Digando.com

What Digando.com does

Digando.com operates a B2B digital marketplace that connects construction companies with rental providers for construction equipment across Germany and Austria. Founded in 2019 and headquartered in Dornbirn, Austria, the platform aggregates over 10,000 machines from more than 180 rental stations representing 220+ manufacturers, serving a registered customer base in excess of 1,900 construction firms including Alliance ASE, Baustein GmbH, and Austria Rental. The platform exposes live partner inventory through API integrations, allowing construction buyers to compare availability, specifications, and pricing from multiple rental stations in a single interface rather than contacting each depot individually.

The company's product surface extends beyond the core marketplace into three layered offerings: the Corporate Rental Solution (CRS) for fleet-level rental management, the Digando Rental Webshop for partner-branded online rental storefronts, and Digando Widgets, which embed Digando's catalogue and booking flows into third-party partner sites. The platform is supported by a deliberately lean organization of 1-10 employees, reflecting a capital-efficient marketplace operating model in which growth is intermediated through partners rather than through owned assets.

Digando generates revenue through transaction fees on completed rentals intermediated via the platform, with named supply partners spanning large DACH rental operators such as Zeppelin Rental, Felbermayr, Huppenkothen, KUHN Baumaschinen, FAGSI, and Kreitz & Ostermann alongside smaller regional stations. The company was funded in a February 2022 round and is led by CEO Alexander Höss. Its go-to-market is asset-light and partnership-led, using digital distribution and embedded widgets to expand reach without proportional headcount growth.

Name

Digando.com

Legal name

Digando

Website

https://digando.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Digando.com operates a B2B digital marketplace for construction equipment rental in Germany and Austria, aggregating 10,000+ machines from 180+ rental stations and 220+ manufacturers, and earning revenue through transaction fees on intermediated rentals.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental Marketplace

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

akta.pro secondary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment rental
• B2B equipment marketplace
• Construction machinery platform
• Digital rental marketplace
• Heavy equipment booking

Headquarters

HQ city

Dornbirn

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Rental Transaction Commission: Digando acts as a digital sales channel for rental partners and earns revenue through transaction fees on rentals facilitated through the platform. Partners manage their own fleet while Digando provides the digital marketplace and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Digando.com operates a B2B digital marketplace that connects construction companies needing to rent equipment with rental partners across Germany and Austria. The platform enables online search, configuration, and direct booking of construction machinery (excavators, loaders, work platforms, compactors, containers, etc.) with live availability checking and real-time tiered pricing. Revenue is earned through transaction commissions on rentals facilitated between rental customers and over 180 partner rental stations offering more than 10,000 machines from 220+ manufacturers.

Product overview

Digando.com is a B2B digital marketplace platform for construction equipment rental operating in Germany and Austria. The core platform connects rental customers with over 180 rental stations offering more than 10,000 machines from 220+ manufacturers. The product portfolio includes excavators (Minibagger, Midibagger, Raupenbagger, Mobilbagger), excavator attachments (hydraulic hammers, tiltrotators, soil processors, grabs), loaders and dumpers, compactors, graders, work platforms, containers, and site equipment. Supporting software modules include the Corporate Rental Solution (CRS) for enterprise fleet management, the Rental Webshop for partner inventory management, and Digando Widgets for embedded integration. The platform offers live availability checking, real-time pricing with tiered rates, and 24/7 online rental capability.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate Rental Solution (CRS): Corporate Rental Solution - software solution for corporate customers to manage construction equipment rentals
• Rental Webshop
• Digando Widgets

Products and services

• Digando Platform (Core Marketplace) B2B digital marketplace for construction equipment rental connecting rental customers with equipment rental partners across Germany and Austria. Enables online selection, configuration, and rental of construction machinery with live availability and real-time tiered pricing.
• Corporate Rental Solution (CRS)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• FAGSI Mobile RäumecoreChannel Partner/ Reseller/ DistributorFAGSI is a nationwide rental provider of space containers. They use Digando as an additional digital sales channel to complement their traditional distribution, providing customers with simplified rental processes online.
• KUHN BaumaschinencoreChannel Partner/ Reseller/ DistributorMajor construction equipment dealer offering rental services through Digando's platform with locations in Germany and Austria.
• Huppenkothen BaumaschinencoreChannel Partner/ Reseller/ DistributorEquipment dealer and rental partner operating across multiple Austrian locations.
• Kohrmann BaumaschinencoreChannel Partner/ Reseller/ DistributorConstruction equipment dealer and rental partner offering excavators and related equipment.
• Hans WarnercoreChannel Partner/ Reseller/ DistributorRental partner providing construction equipment through the Digando platform.
• Kreitz & Ostermann BaumaschinencoreChannel Partner/ Reseller/ DistributorRegional construction equipment dealer and rental partner.
• Hoch BaumaschinencoreChannel Partner/ Reseller/ DistributorEquipment dealer offering construction machinery rentals through the Digando marketplace.
• Strobl AustriacoreChannel Partner/ Reseller/ DistributorRegional dealer and rental provider for construction and agricultural machinery in Austria.
• Kleinheider BaumaschinenhandelcoreChannel Partner/ Reseller/ DistributorConstruction equipment dealer and rental partner operating in Austria.
• FelbermayrcoreChannel Partner/ Reseller/ DistributorLarge equipment rental company offering telehandlers and specialized equipment through the platform.
• Tibatek GmbHcoreChannel Partner/ Reseller/ DistributorManufacturer of attachments and construction equipment utilizing Digando as a digital rental platform.
• Secontec RentminorChannel Partner/ Reseller/ DistributorMobile video surveillance service provider offering rental of surveillance systems through Digando.
• MTScoreChannel Partner/ Reseller/ DistributorEquipment manufacturer and rental partner offering tiltrotators, compactors, and soil treatment equipment.
• BMK Baumaschinen ServicescoreChannel Partner/ Reseller/ DistributorConstruction equipment services provider and rental partner.
• Geith & NigglcoreChannel Partner/ Reseller/ DistributorRegional rental partner offering construction site equipment including fencing.
• WBI Fördertechnik (Apex Fördertechnik)minorChannel Partner/ Reseller/ DistributorMaterials handling equipment provider.
• Zeppelin RentalcoreChannel Partner/ Reseller/ DistributorLarge equipment rental company with nationwide coverage in Germany.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EquipmentShare: U.S.-based B2B construction equipment rental marketplace offering online booking, real-time availability, and fleet management tools for contractors - the closest structural peer to Digando, serving the same end-customer use case in North America rather than DACH.
• DOZR: Canadian online marketplace for heavy equipment rental connecting contractors and rental companies with transparent pricing and availability - a direct platform-style analogue to Digando's marketplace model in the North American construction equipment segment.

Broad incumbents

• Boels Rental: Largest European equipment rental company (Netherlands-headquartered) with a strong digital booking platform across multiple countries - competes with Digando via owned inventory plus growing online experience and a pan-European footprint.
• United Rentals: Largest U.S. equipment rental company with an extensive digital platform for online booking and account management - serves the same end-customer (contractors needing excavators, loaders, aerial platforms) but uses an asset-heavy model.
• Caterpillar (Cat Rental): OEM-led rental network of construction equipment via the global Cat dealer network - serves the same end customers (construction firms needing excavators, loaders, graders) and competes through dealer digital channels.
• Cramo: European construction equipment rental company (recently merged into Boels) with digital booking across modular space, tools, and heavy equipment in the Nordics and Central Europe - a relevant pan-European incumbent.
• Herc Rentals: U.S.-based full-line equipment rental company with growing digital presence serving industrial and construction customers - similar end market, broader geography, asset-heavy operating model.
• Speedy Hire: UK-headquartered equipment and tool rental company with a national network and digital channels, serving construction and infrastructure customers across Britain and Ireland - a comparable European incumbent scaling online.

Regional players

• Mateco: European specialist in aerial work platform and material-handling rental (telescopic handlers, forklifts) - direct category overlap with Digando's Arbeitsbühnen and Lader categories, primarily serving Benelux, Germany, and Central Europe.
• Kiloutou: France-headquartered construction equipment rental company with broad network across France and neighboring markets, increasingly investing in digital booking - a relevant European incumbent and adjacent partner/outcompeter for Digando's DACH customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/digando.ready2rent
• LinkedInlinkedin.com/company/digando
• Instagraminstagram.com/digando_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digando.com