Steki Amusement Equipment

What Steki Amusement Equipment does

Steki Amusement Equipment, doing business as Owatch, is a Guangzhou, China-based manufacturer of commercial virtual and augmented reality amusement equipment. Founded around 2015 and operating with 51-100 employees, the company designs and produces a catalog spanning 9D VR simulator cinemas (e.g., VR Space Travel, VR CyberX, VR Beat Star, VR Chair), VR flight simulators (VR Hang Gliding, VR Flying Theater, VR Egg 360), VR shooting attractions (VR Arena, VR Team, Delta Gunner), racing simulators (VR Racing, AR Racing Car, AR Racing Football, Sim Racing League), and motion cinemas (Bermuda Adventure Cinema, Dome Flying Theater, 5D/7D Interactive Cinema), plus turnkey Indoor and Mobile VR Theme Park solutions. The core technical stack combines dynamic motion platforms (with a patented silent motion drive), 270° seamless projection, multi-sensory environmental effects (wind, rain, vibration), and VR headsets from third-party partners DPVR, HTC VIVE, and Pico Neo.

The company sells primarily via a B2B direct field-sales motion targeting venue operators across four primary verticals: VR arcades, shopping malls, family entertainment centers (FECs), and theme parks, with secondary reach into cultural tourism sites and mobile VR operators. Revenue is generated through three streams: (i) hardware sales of VR simulators and motion platforms, (ii) one-stop venue solutions including equipment, planning and installation, and (iii) recurring content licensing — including paid CGI films supplied via an exclusive partnership with Italy's Red Raion studio and regular game/content updates. Pricing is quote-based for custom installations, with disclosed economics showing 3-8 month payback periods for VR Hang Gliding units in high-traffic venues. Distribution spans 100+ countries, 910+ cities, and 1,000+ clients, executed via direct sales, regional distributor/reseller networks, and recurring presence at AAA Expo, GTI Asia China Expo, and IAAPA Expo. Notable deployments include Azerbaijan's Crescent Mall (visited by President Ilham Aliyev), Spain (Pedro Sánchez VR Space Travel experience), VR360 USA, Korea VR Theme Park, and Egypt's VR for Life.

Operationally Steki is a privately-held, founder-operated Chinese limited company with no disclosed venture funding, M&A activity, or institutional investors. Strategic direction in 2024-2026 has emphasized (a) content moat-building through the Red Raion partnership, (b) hand-tracking differentiation via DPVR/Ultraleap integration, and (c) catalog expansion into AR (AR Racing Football) and free-roam multiplayer (VR Arena), positioning the company across the full spectrum of commercial VR/AR location-based entertainment from low-cost VR chairs to higher-ARPU dome theaters.

Name

Steki Amusement Equipment

Legal name

Guangzhou Steki Amusement Equipment Co., Ltd.

Website

https://stekiamusement.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Steki Amusement Equipment (Owatch™) is a Guangzhou-based Chinese manufacturer of commercial VR and AR amusement equipment, selling 9D VR simulators, motion cinemas, racing, and shooting attractions to arcades, shopping malls, family entertainment centers, theme parks, and cultural tourism sites across 100+ countries.

Ownership category

akta.pro rank

Product category

VR/AR Amusement Equipment Manufacturing

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

Keywords

• VR amusement equipment
• 9D virtual reality simulators
• VR motion cinema
• VR theme park solutions
• AR racing simulators

Headquarters

HQ city

Guangzhou Shi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VR Hardware Sales: Sale of VR amusement equipment including 9D VR chairs, flight simulators, racing simulators, shooting arenas, and motion cinemas to commercial operators
2. VR Theme Park Solutions: One-stop indoor and mobile VR theme park solutions including equipment, planning, and setup services for venue operators
3. Content Licensing and Updates: Paid movie content including CGI blockbusters from Red Raion studio and game content updates for VR equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Steki Amusement Equipment (brand: Owatch) manufactures and sells commercial VR/AR amusement equipment including 9D VR simulators, VR flight simulators, VR shooting arenas, racing simulators, and motion cinemas. The company delivers complete venue solutions—from individual hardware units such as VR chairs, VR Egg 360, and Bermuda Adventure Cinema to turnkey indoor and mobile VR theme park setups—targeting venue operators, shopping malls, family entertainment centers, and theme parks globally.

Product overview

Steki Amusement Equipment (brand: Owatch) is a professional immersive amusement equipment manufacturer with 11 years of industry experience. The company operates under the Owatch brand and offers a comprehensive portfolio of VR/AR entertainment solutions organized into several product categories: 9D VR Simulators (including VR Space Travel, VR CyberX, VR Beat Star, VR Chair models), VR Flight Simulators (VR Hang Gliding, VR Flying Theater, VR Flight, VR Flight Plus, VR Egg 360), VR Shooting attractions (VR Arena, VR Team, Delta Gunner, VR Storm Flight, VR Machine Gun), Racing Simulators (VR Racing, AR Racing Car, AR Racing Football, Sim Racing League, VR Motorcycle, 6DOF 3-Screen Racing Car), Motion Cinemas (Bermuda Adventure Cinema, Dome Flying Theater, Orbital Cinema, 5D/7D Interactive Cinema), and complete venue solutions (Indoor VR Theme Park, Mobile VR Theme Park). The products integrate hardware platforms with VR headsets (DPVR, Pico, HTC VIVE) and specialized motion systems to deliver immersive entertainment experiences for commercial venues worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Owatch™: Primary brand for VR/AR amusement equipment, simulators, and theme park solutions including 9D VR Chair, VR Flight Simulator, VR Racing, VR Shooting Arena, and VR Theme Parks.

Products and services

• VR Space Travel 9D VR virtual reality simulator cinema featuring professional CGI content by Red Raion Italy; provides immersive space travel experiences with dynamic motion seating for commercial venues.
• VR Beat Star Hand-tracking VR arcade solution using DPVR E4 Arc headsets with Ultraleap gesture-based interactive gameplay; includes dynamic seats, independent wind effects, and original cartoon-themed scenarios.
• VR CyberX Commercial virtual reality equipment featuring innovative robot-themed design with immersive VR gaming and dynamic motion capabilities.
• VR Birdly Ride VR multiplayer interactive ride cinema offering high-ROI entertainment for amusement centers.
• VR Cybertruck Multiplayer entertainment solution for large venues, configured as a 6-seat multiplayer VR cinema.
• VR Slide Virtual reality skateboard simulator that lets users surf in the clouds and experience VR slides.
• VR Hang Gliding Immersive 2-player paragliding simulator (VRH001) with lifelike inflatable-wing canopy, dynamic motion platform, panoramic VR headset, and real wind effects.
• VR Egg 360 360-degree rotating roller coaster simulator delivering VR spinning cinema with multi-angle tilt and up/down functions.
• VR Flying Theater 6-seat flying cinema using arm swing technology with multi-axis dynamic motion for immersive flight entertainment.

Quantifiable outcome

• 100+ countries, 910+ cities, 1000+ clients globally
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Red RaioncoreStrategic or Co-development Partner · 1 January 2024Strategic cooperation with Italy's Red Raion CGI game studio for securing globally popular game IPs. Red Raion provides premium CGI content for Owatch VR equipment, with sustained continuous content updates. This partnership provides exclusive game content including family-friendly and action-packed films with Italian storytelling and cutting-edge visual effects.
• DPVRcoreTechnology or Integration · 1 January 2024DPVR provides VR headsets for Owatch equipment including E3 (2K resolution), E4 Arc with hand-tracking support, and Pico Neo 3. The E4 Arc integration with Ultraleap's Leap Motion Controller 2 enables controller-free hand-tracking gameplay for VR Beat Star and other products.
• UltraleapsecondaryTechnology or Integration · 1 January 2024Ultraleap provides Leap Motion Controller 2 hand tracking technology integrated into DPVR E4 Arc headsets used in Owatch VR equipment, enabling natural hand gesture interaction without controllers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FuninVR: Guangzhou-based manufacturer of VR amusement equipment (9D VR chairs, racing and shooting simulators, motion platforms) sold to global arcade and FEC operators. Closest direct competitor to Steki with overlapping product categories, B2B venue-operator GTM, and similar Chinese OEM economics.
• ANVIO VR: Provider of VR location-based entertainment systems and free-roam multiplayer arenas with international deployments. Direct peer in the VR LBE equipment space with comparable hardware-plus-content offering for venue operators.

Regional players

• Sandbox VR: Operator of premium location-based VR experiences across the US, Asia, and Europe. Comparable end-product offering (multiplayer immersive VR) but functions as a venue operator rather than equipment manufacturer, anchoring retail-side demand for VR LBE hardware.
• Zero Latency: Australia-headquartered free-roam VR LBE operator with global franchise footprint. Competes for the same mall/FEC/tourism venue budgets as Steki's VR Arena products but on the operator side rather than as an equipment supplier.

Others

• D-BOX Technologies: Canadian provider of haptic motion platforms used in commercial VR/4D cinemas, racing simulators, and theme park attractions. Comparable motion-platform technology category and shared end-customer base with Steki's dynamic suspension and silent motion platform.
• DPVR: Shanghai-based VR headset OEM (E3, E4 Arc) used as a key headset supplier inside Steki's products. Ecosystem participant and commercial partner; broadly comparable VR hardware adjacency though focused on headsets rather than full amusement rigs.
• HTC VIVE: Global VR headset and LBE platform provider whose headsets (VIVE COSMOS, etc.) are integrated into Steki's VR Team and Games Box products. Major upstream ecosystem participant in commercial VR entertainment.
• Red Raion: Italy-based CGI content studio producing premium VR game content licensed into Steki's 9D VR cinemas. Strategic content partner and adjacent ecosystem player in the VR amusement value chain.
• Dave & Buster's: US-based operator of family entertainment centers combining arcade, sports, and food & beverage. Representative FEC customer profile for Steki's VR arcades and shooting attractions; broadly comparable end-market but operates as venue operator rather than manufacturer.

Broad incumbents

• Universal Destinations & Experiences: Large-scale global theme park operator with VR-enhanced attractions. Overlaps with Steki's theme park customer segment at the high end but operates as an incumbent destination brand rather than a VR equipment specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIYM059sEhX9JZ4NHoYbvBQ
• Facebookfacebook.com/owatchvirtualreality

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steki Amusement Equipment