MDTC

What MDTC does

MDTC is a French customer satisfaction institute and SaaS platform provider headquartered in Lille, founded in 2006 and operating as a privately held SARL. The company builds and operates a customizable, white-label customer listening platform deployed per client to collect CSAT, NPS, and CES metrics, analyze open-ended verbatim feedback using NLP and sentiment analysis, trigger multi-channel alerts for dissatisfied customers, and route recontact workflows. The platform connects to clients' marketing and commercial tools via API and is complemented by add-on modules including The Wall (real-time in-store screen display), MarIA (a 2024-launched generative-AI conversational interface for managers), La Voix De Nos Clients (website review widget and Google My Business review generation), and Test-Concepts.com (online concept testing via sequential monadic methodology).

MDTC's primary GTM is sales-led, targeting large French retail enterprises and franchise networks with custom demos and dedicated study consultants; notable customers include Sephora, Boulanger, Norauto, Yves Rocher, Kiabi, Cora, Alinea, Conforama, Cultura, Go Sport, Jules, San Marina, Alice Délices, Verbaudet, Promod, Cyrillus, and Aldi. A second self-serve motion targets SMBs through the La Voix De Nos Clients TPE/PME SaaS. Revenue is generated through recurring platform subscriptions and professional services for ad-hoc studies, training, and consulting.

The company operates with 11–50 employees, has deployed around 50 unique platforms serving 15,000 store/regional/site managers, and has analyzed 2,000,000 customer reviews. Distribution is concentrated in France with limited European reach, and there is no disclosed funding, M&A, or external investment.

Name

MDTC

Legal name

MDTC

Website

https://mdtc.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MDTC is a Lille-based French customer satisfaction institute that builds a customizable SaaS platform for measuring CSAT/NPS/CES, analyzing verbatim feedback via AI, and managing customer recontact, primarily serving large French retail enterprises with an SMB self-serve offering.

Ownership category

akta.pro rank

Product category

Customer Experience Analytics

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Customer experience analytics
• Voice of customer platform
• NPS CSAT measurement
• Customer satisfaction surveys
• Sentiment analysis software

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Customized customer listening platforms deployed per client, featuring white-label branding and personalized functionality. Revenue generated through platform deployment and ongoing subscription fees.
2. Marketing Studies and Consulting Services: Expert study services including platform user training, ad-hoc analyses, competitor perception studies, KPI implementation, and marketing support for action planning.
3. La Voix De Nos Clients - SMB Solution: SaaS-based customer satisfaction solution for TPE/PME and independent merchants, with automated survey deployment and web reporting dashboard.
4. Test-Concepts.com Service: Online concept testing service for validating product and service concepts before market launch, based on sequential monadic methodology.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MDTC provides a white-label, multi-device customer listening platform (Plateforme d'Écoute Client) that measures satisfaction via CSAT, NPS, and CES indicators, analyzes customer verbatims through AI/NLP, manages multi-channel alerts, and enables recontact of dissatisfied customers across retail and service networks. The company also operates Test-Concepts.com for sequential monadic concept testing and La Voix De Nos Clients, a streamlined SaaS solution for SMBs and independent merchants focused on satisfaction measurement, customer recontact, and Google My Business reputation management. Supporting marketing study consulting (training, ad-hoc analyses, competitive perception studies, and action plan support) complements the technology offering.

Product overview

MDTC offers a customer satisfaction and listening platform ecosystem. The core offering is the Plateforme d'Écoute Client, which measures customer satisfaction through surveys (CSAT, NPS, CES indicators), analyzes verbatims using AI, manages alerts, and enables customer recontact. This platform integrates with add-on modules including: La Voix de Nos Clients for displaying customer reviews on websites, The Wall for real-time data visualization on screens, and MarIA for AI-powered conversational data analysis. MDTC also provides Test-Concepts.com for concept testing and La Voix De Nos Clients (TPE/PME) as a simplified SaaS version for small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Test-concepts.com: Online concept testing platform allowing users to test product or service concepts through a 4-step process including concept selection, criteria choice, target solicitation, and results analysis.
• LaVoixDeNosClients
• The Wall

Products and services

• Plateforme d'Écoute Client MDTC Customized, white-label, multi-device SaaS platform that measures customer satisfaction through CSAT, NPS and CES surveys, analyzes verbatims with AI, manages multi-channel alerts, and enables recontact of dissatisfied customers for large retail enterprises and multi-site operators.
• Baromètre Satisfaction Client Customer satisfaction barometer that interacts with customers via surveys and compiles their feedback into operational indicators (CSAT/NPS/CES) used to pilot satisfaction activity.
• La Voix De Nos Clients (TPE/PME SaaS) Simplified self-serve SaaS solution for small businesses, independent retailers, restaurants, beauty salons and small franchise networks that automates post-purchase satisfaction surveys, identifies dissatisfied customers for follow-up, and generates Google My Business reviews.
• Test-Concepts.com Web-based service that enables companies to validate product, service, or advertising concepts before market launch using a sequential monadic methodology, with target audience solicitation by email/SMS/social channels and structured results analysis.

Quantifiable outcome

• 15,000 store/regional/site managers actively using the platform for continuous customer satisfaction measurement
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

One partnership is on record.

• HellineminorOthers · 13 July 2018MDTC awarded Helline with the Prix de l'Excellence Marketing MDTC, recognizing excellence in customer satisfaction and marketing achievement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualtrics: Global leader in experience management (XM) software offering customer satisfaction, NPS, and VoC measurement at enterprise scale. Directly comparable to MDTC's core customer listening platform but with substantially broader international reach and capital resources.
• Medallia: Enterprise VoC and customer experience platform providing multi-channel feedback collection, verbatim analytics, and real-time alerts. Closely matches MDTC's end-to-end VoC workflow with much larger scale and AI capabilities.
• CustomerGauge: NPS and customer experience platform focused on B2B account-based CX measurement. Comparable to MDTC's KPI-driven (NPS/CSAT/CES) listening approach and recontact workflows, particularly for multi-location enterprise accounts.
• WizVille: French customer experience analytics platform for retail and franchise networks. Direct domestic competitor to MDTC with overlapping retail vertical focus and similar SMB-to-enterprise positioning in France.
• AskNicely: Customer experience platform for frontline teams delivering NPS, CSAT, and customer feedback tools with a focus on simplicity and ease of use. Comparable to MDTC's manager-facing dashboards and recontact workflow.
• Netigate: European employee and customer experience management platform with strong Nordic presence and growing European footprint. Comparable to MDTC's survey design, KPI tracking, and verbatim analysis capabilities.
• Toluna: French-origin global consumer insights and market research platform. Closely comparable to MDTC's Test-Concepts.com concept testing service and broader market research capabilities.

Broad incumbents

• InMoment: Broader customer experience optimization company combining VoC, text analytics, and professional services. Overlaps with MDTC's verbatim analysis and consulting offerings but as part of a much wider enterprise portfolio.

Regional players

• BVA: French market research and consumer insights firm offering ad-hoc studies, brand tracking, and concept testing. Comparable to MDTC's marketing studies/consulting services and French customer base.
• Promise Consulting: French marketing research and brand strategy consultancy with expertise in retail, luxury, and beauty verticals. Comparable to MDTC's study consulting services and shared French retail customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/institut-mdtc
• Xx.com/institut_mdtc
• Facebookfacebook.com/institutmdtc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDTC