StrataCore

What StrataCore does

StrataCore is a privately held technology advisory firm and IT services broker founded around 2004 and headquartered in Seattle, Washington. The firm operates as an intermediary between enterprise buyers and a network of more than 300 technology providers spanning cloud, connectivity, cybersecurity, and colocation, generating revenue through transaction and advisory fees embedded in vendor contracts or charged as negotiated retainers. Its core offering is the proprietary S3 Advocacy Advantage methodology, which structures engagements across three stages: Stratagy (technology roadmap development), Stratasource (vendor identification and evaluation using the trademarked StrataTools™ market intelligence platform), and Stratacare (ongoing lifecycle support).

The company's service portfolio spans five solution categories — Cloud, Contact Center, Cyber Security, Connectivity, and Colocation — with structured sub-offerings such as Virtual CISO, Managed Detection & Response, UCaaS, and AWS Direct Connect advisory. StrataCore does not manufacture technology products; it sells unbiased advisory and brokerage services, positioning itself as a fiduciary-like client advocate. The technology stack is light: no public API, no proprietary software products, and no disclosed AI/ML capabilities. Distribution is primarily a direct enterprise sales motion supported by a sub-agent and referral channel, augmented by a 2023 strategic partnership with AppDirect that gives StrataCore distribution access to a B2B marketplace of more than 600 providers.

StrataCore's reported scale includes 11–50 employees, more than 300 enterprise clients served, over 1,000 contracts negotiated lifetime, and a global footprint spanning North America, EMEA, APAC, LATAM, the Middle East, and Southeast Asia. Customer logos include Getty Images, Zillow, Comcast Technology Solutions, WatchGuard, Amdocs, Tableau, World Vision, Concur, and WideOrbit, with documented engagements producing measurable savings (e.g., $800K for World Vision, 50%/75% cost reductions for Amdocs, $750K for MCN). The firm is founder-led (CEO & Founder Aaron Loehr), has raised no disclosed institutional funding, and is independently owned following the AppDirect partnership.

Name

StrataCore

Legal name

StrataCore, Inc.

Website

https://stratacore.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

StrataCore is a Seattle-based technology advisory firm and IT services broker that helps enterprise clients source, evaluate, and negotiate cloud, connectivity, cybersecurity, and colocation solutions across a 300+ partner network, using its proprietary S3 Advocacy Advantage methodology.

Ownership category

akta.pro rank

Product category

IT Services Brokerage and Technology Advisory

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Center Networking Services (Switching/Routing/Fabric) (BPAEAEAF)

Keywords

• Technology advisory services
• IT services brokerage
• Technology sourcing advisory
• Enterprise IT consulting
• Vendor selection advisory

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Technology Advisory & Brokerage Fees: StrataCore generates revenue by acting as an intermediary and advisor between enterprise buyers and technology providers. The company helps clients identify, evaluate, and procure technology solutions (cloud, connectivity, cybersecurity, colocation) and earns fees, typically a percentage of contract value or a fixed advisory fee, negotiated as part of the vendor contract. This is a transaction-based model where revenue is earned upon contract execution between the client and the selected provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

StrataCore is a premier technology advisory firm and IT services broker that helps enterprise clients navigate the technology marketplace across cloud, connectivity, cybersecurity, and colocation. The company operates an unbiased client advocacy model, guiding customers through technology strategy, vendor sourcing, and ongoing lifecycle support using its proprietary S3 Advocacy Advantage methodology. Revenue is earned through advisory and brokerage fees tied to vendor contracts executed on behalf of clients.

Product overview

StrataCore is a premier Technology Advisory firm that operates as an IT services broker/advisor rather than a product vendor. The company offers a unified advisory platform built around its proprietary S3 Advantage methodology, which consists of three core services: Stratagy (strategic technology planning), Stratasource (technology acquisition), and Stratacare (ongoing technology support). These services are applied across five main solution categories: Cloud, Contact Center, Cyber Security, Connectivity, and Colocation. StrataCore helps enterprise companies understand technology marketplace options, source best-fit solutions, and optimize technology contracts. The company leverages partnerships with over 300 supplier partners and works with clients to compare vendors and negotiate contracts. StrataCore does not manufacture technology products but serves as an intermediary providing market intelligence, unbiased recommendations, and vendor management throughout the technology lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratagy

Quantifiable outcome

• Saved World Vision $800,000 on voice solutions through UCaaS migration
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• AppDirectflagshipStrategic or Co-development Partner · 10 January 2023StrataCore selected AppDirect as its exclusive strategic partner to fuel business transformation and future growth. The partnership provides access to AppDirect's B2B subscription commerce marketplace with a vast catalog of SaaS, telecom, energy, and other products from over 600 providers. StrataCore leverages AppDirect's marketplace, account management services, and the AppDirect Capital Invest program to diversify its business and stimulate growth while retaining ownership and control. This enables StrataCore to greatly expand its offerings to clients and improve the client experience.
• MegaportcoreTechnology or Integration · 17 May 2018StrataCore partnered with Megaport to provide customers with on-demand, secure network connectivity between data centers and cloud service providers globally. Megaport's Software Defined Network (SDN) enables StrataCore customers to efficiently interconnect their hybrid infrastructure deployments. Megaport connects over 900 customers in more than 200 data centers globally and provides access to leading public clouds including AWS, Azure, IBM Cloud, Google Cloud, and Oracle Cloud.
• KINX (Korean Internet Neutral eXchange)coreTechnology or Integration · 23 January 2018StrataCore partnered with KINX to expand its portfolio of international data center and network operators in the APAC region. KINX operates a carrier-neutral Internet Exchange in South Korea and provides colocation, IEPL, MPLS-VPN, cloud, CDN, AWS Direct Connect, Microsoft Azure ExpressRoute, and China Direct Connect services. The partnership brought StrataCore's APAC partner count to 25 providers, enabling enterprise companies deploying infrastructure globally to access reliable network and data center services in Korea, Japan, and China.
• QTS Realty TrustcoreTechnology or Integration · 19 December 2017StrataCore and QTS Realty Trust worked together to deliver customized data center solutions to a large multi-billion-dollar Pacific Northwest retailer. QTS provides secure, compliant data center, hybrid cloud, and managed services. StrataCore leverages QTS's fully integrated technology platform and customizable data center solutions including colocation, managed hosting, and hybrid cloud to serve enterprise clients in the Midwest and beyond.
• CyxteracoreTechnology or IntegrationStrataCore announced a new partnership with Cyxtera to enable enterprise companies needing a secure platform for connecting hybrid cloud infrastructures to data centers across the globe. The partnership provides StrataCore clients access to Cyxtera's global data center footprint and secure interconnection platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telarus: Largest US master agent / technology services distributor for cloud, connectivity, security, and colocation sourcing. Directly comparable to StrataCore as both serve enterprise buyers through a network of suppliers and sub-agents earning transaction-based commissions.
• Intelisys (ScanSource Services): Technology services distributor owned by ScanSource that connects enterprise customers with cloud, connectivity, and security providers via a sales partner network. Closest functional analog to StrataCore's S3 Advantage model.
• Avant Communications: Master agent and technology advisor focused on cloud, connectivity, and security solutions for enterprise and mid-market customers. Competes directly with StrataCore for the same enterprise sourcing engagements through a partner-agent model.
• Sandler Partners: IT and communications master agency selling cloud, connectivity, cybersecurity, and data center solutions through a national agent channel. Operates the same transaction-fee intermediary model as StrataCore across overlapping solution categories.
• Bridgepointe Technologies: Technology advisory firm that helps enterprises source cloud, connectivity, security, and data center solutions from a broad supplier network. Comparable mid-sized broker competing for the same enterprise RFP pipeline.
• PlanetOne Communications: Technology services distributor and master agent focused on connectivity, cloud, and security for enterprise and SMB customers. Same go-to-market motion — channel of agents sourcing deals through a curated provider portfolio.
• MicroCorp: Value-added distributor and master agent for telecom, cloud, and security solutions serving enterprise customers through a national agent partner base. Direct overlap with StrataCore's advisory-plus-brokerage model.
• CarrierSales: Technology and telecom services broker that connects enterprise customers with cloud, UCaaS, connectivity, and security providers. Similar advisory-led transaction model competing for similar mid-market and enterprise sourcing budgets.

Broad incumbents

• AppDirect: B2B subscription commerce marketplace platform and StrataCore's exclusive strategic partner. Operates the underlying marketplace infrastructure (600+ providers) that StrataCore resells; broader platform scope but adjacent rather than directly competing for end-customer advisory engagements.

Emerging players

• Acuity Advisor Group: Smaller independent technology advisory firm offering vendor-neutral sourcing for cloud, connectivity, and data center solutions. Comparable in size and approach to StrataCore's lean advisory team, often competing for the same enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/strata_core
• Facebookfacebook.com/StrataCore
• LinkedInlinkedin.com/company/stratacore
• Instagraminstagram.com/stratacore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StrataCore