What SoFlo SAT Tutoring does

SoFlo SAT Tutoring is a privately held, bootstrapped online test preparation company founded in 2019 by Adam Shlomi, a Georgetown University graduate and 99th-percentile SAT scorer. The company delivers 1-on-1 virtual SAT and ACT tutoring via Zoom (with FaceTime and Skype as alternatives), supplemented by optional in-person sessions across Florida (Miami, Hollywood, Davie, Orlando) and Washington DC. Its core product is a diagnostic-test-led tutoring engagement that produces a stated average 110-point score improvement after 10 sessions, with tutors drawn from elite universities and selected for high test scores and classroom engagement. Supporting offerings include admissions counseling, a 7-hour SAT cram course on Teachable, school and math tutoring, and a scholarship program that provides reduced or free tutoring to students with financial need.

The company's underlying technology is intentionally lightweight: rather than building a proprietary learning platform, SoFlo layers its proprietary "SoFlo Method" and diagnostic process on top of commodity video conferencing, with a custom online classroom for step-by-step math demonstrations and homework delivery. Content assets include a free online SAT course, a free downloadable textbook, and 2,000+ short video explanations of authentic SAT questions sourced from the College Board's Question and Answer Service, which together function as the top-of-funnel engine driving organic search, social, and referral traffic into the paid tutoring funnel.

SoFlo's business model is direct-to-consumer and sales-led, monetizing primarily through weekly invoiced tutoring sessions at $60–$75/hour with no contracts and pay-as-you-go flexibility. A secondary one-time revenue stream comes from the Teachable cram course, while the free course, textbook, and video library operate as freemium lead magnets. Customer acquisition is content-led (blog, YouTube, SEO, memes, podcast appearances) supplemented by word-of-mouth referrals and selective school partnerships such as the 2020 YES Prep Public Schools program, with all of this executed by a small team of 1–10 employees serving students across all 50 U.S. states and 39 countries.

Name

SoFlo SAT Tutoring

Legal name

SoFlo SAT Tutoring

Website

https://soflotutors.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SoFlo SAT Tutoring is a bootstrapped, founder-led online tutoring company delivering 1-on-1 virtual SAT and ACT prep, with supporting admissions counseling and content products, primarily serving U.S. high school students and their parents through weekly billed sessions.

Ownership category

akta.pro rank

Product category

Test Preparation Tutoring

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

akta.pro secondary industries

Intensive Bootcamps & Accelerated ASE Programs (EDAAABAH), Math Homework Support (Problem-Solving & Practice) (EDANADAE)

Keywords

• SAT test preparation
• ACT test preparation
• Online tutoring services
• College admissions counseling
• Standardized test prep

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. 1-on-1 Tutoring Sessions: Primary revenue stream from hourly tutoring sessions for SAT and ACT prep. Students pay per session with weekly invoicing. Weekly billing cycle runs Sunday to Saturday. Autopay enrollment after first payment.
2. Cram Course: 7-hour intensive SAT cram course available through Teachable platform as an additional paid offering.
3. Free Course (Lead Magnet): Free online SAT course and resource bank used to attract and convert prospective customers, with video explanations and tricks for Reading, Writing and Math sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

SoFlo SAT Tutoring provides personalized 1-on-1 virtual SAT and ACT test preparation tutoring delivered by tutors who scored in the 99th percentile and attended elite universities. Each engagement begins with a 2-hour diagnostic test to identify weaknesses, followed by weekly individualized two-hour Zoom sessions, assigned homework, and access to authentic SAT practice tests from the Question and Answer Service. Supporting paid offerings include college admissions counseling, a 7-hour SAT cram course via Teachable, and school/math tutoring.

Product overview

SoFlo SAT Tutoring offers a suite of standardized test preparation and college admissions services centered around personalized 1-on-1 tutoring. The core offering consists of SAT and ACT tutoring with expert tutors from elite universities who scored in the 99th percentile. The service begins with a free diagnostic test to identify student weaknesses, followed by individualized lesson plans delivered via Zoom sessions. Supporting offerings include a 7-Hour SAT Cram Course, a Free Online SAT Course with video explanations to 2,000+ practice questions, Admissions Counseling for college applications, and a Scholarship Program providing free or reduced tutoring for financially disadvantaged students. The company also offers School/Math Tutoring for broader academic support.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 SAT Tutoring Personalized 1-on-1 SAT test preparation tutoring with expert tutors from elite universities who scored in the 99th percentile. Begins with a 2-hour diagnostic test to identify weaknesses, followed by individualized lesson plans delivered via weekly two-hour Zoom sessions, for high school students preparing for college admissions.
• 1-on-1 ACT Tutoring

Quantifiable outcome

• Average 110-point SAT score improvement after 10 sessions
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• YES Prep Public SchoolsminorStrategic or Co-development Partner · 1 January 2020SoFlo Tutors created a free 4-week SAT class to help underserved students in Houston achieve a college-ready SAT Score. 30 students boosted their test scores by meeting twice a week with an instructor, completing SoFlo's proprietary curriculum, and drilling practice tests. Partnership allows SoFlo to have social impact and help those in need.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Khan Academy: Non-profit offering free SAT prep in partnership with College Board, providing practice and personalized study plans. Comparable target audience and SAT prep focus, but with free price point that competes with SoFlo's paid diagnostic and content resources.

Direct peers

• Varsity Tutors: Online tutoring platform serving students across many subjects including SAT/ACT prep with 1-on-1 personalized instruction. Comparable business model, target customer (students/parents), and live tutor marketplace approach.
• PrepScholar: Online SAT/ACT prep platform combining adaptive technology with personalized tutoring. Closely comparable to SoFlo's test prep focus, online delivery model, and target audience of college-bound high school students.
• Wyzant: Online tutoring marketplace connecting students with tutors for academic subjects and test prep. Comparable 1-on-1 tutoring model, online delivery, and direct-to-consumer approach for SAT/ACT prep.
• Magoosh: Online test prep company offering SAT, GRE, GMAT, MCAT and other exam prep with self-paced and live tutoring options. Closely comparable online-first delivery model, content library approach, and test prep focus.
• StudyPoint: Private 1-on-1 in-person and online tutoring service specializing in SAT/ACT prep and academic subjects. Comparable personalized tutoring model, target customer base, and premium positioning in test prep market.

Broad incumbents

• Tutor.com: Online tutoring service offering academic support across subjects and test prep. Comparable online tutoring delivery and target audience of students, though operating at larger scale with broader subject coverage.
• Manhattan Prep: Established test prep provider offering GMAT, GRE, LSAT and SAT prep courses and tutoring. Comparable test prep product focus with broader portfolio across graduate and undergraduate exams.
• Kaplan Test Prep: Major incumbent in test preparation with SAT, ACT, GRE, GMAT, and other exam programs including online tutoring. Comparable in product category but operates at scale with brand recognition, classroom options, and broader portfolio.
• Princeton Review: Long-established leader in standardized test prep offering SAT/ACT courses, tutoring, and books. Offers overlapping capabilities with SoFlo but at much larger scale, broader portfolio, and with in-person classroom options.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxCKQGU02k2JwWaFD7AB-_g
• Facebookfacebook.com/soflotutors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoFlo SAT Tutoring