EnamelPins Inc.

What EnamelPins Inc. does

EnamelPins Inc. is a private US-based custom promotional-products manufacturer headquartered in Walnut, California, operating a direct-to-consumer e-commerce platform at enamelpins.com (alongside sister storefronts GS-JJ.com and BPS.com). The company produces custom enamel pins in soft, hard, 3D die-cast, die-struck, and printed/UV variants, and has expanded into complementary product lines including custom enamel coins (challenge coins), keychains, and charms. Production is conducted in-house with capabilities spanning metal craftsmanship, UV printing, CNC cutting, and advanced interactive features such as NFC, thermochromic, photochromic, glow-in-the-dark, bearing spinners, and lenticular effects. An AI design tool (GSJJ AI Designer) generates coin concepts from text prompts.

The company sells primarily through a self-serve model with no minimum order quantity, free design services, free shipping, free mold storage for two years on reorders, and bulk discounts reaching 88% at 3,000-piece volumes. Pricing per unit ranges from approximately $0.53 for soft enamel pins at maximum discount to $2.84 for spinner coins, with rush production tiers (24-hour, 72-hour, 3-day) priced at a premium. Customer segments span Fortune 500 enterprises (Burger King, McDonald's, Pepsi, Amazon, Netflix, Starbucks, NASA), military and law enforcement (US Army, Air Force, Navy, Coast Guard, police departments, veterans organizations), event and convention organizers (Cosmic Con NY, Garden State Comic Fest, Isekai Anime Con), licensed institutions (Little League Baseball, Rotary International), nonprofits, schools, artists and indie creators, and individual collectors.

The business is a privately held, self-funded manufacturer operating across North America (US, Canada), Europe (UK, France, Germany, Italy), and Asia Pacific (Australia), with a website localized into four languages and 12 currencies and a marketing footprint across Facebook, Instagram, X, YouTube, TikTok, Discord, and a formal influencer program. Revenue, funding, headcount trend, and ownership details are not publicly disclosed.

Name

EnamelPins Inc.

Legal name

EnamelPins Inc.

Website

https://enamelpins.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

EnamelPins Inc. is a US-based direct manufacturer selling custom enamel pins, coins, keychains, and charms through a self-serve e-commerce platform with no minimum order. It serves Fortune 500 enterprises, military/law enforcement, event organizers, artists, and individual buyers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Enamel Pin Sales: One-time purchase model for custom manufactured enamel pins. Customers pay per unit with pricing tiers based on quantity ordered. Higher quantities receive greater discounts. No minimum order quantity required - orders can start from 1 piece.
2. Custom Enamel Keychains & Charms: Sales of custom enamel keychains and charms following the same per-unit pricing model with bulk discounts. Includes optional upgraded packaging and premium attachment options.
3. Custom Enamel Coins: Custom challenge coins and commemorative coins sold per unit with volume discounts. Includes specialty options like 3D coins, spinners, bottle openers, and minted finishes.
4. Rush Production Services: Expedited production services offering 24-hour, 72-hour, and 3-day rush production options at premium pricing. Includes air shipping for fast delivery.
5. Premium Upgrade Options: Additional revenue from optional upgrades including glitter color, glow-in-the-dark effects, rhinestones, transparent/pearlescent finishes, epoxy coating, 3D sculpting, and custom packaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

EnamelPins Inc. is a direct manufacturer of custom enamel pins and related metal promotional products, sold factory-direct online with no minimum order quantity, free design services, free shipping, and 3-day standard production. Product lines include soft enamel pins, hard enamel (cloisonne) pins, acrylic pins, 3D/die-cast pins, die-struck/sandblast pins, UV-printed pins, 24-hour rush pins, custom enamel challenge coins, custom enamel keychains, and custom enamel charms.

Product overview

EnamelPins Inc. operates as a direct manufacturer offering custom enamel pins and related promotional products. The core product line centers on Custom Enamel Pins available in two main variants: Soft Enamel Pins (textured, affordable, detail-friendly) and Hard Enamel Pins (polished, durable, jewelry-grade). The portfolio extends to Acrylic Pins, 3D/Die Cast Pins, Die Struck/Sandblast Pins, Printed/UV Pins, and 24-Hour Rush Pins. Complementary products include Custom Enamel Coins (Challenge Coins with AI-powered design), Custom Enamel Keychains, and Custom Enamel Charms. All products share common customization options (plating finishes, attachments, packaging) and are unified by a no-minimum-order policy with free design services and free shipping. The company differentiates through rapid production (3-day turnaround available), over 20 years of manufacturing expertise, and an AI-powered coin design tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Enamel Pins

Quantifiable outcome

• Save up to 30% with standard production timelines vs rush orders
• +1 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• US ArmycoreOthersEnamelPins Inc. produces official challenge coins for various US Army units including the Field Artillery Regiment, Army divisions, and military commemorations honoring service and achievements.
• Police DepartmentscoreOthersMCSO (Sheriff's Office) and various police departments commission challenge coins and enamel pins for department recognition, team building, and commemorative purposes.
• Little League BaseballminorOthersOfficial licensed product partner producing promotional merchandise and pins for Little League Baseball organization.
• Rotary InternationalminorOthersOfficial licensed product partner producing merchandise for Rotary International service organization.
• National Breast Cancer FoundationminorOthersProduces awareness pins for breast cancer prevention causes.
• Autism Organizations (OAR)minorOthersProduces custom pins for autism awareness organizations.
• Burger KingcoreOthersProduces custom enamel pins, acrylic pins, and challenge coins for Burger King corporate branding and promotional merchandise.
• McDonald'scoreOthersProduces custom enamel pins and acrylic pins for McDonald's corporate branding and promotional merchandise.
• AmazoncoreOthersProduces custom enamel pins for Amazon corporate branding and promotional merchandise.
• PepsicoreOthersProduces custom enamel pins and acrylic pins for Pepsi corporate branding and promotional merchandise.
• StarbuckscoreOthersProduces custom acrylic pins for Starbucks corporate branding and promotional merchandise.
• NASAcoreOthersProduces custom acrylic pins for NASA corporate branding and promotional merchandise.
• NetflixcoreOthersProduces custom enamel pins for Netflix corporate branding and promotional merchandise.
• US Air ForcecoreOthersOfficial licensed product partner producing challenge coins and promotional merchandise for the US Air Force.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WizardPins: WizardPins is a direct-to-consumer custom enamel pin manufacturer operating on a similar e-commerce model with no minimum order requirements, soft/hard enamel options, and rush production. Highly comparable business model targeting artists, businesses, and organizations with the same promotional use cases.
• Stouse: Stouse is a custom manufacturer producing enamel pins, patches, and related promotional merchandise for businesses and events. They compete directly with EnamelPins on similar product categories with overlapping customer segments including corporate and event buyers.
• The Pin People: The Pin People is a custom pin manufacturer specializing in enamel pins, challenge coins, and keychains. They offer a similar product portfolio with direct e-commerce ordering, targeting the same promotional and recognition use cases across enterprise and individual customers.
• PinPros: PinPros manufactures custom enamel pins and challenge coins for corporate clients, events, and individuals. Their product range, custom design services, and free shipping model closely mirror EnamelPins' value proposition across similar customer segments.
• Imprint Plus: Imprint Plus specializes in custom metal name badges, logo pins, and branded accessories for corporate and hospitality clients. They serve overlapping enterprise customers with comparable metal accessory products, including name badges and recognition items.
• Smith & Warren: Smith & Warren manufactures custom metal badges, insignia, and recognition products primarily for law enforcement, military, and government clients - a key EnamelPins customer segment. They compete for the same challenge coin and recognition pin use cases.
• Quality Pins: Quality Pins is a custom enamel pin and challenge coin manufacturer serving businesses, organizations, and events with similar production capabilities and target markets. They compete across the same promotional merchandise category with comparable pricing tiers.
• Challenge Coins Unlimited: Challenge Coins Unlimited specializes in custom challenge coins, military coins, and recognition products for military, law enforcement, and corporate clients. They directly overlap with EnamelPins' challenge coin product line and government customer base.

Broad incumbents

• 4imprint: 4imprint is one of North America's largest promotional products distributors offering a vastly broader product catalog including pins, coins, and recognition items alongside apparel, drinkware, and thousands of other products. They compete for the same enterprise promotional merchandise budgets but at much larger scale across more categories.
• Crestline Promotional Products: Crestline is an established promotional products distributor offering custom pins, coins, and recognition items alongside their broader merchandise catalog. They serve similar enterprise and organizational customers with comparable products but as part of a wider branded merchandise portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnamelpinsC
• YouTubeyoutube.com/channel/UCEbai5QbNkaP35UU1Jeh-pQ/featured
• Facebookfacebook.com/customgspromos
• Instagraminstagram.com/gsjj_official
• TikToktiktok.com/@gsjjofficial
• LinkedInlinkedin.com/company/enamelpins-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EnamelPins Inc.