What The berry company does

The Berry Company is a privately-held British beverage company, incorporated as The Berry Juice Company LTD and headquartered at 3 Hornton Place, London. Founded in 2007 by Khaled El Yafi, the company develops and markets a line of nine plant-based superfood juice blends, including Açaí Berry, Blueberry, Cranberry, Goji Berry, Green Tea & Blueberry, Pomegranate, Superberries Purple, Superberries Red and White Tea & Peach. Products are sourced from global origins (e.g., açaí from Brazil, blueberries from North America, pomegranate from Persia) and reformulated since 2019 to be free from added sugar, artificial sweeteners, preservatives and flavourings. They are sold in three formats (250ml cans, 330ml cartons and 1L cartons) under Classic, No Added Sugar, Sparkling and Naturally Light variants. The company has expanded into a '100' range, a Lightly Sparkling range and a Berry Kids line since 2016-2017.

The business operates an asset-light model. Its technology stack centres on a WooCommerce/Shopify-powered direct e-commerce storefront at theberrycompany.co.uk, with Google Analytics for web analytics. Manufacturing is outsourced, consistent with the 1-10 listed headcount that primarily captures the LTD entity's direct staff. The company runs three distinct go-to-market motions: (i) DTC e-commerce with unit/multi-pack pricing in the GBP 14.50-29.00 range; (ii) wholesale and retail distribution through Amazon UK, Ocado, Waitrose, Whole Foods Market, Holland & Barrett and specialty food distributors (Cotswold Fayre, Suma, DDC Foods, etc.); and (iii) hospitality/trade supply plus event marketing at venues including Henley Royal Regatta (since 2018), Cannes Film Festival, and luxury collaborations with Rolls Royce and Novikov restaurants.

The company sells into 45-50+ markets across all continents and pursues a horizontal segmentation strategy targeting health-conscious, vegan/vegetarian and hospitality-sector buyers. Customer-acquisition channels are dominated by Instagram and recipe content marketing (cocktails, mocktails and smoothie bowls co-created with mixologists and chefs), email newsletters, social-media-led competitions and high-profile event sponsorships. A One Tree Planted partnership embeds a monthly reforestation commitment into the brand positioning. There is no evidence of external institutional investment, M&A activity, or third-party AI/ML integration in the operating model.

Name

The berry company

Legal name

The Berry Juice Company LTD

Website

https://theberrycompany.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Berry Company is a privately-held British beverage company founded in 2007 that sells nine plant-based superfood juice blends via direct e-commerce, premium UK retailers (Waitrose, Ocado, Whole Foods, Holland & Barrett) and hospitality trade channels across 45+ countries.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

Keywords

• Superfruit juice blends
• Functional beverages
• Plant-based drinks
• Natural fruit juices
• Exotic botanicals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through the company's own online store at theberrycompany.co.uk. Customers purchase juice blends in various sizes (250ml, 330ml, 1L) and ranges (Classic, No Added Sugar, Sparkling, Naturally Light). Orders are processed within 2-4 business days with shipping calculated at checkout.
2. Wholesale/Retail Distribution: Wholesale distribution through retail partners including Amazon, Ocado, Waitrose, Whole Foods Market, Holland & Barrett, and specialty food distributors. The company also supplies directly to hospitality venues (bars, pubs, clubs, restaurants, hotels).
3. Event Sponsorship and Hospitality: Revenue generated through event partnerships and hospitality venues. The company hosts outdoor bars at events like Henley Royal Regatta and collaborates with luxury restaurants and brands for fine dining experiences, serving juices, cocktails, and mocktails.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

The Berry Company manufactures and sells a range of nine premium superfruit juice blends made from exotic fruits and botanicals (açaí, blueberry, cranberry, goji, pomegranate, green tea, white tea, superberries) sourced globally. Products are vegan-friendly, contain no added sugar, artificial sweeteners, preservatives, or flavorings, and are available in 250ml, 330ml, and 1L formats across Classic, No Added Sugar, Sparkling, and Naturally Light variants. The company sells direct to consumers via its own e-commerce site and through retail and hospitality partners across 45+ countries.

Product overview

The Berry Company is a British superfood juice and beverage company founded in 2007 by Khaled El Yafi. The company's product portfolio consists of nine juice blend products: Açaí Berry, Blueberry, Cranberry, Goji Berry, Green Tea & Blueberry, Pomegranate, Superberries Purple, Superberries Red, and White Tea & Peach (currently out of stock). These are plant-based, superfood-powered drinks made from exotic fruits and botanicals sourced globally. The products contain no added sugar, artificial sweeteners, preservatives, or flavorings—all sweetness comes naturally from the fruit. Available in three packaging formats: 1 liter cartons, 330ml cartons, and 250ml cans (for the lightly sparkling range). The company operates both direct-to-consumer e-commerce and B2B wholesale distribution, selling to over 45 countries worldwide through retail partners including Amazon, Holland & Barrett, Ocado, Waitrose, and Whole Foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Açaí Berry Juice Blend Superfood juice blend made from açaí berries sourced from Brazil, with rich berry flavor and subtle dark chocolate notes. Contains yerba mate for functional benefit. Available in Classic, No Added Sugar, and Sparkling variants in 250ml, 330ml, and 1L formats.
• Blueberry Juice Blend Juice blend featuring blueberries sourced from North America, blended with baobab for tropical flavor and botanical exoticism. Available in multiple sizes and variants.
• Cranberry Juice Blend

Quantifiable outcome

• Win 'Best New Brand' at 2007 Beverage Innovation awards
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Henley Royal RegattacoreStrategic or Co-development Partner · 1 January 2018The Berry Company has been a proud partner of The Henley Royal Regatta since 2018. They host an outdoor bar serving juices, cocktails, and mocktails. The collaboration is family-friendly and appeals to all crowds given the rich legacy of the event.
• Novikov RestaurantsminorStrategic or Co-development PartnerCollaborated with Novikov restaurants as part of their fine dining experience promotion. Joint venture aimed at promoting fine dining ideas at home during the COVID-19 pandemic.
• Rolls RoyceminorStrategic or Co-development PartnerCollaborated with Rolls Royce and Novikov restaurants as part of their fine dining experience. Joint venture aimed at promoting fine dining ideas at home during the COVID-19 pandemic.
• Cannes Film Festival PartnerscoreStrategic or Co-development PartnerActive partner during Cannes Film Festival. Partnerships include La Guérite, La Petite Maison, Médusa, Gotha Club, and Tamaris. The festival showcases films from around the world and provides immense media exposure.
• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental partnership where The Berry Company plants 100 trees each month through One Tree Planted. Trees clean air and water, create habitats for biodiversity, contribute to health and wellbeing, and create jobs for social impact. Reforestation is an integral part of their business model.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daily Juice Co: UK cold-pressed juice and smoothie brand. Comparable in product format (fruit juice blends), premium positioning, and on-the-go health beverage consumer base.
• Suja Juice: US organic cold-pressed juice company with functional beverage offerings. Comparable in organic superfruit positioning, functional health claims, and premium retail distribution model.
• The Cold Pressed Juice Co: UK-based cold-pressed juice and cleanse company. Comparable in premium juice format, UK retail and DTC channels, and health-conscious consumer targeting.
• Innocent Drinks: UK-based smoothies and juice brand (Coca-Cola owned) selling fruit-based beverages through grocery, foodservice, and DTC. Directly comparable in product format (juice blends/smoothies), UK retail footprint, and health-conscious positioning.
• PRESS London: London-based cold-pressed juice and functional beverage brand with on-demand delivery and retail distribution. Comparable premium positioning, London origin, and superfruit/functional blend focus targeting health-conscious consumers.
• Plenish: UK plant-based drinks and organic nut milk brand. Comparable in clean-label, plant-based, no-added-sugar positioning and UK premium grocery distribution (Whole Foods, Holland & Barrett).
• Evolution Fresh: US-based cold-pressed juice and smoothies brand (Starbucks owned) focused on functional ingredients. Comparable in HPP/cold-pressed juice manufacturing, premium grocery positioning, and functional health positioning.
• PJ Smoothies: UK smoothie and juice brand serving foodservice and hospitality. Comparable in fruit-based beverage product format and UK distribution through cafes, bars, and hospitality venues.

Broad incumbents

• Tropicana: Global juice brand owned by PepsiCo with broad grocery distribution. Comparable in core product (fruit juices) and UK grocery shelf presence, but operates at significantly larger scale across mainstream rather than premium functional segments.
• Odwalla: US smoothies and juice brand (Coca-Cola owned historically) selling nutrient-rich fruit beverages. Comparable in functional juice/smoothie product format and health-conscious consumer targeting, though at much broader scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theberryco
• LinkedInlinkedin.com/company/the-berry-company
• Instagraminstagram.com/theberrycompany
• Facebookfacebook.com/theberrycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The berry company