What Sandler Partners does

Sandler Partners is an independent technology solutions distributor that aggregates 9,000+ channel sales partners — including agents, value-added resellers (VARs), and managed service providers (MSPs) — and routes them to 200+ technology suppliers spanning connectivity, UCaaS, CCaaS, cybersecurity, cloud, SD-WAN/SASE, mobility/IoT, and managed services. Founded in 2003 (or 2005 per alternate sources) by Alan Sandler and headquartered in Redondo Beach, California, the company operates a fully indirect GTM model with no direct end-customer sales; revenue is generated through commissions and rebates paid by technology suppliers on transactions facilitated through the partner network, with secondary recurring revenue from partner enablement services and tool subscriptions. The proprietary technology backbone is the Sandler Portal — an in-house partner management platform built around SCOUT (real-time API-driven connectivity lookup and pricing across 75+ providers), SCOUT Email (AI-processed email-based address and pricing lookups), Solutions Finder (guided discovery), Scout for Solutions (white-labeled partner sales portal), and the Marketing Center (HubSpot-integrated co-marketing platform with training via Sandler Academy). Sandler earns commissions by aggregating demand across thousands of small partners that no single supplier could efficiently serve individually, and layers Sales Engineering support, regional Channel Directors, and an annual National Summit (San Diego, 2026) on top of the supplier portfolio. The company has grown from $40M to $209M in annual commissions between 2015 and 2025, a 360%+ expansion validated by 12+ consecutive years on the Inc. 5000 list and recognition as an Omdia Top Provider. Critically, Sandler has remained founder-owned and independent, deliberately avoiding private equity investment while peers in the technology services distribution space have consolidated.

Name

Sandler Partners

Legal name

Sandler Partners, LLC

Website

https://sandlerpartners.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Technology Distribution / Channel Partner Services

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

akta.pro secondary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Technology distribution services
• Channel partner enablement
• Connectivity solutions brokerage
• Cloud communications distribution
• Agent partner network

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commissions from Technology Suppliers: Sandler Partners earns revenue through commissions and rebates paid by technology suppliers for distributing their products through the partner network. As an independent distributor, they aggregate 9,000+ sales partners (agents, VARs, MSPs) and direct them to 200+ technology suppliers, earning referral fees, transaction commissions, and volume-based rebates.
2. Channel Partner Services and Enablement: Revenue generated from providing value-added services to their channel partner network including access to proprietary tools (SCOUT, Solutions Finder, Marketing Center), training, and support services that help partners win more business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sandler Partners is an independent Technology Solutions Distributor that aggregates a network of 9,000+ sales partners (agents, VARs, MSPs) and enables them to access 200+ technology suppliers through proprietary tools including the Sandler Portal, SCOUT, Solutions Finder, and Marketing Center. The company distributes technology solutions across nine categories (Connectivity, UC/Collaboration, Contact Center, Cybersecurity, Cloud, Mobility & IoT, Managed Services, SD-WAN/SASE) and earns commissions on partner-sourced deals while providing sales engineering, channel management, and partner enablement services across the U.S. and Canada.

Product overview

Sandler Partners operates as an independent Technology Solutions Distributor offering a comprehensive platform of sales tools, services, and a partner network. The core offering centers on the Sandler Portal—a proprietary in-house built platform providing 24/7 access to 200+ technology providers. The portal includes integrated sales tools: SCOUT for real-time connectivity lookups and pricing (with email-based SCOUT Email as an AI-powered enhancement), Solutions Finder for guided provider discovery, Scout for Solutions for branded customer presentations, and the Marketing Center for campaign customization. The company distributes technology solutions across nine categories: Connectivity (Network & Voice), UC/Collaboration (UCaaS with Teams/Webex), Contact Center (CCaaS/CX), Cybersecurity, Cloud Computing, Mobility & IoT, Managed Services, and SD-WAN/SASE. Partners (agents, VARs, MSPs) gain access to this provider network along with Sales Engineering support, regional Channel Directors, commission tracking tools, and the annual National Summit community event. The company facilitates over $1.9 billion in total provider billings through 9,000+ technology partners serving US and Canadian markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandler Portal Central partner management platform serving as a digital back office where partners manage sales activities, commissions, orders, provider information, marketing campaigns, and access sales tools. Built in-house with partner feedback, providing 24/7 access to the complete provider portfolio of 200+ suppliers.
• SCOUT Real-time connectivity lookup and pricing tool enabling instant bandwidth availability and pricing verification across 75+ providers in the US and Canada. Utilizes Provider APIs for up-to-the-minute accurate pricing, promotions, and contract generation for AT&T, Comcast, Cox, Lumen, Spectrum, and others.
• Solutions Finder Guided discovery tool helping partners identify, compare, and qualify technology solutions for customers. Partners select solution categories, customer requirements, integrations, compliance needs, and service areas to generate detailed comparison matrices and reports with custom branding.
• Scout for Solutions Self-branded sales portal version of the Sandler Portal without Sandler Partners branding. Allows partners to showcase SCOUT, Solutions Finder, and provider information during customer presentations with their own logo and branding.
• Marketing Center Free partner marketing platform enabling customization of pre-built content including emails, social posts, microsites, collateral, flyers, and scoping documents. Integrates with HubSpot for CRM and email marketing, and includes Sandler Academy for self-guided video tutorials.
• Managed Services Solutions Managed IT and cloud services offerings enabling partners to help clients simplify operations, strengthen cybersecurity, and accelerate modernization. Includes Managed IT Services and Managed Cloud Services through providers such as Focus Technology, Impact Networking, Logically, XTIUM, TierPoint, and Zayo.
• Connectivity Services Distribution Network and voice connectivity solutions including broadband (cable, DSL, Fios, Fiber/Dedicated fiber), LEC, wireless, fixed-wireless, aggregators, and resellers from 75+ providers for US and Canada coverage.
• UC/Collaboration Solutions Distribution Unified Communications as a Service (UCaaS) solutions including Microsoft Teams and Cisco Webex integrations, cloud phone systems, video conferencing, and collaboration tools from providers like Zoom, RingCentral, Vonage, and Dialpad.
• Contact Center Solutions Distribution Contact Center as a Service (CCaaS) and Customer Experience (CX) solutions encompassing email, text, social media, instant message, chat/chatbots, and phones with integrated analytics, CRM insights, and security. Providers include Five9, Dialpad, NICE, Genesys, Talkdesk, and UJET.
• Cybersecurity Solutions Distribution Cybersecurity services and solutions addressing network security, risk management, fraud prevention, and compliance. Providers include Cipher, Comcast Business, Telesystem, Thrive, Verizon, and DYOPATH.
• Cloud Computing Solutions Distribution Cloud computing services including public, private, hybrid, and multi-cloud solutions with colocation options. Providers include Rapidscale, Centersquare, Summit, and other cloud infrastructure partners.
• SD-WAN/SASE Solutions Distribution Software-Defined Wide Area Network (SD-WAN) and Secure Access Service Edge (SASE) solutions for secure, high-performance enterprise connections. Provider GTT recognized as Top SD-WAN/SASE Provider.
• Mobility & IoT Solutions Distribution Mobile device management, IoT connectivity, and wireless solutions. Provider For2Fi recognized as Top Mobility & IoT Provider.
• Sales Engineering Support Technical sales support team helping partners evaluate customer needs, structure complex opportunities, and align solutions to business goals. Includes SVP Complex Solutions, Directors for CX & AI Programs, and regional Sales Engineers across all solution categories.
• Channel Director Program Regional channel management support assigning dedicated Directors to help partners build businesses and achieve growth across regions including SoCal, NorCal, Mountain, Upper Midwest, Pacific Northwest, and other territories.
• National Summit Annual independent technology community channel event bringing together Partners from across US and Canada with Providers for three days of sessions focused on growth, sales, and technology. Scheduled October 26-29 at Hilton San Diego Bayfront.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• AT&TcoreTechnology or IntegrationAT&T is one of the 200+ technology suppliers available through Sandler Partners' distribution network. Partners can access AT&T connectivity solutions through SCOUT comparison tools.
• BroadvoicecoreTechnology or IntegrationBroadvoice UCaaS and communication solutions are distributed through Sandler Partners' channel network. Broadvoice is included among the 75+ connectivity providers in SCOUT.
• ZoomcoreTechnology or IntegrationZoom collaboration and communication solutions are available through Sandler Partners' channel distribution. Partners can recommend Zoom products as part of their solution offerings.
• RingCentralcoreTechnology or IntegrationRingCentral UCaaS and contact center solutions are distributed through Sandler Partners' partner network. Available through SCOUT comparison tools.
• FrontcoreTechnology or IntegrationFront unified communication platform is available through Sandler Partners' channel distribution network.
• Pure IPcoreTechnology or IntegrationPure IP voice and connectivity solutions are distributed through Sandler Partners' partner network as part of their connectivity portfolio.
• VerintcoreTechnology or IntegrationVerint customer engagement and contact center solutions are available through Sandler Partners' channel distribution. Part of their CCaaS offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CarrierSales: CarrierSales is a US master agent and TSD providing agents and VARs access to voice, data, cloud, and managed services providers — directly comparable business model and target customer set to Sandler Partners.
• Avant Communications: Avant is a leading US Technology Solutions Distributor offering agents, VARs, and MSPs access to a broad supplier portfolio across UCaaS, CCaaS, connectivity, cloud, and security — direct head-to-head competitor to Sandler Partners.
• TBI (Technology Brokerage Inc.): TBI is a US master agent / technology solutions distributor serving agents, VARs, and MSPs with a comparable partner-network model and broad UCaaS/CCaaS/connectivity portfolio. Closely comparable in business model and customer base.
• Telarus: Telarus is one of the largest US Technology Solutions Distributors (TSDs) and master agents, aggregating thousands of partners and hundreds of suppliers — directly comparable to Sandler Partners' business model, scale, and go-to-market. PE-backed (CVC Capital Partners).
• Bridgepointe Technologies: Bridgepointe is a US technology advisory brokerage that aggregates agent demand and provides multi-supplier comparison tools — directly comparable business model to Sandler Partners' partner-enablement and SCOUT-like offering.
• Intelisys (a ScanSource company): Intelisys is a top US technology services distributor and master agent owned by ScanSource; the closest historical peer to Sandler Partners. Competes for the same partner base, supplier relationships, and enterprise/Carrier services portfolio.
• PlanetOne Communications: PlanetOne is a US master agent / technology services distributor connecting partners with providers of connectivity, cloud, UCaaS, and security — competing in the same channel with overlapping supplier and partner bases.
• CXO Communications: CXO Communications is a master agency focused on cloud communications and IT services, enabling channel partners with multi-supplier solutions — overlapping with Sandler Partners in mid-market UCaaS/CCaaS distribution.

Broad incumbents

• Jenne Inc. Jenne is a US value-added distributor of UC, networking, and IT products serving resellers and agents — a broader incumbent distributor with overlapping supplier relationships to Sandler Partners, though more hardware-focused.

Emerging players

• AppDirect: AppDirect operates a B2B commerce/marketplace platform for technology providers and advisors; an emerging player intersecting the TSD category with a more marketplace-centric model than Sandler's direct distributor approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sandlerpartners
• LinkedInlinkedin.com/company/sandler-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandler Partners