helline
Helline is a privately-held French online retailer operating helline.fr, selling women's fashion, lingerie, footwear, accessories, and home décor to French consumers through direct-to-consumer e-commerce and a catalog/mail-order channel, combining own-label brands with multi-brand third-party assortments.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What helline does
Helline is a French direct-to-consumer online retailer operating the e-commerce website helline.fr. The company sells women's fashion, lingerie, footwear, accessories, and home décor to French consumers across six core categories — Mode (fashion), Lingerie, Chaussures et accessoires (shoes and accessories), Déco (home décor), Grandes tailles (plus sizes), and Bonnes affaires (sales/clearance). The assortment combines own-label brands (Creation L, Helline Home, Helline Premium) with authorized third-party brands including Lascana, Triumph, Sloggi, Venice Beach, Villeroy & Boch, Cawö, Wäschepur, s.Oliver, Sheego, Rick Cardona, Ashley Brooke, and Linea Tesini. A legacy catalog/mail-order channel complements the website, allowing customers to order by catalog reference number, with a physical catalog available on request and a Spring-Summer 2025 interactive online catalog published.
The underlying technology is a standard e-commerce storefront with no proprietary features, AI/ML capabilities, APIs, or third-party integrations disclosed. The platform supports unit pricing across budget-to-premium price points (for example, curtain rods €13–25, shelving €59–79, sandals €29.99–58, dresses €35–110), promotional codes (5090 for 10% off orders over €59; 5101 for 30% off the most expensive item over €59), a €15 newsletter voucher for orders over €49, and installment payment options (3x interest-free by credit card and PayPal 1–4x installments). Free returns are offered within 100 days via pickup points and La Poste, and customer service operates Monday–Saturday, 9h–18h, on a premium-rate number (0 892 702 720).
Helline monetizes through one-time direct retail sales, with no subscription, SaaS, advertising, marketplace-commission, or B2B revenue streams identified. The go-to-market is single-channel-direct within France: the company operates exclusively in the French market through helline.fr and its catalog channel, with no international footprint, no disclosed headcount, no disclosed revenue, no funding history, and no parent company. Marketing relies on email/newsletter acquisition, organic social (Facebook, Pinterest, Instagram, YouTube), promotional pricing campaigns, and seasonal online catalogs. The company is privately held, operating as an active e-commerce retailer with no evidence of acquisition, closure, or IPO.
helline firmographics
Firmographics- Name
- helline
- Legal name
- helline
- Website
- https://helline.fr
- Company type
- Private
- Operating status
- Operating
- Short description
- Helline is a privately-held French online retailer operating helline.fr, selling women's fashion, lingerie, footwear, accessories, and home décor to French consumers through direct-to-consumer e-commerce and a catalog/mail-order channel, combining own-label brands with multi-brand third-party assortments.
- Ownership category
- akta.pro rank
helline business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- E-commerce Retail Sales: Direct online retail sales of women's fashion, lingerie, shoes, accessories, and home décor products through helline.fr. Revenue generated through one-time product purchases at listed retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across fashion, lingerie, footwear, accessories, and home décor categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
helline product offering
Product offeringCore offering
helline operates an online retail storefront (helline.fr) selling women's fashion, lingerie, shoes, accessories, plus-size clothing, and home decor items. The assortment combines helline's own sub-brands (Creation L, Lascana, Helline Home, Helline Premium) with partnered external brands (Triumph, Sloggi, Venice Beach, wäschepur, Villeroy & Boch, Cawö, Buffalo, s.Oliver, Sheego, Rick Cardona, Ashley Brooke, Linea Tesini), and ships to consumers with free returns within 100 days and installment payment options.
Product overview
Helline is a French online fashion and home decor retailer operating as a single unified e-commerce platform. The product portfolio consists of six main categories: Mode (fashion), Lingerie, Chaussures et accessoires (shoes and accessories), Déco (home decor), Grandes tailles (plus sizes), and Bonnes affaires (sales/clearance). These categories are complemented by own-label sub-brands including Creation L and Helline Home, alongside featured third-party brands such as Lascana, Triumph, Sloggi, Cawö, Villeroy & Boch, Wäschepur, Ashley Brooke, and Rick Cardona. The platform offers women's ready-to-wear, lingerie, footwear, accessories, and home furnishings through a standard e-commerce interface without modular add-ons or platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- helline home: Home décor and household goods sub-brand offering furniture, storage solutions, bathroom accessories, linens, and home organization products.
Products and services
- helline.fr online fashion store Online store at helline.fr selling women's fashion, lingerie, footwear, accessories, plus-size apparel, and home decor to French-speaking consumers, combining helline's own sub-brands with partnered external brands.
- Creation L (sub-brand) helline's own sub-brand for women's fashion and lingerie sold through helline.fr.
- Lascana (sub-brand) helline's own sub-brand for lingerie and women's apparel sold through helline.fr.
- Helline Home (sub-brand) helline's own sub-brand for home decor and home textiles sold through helline.fr.
- Helline Premium (sub-brand) helline's own sub-brand for premium fashion items sold through helline.fr.
- Mode (Fashion) category Women's clothing category on helline.fr offering apparel from helline's own sub-brands and partnered brands.
- Lingerie category Lingerie and underwear category on helline.fr featuring brands such as Creation L, Lascana, Triumph, and Sloggi.
- Chaussures et accessoires (Shoes and accessories) Footwear and accessories category on helline.fr featuring brands such as Buffalo, Venice Beach, and s.Oliver.
- Déco (Home decor) category Home decor category on helline.fr featuring the Helline Home sub-brand and partners such as wäschepur, Villeroy & Boch, Cawö, and Linea Tesini.
- Grandes tailles (Plus-size) category Plus-size women's clothing category on helline.fr featuring brands such as Sheego, Creation L, and Ashley Brooke.
- Bonnes affaires (Bargains) category Discounted/clearance category on helline.fr offering reduced-price items across fashion and home decor.
Companies that use helline
Customer profileSegments3 records
Ideal customer profiles1 record
helline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
helline partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- LascanacoreLascana is a key partner brand sold through helline's platform, offering beachwear, lingerie, and related fashion products. Multiple Lascana sub-brands featured including Beachtime by Lascana and LASCANA ACTIVE.
- Creation LcoreCreation L is an exclusive brand partnership offering women's fashion collections. Featured prominently on homepage and in dedicated brand sections.
- TriumphminorTriumph is a partner brand offering lingerie products sold through helline's platform.
- SloggiminorSloggi is a partner brand offering lingerie products sold through helline's platform.
- Venice BeachminorVenice Beach is a partner brand offering beachwear and footwear products sold through helline's platform.
- wäschepurminorwäschepur is a partner brand offering home linens and bedding products including towels and bed linens.
- Villeroy & BochminorVilleroy & Boch is a premium partner brand offering high-quality home linens and bathroom accessories.
- CawöminorCawö is a partner brand offering premium towels and home linens.
- BuffalominorBuffalo is a partner brand offering beachwear and casual fashion items.
- s.Oliverminors.Oliver is a partner brand offering women's fashion including beachwear and casual clothing.
- SheegominorSheego is a partner brand offering plus-size women's fashion sold through helline's platform.
- Rick CardonaminorRick Cardona is a partner brand offering women's fashion including suits and trousers.
- Ashley BrookeminorAshley Brooke is a partner brand offering women's fashion including suits and elegant separates.
- Linea TesiniminorLinea Tesini is a partner brand offering women's fashion including trousers and casual wear.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
helline competitors and assessment
Company assessmentDirect peers
- La Redoute: French online fashion and home retailer with deep catalog heritage. Directly comparable to helline on assortment (women's apparel, plus sizes, home décor), French-only geographic focus, catalog-to-digital model, and partner-brand mix including own labels.
- Cyrillus: French multi-brand online retailer of women's, men's and children's fashion plus home linens. Closely comparable to helline on French-only positioning, multi-brand catalog heritage, and women's plus apparel emphasis.
- Showroomprivé: French flash-sale and private-sale online fashion platform. Comparable to helline on French DTC apparel focus and multi-brand model, though differentiated by event-driven discounting mechanics.
- Veepee (Vente-privee): European flash-sale private member club for fashion and home. Comparable to helline on French origin, multi-brand women's apparel, and home décor exposure, but with a members-only flash-sale monetization model.
- Brandalley: French online private-sale and outlet fashion and home retailer. Comparable to helline on French DTC model, multi-brand women's apparel and home assortment, and discount-driven positioning akin to helline's 'Bonnes affaires'.
- 3 Suisses: Historic French catalog and online fashion retailer with women's apparel and home assortment. Most analogous to helline in business model (catalog-to-online, multi-brand women's fashion + home), though materially scaled back in recent years.
Broad incumbents
- Zalando: Pan-European online fashion platform with strong French footprint. Comparable on women's apparel and home adjacency, but operates at much larger scale with proprietary tech, mobile app and logistics infrastructure that helline lacks.
- Cdiscount: Leading French general-merchandise e-commerce marketplace with fashion and home verticals. Comparable on French-only digital retailing and home goods breadth, though much broader assortment beyond apparel.
- ASOS: UK-headquartered global online fashion retailer with significant French demand. Comparable on women's fashion e-commerce and inclusive sizing, but operates globally with proprietary tech and brand-led assortment versus helline's reseller model.
- Kiabi: French value fashion retailer combining physical stores and e-commerce across women's, men's, children's and home. Comparable on French market focus and women's apparel breadth, though omnichannel retail rather than pure online.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
helline social profiles
Digital presencehelline financial estimates
Financial estimateRevenue estimate
Valuation estimate
helline leadership team
Management profileNumber of profiles
helline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
helline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about helline
What does helline do?
helline operates an online retail storefront (helline.fr) selling women's fashion, lingerie, shoes, accessories, plus-size clothing, and home decor items. The assortment combines helline's own sub-brands (Creation L, Lascana, Helline Home, Helline Premium) with partnered external brands (Triumph, Sloggi, Venice Beach, wäschepur, Villeroy & Boch, Cawö, Buffalo, s.Oliver, Sheego, Rick Cardona, Ashley Brooke, Linea Tesini), and ships to consumers with free returns within 100 days and installment payment options.
Is helline a public or private company?
helline is a private company. It is classified as unknown and is currently operating.
When was helline founded?
helline was founded in -1.
How does helline make money?
One revenue line is on record: E-commerce Retail Sales.
Who are helline's main competitors?
Direct peers on record are La Redoute, Cyrillus, Showroomprivé, Veepee (Vente-privee), Brandalley and 3 Suisses. Broad incumbents are Zalando, Cdiscount, ASOS and Kiabi.
Does helline have an API?
No public API is recorded for helline.