security officers at properties such as hotels, retail, and multifamily — directly comparable to SOVA's feature set and customer verticals.
• Novagems: Novagems offers a security guard management platform with tour tracking, incident reporting, and post-order workflows for guard services firms, closely matching SOVA's core product and SMB/mid-market positioning.
• Patrol Points: Patrol Points provides cloud-based guard tour and checkpoint management with GPS tracking and reporting, targeting security service companies with similar functionality to SOVA's electronic tour system.

Emerging players

• Resolver (an Everbridge company): Resolver provides incident management and security operations software with workflows for incident reporting, investigations, and analytics — overlapping with SOVA's incident reporting and business intelligence modules at a larger enterprise tier.
• Brivo: Brivo is a cloud-based access control and physical security platform with visitor management capabilities, overlapping with SOVA's Visitor Management module and target customer base of commercial property operators.

Broad incumbents

• ServiceNow Security Operations: ServiceNow's enterprise service management platform includes security incident response and physical security workflow modules, representing a broad incumbent threat that could absorb standalone guard management tools into a larger platform suite.
• Honeywell Commercial Security: Honeywell provides integrated physical security solutions including video, access control, and security operations software that compete for the same enterprise security budgets as SOVA at the upper end of the market.
• Genetec Security Center: Genetec offers a unified security platform covering video surveillance, access control, and operational intelligence for enterprise and government customers — adjacent to SOVA's workforce and incident management focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sovaapp
• Facebookfacebook.com/sovaapp
• LinkedInlinkedin.com/company/sova-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOVA Systems