What August United does

August United is a creator-led social media and influencer marketing agency operating as a wholly owned subsidiary of McKinney, an independent advertising agency. Founded in 2015 and headquartered at 222 S. Mill Ave, Suite 800 in Tempe, Arizona, the agency delivers three integrated core services: influencer marketing program design and execution, social media management across paid, earned, and owned channels, and in-house content creation spanning shooting, editing, animation, and platform-specific optimization. The agency positions itself as a top-ten global influencer marketing firm, citing a network of 15M+ influencers, 1,650+ successful campaigns, and 50+ active brand partnerships, though the operating team is reportedly 1-10 employees, indicating heavy reliance on contract creators and project-based execution.

The revenue model is professional services, with engagements priced and qualified by campaign budget tiers — $50K-$100K, $100K-$500K, and Over $500K — and billed under multi-year contract cadences rather than SaaS subscriptions. Go-to-market is sales-led, with inbound leads captured through a website inquiry form that budget-qualifies prospects, supplemented by direct outreach, email inquiry, and a dedicated "Future Creators" recruitment pathway that formalizes supply-side creator acquisition. The customer base spans enterprise and mid-market brands across consumer goods (Kroger, Circle-K, Conair, Bebe, Citizen), household products (Purex, Snuggle, Borax, Soft Scrub, Persil, Combat, Loctite), pharmaceutical/healthcare (GSK), technology and electronics (Microsoft, Samsung), conglomerate/industrial (GE), and food/restaurant (North Italia, Peter Piper) categories.

Corporate structure combines operating discipline from McKinney parent oversight with the agility of a small specialist team. The agency's technology stack is described as a data-informed decision-making platform supporting influencer matching, trend analysis, and campaign optimization, though no proprietary AI/ML systems, patents, or integrations are publicly disclosed. No external funding rounds, M&A activity, or restructuring events have been disclosed in the input data, and the company actively maintains a public-facing scam warning issued in September 2024 regarding third-party impersonators.

Name

August United

Legal name

August United

Website

https://augustunited.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

August United is a creator-led influencer marketing agency and subsidiary of McKinney, delivering influencer campaigns, social media management, and content creation to enterprise and mid-market brands across consumer goods, retail, technology, and pharmaceutical sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing agency providing end-to-end campaign design, execution, and optimization for brand partners. Revenue generated through professional service fees based on campaign scope, influencer fees, and management retainers aligned to campaign budget tiers starting at $50K.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

August United is a creator-led social media agency that designs and executes influencer marketing campaigns end-to-end, pairing creator relationships and trends with data-informed decisions. It also delivers integrated social media management across paid, earned, and owned media, and provides in-house content creation including shooting, editing, animating, and optimizing digital assets for all social platforms.

Product overview

August United is a creator-led social media agency offering a unified suite of three core services: Influencer Marketing (designing audience-first and outcome-based influencer programs using data-informed decisions), Social Media Management (integrated strategies for brand discovery and community engagement across paid, earned, and owned media), and Content Creation (shooting, editing, animating, and optimizing digital assets for all social platforms). These services work together as an integrated offering where influencers are united with brand actions to command attention, gain credibility, and move communities to commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Audience-first and outcome-based influencer programs that pair creator relationships and trends with technology and data-informed decisions to design and optimize campaigns from end-to-end. For enterprise and mid-market brands seeking authentic creator partnerships at scale.
• Social Media Management Integrated social media strategies that humanize brands, increase discovery, and engage communities across paid, earned, and owned media with agility to scale. For brands needing proactive social media presence and brand voice expertise across evolving platforms.
• Content Creation In-house content creation capabilities including shooting, editing, animating, and optimizing digital assets to perform across all social platforms, whether collaborating with external creators or producing internally. For brands needing professional digital content production.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McKinneyparent_companyOthersAugust United is a subsidiary of McKinney, a marketing and advertising agency. This corporate parent relationship provides strategic backing and likely enables cross-referrals, shared resources, and integrated service offerings between the two entities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Obviously: Obviously is a full-service influencer marketing agency serving enterprise brands end-to-end, from strategy through content and measurement. It is the closest direct competitor to August United's agency-led model.
• HireInfluence: HireInfluence is an award-winning full-service influencer marketing agency with enterprise and mid-market clients. Competes directly with August United on campaign strategy, creator sourcing, and managed services.
• IZEA Worldwide: IZEA operates a creator marketplace platform (IZEAx) plus managed services for brands and agencies, overlapping with August United's campaign-management and influencer-matching capabilities.
• Aspire (formerly AspireIQ): Aspire provides influencer marketing software plus services for brands, with creator discovery, outreach, and campaign analytics comparable to August United's data-informed approach.
• Captiv8: Captiv8 is an influencer marketing platform with creator discovery, campaign management, and analytics—competing with both August United's services and any tech-enabled matching ambitions.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform powering brand campaigns end-to-end, including direct managed-services programs with Fortune 500 clients similar to August United's roster.
• Influencer.com: Influencer.com is a global creator marketing agency/platform offering end-to-end influencer campaign services. Directly comparable to August United's enterprise influencer marketing offering.
• The Influencer Marketing Group: The Influencer Marketing Group is a full-service agency focused on data-driven influencer strategy, campaign management, and measurement—overlapping with August United's data-informed, outcome-based positioning.
• Whalar: Whalar is a creator-led agency working with brands on influencer partnerships and content creation, comparable to August United's 'creator-led' agency positioning and influencer-network-driven model.

Emerging players

• Later (Mavrck): Later acquired Mavrck to add influencer marketing capabilities to its social media management platform, creating an emerging competitor that combines SaaS with creator activation similar to August United's service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/august_united
• Facebookfacebook.com/augustunited
• LinkedInlinkedin.com/company/august-united

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August United