Ixina

What Ixina does

Ixina is a Belgian kitchen specialist founded in 1971 that sells custom-designed, German-manufactured fitted kitchens to residential homeowners through a domestic franchise network of more than 60 showrooms. The company operates as a private limited company (Ixina Belgium nv) and is part of the FBD International group, with its head office in Anderlecht, Belgium and a combined Belgium-France footprint of over 190 stores.

The product offering centers on more than 30 kitchen models organized into collections (Dolce, Moda, Vita, Linea, Clara, Delia, Vogue, Velvet) across configurations (linear, L-shaped, U-shaped, island) and styles (modern, timeless, bohemian, country chic), with prices ranging from approximately €2,649 to €19,162 TVAC including appliances. Around the kitchen core, Ixina provides interior design services for bathrooms, living rooms, dining rooms, offices, and laundry rooms, as well as financing solutions and optional professional installation through a network of qualified artisan installers. The digital layer includes an online 3D kitchen configurator, a web simulator, and a personal customer portal ('Mon Espace') that supports appointment booking, project tracking, and an interactive style quiz.

Commercially, Ixina runs a sales-led, franchise-distributed go-to-market, combining physical showroom consultation with self-serve online tools and traditional mass-marketing channels (television advertising, tennis sponsorship, blog/guides). Revenue is generated primarily through one-time kitchen sales, with ancillary income from installation services and partnered financing. Customer segments span budget-conscious, design-conscious, and family households. The company also runs an environmental partnership with the NGO Graine de vie (12 trees replanted per kitchen sold) and offers a 10-year furniture guarantee tied to its German manufacturing sourcing.

Name

Ixina

Legal name

IXINA BELGIUM nv

Website

https://ixina.be

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Ixina is a Belgian kitchen specialist founded in 1971 that sells custom-built, German-manufactured fitted kitchens through a 60+ store Belgian franchise network (190+ stores across Belgium and France), serving residential homeowners with mid-to-premium interior design and installation solutions.

Ownership category

akta.pro rank

Product category

Custom Fitted Kitchen Retail

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Household Furniture (2510)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom kitchen design
• Fitted kitchen retail
• Kitchen franchise
• Kitchen installation services
• German kitchen manufacturer

Headquarters

HQ city

Bruyelle

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Kitchen Sales: Ixina generates revenue primarily through the sale of custom-built, equipped kitchens. Kitchens are available in multiple configurations (linear, L-shape, U-shape, island) and include furniture, accessories, and appliances. Prices range from approximately €2,649 to €19,162 TVAC depending on model and configuration.
2. Installation and Delivery Services: Optional professional installation and delivery services provided through a network of qualified artisan installers. Customers can choose to self-install or use Ixina's professional installation partners.
3. Financing Solutions: Partnership with financial institutions to offer customized financing solutions for kitchen purchases, providing payment flexibility to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Ixina designs, sells, and installs custom-built fitted kitchens manufactured in Germany under eight collections (Dolce, Moda, Vita, Linea, Clara, Delia, Vogue, Velvet), with prices ranging from approximately €2,649 to €19,162 TVAC including appliances. Kitchens are sold through a franchise network of 60+ showrooms in Belgium, supported by an in-store 6-step design-to-installation journey, proprietary 3D design and visualization tools, third-party financing, and professional delivery and installation.

Product overview

Ixina is a Belgian kitchen design and sales company founded in 1971, operating as a franchise network with over 60 stores in Belgium. The core offering consists of custom-built fitted kitchens manufactured in Germany, organized into multiple collections (Dolce, Moda, Vita, Linea, Clara, Delia, Vogue, Velvet) offering various configurations (L-shaped, U-shaped, island, linear), styles (modern, country chic, timeless, bohemian), and color finishes at price points ranging from approximately €2,649 to €19,162. Ixina extends its services to interior design for bathrooms, living rooms, dining rooms, offices, and laundry rooms, along with custom storage solutions. The company provides digital tools including 3D kitchen visualization software, a web simulator, and a customer portal (Personal Space) for project management. Additional services include customized financing solutions and professional delivery/installation with optional artisan installers. Ixina has been planting trees in partnership with NGO Graine de vie since 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Ixina Custom Fitted Kitchens (Collections: Dolce, Moda, Vita, Linea, Clara, Delia, Vogue, Velvet) Made-to-measure fitted kitchens manufactured in Germany, available across eight named collections (Dolce, Moda, Vita, Linea, Clara, Delia, Vogue, Velvet) with multiple configurations (L, U, island, linear), styles (modern, country chic, timeless, bohemian), and finishes; prices include appliances. Designed for residential homeowners in Belgium purchasing a complete custom kitchen.
• Interior Design Services (Bathroom, Living Room, Dining Room, Office, Laundry, Custom Storage) Custom interior design services for adjacent living spaces (bathroom, living room, dining room, office, laundry) plus made-to-measure storage solutions such as libraries and entry furniture. Targets existing Ixina customers and homeowners looking to coordinate additional rooms with their fitted kitchen.
• Financing Solutions for Kitchen Purchases Customized third-party-financed payment plans adapted to individual customer needs, offered in partnership with financial institutions to provide payment flexibility on Ixina kitchen purchases. Targeted at residential customers seeking to spread payment for their kitchen project.
• Kitchen Delivery and Professional Installation Services Professional kitchen delivery and installation delivered through a network of qualified artisan partners, with the option for customers to self-install. Sold as an add-on service to Ixina kitchen buyers as the final step of the 6-step project journey.

Quantifiable outcome

• 1,314,030 trees planted since January 1, 2024 through environmental partnership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Graine de viecoreStrategic or Co-development Partner · 1 January 2024Environmental partnership with Graine de vie NGO for tree planting. For each kitchen sold, 12 trees are replanted through this partnership. As of the data, 1,314,030 trees have been planted since January 1, 2024. This initiative supports Ixina's environmental commitment and sustainability positioning.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Schmidt Groupe: French-headquartered kitchen specialist with a comparable franchise/store model selling custom fitted kitchens across Europe. Direct competitor to Ixina in Belgium and France, with overlapping price tiers and similar showroom-led GTM.
• Mobalpa: French kitchen retailer with a network of independent showrooms selling custom kitchens, bathrooms, and storage. Competes with Ixina in both Belgium and France with a comparable mid-market positioning and project-accompaniment model.
• Cuisinella: European kitchen retail brand with showrooms across France and Belgium, selling custom fitted kitchens at accessible price points. Directly comparable to Ixina on product offering, store-based sales motion, and target customer segments.
• Noblessa: European premium kitchen brand operating showroom-based sales of German-engineered fitted kitchens. Comparable to Ixina on product positioning, German manufacturing origin, and showroom-led sales motion.
• Cuisine Plus: French kitchen retailer with showrooms selling custom and modular kitchens across price tiers. Direct competitor to Ixina in France on product mix, design service, and showroom-based go-to-market.

Broad incumbents

• Howdens Joinery: UK-listed kitchen and joinery leader operating a depot-based trade and prosumer model. Relevant comparable for Ixina's franchise-style, depot-driven kitchen distribution model, though primarily UK-focused.
• IKEA: Global mass-market home furnishings retailer with a major kitchen category, exerting pricing pressure on Ixina's entry-level tiers. Comparable as a kitchen retailer with strong digital and in-store experience, though operating a fundamentally different cost structure.
• Leroy Merlin: Major French home-improvement retailer offering kitchen design and installation services. Competes with Ixina in the DIY/design-assisted kitchen segment and adjacent renovation categories.

Emerging players

• Hacker Küchen: German kitchen manufacturer with growing retail partner network across Europe. Comparable to Ixina as a supplier of German-manufactured kitchens distributed through dealer/showroom channels.

Regional players

• Poggenpohl: Premium German kitchen manufacturer distributed through select showroom partners across Europe. Comparable to Ixina on German manufacturing quality and showroom-led distribution, though positioned at the luxury tier above Ixina's main range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CUISINESIXINA
• Facebookfacebook.com/ixina.BeLux
• LinkedInlinkedin.com/company/ixina
• Instagraminstagram.com/ixina_belux
• Pinterestpinterest.com/cuisineixinaBelgique
• Xx.com/ixinabelgium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ixina