Purple

Immersive Experience Designpurplestorytelling.com

The Storytelling Company (Purple) is a Netherlands-based B2B firm that designs, builds, and operates immersive digital storytelling experiences for enterprise clients across branded events, cultural productions, training and simulation, and proprietary traveling exhibitions.

Company typePrivate
Founded2011
HeadquartersHalfweg, Netherlands
Headcount11–50
GTM typeB2B
OfferingServices

What Purple does

The Storytelling Company, operating under the Purple brand, is a Netherlands-headquartered B2B experiential storytelling firm founded in 2011 that designs, builds, and operates immersive digital experiences for enterprise clients. Its service portfolio spans four segments: Branded Experiences (workplace and event activations), Culture & Entertainment (opera, cultural institutions, and artist collaborations), Training & Simulation (maritime, corporate, and educational environments), and Originals (proprietary traveling experiences such as Vikings: The Immersive Experience and Becoming Marilyn Monroe that generate box office revenue). Named enterprise clients include Carnival Corporation, Miro, Audi, and Microsoft, indicating a field-sales go-to-market targeting large, brand-sensitive organizations across cruise lines, collaboration software, automotive, and technology verticals.

The company's core technology is The Storytelling Suite (TSS), a proprietary software platform that allows non-expert teams to design, control, and manage digital content across screens at scale. TSS is positioned as versatile, nimble, and secure, and pairs with in-house capabilities spanning strategy, concept development, design, technical delivery, and content creation — a one-stop-shop model reinforced by the June 2025 merger with experiential design studio flora&faunavisions. The firm is ISO/IEC 27001 certified for information security and earned the EcoVadis Platinum Medal in October 2025, both of which support enterprise procurement.

The business model is predominantly project-based professional services across B2B segments, supplemented by licensing/box-office revenue from the Originals portfolio. Pricing is quote-based and not publicly disclosed. Operations span five offices — Amsterdam and Zwaag (Netherlands), Berlin and Munich (Germany), and Charlotte, NC (United States) — enabling regional enterprise delivery and global touring for Originals exhibitions. Marketing is content-led, anchored by 'The Narrative' blog, YouTube, client testimonials, and presence at experiential industry events.

Purple firmographics

Firmographics

Name: Purple
Website: https://purplestorytelling.com
Company type: Private
Founded year: 2011
Operating status: Acquired
Headcount range: 11–50 employees
Short description: The Storytelling Company (Purple) is a Netherlands-based B2B firm that designs, builds, and operates immersive digital storytelling experiences for enterprise clients across branded events, cultural productions, training and simulation, and proprietary traveling exhibitions.
Ownership category
akta.pro rank

Purple industry classification

Industry

Product category: Immersive Experience Design
NAICS: Graphic Design Services (541430), Graphic Design Services (54143), Independent Artists, Writers, and Performers (7115)
SIC: Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Event Strategy & Experience Design (BPAFAGAA)
akta.pro secondary industries: Brand Activations & Experiential Campaign Design (MPAAAGAA), Exhibition, Retail & Experiential Design (BPAHAKAL), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

Immersive experience design
Digital storytelling
Experiential design services
Interactive installations
Video wall signage

Where Purple is headquartered

Location

Headquarters

HQ city: Halfweg
HQ country: Netherlands
HQ region: Europe

Offices5 records

Markets served

Purple business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Branded Experiences: Design, build and operate immersive interactive experiences for workplaces and events for enterprise clients.
Culture & Entertainment: Multidisciplinary experiences for opera productions, cultural institutions, and artists, including original traveling experiences with box office revenues.
Training & Simulation: Technical design and installation of customized immersive solutions for simulation, education and corporate training.
Originals: Proprietary immersive experiences that travel globally and generate box office revenues, such as Vikings: The Immersive Experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Purple product offering

Product offering

Core offering

Purple designs, builds, and operates immersive interactive experiences for enterprise clients, combining strategy, creative concept, technical delivery, and content creation. It delivers four service lines: Branded Experiences (workplace and event activations), Culture & Entertainment (opera, cultural institutions, artists), Training & Simulation (customized immersive solutions for education and corporate training), and Originals (proprietary traveling experiences such as Vikings: The Immersive Experience and Becoming Marilyn Monroe that generate box office revenues). These engagements are powered by The Storytelling Suite (TSS), a proprietary software platform for designing and controlling digital content at scale.

Product overview

Purple offered an indoor mapping and navigation solution (Purple Maps) that was focused on healthcare applications, particularly hospital navigation. The product portfolio was acquired by Pointr in Q1 2026.

Differentiator

Problem solved

Functional benefit

Products and services

The Storytelling Suite (TSS)

Companies that use Purple

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Purple technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Purple partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

flora&faunavisionscoreStrategic or Co-development Partner · 4 June 2025Merged with experiential design studio flora&faunavisions in June 2025, pushing the boundaries of immersive storytelling together. This acquisition strengthened the company's design capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Purple competitors and assessment

Company assessment

Direct peers

ESI Design: NYC-based experiential design firm creating interactive environments for museums, brands and public spaces. Directly comparable on exhibit and experiential design capability for cultural institutions and corporate storytelling.
Meow Wolf: US-based immersive art and entertainment company with permanent and traveling original exhibitions generating box office revenue. Directly comparable on the Originals / traveling IP model that TSC operates with Vikings.
teamLab: Japan-founded interdisciplinary art collective producing large-scale immersive digital art installations and traveling exhibitions. Closely comparable on technology-driven immersive storytelling for cultural and brand audiences.
Moment Factory: Montreal-based multimedia entertainment studio creating immersive experiences and original touring productions. Closest direct peer to TSC in combining proprietary content creation with large-scale immersive installations for brands and cultural institutions.
Hotopp: Boutique experiential design and production studio serving enterprise brands with immersive activations and corporate events. Closely comparable firm-size peer competing in similar enterprise experiential RFPs.

Emerging players

Fake Love (by New York Times): Immersive experience design studio focused on branded and cultural narrative experiences. Comparable on the narrative-driven immersive production model TSC deploys for cultural and brand clients.

Broad incumbents

Jack Morton Worldwide: Global brand experience agency (IPG/Omnicom heritage) delivering experiential marketing, events and brand activations for enterprise clients. Comparable as a broad incumbent competing for the same enterprise RFPs TSC targets.
NVE Experience Agency: US-based experiential marketing agency delivering brand activations, events and immersive installations for enterprise clients. Comparable incumbent competing in the same enterprise experiential category.
Optimist (formerly MKG): Global experiential creative agency producing live events and brand experiences for enterprise clients. Comparable incumbent competitor with deeper bench and broader geographic reach than TSC.

Regional players

Sila Sveta: Russia-origin immersive media studio producing large-scale projection mapping and interactive installations for global brands and events. Comparable regional specialist in immersive technology-driven brand storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Purple financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Purple leadership team

Management profile

Number of profiles

Purple funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Purple M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple

What does Purple do?

Is Purple a public or private company?

Purple is a private company. It is classified as unknown and is currently acquired.

When was Purple founded?

Purple was founded in 2011. It employs 11 to 50 people.

Where is Purple based?

Purple is headquartered in Halfweg, Netherlands, in the Europe region.

How does Purple make money?

Four revenue lines are on record. Branded Experiences are the primary driver. The others are culture & Entertainment, training & Simulation and originals.

Who are Purple's main competitors?

Direct peers on record are ESI Design, Meow Wolf, teamLab, Moment Factory and Hotopp. Fake Love (by New York Times) is listed as an emerging player. Broad incumbents are Jack Morton Worldwide, NVE Experience Agency and Optimist (formerly MKG). Sila Sveta is listed as a regional player.

Does Purple have an API?

No public API is recorded for Purple.

What industry is Purple in?

Purple's product category is Immersive Experience Design. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541430 and its SIC code is 7310.