Seattle United

What Seattle United does

Seattle United is a 501(c)(3) nonprofit youth soccer club founded in 2009 and headquartered in Seattle, Washington, serving approximately 2,500 players annually across the U7-U19 age range for both boys and girls. The club operates a tiered competitive structure—Junior Academy (U7-U9), NPSL Regional Select, Premier/RCL, ECNL, and ECNL RL—alongside supplementary programs including Player Development Academy, summer/spring/goalkeeper camps, College ID Camp, and the women-only Elevate HER Game Camp.

Revenue is generated primarily through per-season program fees ranging from $1,500 (U8 Junior Academy Select) to $3,450 (ECNL), supplemented by camp tuition ($150-$400), tryout fees ($25 online / $40 walk-up), uniform pass-through via Capelli, and a $500,000-per-year financial aid program funded through galas and donor contributions (approximately $3 million cumulatively over the last decade). Registration, payment processing, and player management are operated through the third-party PlayMetrics platform; fundraising through OneCause; college recruitment support through free SportsRecruits licensing for U15+ players.

The go-to-market motion is community-led and event-driven: families are recruited through annual in-person tryouts, referrals from Seattle Youth Soccer Association (SYSA) recreational leagues, school partnerships, and seasonal camps. The club holds a charter from SYSA as part of Washington Youth Soccer, an official partnership with Seattle Sounders FC providing a developmental pathway to a professional academy, and a college advisory program staffed by a dedicated coordinator. The leadership team is led by Executive Director Kyle Rodeheaver and includes seven program/regional directors across ECNL, Premier, Junior Academy, and the Shoreline, Northwest, and South regions.

Name

Seattle United

Legal name

Seattle United

Website

https://seattleunited.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Seattle United is a nonprofit youth soccer club founded in 2009 in Seattle, Washington, serving approximately 2,500 players annually across U7-U19 age groups through tiered competitive programs (Junior Academy, NPSL, Premier/RCL, ECNL), seasonal camps, and college recruitment support, with a chartered relationship to SYSA and a partnership with the Seattle Sounders FC.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Player development programs
• Youth sports clubs
• College soccer recruitment

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Club Program Fees: Annual membership/registration fees charged per player based on team level (ECNL, ECNL RL, Premier, Regional Select, Junior Academy). Fees range from $1,500 to $3,450 per season. Payment plans available in 4, 8, or 10 monthly installments. 20% non-refundable commitment fee required.
2. Camps and Programs: Revenue from summer camps ($250-$400), spring break camps ($250), goalkeeper camps ($150), and Player Development Academy ($200). Additional fees for tryout registration ($25 online, $40 walk-up).
3. Financial Aid Fundraising: Annual fundraising efforts including galas and virtual fundraisers drive a $500,000 per year financial aid program. The club has raised nearly $3 million in financial aid over the last decade through donor contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Seattle United is a nonprofit youth soccer club that delivers tiered competitive soccer programs for boys and girls from U7 through U19, including ECNL national league teams, ECNL RL regional teams, RCL Premier teams, and NPSL Regional Select teams. The club supplements team play with a Junior Academy for ages U7-U9, seasonal camps (summer, spring break, goalkeeper), a Player Development Academy, a College ID Camp, an all-women's Elevate HER Game Camp, college placement advisory, and a financial aid program. All registration, payments, and player management are conducted through the PlayMetrics platform.

Product overview

Seattle United provides a competitive youth soccer club offering tiered competitive programs including ECNL (top national level), ECNL RL (regional second tier), Premier/RCL, and NPSL Regional Select teams across U8-U19 age groups for both boys and girls. The club also operates a Junior Academy for U7-U9 players focusing on foundational development. Supplementary programs include Player Development Academy (seasonal skill development), various Camps (Spring Break, Summer, Goalkeeper), College ID Camp, and Elevate HER Game Camp (all-women's camp). Additional services encompass college placement advisory, financial aid program, uniform sales, and healthcare partnerships including athletic training and injury prevention resources. The club is structured as a nonprofit organization chartered in 2009 by Seattle Youth Soccer Association.

Differentiator

Problem solved

Functional benefit

Products and services

• ECNL (Elite Clubs National League) Teams Highest level competitive youth soccer program where elite teams compete nationally in the Elite Clubs National League (ECNL), designed for players U13 and older aiming for college or professional pathways.
• ECNL RL (Regional League) Teams Second-tier competitive program within the ECNL structure providing regional-level competition with a documented pathway to national-level ECNL play.
• RCL (Regional Club League) Premier Teams Premier-level competitive teams playing in the Washington Youth Soccer Regional Club League (RCL) for top-tier youth players typically ages 9-19.
• NPSL (North Puget Sound League) Regional Select Teams Local-level competitive program for boys and girls U9-U19 offering minimized travel time and costs with competitive opportunities across Washington State in the NPSL league.
• Junior Academy (U7-U9) Year-round entry-level competitive program for U7, U8, and U9 players focusing on long-term development, technical proficiency, and love of the game with a clear proprietary curriculum.
• Camps Program Seasonal camps including Spring Break camps, Summer camps (Weeks 1-8, full day $400 / half day $275), and Goalkeeper camps ($150), serving ages U7-U18 with technical and tactical development.
• Player Development Academy (PDA) Seasonal 5-week supplemental technical training program ($200) improving players' touch, confidence, receiving, defending, passing, and shooting through technical training and small-sided scrimmages.
• College ID Camp Camp hosted at Providence Swedish Performance Center where high school players showcase skills in front of multiple college coaches; pricing $175 (Seattle United players) / $195 (others) / $215 (late/walk-up).
• Elevate HER Game Camp All-women's soccer camp exclusively for Seattle United girls players, led by professional women's players including Jess Fishlock and Amy James-Turner, featuring elite training and mentorship.
• College Program (Placement Advisory) College placement advisory service led by Gary Whitehouse, with SportsRecruits software provided free of charge to all Seattle United U15+ players to support college selection and athletic recruitment.
• Financial Aid Program Financial assistance program awarding aid to players in need, with $500,000 awarded annually and nearly $3 million raised over the last decade supporting underprivileged youth players.
• Uniform Sales Uniform ordering through the Capelli Team Shop online store with separate ordering guides for ECNL/ECRL, Premier, Regional, and Junior Academy programs.
• Medical Services Healthcare coordination including access to certified athletic trainers, injury reporting, priority 48-hour access to UW Sports Medicine Center, VIP appointments at MoveMend Rehab, and injury prevention resources.

Quantifiable outcome

• Hundreds of players have advanced to play at collegiate and professional levels
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Seattle SounderscoreStrategic or Co-development PartnerOfficial partnership providing players with pathway to Seattle Sounders Academy, shared curriculum, talent identification sessions, and opportunities. Seattle United players have access to Sounders academy pathways and joint development programs.
• Seattle Youth Soccer Association (SYSA)coreStrategic or Co-development PartnerSYSA chartered Seattle United in 2009 as part of Washington Youth Soccer. Seattle United provides assistance to SYSA with community outreach, recreational coach development, and player training options.
• UW Sports Medicine CentercoreStrategic or Co-development PartnerSeattle United families receive priority access (within 48 hours) at UW Sports Medicine Center at Husky Stadium. Clinic offers sports medicine specialists, orthopedic surgery, physical therapy, and radiology services.
• MoveMend Rehab and Performance ClinicminorStrategic or Co-development PartnerSeattle United families treated as VIP at MoveMend clinic in Eastlake, specializing in athlete rehabilitation. Guaranteed appointments with specific time slots for Seattle United players on Mondays, Thursdays, and Fridays.
• SportsRecruitscoreTechnology or IntegrationSoftware program provided free of charge to all Seattle United players U15 and older. Used for college recruitment and placement assistance, helping players and families navigate the college selection process.
• RedaptminorOthersGold-level corporate sponsor supporting Seattle United's financial aid program
• MovemendminorOthersCorporate sponsor supporting Seattle United's programs
• Capelli SportminorOthersOfficial uniform supplier for Seattle United teams. Operates Capelli Team Shop for online uniform ordering.
• 1st Security BankminorOthersCorporate sponsor supporting Seattle United
• LiddaneminorOthersCorporate sponsor supporting Seattle United
• DarigoldminorOthersCorporate sponsor supporting Seattle United

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• SportsRecruits: College-recruitment software partner providing free access to Seattle United U15+ players. Functionally similar tools are used by competing clubs; ecosystem enabler rather than a direct competitor.
• Capelli Sport: Official uniform supplier for Seattle United and many comparable youth soccer clubs. A key vendor/ecosystem participant; comparable in role to peers used by other West Coast ECNL clubs.

Direct peers

• Crossfire Premier: Largest direct competitor in the greater Seattle/Puget Sound youth soccer landscape. Also operates ECNL teams, a tiered competitive pathway from youth through elite, and competes head-to-head with Seattle United for elite players and college-recognition outcomes.
• Eastside FC: Washington-state youth soccer club fielding ECNL and regional-level teams. Directly comparable in structure, geography, and competitive positioning to Seattle United's RCL and NPSL programs.
• San Diego Surf Soccer Club: Top-tier ECNL club on the West Coast comparable in scale and elite positioning to Seattle United. Competes for national recognition and college-recruit attention; useful for benchmarking West Coast large-club operations.

Broad incumbents

• ECNL (Elite Clubs National League): National league operator that governs the elite tier in which Seattle United competes. Functions as a critical ecosystem partner and a structural force defining the club's competitive tier and college exposure.
• Washington Youth Soccer (WYS): The state-level governing body that oversees RCL and NPSL leagues in which Seattle United teams compete. Functions as a regulator, league operator, and umbrella organization rather than a direct competitor, but sets the structural context for the club's competitive play.

Emerging players

• Seattle Sounders FC Academy: The professional academy partner of Seattle United. Operates its own youth development pathway and competes for the same elite player pool; also functions as the developmental endpoint Seattle United players aspire to enter.

Regional players

• LA Galaxy Academy / LA Galaxy Youth Programs: MLS-affiliated youth development program in Southern California. Operates a similar MLS-academy partnership model that Seattle United has with the Sounders, and competes indirectly for the same West Coast elite player pool.
• Portland Timbers Academy / Youth Programs: Regional Pacific Northwest peer with MLS-academy-aligned youth development. Comparable in market tier and academy-partnership structure; competes for cross-state talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seattleunited

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle United