What Anvio VR does

Anvio VR is a private B2B franchise and content provider for location-based free-roam multiplayer virtual reality entertainment, founded in 2016 and operated through its legal entity OOO ANVIO (Russian LLC). The company sells a turnkey VR arena business package combining proprietary VR games (9 titles including the City Z zombie-shooter trilogy, Revolta PvP shooter with user-generated level editor, Lost Sanctuary, Station Zarya, and Dragon VR), a proprietary Booking and Statistics Platform, and wireless VR hardware configurations built on Meta Quest 2/3, Pico 4, and HTC Vive Focus 3 headsets with inside-out tracking and Wi-Fi streaming at 30-50ms latency. Its full-body tracking algorithm enables free-roam play without external sensors.

Anvio's business model is a franchise-plus-licensing structure: partners pay no franchise fee and choose between an annual subscription for unlimited plays, pay-per-player pricing, or a 10% monthly royalty for branded locations; equipment is sold separately at $2,900-$16,500 per zone depending on format (5x5m for 4 players up to 10x20m for 12 players). Anvio also licenses its content to existing entertainment businesses under a white-label model and runs a global agent/distributor Partner Program. The company has scaled to 55 clubs across 42 cities and 15 countries, served by a cross-functional internal team of 11-50 employees spanning programming, game design, sales, account management, technical support, marketing, and HR under CEO Konstantin Tonkikh, CTO Maxim Karandashov, and CMO Dmitry Feder.

Customers are predominantly SMB franchisees (entertainment operators in markets including the USA, Turkey, India, France, Belgium, Brazil, and Oman), with supplementary enterprise corporate-event clients including SpaceX, McKinsey, and Delta Airlines; primary end-consumers are families and friend groups seeking immersive shared experiences, plus corporate teams for offsite events. End-user reach is reported at approximately 20,000 monthly players across partner venues.

Name

Anvio VR

Legal name

OOO ANVIO (ООО «ANVIO»)

Website

https://b2b.anvio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Anvio VR is a B2B franchise and content provider founded in 2016 that delivers turnkey free-roam multiplayer VR arena businesses — proprietary games, booking platform, and hardware configurations — to SMB operators across 42 cities and 15 countries, with supplementary corporate-event clients.

Ownership category

akta.pro rank

Product category

Location-Based VR Entertainment Software

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/AR Gaming Platforms (BPAMAKAG)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

Keywords

• Free-roam VR games
• Location-based entertainment
• VR franchise business
• VR arena software
• Multiplayer VR platform

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Franchise Licensing (Annual Subscription): Partners pay a fixed annual fee for unlimited game plays throughout the year. This model provides predictable costs for franchisees and recurring revenue for Anvio. Price depends on region.
2. Franchise Licensing (Pay-per-Player): Partners pay a fixed fee for each player participating in game sessions. This usage-based model aligns costs with actual usage and revenue generated.
3. Franchise Licensing (10% Royalty): Monthly royalty fee of 10% from revenue generated from Anvio games. Available for locations operating under the Anvio brand.
4. Equipment Configuration Consulting: Anvio provides equipment specifications and vendor recommendations for VR headsets, gaming PCs, and Wi-Fi infrastructure. Partners purchase equipment independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Anvio VR operates a B2B franchise and licensing model that supplies entrepreneurs and entertainment operators with a turnkey free-roam multiplayer VR entertainment business. Its core offering is the Anvio VR Arena and Anvio VR Park franchise formats, comprising proprietary exclusive VR games (City Z series, Revolta, Lost Sanctuary, Station Zarya, Dragon VR), a proprietary Booking and Statistics Platform, full-body tracking technology, and remote setup support — sold under annual subscription, pay-per-player, or 10% royalty pricing.

Product overview

Anvio VR is a B2B franchise and content provider for location-based VR entertainment. Its portfolio centers on free-roam multiplayer VR games (City Z series, Revolta, Lost Sanctuary, Station Zarya, Dragon VR) and two business models: the Anvio VR Arena franchise (turnkey setup with 5x5m, 10x10m, 10x20m, and scalable zones) and the larger Anvio VR Park format (300-1000 sqm with multiple arenas and VR attractions). The proprietary Booking and Statistics Platform manages game sessions, payments, and reporting. Revolta doubles as both a PvP shooter and a level-editor game constructor enabling partner-created content. A separate Partner Program recruits agents and distributors globally.

Differentiator

Problem solved

Functional benefit

Brands

• Revolta: A team-based LBE VR shooter and platform for creating user-generated game levels, scalable from 16 to 400 sq. m. Includes a level editor and supports PvP multiplayer modes.
• ANVIO Park
• ANVIO VR Arena

Products and services

• Anvio VR Arena Franchise Turnkey free-roam VR entertainment business franchise offering scalable game zones (5x5m, 10x10m, 10x20m, and custom 16-400 sqm), proprietary VR games, booking and statistics platform, remote installation, and marketing support for entrepreneurs opening VR arenas under the Anvio brand.
• Anvio VR Park Large-scale VR entertainment venue (300-1000 sqm) combining multiple game zones (10x10 arenas, 5x5 arenas), VR attractions including dynamic simulator platforms, lounge areas, and event hosting capabilities under the Anvio Park brand.
• Anvio License Model Licensing option for existing entertainment businesses that want to add Anvio games and platform to their operations under their own brand. Provides access to Anvio games, technical support, and the booking platform.
• Anvio Partner Program (Agents and Distributors) Global partner network program for agents, distributors, and sales representatives to promote Anvio games worldwide. Free to join, offering sales commissions, marketing incentives, and discounts.
• Anvio Booking and Statistics Platform Proprietary platform for game management, statistics tracking, issuing reports, and booking/payment management for game sessions directly on partner websites. Includes schedule grid display, lounge management, multi-booking, and customer order search.
• VR eSport (Revolta Tournaments) Competitive VR esports services built around Revolta PvP, enabling franchisees and partners to host tournaments with customizable maps, player counts, and durations.
• City Z Zombie shooter VR game where players navigate through ruins and fight hundreds of walking dead. Supports 1-4 players in 30-minute sessions.
• Revolta Team-based LBE VR shooter and game creation platform with a level editor, allowing users to independently create game levels on areas from 16 to 400 sqm. Features PvP modes (Deathmatch and Team Deathmatch) with 4 primary and 3 special weapon types.
• Revolta 5x5 Compact-format version of the Revolta PvP shooter optimized for 5x5 meter spaces (up to 4 players), providing scalable competitive VR esports in smaller venues.
• Lost Sanctuary Adventure VR game for 1-6 players lasting 30 minutes, set in a fantasy environment, suitable for players aged 12+.
• Station Zarya (Станция Заря) Fantasy VR shooter set in a sci-fi station environment, accommodating 1-6 players for 30-minute sessions, designed for players aged 12+.
• Dragon VR VR game featuring dragon-themed fantasy content, available as a free demo on Steam for self-guided evaluation.

Quantifiable outcome

• Monthly net profit of $4,000 average for VR arena model
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• INOUI VRcoreChannel Partner/ Reseller/ Distributor · 1 January 2018First international partner of Anvio since 2018. Located in Lille, France (heart of European metropolis). Facilitates trials, tests, and questions from future European partners by making their location available for demonstrations.
• DistributorscoreChannel Partner/ Reseller/ DistributorGlobal distribution partners who help expand Anvio's reach. Part of free partner program offering commission on sales, marketing incentives, and discounts.
• AgentscoreChannel Partner/ Reseller/ DistributorIndividual agents motivated by VR and location-based entertainment who help recruit franchisees. Free to join with commission-based compensation.
• Sales RepresentativesminorChannel Partner/ Reseller/ DistributorSales representatives expanding Anvio business globally. Included in partner program with sales commissions and marketing support.
• Turnkey Solution ManufacturersminorOEM/ Whitelabel/ Licensing PartnerSolution providers who help franchisees set up complete VR entertainment venues. Part of global partner network expansion strategy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ARVI Labs: ARVI Labs provides turnkey free-roam VR arena solutions including hardware kits and multiplayer games. It targets the same entrepreneur/franchise customer as Anvio but with a smaller installed base and narrower content library.
• Two Bit Circus: Two Bit Circus operates micro-amusement parks combining VR, AR, and physical games in a single venue. It overlaps with Anvio's VR Park concept and corporate event use case, though with broader entertainment technology beyond VR.

Broad incumbents

• Meta Quest for Business: Meta's Quest division (Quest 2/3 and Quest for Business) underpins Anvio's hardware stack and the broader consumer/enterprise VR market. As a broad incumbent, Meta's product decisions directly affect Anvio's economics and competitive landscape.
• HTC VIVE (Vive Business): HTC VIVE sells VR hardware, software, and location-based entertainment solutions through its Vive Business / Vive Arcade programs. As a broad incumbent, it competes with Anvio's hardware-agnostic positioning while also being one of Anvio's supported headset vendors.
• Immotion Group: Immotion Group supplies VR and immersive experience installations for FECs, aquariums, and science centers worldwide. It is a broader incumbent serving a more institutional client base but competes for VR-driven out-of-home entertainment spend.

Direct peers

• Sandbox VR: Sandbox VR operates a global network of free-roam multiplayer VR entertainment venues with proprietary motion-tracking and exclusive content. It is the most direct head-to-head competitor to Anvio's franchise model, targeting the same family, group, and corporate-event segments.
• Zero Latency: Zero Latency is a pioneer in free-roam multiplayer VR with a global licensee/partnership model offering proprietary games and arena hardware. It competes directly with Anvio in the LBE VR category, often supplying larger-format arena deployments.
• Entermission: Entermission operates free-roam VR arena franchises globally, offering multiplayer VR escape rooms and shooter experiences. It directly mirrors Anvio's franchise model with a focus on turnkey venue setup.

Others

• Springboard VR: Springboard VR provides content management and licensing software for VR arcades and LBE venues. It competes with Anvio's booking and statistics platform layer while complementing Anvio as a potential integration partner.

Regional players

• VR Arena Group (VRsenal): VR Arena Group / VRsenal designs and operates free-roam VR venues in Eastern Europe. It is a regional peer with overlapping technology and target market (SMB entertainment operators) in geographies adjacent to Anvio's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ANVIO_B2B
• Facebookfacebook.com/anvioparkusa/?paipv=0&eav=AfbCOtWO66YS4u-NOH3GBiMb1AzspbaRff48RP9ZFPHhUZmJNHAPD0pRCln2PqqCX0c&_rdr
• LinkedInlinkedin.com/company/anvio-vr
• Instagraminstagram.com/anvio_franchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anvio VR