What Agency Guacamole does

Agency Guacamole is a privately held, founder-owned communications agency founded in 2016 by Bilal Kaiser and headquartered in Los Angeles with a second office in New York. The firm delivers influencer marketing, events and experiential activations, public relations, and social media community management to beauty and lifestyle brands, with an in-house warehouse for influencer mailer and sampler fulfillment that supports turnkey campaign deployment at scale. The client roster spans enterprise hair care, color cosmetics, skincare, and beauty tech brands, including multiple L'Oréal-owned labels (Redken, Matrix, Pureology, Baxter of California), Urban Decay, IT Cosmetics, La Roche-Posay, Maybelline, and newer entrants such as OPULUS Beauty Labs and Therabody Beauty.

The agency's service model is professional services-based with quote-based project pricing across nano-, micro-, and macro-influencer tiers, full-service event production, and earned media strategy. Its proprietary initiative, B.L.N.D. (Beauty, Lifestyle & Nurturing Diversity), launched in 2018 as an annual panel series, has evolved into a multi-city tour and is the anchor of the agency's DE&I positioning and industry visibility. Go-to-market relies on direct enterprise sales relationships, thought leadership through founder press quotes, awards recognition (PR Net 100, BizBash500, Hermes, Muse, Bulldog PR), and B.L.N.D. events that double as marketing and client development platforms.

Agency Guacamole operates with approximately 30 employees, has no external funding or parent company, and continues to scale its bi-coastal footprint, recurring B.L.N.D. programming, and enterprise beauty client base while expanding adjacent categories such as beauty tech and lifestyle.

Name

Agency Guacamole

Legal name

Agency Guacamole

Website

https://agencyguacamole.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Agency Guacamole is a privately held, bi-coastal (Los Angeles and New York) communications agency delivering influencer marketing, events, public relations, and social media services to enterprise beauty and lifestyle brands, with an in-house warehouse for influencer mailer fulfillment.

Ownership category

akta.pro rank

Product category

Marketing and Public Relations Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Influencer marketing services
• Public relations agency
• Experiential event marketing
• Social media management
• Beauty brand communications

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Services: Creator-led campaigns including social media strategy, content creation, influencer seeding and campaigns, and PR boxes/mailers through their own warehouse. Services span nano-, micro- and macro influencers.
2. Events & Experiential Services: Full-service event production including planning, creative concepting, venue scouting, production, influencer/celebrity meet-and-greets, consumer activations, and on-the-ground social content creation.
3. Public Relations & Social Media Services: Media strategy, pitching, press releases, award submissions, brand partnerships, community relations, speaking engagements, media training, social media strategy, community management, and reporting/analysis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Agency Guacamole is a bi-coastal communications agency that delivers influencer marketing (strategy, creator sourcing, campaign management, and in-house mailer/sampler fulfillment), events and experiential activations, public relations, and social media services to beauty and lifestyle brands. All service delivery is performed in-house across offices in Los Angeles and New York.

Product overview

Agency Guacamole is a bi-coastal (Los Angeles and New York) communications agency offering three core service areas: influencer marketing (including ambassador programs, creator campaigns, and in-house mailer fulfillment through their own warehouse), events & experiential activations, and public relations with social media community management. The agency's proprietary initiative is B.L.N.D. (Beauty, Lifestyle & Nurturing Diversity), an annual DE&I panel series launched in 2018. They also produced a limited-edition 5-Year Anniversary Candle in partnership with LAIT Candles. Their service delivery is entirely in-house, distinguishing them from traditional agencies that outsource fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services Comprehensive influencer marketing programs including strategy development, finding and vetting influencers, campaign development, content guidelines, fee negotiation, and performance reporting across nano-, micro-, and macro-influencer tiers. For beauty and lifestyle brands.
• Events & Experiential Full-service event production including planning, creative concepting, venue scouting, production, Instagram-worthy activations, guest list management, VIP/talent management, influencer meet-and-greets, and consumer activations delivered coast-to-coast. For beauty and lifestyle brands.
• Public Relations PR services including media strategy, pitching, media kits, press releases, award submissions, brand partnerships, community relations, speaking engagements, and media training. For beauty and lifestyle brands.
• Social Media Services Social media strategy development across owned, earned and paid channels, content creation, community management, influencer seeding, sweepstakes/contests, and reporting/optimization. For beauty and lifestyle brands.
• Influencer Mailers/Sampler Boxes In-house warehouse fulfillment for influencer mailer and sampler box deployment including product receipt and inventory with secure storage, custom box coordination, scalable campaign deployment, and exclusive shipping rates. For beauty and lifestyle brands running influencer campaigns.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor.

• Baxter of CaliforniaminorGTM or Marketing PartnerB.L.N.D. event partner providing products for gift bags and activations. Brand participates in annual diversity panel events.
• Carol's DaughterminorGTM or Marketing PartnerEvent partner for B.L.N.D. activations including the Goddess Lounge offering dry styling and scalp consultations.
• MizonminorGTM or Marketing PartnerBrand partner for B.L.N.D. PopShop gifting suite and event activations.
• MatrixminorGTM or Marketing PartnerHair care brand partner for B.L.N.D. events and product gifting. Hosted Curl Corner station at Atlanta event.
• PureologyminorGTM or Marketing PartnerBrand partner for B.L.N.D. PopShop gifting suite.
• RedkenminorGTM or Marketing PartnerHair care brand partner for B.L.N.D. events and product gifting.
• Urban DecayminorGTM or Marketing PartnerColor cosmetics partner for B.L.N.D. Set & Sip Bar activation and PopShop gifting suite.
• IT CosmeticsminorGTM or Marketing PartnerBeauty brand partner for B.L.N.D. PopShop gifting suite.
• DermablendminorGTM or Marketing PartnerBrand partner for B.L.N.D. event activations including Dessert Cart.
• LAIT CandlesminorStrategic or Co-development PartnerLA-based female-owned artisanal candle company that collaborated with Agency Guacamole on a limited-edition 5-Year Anniversary Candle in 2021.
• Maybelline New YorkminorGTM or Marketing PartnerB.L.N.D. event partner providing products for gift bags and activations.
• ONE/SIZE by Patrick StarrminorGTM or Marketing PartnerB.L.N.D. event partner.
• FabFitFunminorGTM or Marketing PartnerEvent partner for B.L.N.D. 2020 virtual panel.
• JACQ'sminorGTM or Marketing PartnerB.L.N.D. event partner featuring founder Barbara Jacques as panelist.
• Hair.comminorGTM or Marketing PartnerB.L.N.D. event partner providing custom cocktail at panel events.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BPCM: Beauty, wellness, and lifestyle communications agency offering PR, influencer, and experiential services — directly overlapping Agency Guacamole's vertical and service mix.
• SHADOW: Fashion, beauty, and lifestyle communications agency offering PR, influencer, and experiential campaigns for consumer brands.
• Behrman Communications: Beauty and wellness-focused PR agency serving prestige cosmetics and skincare brands, overlapping AG's PR and earned-media services.
• The Digital Dept. Influencer marketing and talent management firm (formerly DBA) focused on beauty/lifestyle brand and creator partnerships, closely mirroring AG's influencer work.
• Socialyte: Influencer marketing and talent agency serving beauty and lifestyle brands, competing directly on creator campaigns and seeding.
• August United: Influencer marketing agency delivering creator campaigns and experiential activations for consumer brands, comparable in service mix and mid-market scale.

Broad incumbents

• Purple: Global fashion, beauty, and lifestyle PR and communications agency with broad services; larger-scale competitor in the beauty PR space.
• The Lede Company: Strategic communications and brand agency working with entertainment and consumer/beauty brands; broader remit but overlapping PR and brand services.
• Nike Communications: Luxury lifestyle and beauty PR agency representing prestige beauty and wellness brands, an established competitor in the beauty communications niche.

Emerging players

• Obviously: Influencer marketing platform and agency running creator campaigns for consumer brands, overlapping AG's influencer marketing service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agencyguacamole
• Xx.com/agencyguacamole

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Guacamole