What pc/nametag does

PC Nametag Inc. (dba pc/nametag) is a B2B supplier of custom event identification and credentialing products, founded in 1980 and headquartered in Verona, Wisconsin. The company manufactures and distributes name badges, lanyards, badge ribbons, badge holders, event passes, bag tags, neck wallets, wristbands, badge printers, and complementary event essentials through an in-house production facility in Verona, WI and a secondary manufacturing plant in Whitby, Ontario (operational since 2018). The product portfolio is anchored by four registered proprietary brands: No-twist Lanyards (single-point-of-contact design that keeps badges facing forward), EZ-stuff® Badge Holders (air-pocket design that cuts stuffing time by 20%), Stack-a-ribbon® Awards Badge Ribbons (vertically or horizontally stackable ribbons), and OneWay® Name Badge Organizers (streamlined packing, shipping, and display of badges). The company also offers an eco-friendly line including plant-based plastic clips, FSC-certified paper, and Eco Event Badges/Passes, alongside a tag/back recycling program that lets customers return used holders for reprocessing.

The business operates primarily as a direct-to-business e-commerce channel at pcnametag.com, complemented by phone-based enterprise sales (888.354.7868), free product samples (up to five samples per order, shipped free via USPS), and a NET 15 business-account credit program for repeat customers. Custom items are made-to-order, non-returnable, and priced by unit with minimum order quantities starting at 25 units and 3–6 day production lead times; blank/stock products carry 60-day return windows and same-day shipping options; non-profit and tax-exempt customers qualify for additional discounts. Secondary revenue streams include on-site badge printing services, thermal and inkjet printer hardware sales, curated gift boxes, and digital catalogs that supplement the e-commerce storefront. Marketing is multi-channel — a content-marketing blog (Tag Talk), email newsletters (15% first-order incentive), Feefo-verified reviews (4.8 stars from 3,083 reviews), social media, and active trade-show participation.

pc/nametag was acquired by Avery Products Corporation in 2015, itself a subsidiary of CCL Industries — the world's largest specialty packaging and label company — and now operates as a wholly-owned subsidiary within that corporate group while retaining its Verona-based operations and brand identity. The company serves event professionals across six primary vertical segments: meeting management (corporate meetings and conferences), universities, non-profit organizations, sports events, conventions, and festivals/fairs. Named customers include IMEX, American Express Global Business Travel, NACE, Northstar Meetings Group, Conference Direct, Anime Milwaukee, and several named conference planners. The company employs 90+ people, has been recognized five times as a Madison-area Top Workplace, holds EcoVadis Silver (top 15% of 130,000+ companies assessed), and is FSC-certified. Operating geographies are concentrated in North America (USA and Canada), with no asserted global footprint.

Name

pc/nametag

Legal name

PC Nametag Inc.

Website

https://pcnametag.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

pc/nametag is a B2B manufacturer of custom event identification products including name badges, lanyards, badge ribbons, and badge holders, serving event planners across corporate meetings, universities, non-profits, and conventions. Founded in 1980, it operates as a subsidiary of CCL Industries via Avery Products Corporation.

Ownership category

akta.pro rank

Product category

Event Identification Products and Badging Supplies

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Custom name badges
• Event identification products
• Badge lanyards
• Badge ribbons
• Event supplies

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Event Products: Custom-printed name badges, lanyards, badge ribbons, badge holders, and event credentials made to order with customer specifications including printed details, size, and attachment style.
2. Blank/Stock Products: Pre-manufactured blank products available for immediate shipment, including badge holders, inserts, lanyards, and organizers. Same-day shipping available on select items.
3. On-site Badge Printing Services: Badge printers and consumables (thermal paper, label paper, inkjet paper) for on-site event badge printing.
4. Registration Fulfillment Services: Pre-assembled event registration packets and badge fulfillment services.
5. Digital Catalogs and Resources: Digital catalog access and educational resources for event planning professionals.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

pc/nametag manufactures and sells custom and stock event identification products — including name badges, lanyards, badge holders and inserts, badge ribbons, bag tags, neck wallets, badge printers and consumables, and event supplies — directly to event planners, meeting professionals, universities, non-profits, and convention organizers via its own e-commerce storefront and phone sales channel. The company complements its product line with on-site badge printing services and the tag/back badge holder recycling program.

Product overview

pc/nametag is a B2B supplier of custom event identification and promotional products. The product portfolio centers on customizable name badges, lanyards, badge ribbons, and event essentials, complemented by proprietary innovations including EZ-stuff Badge Holders (featuring air pocket design that speeds stuffing by 20%), OneWay Name Badge Organizers, no-twist Lanyards, and stack-a-ribbon Awards Badge Ribbons. The company offers eco-friendly product lines including Eco Event Badges with recycled/biodegradable materials and plant-based plastic clips. Services include on-site badge printing, curated gift boxes, and the tag/back recycling program. The company operates as a subsidiary of CCL Industries and serves event professionals across conventions, meetings, universities, non-profits, sports events, and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Badge Holders & Inserts Complete line of badge holders and inserts for event and ID applications, including standard, preferred, EZ-stuff, custom, eco-friendly, non-glare, and ID badge holders along with custom and blank paper inserts.
• Custom Name Tags & Event Badges Customizable name tags and event badges including premier event badges, standard event badges, direct thermal badges, printable labels, adhesive name tags, and permanent employee name tags for events and corporate identification.
• Eco Event Badge and Eco Event Passes Eco-friendly event badges incorporating recycled, biodegradable, and recyclable materials for environmentally focused event planners.
• On-Site Registration Event Badges Event badges designed to expedite the on-site check-in process, featuring a pocket that accommodates name tag inserts printed on-demand.
• Badge Ribbons Custom and in-stock badge ribbons including badge ribbon packs and displays for event recognition and credentialing.
• stack-a-ribbon® Awards Badge Ribbons Stackable badge ribbons that can be attached to or stacked on any name badge either vertically or horizontally; available in in-stock and custom variations.
• Lanyards Custom and blank lanyards available in various widths, colors, and attachment styles including bulldog clip, J-hook, lobster claw, and O-ring.
• No-twist Lanyards Proprietary no-twist family of lanyards designed so that name badges always face forward using a single point of contact and multiple attachment styles.
• Badge Printers & Badge Stock Event badge printers including direct thermal, thermal label, and inkjet printers, along with event badge printer cards, thermal printer paper, labels, and inkjet printer paper.
• Bag Tags Custom bag tags and luggage tags customizable for any event, sports team, or purpose.
• Neck Wallets Custom and blank neck wallets for event attendees to hold credentials and essentials.
• Event Supplies Event essentials including event tickets, wristbands, signage, promotional giveaways, name tents, award frames, registration envelopes, and desk organizers.
• On-Site Badge Printing Service Printing and fulfillment services for on-site event badge printing, supported through partnership with Captello for hardware-software bundles delivered on-site.
• tag/back Recycling Program Badge holder recycling program that allows customers to send back used name tag and badge holders for recycling as part of the company's sustainability offering.
• Curated Gift Boxes Custom-curated gift boxes assembled in-house in Verona, Wisconsin, using biodegradable packaging with recyclable crinkle paper and paper-based tape.

Quantifiable outcome

• EZ-stuff badge holders speed up stuffing process by 20%
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Avery Products CorporationflagshipOthers · 1 January 2015Acquired by Avery Products Corporation in 2015. pc/nametag is an entity of Avery and operates as part of its portfolio of businesses.
• CaptellocoreStrategic or Co-development PartnerPartnership with Captello to bring universal lead capture solutions to event industry customers. pc/nametag serves as the provider for all badge labels in Captello's 'event in a box' solution featuring hardware-software bundles delivered on-site.
• EcoStarcoreStrategic or Co-development PartnerLocal recycling partnership with EcoStar, a recycling facility five miles from pc/nametag's manufacturing facility. EcoStar provides reclaimed post-consumer plastic that is repurposed into pc/nametag products, reducing carbon footprint.
• QuadminorStrategic or Co-development PartnerPartnership with Quad for sustainable catalog printing. Catalogs printed on FSC-certified paper using carbon-neutral, energy-efficient equipment.
• CCL IndustriesflagshipOthersCCL Industries is the largest specialty packaging and label company in the world. pc/nametag is a subsidiary operating under Avery Products Corporation. Company receives EcoVadis Silver rating as part of CCL's corporate sustainability framework.
• Forest Stewardship Council (FSC)coreOthersFSC-certified company. Products with FSC certification support responsible forest management, clean water, wildlife habitat protection, and fair conditions for forest workers.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Badge Maker: Online specialist for custom and stock name badges, ribbons, and event credentials with comparable product breadth and self-serve e-commerce motion.
• Specialist ID: Direct competitor offering custom name badges, lanyards, badge holders, and event identification products to meeting planners and event professionals across verticals similar to pc/nametag.
• Name Badge Unlimited: Specialty online retailer of custom and stock name badges, holders, and event accessories — overlapping product line, customer base, and e-commerce-led GTM with pc/nametag.
• Gogo Badge: Direct peer producing custom name badges, ribbons, lanyards, and holder products for conferences, trade shows, and corporate events — comparable SKU catalog and target buyer.
• IDville: Provider of ID badge systems, badge printers, supplies, and credentialing accessories for organizations and events — competing in on-site badge printing and related consumables.

Broad incumbents

• Eventbrite: Broad event management and ticketing platform with attendee registration and credentialing capabilities that increasingly overlap with pc/nametag's registration packet services.
• Cvent: Large-scale enterprise event management platform offering attendee registration, badge printing integrations, and event sourcing — competing for the same meeting management buyer pc/nametag serves.
• Staples Custom Printing: Large office supplies and custom printing retailer that offers badges, name tags, and lanyards at scale — competing on price and convenience rather than event-specific customization.

Emerging players

• Bizzabo: Event experience platform offering registration, badge management, and on-site solutions — partial overlap with pc/nametag's on-site registration badge offering as it scales toward enterprise events.

Others

• Avery Products Corporation: pc/nametag's direct parent company; broader label, printable product, and identification solutions business with overlapping technology and customer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pcnametag
• Facebookfacebook.com/pcnametag
• LinkedInlinkedin.com/company/150592

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pc/nametag