Novagems
Novagems is a mobile-first SaaS workforce management platform serving security guard companies and cleaning operators with scheduling, GPS tracking, timekeeping, incident reporting, and payroll integration on a per-seat subscription model.
- Company typePrivate
- Founded2016
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Novagems does
Novagems (legal entity Novagems.com Inc.) is a privately held SaaS company founded in 2016 and headquartered in Surrey, Canada, with operating presence in the United States. The company provides a mobile-first, cloud-based workforce management platform primarily serving security guard companies, with secondary offerings adapted for cleaning and janitorial services, healthcare, retail, and food service operators. Its core Security Guard Management Software consolidates employee scheduling, time tracking and attendance, GPS tracking with geofencing, checkpoint tours, mobile patrol, custom incident reporting, panic-alert Smart Response, digital timesheets, alerts and notifications, team chat, and customizable dashboard analytics into a single integrated system accessible via web and native iOS and Android applications.
The underlying technology stack is mobile-first and purpose-built for field-deployed security personnel, with geofence-validated clock-in/out, real-time GPS location monitoring, and guard-specific incident report templates. Novagems also offers industry-specific modules for cleaning operators — including maintenance logs, inspection reports, work order management, digital checklists, and client management — alongside a general workforce management product for broader service industries. No public API, SDK, or AI/ML modalities are disclosed.
The business model is a recurring per-seat SaaS subscription priced per guard or employee managed, supplemented by an enterprise sales motion for larger accounts. The company runs a product-led growth motion via a 14-day free trial with free onboarding support and a cancel-anytime policy, paired with a direct enterprise sales channel for companies managing 100+ guards. Marketing relies on content (blog, templates library, information centre), organic social (LinkedIn, Facebook, Instagram), app store listings, and third-party review platforms (Capterra, G2, GetApp). Named enterprise customers include Securiwatch Security (1,500+ guards), UGS Security (750 employees), and Xtreme Security (150 employees); cleaning customers include HydraClean, Exterior Cleaning Services, Military Cleaning Services, and DCS Security. The company is bootstrapped with no disclosed venture funding.
Novagems firmographics
Firmographics- Name
- Novagems
- Legal name
- Novagems.com Inc.
- Website
- https://novage.ms
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novagems is a mobile-first SaaS workforce management platform serving security guard companies and cleaning operators with scheduling, GPS tracking, timekeeping, incident reporting, and payroll integration on a per-seat subscription model.
- Ownership category
- akta.pro rank
Novagems industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
- akta.pro secondary industry
- Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)
Keywords
Where Novagems is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Novagems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Per Seat: Workforce management software sold as recurring subscription on a per-seat basis. Security guard companies pay per guard/employee managed on the platform. Includes mobile app access, scheduling, GPS tracking, timekeeping, and reporting features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial with full feature access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Novagems product offering
Product offeringCore offering
Novagems provides a cloud-based, mobile-first workforce management platform purpose-built for security guard companies, combining employee scheduling, GPS tracking with geofencing, time and attendance, task and post-order management, checkpoint tours, custom incident reporting, panic alerts, digital timesheets, and dashboard analytics in a single integrated system. The platform also includes vertical-specific modules for cleaning companies (work order management, inspection reports, maintenance logs) and serves adjacent verticals such as healthcare, retail, and food services. Sold as a per-seat SaaS subscription with mobile apps on iOS and Android and a 14-day free trial with free onboarding support.
Product overview
Novagems is a unified workforce management platform primarily focused on security guard management, with additional product lines for cleaning companies and general workforce management. The core offering is the Security Guard Management Software — an all-in-one platform combining employee scheduling, time tracking & attendance, GPS tracking & geofencing, task & post order management, checkpoint tours, mobile patrol, custom incident reporting, alerts & notifications, chat, digital timesheets, reporting & analytics, and smart response capabilities. The platform includes a companion mobile app for guards and managers. For the cleaning industry vertical, Novagems offers specialized modules including Maintenance Log Sheet, Inspection Report, Work Order Management, Instructions & Checklist, and Client Management. The company positions itself as serving multiple industries including Security, Cleaning, Workforce, Healthcare, Retail, and Food services. The platform is built around a centralized dashboard with real-time tracking and is accessible via web and mobile (iOS and Android apps).
Differentiator
Problem solved
Functional benefit
Products and services
- Security Guard Management Software All-in-one cloud-based workforce management platform purpose-built for security guard companies. Combines employee scheduling, time tracking and attendance with geofencing, GPS tracking, task and post-order management, checkpoint tours, mobile patrol, custom incident reporting, panic alerts (Smart Response), digital timesheets, and dashboard analytics. Designed for security guard companies managing distributed guard workforces.
- Cleaning Company Software Workforce management solution tailored specifically for commercial cleaning and janitorial companies. Provides work order management, inspection reporting, maintenance logs, client management, instructions and checklists, alongside core scheduling, time tracking, task management, and GPS tracking for mobile cleaning crews.
- Workforce Management Software Cross-industry workforce management platform applicable to healthcare, retail, food service, and general facility services. Handles employee scheduling, time-off requests, task assignments, attendance tracking, and operational analytics for various service sectors beyond the company's specialized security and cleaning verticals.
Quantifiable outcome
- Estimated $240 per guard per year net savings through reduction in time theft (~$575), scheduling labor savings (~$455), payroll error reduction (~$230), and missed shift recovery (~$140), net of software costs.
- +2 more outcomes
Companies that use Novagems
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Novagems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Novagems partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Novagems competitors and assessment
Company assessmentDirect peers
- TrackTik (Motorola Solutions): Security workforce management platform providing guard scheduling, patrol tracking, incident reporting, and billing for security guard companies. Now part of Motorola Solutions, it is the closest direct competitor to Novagems in the security guarding software niche.
- Silvertrac Software: Guard management software purpose-built for security companies, offering tours, incident reporting, GPS tracking, and officer activity logs. Overlaps closely with Novagems' core feature set for security guard operations.
- GuardMetrics: Cloud-based security officer management platform for guard tracking, incident reports, and tours. Targets the same primary customer profile (security guard companies) with similar GPS and checkpoint functionality.
- Timeero: Mobile time tracking and GPS mileage app widely adopted by security, cleaning, and field-service SMBs. Directly comparable to Novagems' time tracking, geofencing, and employee scheduling capabilities for mobile workforces.
- TimeForge: Employee scheduling and workforce management software purpose-built for security guarding, cleaning, and restaurant operations. Strongly comparable vertical alignment and feature overlap with Novagems' Security and Cleaning product lines.
Broad incumbents
- Deputy: Well-funded general workforce management platform with scheduling, time tracking, and mobile apps used across retail, hospitality, healthcare, and security verticals. A broader incumbent competing for the same IT/operations buyer but without Novagems' security-specific depth.
- When I Work: Employee scheduling, time tracking, and team communication platform used primarily by retail, hospitality, and service-industry SMBs. Overlaps with Novagems' scheduling and mobile clock-in features for hourly workforces.
- Humanity (Toast): Workforce scheduling and employee management software initially built for healthcare and now used across hospitality and service industries. Comparable scheduling and shift-management features for hourly workforces.
- UKG (Ultimate Kronos Group): Enterprise-grade workforce management and HR platform serving large security services, healthcare, and facility services organizations. A much larger, established incumbent that competes for the same enterprise guard-management deals as Novagems.
Emerging players
- Connecteam: Mobile-first workforce management app targeting deskless workers in security, cleaning, construction, and field services. Competes on the same SMB PLG funnel and feature set (scheduling, time tracking, GPS, communication).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Novagems social profiles
Digital presenceNovagems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novagems leadership team
Management profileNumber of profiles
Novagems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novagems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novagems
What does Novagems do?
Novagems provides a cloud-based, mobile-first workforce management platform purpose-built for security guard companies, combining employee scheduling, GPS tracking with geofencing, time and attendance, task and post-order management, checkpoint tours, custom incident reporting, panic alerts, digital timesheets, and dashboard analytics in a single integrated system. The platform also includes vertical-specific modules for cleaning companies (work order management, inspection reports, maintenance logs) and serves adjacent verticals such as healthcare, retail, and food services. Sold as a per-seat SaaS subscription with mobile apps on iOS and Android and a 14-day free trial with free onboarding support.
Is Novagems a public or private company?
Novagems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novagems founded?
Novagems was founded in 2016. It employs 11 to 50 people.
Where is Novagems based?
Novagems is headquartered in Surrey, Canada, in the North America region.
How does Novagems make money?
One revenue line is on record: saaS Subscription - Per Seat.
Who are Novagems's main competitors?
Direct peers on record are TrackTik (Motorola Solutions), Silvertrac Software, GuardMetrics, Timeero and TimeForge. Broad incumbents are Deputy, When I Work, Humanity (Toast) and UKG (Ultimate Kronos Group). Connecteam is listed as an emerging player.
Does Novagems have an API?
No public API is recorded for Novagems.
What industry is Novagems in?
Novagems's product category is Workforce Management Software. Its primary akta.pro industry code is IMAIAEAF, Security Systems Monitoring & Dispatch (SOC/Remote Guarding), with a secondary code of IMAIAAAL, Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes). Its NAICS code is 54151 and its SIC code is 7372.