Luxe Real Estate

What Luxe Real Estate does

Luxe Real Estate Group, LLC is a privately-held, Arizona-licensed residential real estate brokerage founded in 2007 and headquartered in Scottsdale, serving the Phoenix Metro area. The firm is led by Founder and Designated Broker Jay Martinez and Principal Realtor Abby Martinez, operating under ADRE brokerage license LC586004000 with 11-50 employees. Its core business is luxury buyer and seller representation in Scottsdale, Paradise Valley, Phoenix, and surrounding Arizona communities, with secondary lines in luxury rentals ($22,500-$75,000/month) in Paradise Valley and Scottsdale, new-construction buyer representation at builder sales offices, and a national agent referral program paying 20-25% referral fees to out-of-market brokers who send relocating clients.

The company runs on a conventional brokerage technology stack rather than a proprietary platform. Its public-facing website (luxerealestategroup.com) is built on WordPress and integrates Showcase IDX to surface 18,815+ ARMLS property matches across 30+ Arizona cities and towns. Solve 360 serves as the CRM and transaction-management layer, while Animoto, Video Maker FX, and Videolicious handle listing video production with hosting on YouTube and Vimeo. The firm publishes monthly Phoenix Metro Real Estate Reports on its blog and maintains an Arizona Luxury Home Resources directory of builders, architects, landscapers, and interior designers.

Commercially, Luxe is a sales-led brokerage monetizing commissions on each closed transaction (buyer and seller representation), supplemented by rental agency fees, lead/referral income from partner agents, and ancillary vendor referral flows. GTM is direct-to-consumer via website search and phone inquiry, augmented by a referral channel that brings relocating clients from other U.S. metros. No outside capital, M&A activity, subsidiaries, or proprietary IP (patents, trademarks) were disclosed.

Name

Luxe Real Estate

Legal name

Luxe Real Estate Group, LLC

Website

https://luxerealestategroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxe Real Estate Group is a Scottsdale, Arizona-based luxury residential brokerage serving buyers, sellers, and renters across 30+ Phoenix Metro communities, supplemented by a national agent referral program for relocating clients.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Buyer representation services
• Luxury home rentals
• Real estate referrals

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Buyer Representation Commissions: Real estate commissions earned from representing home buyers in Arizona transactions. Commission rates are not publicly disclosed and are typically negotiated.
2. Seller Representation Commissions: Real estate commissions earned from representing home sellers in listing and selling properties.
3. Agent Referral Fees: The company pays 20% referral fees (or 25% in some cases) to referring agents from other markets who send relocating clients. This generates referral income when partner agents send business to Luxe agents.
4. Luxury Rental Services: Property management and rental services for luxury homes in Paradise Valley and Scottsdale areas, including short-term and seasonal rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Luxe Real Estate Group is a residential real estate brokerage operating in the Phoenix Metro Arizona area, providing licensed-agent representation for luxury home buyers and sellers. The company delivers buyer and seller services, interactive MLS property search, luxury rentals in Paradise Valley and Scottsdale, new construction buyer advocacy, and an out-of-market agent referral program. Operations are supported by an IDX-powered website, CRM-tracked transactions, and a network of vendor partners including builders, architects, and interior designers.

Product overview

Luxe Real Estate Group is a Phoenix Metro area residential real estate brokerage operating as a single unified service rather than a platform-plus-modules architecture. The core offering centers on home buying and selling services, supplemented by an interactive MLS property search tool powered by Showcase IDX. The product portfolio includes featured luxury listings in Paradise Valley and Scottsdale, dedicated luxury rental services for both markets, a new home construction search with buyer representation, the FSBO Rescue Guide educational product, an agent referral program with tiered commission structure, and a directory of luxury home service providers. The company serves buyers and sellers across over 30 Arizona cities with specialized expertise in luxury and high-end properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying & Selling Services

Quantifiable outcome

• The company maintains relationships with agents nationwide who refer relocating clients, demonstrating established referral network.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Donica Gorra, RealtorminorChannel Partner/ Reseller/ DistributorOut-of-market real estate agent who refers relocating clients to Luxe Real Estate Group for Phoenix Metro representation. Works under referral arrangement with transaction updates provided.
• Steve Habgood, Hewitt & Habgood GroupminorChannel Partner/ Reseller/ DistributorReal estate professional who referred clients relocating from Dallas to Phoenix. Represents a referral partnership for cross-market relocations.
• Jeff Cobb, JD GroupminorChannel Partner/ Reseller/ DistributorReal estate broker who refers clients to Jay Martinez while running a separate primary business. Ongoing referral partner for Phoenix-area transactions.
• Christy Meek, Show Appeal RealtyminorChannel Partner/ Reseller/ DistributorAgent who refers friends, family, and clients to Luxe Real Estate for Arizona transactions with ongoing communication throughout the process.
• Stephen Elssmann, Master Design Realty LLCminorChannel Partner/ Reseller/ DistributorBroker who has worked with Luxe on real estate transactions and values the depth of experience and assistance provided in complex transactions.
• Showcase IDXcoreTechnology or IntegrationIDX vendor providing the property search platform for Luxe Real Estate Group's website and enjoygaineyranch.com. Delivers clean photo display and comprehensive listing information with prompt customer support.
• Solve 360 CRMcoreTechnology or IntegrationCloud-based project management and CRM solution used by Jay Martinez and team to manage client database and buyer/seller transactions. Provides customizable interface and contact management.
• Arizona Luxury Home BuildersminorOthersHome builder partners featured in Arizona Luxury Home Resources section for new construction services.
• Arizona Luxury ArchitectsminorOthersArchitecture partners featured in luxury home resources for custom home design services.
• Arizona Luxury LandscapersminorOthersLandscaping partners featured in luxury home resources for exterior design and maintenance.
• Arizona Luxury Interior DesignersminorOthersInterior design partners featured in luxury home resources for interior styling and design services.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Russ Lyon Sotheby's International Realty: Premier Arizona luxury real estate brokerage affiliated with Sotheby's International Realty, dominating the same Scottsdale and Paradise Valley luxury segment as Luxe. Directly competes for high-end listings and buyer representation in Phoenix Metro.
• Walt Danley Realty: Long-established luxury brokerage in Scottsdale focused on Paradise Valley and North Scottsdale estates. Direct head-to-head competitor in the ultra-luxury segment with similar boutique, reputation-driven model.
• Engel & Völkers Scottsdale: International luxury-focused brokerage with Scottsdale office, competing directly for European and international luxury buyers and sellers in the same Paradise Valley market.
• The Brokery: Boutique luxury brokerage in Phoenix/Scottsdale focused on higher-end listings. Similar boutique positioning, scale, and reliance on agent relationships within the same Arizona luxury market.

Broad incumbents

• Berkshire Hathaway HomeServices Arizona Properties: Major national brokerage brand with significant Phoenix Metro presence, competing across price tiers including luxury. Larger agent count and brand recognition differentiate it as a broader incumbent rather than luxury specialist.
• HomeSmart: Phoenix-headquartered brokerage with extensive Arizona footprint and discount-fee model. Overlaps Luxe geographically across all price tiers including some luxury; competes primarily on value rather than luxury specialization.
• Realty ONE Group: Large national brokerage with strong Phoenix Metro presence and growing luxury division. Competes for both sellers and buyers in the same geography as Luxe across price tiers.
• Coldwell Banker Realty Arizona: Major national brand with significant Scottsdale and Paradise Valley presence serving both general and luxury segments. Larger agent network and global brand recognition differentiate it from boutique specialists.
• West USA Realty: Long-standing Arizona-focused brokerage with broad coverage of Phoenix Metro. Operates across price tiers, competing with Luxe for sellers and buyers in adjacent segments of the market.

Regional players

• Silverleaf Realty at DC Ranch: Hyper-local luxury brokerage specializing in the Silverleaf and DC Ranch master-planned communities in Scottsdale. Overlaps Luxe on specific ultra-luxury micro-markets within Phoenix Metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/luxeregroup
• Facebookfacebook.com/LuxeRealEstateGroup
• LinkedInlinkedin.com/company/luxe-real-estate-group
• Pinterestpinterest.com/luxeregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Real Estate