Captello
Captello is a Dallas-based event technology company that provides an AI-powered lead capture, enrichment, and engagement platform for trade show exhibitors, event organizers, and enterprise marketing teams, integrating with major CRM and marketing automation systems globally.
- Company typePrivate
- Founded2019
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Captello does
Captello is a Dallas-based event technology company that builds a unified lead capture and engagement platform for trade show exhibitors, event organizers, and enterprise marketing teams. The platform consolidates badge scanning, AI-powered data enrichment, meeting scheduling, digital networking, gamification, and analytics into a single system that integrates with 6,000+ CRM and marketing automation tools including Salesforce, HubSpot, Marketo, Microsoft Dynamics, and Oracle Eloqua. Its core technical differentiator is a proprietary 5-Layer Enrichment Engine that combines CRM and event data with a network of 125+ third-party data providers and Captello AI Agents, delivering enriched lead profiles with stated 95%+ match rates. Supporting capabilities include an AI-powered scanner for handwriting and business card recognition (IntelliScan), responsible facial analysis (SEAD), real-time enrichment orchestration (Smart Lookup), conversation intelligence, and an Event Intelligence Platform launched in mid-2026 that converts attendee, exhibitor, and speaker data into pre-event outreach priorities. Captello also offers EventGen for self-service event hosting, Connexions digital business cards, and a gamification library with 120+ brand gift cards.
The company makes money through a hybrid revenue model combining per-event a-la-carte licensing (a self-serve or low-touch PLG motion via app stores and an Order Now flow) and customized enterprise annual subscriptions centered on the EDGE (Enterprise Demand Generation for Events) platform. Pricing is quote-based and not publicly disclosed. Go-to-market runs through three coordinated motions: a direct enterprise field sales team with solutions engineers and Revenue Success Managers for complex accounts, a tiered channel partner program (Bronze, Silver, Gold) with referral and reseller models, and event-driven demand generation at industry conferences such as EXHIBITORLIVE, IAEE Expo! Expo!, and G2. Captello is privately held with no disclosed institutional funding rounds and is led by CEO Ryan Schefke and CTO Nassir Jamal; the company is SOC 2 Type II and ISO 27001 certified and is GDPR and HIPAA compliant.
Captello firmographics
Firmographics- Name
- Captello
- Legal name
- Captello
- Website
- https://captello.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Captello is a Dallas-based event technology company that provides an AI-powered lead capture, enrichment, and engagement platform for trade show exhibitors, event organizers, and enterprise marketing teams, integrating with major CRM and marketing automation systems globally.
- Ownership category
- akta.pro rank
Captello industry classification
Industry- Product category
- Event Lead Capture and Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ)
- akta.pro secondary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where Captello is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Captello business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription Licenses: Captello offers per-event, a-la-carte licensing for lead capture and gamification solutions. The platform uses event-based pricing where organizations pay for access based on event usage. Pricing is quote-based and not publicly disclosed.
- Per-Event Licensing: Instant, hassle-free setup with universal lead capture and gamification available through per-event licensing. Organizations can access solutions on-demand without long-term commitment requirements.
- Professional Services: Training and onboarding support services are available, including 24/7 world-class support, online learning platform, onboarding sessions, Client Success Manager assignment, and certification courses through Lead Liaison University.
- Enterprise Platform (EDGE): Enterprise Demand Generation for Events platform providing comprehensive event management capabilities with workflow standardization, automated follow-up, and scalable execution across regions and teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Per-event, a-la-carte licensing for lead capture and gamification |
| Subscription | Annual | Enterprise platform with comprehensive event management |
| Subscription | Annual | Partner program tiers based on concurrent customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Captello product offering
Product offeringCore offering
Captello provides an event-focused lead capture and engagement software platform that unifies intelligent lead scanning, multi-source data enrichment, meeting management, gamification, and analytics into a single system. The platform supports offline operation, universal scanning, real-time intelligence, and instant CRM synchronization for exhibitors, event organizers, and field sales teams. Captello also offers an enterprise-grade EDGE (Enterprise Demand Generation for Events) platform, per-event and a-la-carte licensing, and a Developer Kit/API for custom integrations.
Product overview
Captello is a unified event lead capture and engagement platform that combines multiple integrated solutions: Universal Lead Capture as the core product for intelligent scanning and AI-assisted data capture; Data Enrichment powered by a proprietary 5-Layer Enrichment Engine with 125+ data providers; Meeting Management Platform for pre, during, and post-event meeting scheduling; Connexions for digital networking with digital business cards; and Activations & Games including scavenger hunts and gamification for booth engagement. Additional modules include Event Marketing and Event Management for self-service event hosting, Rewards & Prizes with 120+ brand gift cards, and specialized tools like EventGen, EventNexus, SEAD facial analysis, IntelliScan, Smart Lookup, and the new Event Intelligence Platform. The EDGE (Enterprise Demand Generation for Events) platform unifies all these solutions for enterprise customers. The platform integrates with 6,000+ tools including Salesforce, HubSpot, Marketo, Microsoft Dynamics, and Oracle Eloqua.
Differentiator
Problem solved
Functional benefit
Brands
- EDGE (Enterprise Demand Generation for Events): Enterprise platform providing unified system to drive pipeline, improve data quality, and maximize ROI across events and field interactions.
- Connexions
- EventGen
- Captello 365
- Captello Revelation
Products and services
- Universal Lead Capture Intelligent scanning, AI-assisted capture, and industry-leading enrichment solution that captures leads at any event, anywhere, even offline, eliminating manual entry and delivering enriched, CRM-ready data instantly. Built for exhibitors, event organizers, and field sales teams.
- Data Enrichment Proprietary 5-Layer Enrichment Engine that combines CRM and event data with 125+ data providers to deliver high-confidence lead profiles with 95%+ match rates in real time. Used by enterprise sales and marketing teams to enrich captured leads before follow-up.
- 365 Lead Capture Year-round lead capture solution that adapts for various types of events, whether in-person, virtual, or hybrid format, extending lead capture beyond traditional trade shows for sales teams and field representatives.
- Meeting Management Platform Book, manage, and follow up meetings before, during, and after events, fully integrated with lead capture to unify check-in, scheduling, and outcomes in one system. Designed for exhibitors, event organizers, and enterprise sales teams.
- Connexions Digital Networking Digital networking solution with digital business cards designed for modern networking, enabling seamless introductions, instant contact data capture, and extended conversations beyond initial interaction.
- Activations & Games Interactive experiences including gamification, scavenger hunts, and networking activations that attract booth traffic, break the ice with built-in lead capture, and drive excitement with rewards and leaderboards.
- Rewards & Prizes Gift card rewards and prizes with over 120 famous name brand gift cards, donations, cash value gifts, or custom offers integrated with games and lead capture for event engagement.
- Event Marketing Self-service event hosting solution enabling businesses to customize registration forms, print badges, issue and sell tickets, and manage event attendee data.
- Event Management Comprehensive event management solution for corporate events including user conferences, seminars, road shows, product launches, and golf outings.
- EDGE Platform (Enterprise Demand Generation for Events) Enterprise Demand Generation for Events (EDGE) platform provides a unified system to drive pipeline, improve data quality, and maximize ROI across every event and field interaction, with workflow standardization, automated follow-up, and scalable execution across regions and teams.
- Event Intelligence Platform Intelligence platform that enriches attendee, exhibitor, sponsor, and speaker data into actionable intelligence profiles, enabling marketing, sales, and event teams to prioritize high-value audiences and engage them early. Launched June 2026.
- World's Most Intelligent Scanner AI-powered data capture tool that recognizes and processes diverse data types including handwritten notes, business cards, and event badges, enriching captured data with additional information in real time. Showcased at EXHIBITORLIVE 2026.
- Smart Lookup Real-time data enrichment solution integrated with lead capture forms offering customizable workflows, precision matching, social enrichment, and data orchestration to improve lead data accuracy at events.
Quantifiable outcome
- Reduced follow-up time from 7-10 days to under 24 hours
- +4 more outcomes
Companies that use Captello
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
Captello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature10 records
Captello partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, partner and strategic.
- SalesforcecoreSalesforce is a global #1 CRM platform with over 100,000 companies using the service. Captello integrates with Salesforce for real-time lead data transfer, conversation transcription, and email follow-up automation. The integration enables instant sync of captured leads to Salesforce CRM with unlimited field mappings.
- HubSpotcoreHubSpot provides a complete marketing, sales, customer service, and CRM software platform helping businesses grow. Captello integrates with HubSpot for seamless lead capture and marketing automation workflows.
- MarketocoreMarketo is a leading marketing automation software helping marketers engage customers and prospects. Captello integrates with Marketo for marketing automation and lead management.
- Microsoft DynamicscoreMicrosoft Dynamics 365 integration allows Captello to instantly add names, email addresses, contact information and other customer data directly to Microsoft Dynamics 365 accounts.
- Oracle EloquacoreOracle Eloqua provides marketing automation software for managing marketing campaigns and lead development. Captello integrates with Oracle Eloqua for enterprise marketing automation.
- PardotcorePardot is a marketing automation solution helping companies build meaningful connections, generate more leads, and empower sales teams to close more deals. Captello integrates with Pardot for B2B marketing automation.
- SugarCRMcoreSugarCRM Business Cloud allows users to integrate data from any source, transform data into real-time visualizations, and extend business intelligence to data applications that empower teams.
- DratacoreDrata is an advanced compliance platform. Captello uses Drata's platform to maintain SOC2 Type 2 and ISO 27001 certifications, ensuring stringent security measures and compliance with HIPAA and GDPR.
- Exhibit House Lead ManagementpartnerExhibit House Lead Management is a partner offering Captello's customizable, integrated, full-service event lead management solution to help clients collect key event data and track success.
- ZenusstrategicZenus is a strategic partner whose complementary solutions work alongside Captello's analytics to provide a complete ROI picture for exhibitors and trade shows.
- FreemanpartnerFreeman, a major exhibition and event company, uses Captello's Gamification platform for event activations, including QR code integrations for attendee engagement.
- Classic ExhibitspartnerClassic Exhibits uses Captello's Universal Lead Capture and gamification solutions, noting unlimited device usage and easy adoption through personal devices.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Captello competitors and assessment
Company assessmentEmerging players
- Hopin (RingCentral Events): Hopin (now integrated into RingCentral Events) is a virtual and hybrid events platform with engagement and lead capture features. As an emerging player in event tech, it overlaps with Captello's virtual and 365 Lead Capture capabilities.
- vFairs: vFairs is a virtual and hybrid events platform offering registration, lead capture, and engagement tools. It competes with Captello in virtual event lead capture and engagement, particularly for large enterprise and association events.
Broad incumbents
- Eventbrite: Eventbrite is a large event ticketing and registration platform with adjacent registration and lead capture features for event organizers. While more SMB-leaning than Captello, they compete for event organizer wallet share and ticketing-driven discovery.
- Bizzabo: Bizzabo is an event experience platform covering registration, onsite engagement, and lead capture for in-person and hybrid events. It competes with Captello in mid-market and enterprise event marketing, particularly for high-touch branded experiences.
- Cvent: Cvent is a broad incumbent in event management, registration, and trade show lead capture with a much larger enterprise footprint. It overlaps directly with Captello on exhibitor lead retrieval, registration, and event analytics for large enterprise event programs.
Direct peers
- Splash: Splash is an event marketing platform for branded event pages, registration, and onsite experience. Its lead capture and event marketing tooling addresses the same use cases as Captello's Universal Lead Capture and Event Marketing solutions.
- Cadmium: Cadmium (formerly CadmiumCD) provides event management software including lead retrieval, abstract submission, and speaker management for trade shows and associations. Its lead retrieval product is a direct head-to-head alternative to Captello's Universal Lead Capture.
- EventsAir: EventsAir is an end-to-end event management platform used for conferences and exhibitions, including onsite registration, lead retrieval, and engagement tools. It competes with Captello across the full event lifecycle for mid-to-large enterprise events.
- Lead Liaison: Lead Liaison is a marketing automation and lead management platform with overlapping lead capture and CRM enrichment capabilities. Captello's mobile app is packaged as com.leadliaison.captello and the certification site runs on leadliaison.com, indicating close technology/brand ties and making Lead Liaison the closest comparable.
- ITN International: ITN International specializes in event technology including badge scanning and lead retrieval for trade shows. It is a long-standing direct competitor to Captello in event lead retrieval apps and badge scanning specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Captello social profiles
Digital presenceCaptello compliance and trust
Trust signalCompliance5 records
Captello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captello leadership team
Management profileNumber of profiles
Profiles10 records
Captello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captello
What does Captello do?
Captello provides an event-focused lead capture and engagement software platform that unifies intelligent lead scanning, multi-source data enrichment, meeting management, gamification, and analytics into a single system. The platform supports offline operation, universal scanning, real-time intelligence, and instant CRM synchronization for exhibitors, event organizers, and field sales teams. Captello also offers an enterprise-grade EDGE (Enterprise Demand Generation for Events) platform, per-event and a-la-carte licensing, and a Developer Kit/API for custom integrations.
Is Captello a public or private company?
Captello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Captello founded?
Captello was founded in 2019. It employs 11 to 50 people.
Where is Captello based?
Captello is headquartered in Dallas, United States, in the North America region.
How does Captello make money?
Four revenue lines are on record. Software Subscription Licenses are the primary driver. The others are per-Event Licensing, professional Services and enterprise Platform (EDGE).
Who are Captello's main competitors?
Emerging players on record are Hopin (RingCentral Events) and vFairs. Broad incumbents are Eventbrite, Bizzabo and Cvent. Direct peers are Splash, Cadmium, EventsAir, Lead Liaison and ITN International.
Does Captello have an API?
Yes. Captello offers a Developer Kit / API for technical integration. Dev kit requests must be submitted at least 2 weeks in advance. The platform supports 6,000+ integrations, API, and Webhooks. Supports unlimited field mappings and real-time data transfer. Developer documentation is at www.captello.com/en/developer-kit-support-request.
What industry is Captello in?
Captello's product category is Event Lead Capture and Engagement Software. Its primary akta.pro industry code is THAHAGAJ, Event Lead Retrieval Apps & Badge Scanning, with a secondary code of THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 5182 and its SIC code is 7372.