The Board Store Home Improvements

Name

The Board Store Home Improvements

Legal name

The Board Store Home Improvements, Inc.

Website

https://theboardstoreonline.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Home remodeling services
• Window replacement
• Door replacement
• Kitchen remodeling
• Bathroom remodeling

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Remodeling Services: One-time project-based revenue from home improvement and remodeling projects. Services include window and door replacement, bathroom and kitchen remodels, siding installation, deck building, pergolas, patio covers, sunrooms, and gutters. Projects vary in scope from single-day window replacements to multi-week kitchen remodels. The company also earns revenue as a ProVia Platinum Plus Dealer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Board Store Home Improvements is a full-service home remodeling contractor that sells and installs windows (ProVia), doors (ProVia), bathroom and kitchen remodels (featuring Jacuzzi and ShowPlace Cabinets), siding (Alside), gutters, decks (Envision composite), pergolas and patio covers (Temo), and sunrooms (Temo). All projects are completed by in-house licensed electricians, plumbers, carpenters, designers, and installers, supported by a 10-year workmanship warranty and free in-home estimates.

Product overview

The Board Store Home Improvements is a full-service home remodeling company offering a comprehensive portfolio of exterior and interior remodeling services. The company operates as a single-location contractor based in La Crosse, WI, providing windows (ProVia Endure, EcoLite, Signet), doors (ProVia Signet, Legacy, Spectrum, Aspect), bathroom remodels (featuring Jacuzzi products), kitchen remodels (featuring ShowPlace Cabinets), siding (Alside ASCEND, CedarMax, vinyl), gutters, decks (Envision composite), pergolas/patio covers (Temo), and sunrooms. Services are delivered through a single dedicated crew from design through installation, backed by a 10-year workmanship warranty and manufacturer warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows (ProVia Endure, EcoLite, Signet Series) Energy-efficient vinyl replacement windows sold and installed in multiple styles including double-hung, single-hung, and casement, available in various colors and configurations for residential applications.
• Doors (ProVia Signet, Legacy, Spectrum, Aspect) Exterior entry, storm, patio, sliding, and French doors sold and installed for residential homes, including steel and vinyl options with various glass configurations for energy efficiency, security, and curb appeal.
• Bathroom Remodeling Full-service bathroom renovations including walk-in tubs, walk-in showers, tub-to-shower conversions, vanity cabinets, tile work, and ADA-compliant accessible configurations, featuring Jacuzzi shower products.
• Kitchen Remodeling Complete kitchen renovations featuring custom cabinets from ShowPlace Cabinets, countertops (quartz, granite, laminate), backsplashes, flooring, and plumbing/electrical work performed by in-house licensed professionals.
• Siding (Alside ASCEND, Vinyl, CedarMax) Exterior siding replacement including Alside ASCEND composite cladding, insulated and standard vinyl siding, shakes, stone veneer, and CedarMax siding products, featuring energy-efficient insulated options.
• Gutters & Gutter Covers Residential gutter installation including aluminum K-style gutters and gutter cover systems for weatherproof protection and water drainage management.
• Decks & Railings (Envision Outdoor Living Products) Custom deck construction using Envision Outdoor Living Products composite decking materials, including design, installation, and a variety of railing options for outdoor living spaces.
• Pergolas & Patio Covers (Temo) Outdoor structures including fixed and operable pergolas and patio covers from Temo, providing shade, weather protection, and year-round outdoor living enhancement for residential homes.
• Sunroom Additions (Temo) Sunroom and screen room additions including three-season rooms, all-season rooms, and custom stick-built designs, featuring Temo products and integration with existing home structure.

Quantifiable outcome

• 10-year workmanship warranty on all services
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ProViacoreTechnology or IntegrationProVia is a leading manufacturer of windows and doors. The Board Store is a Platinum Plus Dealer, indicating exceptional commitment and excellence in representing and selling ProVia products. The company offers and installs ProVia vinyl windows, entry doors, storm doors, patio doors, sliding doors, and French doors.
• AlsidecoreTechnology or IntegrationAlside manufactures siding products including ASCEND Composite Cladding, insulated and standard vinyl siding, shakes, and stone. The Board Store offers Alside products for siding replacement projects.
• Envision Outdoor Living ProductscoreTechnology or IntegrationEnvision Outdoor Living Products supplies composite decking materials. The Board Store exclusively uses Envision products for deck construction, ensuring high-quality and durable materials for outdoor living projects.
• JacuzzicoreTechnology or IntegrationJacuzzi is a trusted manufacturer of showers and bathing products. The Board Store offers and installs Jacuzzi walk-in tubs, showers, and accessible shower units for bathroom remodeling projects.
• TemocoreTechnology or IntegrationTemo manufactures pergolas, patio covers, and sunroom products. The Board Store offers Temo products for outdoor living space enhancements including fixed and operable pergolas and patio covers.
• La Crosse Area Builders Association (LABA)minorOthersIndustry association for builders in the La Crosse area. Membership demonstrates commitment to professional standards and community involvement.
• National Association of Home Builders (NAHB)minorOthersNational industry association for home builders. Membership provides access to resources, training, and industry standards.
• National Association of the Remodeling Industry (NARI)minorOthersIndustry association for remodeling professionals. Membership demonstrates professional standards and industry expertise.
• La Crosse Chamber of CommerceminorOthersLocal chamber of commerce for business networking and community involvement in the La Crosse area.
• GuildQualityminorGTM or Marketing PartnerCustomer satisfaction surveying and performance reporting platform. Used for collecting and showcasing customer feedback and reviews.
• U.S. EPAminorOthersThe company holds EPA Lead-Safe Certified Firm status, required for firms performing renovation, repair, and painting projects that disturb lead-based paint.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LeafGuard: LeafGuard is a national seamless gutter and gutter-protection brand with company-owned installation operations. Comparable to The Board Store on gutter installation services and direct-to-consumer in-home sales of exterior home improvement products.
• Feldco: Feldco is a Midwest-focused home remodeling company (headquartered near Chicago) selling and installing windows, doors, siding, and roofing. Directly comparable to The Board Store as a regional, manufacturer-aligned, multi-product residential remodeler serving an overlapping geographic profile.
• Champion Window: Champion Window manufactures and installs replacement windows, sunrooms, bathrooms, and roofing across multiple U.S. regions. Comparable to The Board Store on multi-product home remodeling, in-home sales, and full-service installation delivery.
• Re-Bath: Re-Bath is a national bathroom-remodeling franchise offering full bath renovations including walk-in tubs and accessibility conversions. Directly comparable to The Board Store on bathroom remodeling, including Jacuzzi walk-in-tub products and accessibility-focused offerings.
• Window World: Window World is the largest U.S. window-installation franchise, specializing in vinyl replacement windows and doors. Directly comparable to The Board Store on its core windows-and-doors offering and on in-home consultation sales motion.
• Bath Fitter: Bath Fitter is a North American bathroom-remodeling franchise specializing in acrylic tub and shower liners and full bath conversions. Comparable to The Board Store on bathroom remodel offerings, in-home sales, and one-day installation messaging.
• Renewal by Andersen: Renewal by Andersen is a national replacement-window and patio-door franchise owned by Andersen Corporation. Comparable to The Board Store on window/door replacement focus, in-home sales, and premium manufacturer-backed positioning.
• Power Home Remodeling: Power Home Remodeling is one of the largest U.S. exterior home remodeling companies, offering windows, siding, roofing, doors, and insulation primarily in the Northeast and Mid-Atlantic. Comparable to The Board Store on direct-to-consumer exterior remodeling, in-home sales, and multi-product offerings.

Broad incumbents

• Home Depot Installation Services: Home Depot connects homeowners with independent installers for windows, doors, kitchens, bathrooms, and flooring across all 50 states. Comparable to The Board Store as a competing channel for in-home installation services but with vastly greater scale and marketing reach.
• Pella Windows & Doors: Pella is a national, 100+ year old window and door manufacturer with a dealer-direct installation network. Comparable to The Board Store on window/door replacement but operates as a manufacturer-led platform rather than a regional remodeling general contractor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo2MiPDvxtdxHqyPXMLWgfg
• Facebookfacebook.com/theboardstorewi
• Instagraminstagram.com/theboardstorewi
• Xx.com/theboardstorewi

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Board Store Home Improvements