The Robbins Group & Regency Employee Benefits
The Robbins Group & Regency Employee Benefits is a Michigan-based insurance brokerage and third-party administrator that delivers commercial insurance, employee benefits, personal lines, and its proprietary Alternative Benefit Funding self-funded health plan program to mid-sized and small employers through its Acrisure partnership.
- Company typePrivate
- Founded1963
- HeadquartersPort Huron, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Robbins Group & Regency Employee Benefits does
The Robbins Group & Regency Employee Benefits is a Port Huron, Michigan-based insurance agency and third-party administrator (TPA) that has operated continuously since 1963. Operating as an Acrisure Agency Partner, the firm provides commercial insurance brokerage (property, casualty, workers' compensation, cyber, D&O, employment practices), employee benefits consulting, personal lines, and self-insured health plan administration to mid-sized and small employers, commercial businesses, and individuals across the Midwest. The organization is structured as two entities: The Robbins Group (insurance agency) and Regency Employee Benefits (TPA, operating since 1978), with three Robbins family members serving as Managing Partners.
The firm's core differentiated product is Alternative Benefit Funding (ABF), a self-funded group health insurance program that uses stop-loss insurance at low attachment points to deliver self-funding economics to mid-sized employers traditionally reserved for large self-funded plans. ABF claims 20-40% cost reductions versus Blue Cross and less than 3% annual cost increases over three years. Supporting capabilities include the MediConnx online portal for eligibility and claim status, proprietary "Early Indicators Forecasting" predictive modeling for surgical probability, a Surgery Benefit Program providing access to Centers of Excellence, a 24/7 Health Advocate service, and personalized wellness programs. The firm accesses more than 200 insurance carriers through Acrisure and integrates with five PPO/cost-containment networks (MultiPlan/PHCS, Health Smart Preferred, Sagamore, AFMC, Encore Connect) underwritten by stop-loss carrier Guarantee Trust Life (A.M. Best A-).
Revenue is generated through insurance brokerage commissions across multiple commercial and personal lines, plus third-party administration fees for self-insured plan administration, COBRA administration, and Alternative Benefit Funding managed services. Distribution is sales-led via direct licensed agents and field sales, with quarterly/semi-annual client check-ins and regulatory education. Marketing presence includes a content blog, Facebook, and LinkedIn, with lead capture through phone and contact forms. The firm holds no public funding history and operates as a private Acrisure Agency Partner with no disclosed revenue figures.
The Robbins Group & Regency Employee Benefits firmographics
Firmographics- Name
- The Robbins Group & Regency Employee Benefits
- Legal name
- The Robbins Group & Regency Employee Benefits
- Website
- https://robbinsgroup.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Robbins Group & Regency Employee Benefits is a Michigan-based insurance brokerage and third-party administrator that delivers commercial insurance, employee benefits, personal lines, and its proprietary Alternative Benefit Funding self-funded health plan program to mid-sized and small employers through its Acrisure partnership.
- Ownership category
- akta.pro rank
The Robbins Group & Regency Employee Benefits industry classification
Industry- Product category
- Insurance Brokerage & Third-Party Administration
- NAICS
- Insurance Agencies and Brokerages (524210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Benefits Administration & Enrollment Support (BPAAAIAB), Group Benefits Reinsurance (Life, Health & Disability) (FSAIANAH)
Keywords
Where The Robbins Group & Regency Employee Benefits is headquartered
LocationHeadquarters
- HQ city
- Port Huron
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Robbins Group & Regency Employee Benefits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Commission-based revenue from placing insurance coverage with carriers across property & casualty, workers compensation, employee benefits, and other commercial/personal insurance lines
- Third-Party Administration Fees: Fees for administering self-insured health plans, COBRA administration, Alternative Benefit Funding programs, and processing medical claims
- Alternative Benefit Funding: Self-funded health plan administration where employers pay monthly amounts based on chosen claim funding levels, with potential return of premium based on group claims experience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Alternative Benefit Funding cost savings vs traditional insurance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
The Robbins Group & Regency Employee Benefits product offering
Product offeringCore offering
The Robbins Group & Regency Employee Benefits is a Port Huron, Michigan insurance brokerage and third-party administrator (TPA). The Robbins Group (founded 1963) provides commercial insurance, employee benefits, and personal insurance brokerage, while Regency Employee Benefits (founded 1978) provides third-party administration including Alternative Benefit Funding (self-funded health plans) and claims administration for employers and groups.
Product overview
The Robbins Group & Regency Employee Benefits operates as a unified insurance and benefits organization consisting of two main entities: The Robbins Group (insurance agency and risk management firm) and Regency Employee Benefits (Third Party Administrator). The core offering is the Alternative Benefit Funding program—a self-funded group health insurance solution for mid-sized employers that enables them to access the same economic benefits as large self-funded employers, featuring stop-loss protection, wellness programs, and Health Advocate services. This core product is complemented by employee benefits consulting (health, dental, vision, life, disability), commercial insurance (property, liability, workers' comp, cyber), and personal insurance (auto, homeowners). Regency Employee Benefits handles claims administration through its MediConnx Portal and provides COBRA administration services. The organization accesses more than 200 insurance carriers through its Acrisure partnership, combining local expertise with national network scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Commercial property, casualty, and related insurance brokerage for small and mid-sized employers and commercial businesses in Michigan.
- Employee Benefits Group employee benefits brokerage (health, dental, life, disability) for employer clients in Michigan.
- Personal Insurance Personal lines insurance brokerage (auto, home, life) for individuals and families in the Michigan market.
- Alternative Benefit Funding (Self-Funded Health Plans) Self-funded health plan funding arrangement offered by Regency Employee Benefits, providing employer groups with an alternative to fully insured group health coverage.
- Claims Administration (Third-Party Administration) Third-party claims administration for self-funded employer health plans, provided by Regency Employee Benefits.
Quantifiable outcome
- Cost savings of 20-40% compared to Blue Cross
- +1 more outcomes
Companies that use The Robbins Group & Regency Employee Benefits
Customer profileSegments4 records
Ideal customer profiles3 records
The Robbins Group & Regency Employee Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
The Robbins Group & Regency Employee Benefits partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AcrisurecoreParent company partnership. The Robbins Group and Regency Employee Benefits are an Acrisure Agency Partner. As part of Acrisure, the company is in the top 10 of the largest brokerages in the world. Acrisure provides national network resources and carrier relationships while the local agencies maintain independent operations.
- Guarantee Trust Life Insurance CompanycoreStop-loss carrier for Alternative Benefit Funding program. Specializes in employee benefits for more than 90 years with A.M. Best rating of A- (Excellent). Markets insurance products in 49 states and District of Columbia. Provides unlimited coverage limits for all covered claims as required by Federal Health Care Reform Law PPACA.
- MultiPlancoreCost containment partner providing network access for Alternative Benefit Funding program. Part of cost management solution alongside other network partners.
- PHCScoreCost containment partner providing network access for Alternative Benefit Funding program. Part of MultiPlan network.
- Health Smart PreferredcoreCost containment partner providing network access for Alternative Benefit Funding program.
- Arizona Foundation for Medical CarecoreCost containment partner providing medical care network access for Alternative Benefit Funding program.
- Sagamore Health NetworkcoreCost containment partner providing network access for Alternative Benefit Funding program.
- EncorecoreCost containment partner providing network access for Alternative Benefit Funding program (Encore Connect).
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Robbins Group & Regency Employee Benefits competitors and assessment
Company assessmentBroad incumbents
- Acrisure: The Robbins Group's parent and aggregator; Acrisure is one of the top 10 largest insurance brokerages globally and operates a partnership model of independent agency partners offering commercial insurance, employee benefits, and risk management solutions across the U.S. and internationally. Direct parent and primary distribution partner.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm offering commercial P&C, employee benefits, and consulting for mid-sized and large employers. Gallagher's broad portfolio includes self-funded plan administration capabilities comparable to Regency Employee Benefits, but at significantly larger scale.
- Marsh McLennan: Largest insurance broker in the world by revenue, offering commercial risk, employee benefits, and consulting. Marsh operates across all segments including mid-market employer benefits, representing the upper-bound incumbent comparable for specialty benefits and risk advisory work.
Direct peers
- Brown & Brown: National insurance brokerage focused on mid-sized commercial accounts across property & casualty, employee benefits, and specialty lines. Brown & Brown serves a comparable mid-market employer customer base with similar brokerage-and-adjacent-services structure, making it a close direct comparable.
- Hub International: Mid-to-large market insurance brokerage offering commercial property/casualty, employee benefits, and personal lines through a network of regional offices. Hub's regional-office distribution model and mid-market employer focus closely mirrors Robbins' go-to-market and customer segment.
- USI Insurance Services: Large U.S. insurance brokerage serving mid-sized commercial and personal lines clients with property/casualty, employee benefits, and specialty coverage. USI's middle-market employee benefits practice and self-funded plan administration directly overlap with Robbins' core offerings.
- Lockton: Large independent insurance brokerage serving mid-sized and enterprise commercial clients across property/casualty, employee benefits, and risk management. Lockton's mid-market employer benefits practice and consulting-led model are directly comparable to Robbins' specialty focus.
- Alliant Insurance Services: U.S. specialty insurance brokerage focused on middle-market commercial clients across diverse industries with employee benefits, P&C, and surety offerings. Alliant's middle-market positioning and benefits consulting practice make it a strong comparable for the Robbins Group's service model.
- NFP (an Aon company): Middle-market insurance broker and benefits advisor serving mid-sized commercial and personal lines clients across the U.S. NFP was acquired by Aon in 2024 and operates a similar mid-market, multi-line brokerage model with strong employee benefits capabilities parallel to Robbins.
Emerging players
- OneDigital: U.S. employee benefits and insurance advisory firm focused exclusively on mid-sized and large employers, with strong self-funded plan administration and benefits consulting capabilities. OneDigital's specialty focus on employer benefits and self-funding closely aligns with Robbins' core Alternative Benefit Funding positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Robbins Group & Regency Employee Benefits social profiles
Digital presenceThe Robbins Group & Regency Employee Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Robbins Group & Regency Employee Benefits leadership team
Management profileNumber of profiles
Profiles3 records
The Robbins Group & Regency Employee Benefits subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Robbins Group & Regency Employee Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Robbins Group & Regency Employee Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Robbins Group & Regency Employee Benefits
What does The Robbins Group & Regency Employee Benefits do?
The Robbins Group & Regency Employee Benefits is a Port Huron, Michigan insurance brokerage and third-party administrator (TPA). The Robbins Group (founded 1963) provides commercial insurance, employee benefits, and personal insurance brokerage, while Regency Employee Benefits (founded 1978) provides third-party administration including Alternative Benefit Funding (self-funded health plans) and claims administration for employers and groups.
Is The Robbins Group & Regency Employee Benefits a public or private company?
The Robbins Group & Regency Employee Benefits is a private company. It is classified as family owned and is currently operating.
When was The Robbins Group & Regency Employee Benefits founded?
The Robbins Group & Regency Employee Benefits was founded in 1963. It employs 11 to 50 people.
Where is The Robbins Group & Regency Employee Benefits based?
The Robbins Group & Regency Employee Benefits is headquartered in Port Huron, United States, in the North America region.
How does The Robbins Group & Regency Employee Benefits make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are third-Party Administration Fees and alternative Benefit Funding.
Who are The Robbins Group & Regency Employee Benefits's main competitors?
Broad incumbents on record are Acrisure, Arthur J. Gallagher and Marsh McLennan. Direct peers are Brown & Brown, Hub International, USI Insurance Services, Lockton, Alliant Insurance Services and NFP (an Aon company). OneDigital is listed as an emerging player.
Does The Robbins Group & Regency Employee Benefits have an API?
No public API is recorded for The Robbins Group & Regency Employee Benefits.
What industry is The Robbins Group & Regency Employee Benefits in?
The Robbins Group & Regency Employee Benefits's product category is Insurance Brokerage & Third-Party Administration. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of HLAEALAN, Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness). Its NAICS code is 524210 and its SIC code is 6411.