Sun Peaks Resort

Name

Sun Peaks Resort

Legal name

Sun Peaks Resort LLP

Website

https://sunpeaksresort.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sun Peaks Resort is a privately held four-season mountain resort in British Columbia, Canada, operating as Canada's second-largest ski area across three peaks, serving individual tourists and families through direct-to-consumer channels, global pass partnerships, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Mountain Resort and Outdoor Recreation Services

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Mountain resort operations
• Ski resort services
• Lift-access recreation
• Ski and snowboard instruction
• Mountain bike park

Headquarters

HQ city

Lower Nicola

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Lift Tickets and Passes: Core revenue from ski, snowboard, bike park, and hiking lift tickets. Season passes including Alpine Season Pass, Ikon Pass partnership, Mountain Collective partnership, and Bike Park Season Passes. Day tickets and multi-day card products.
2. Sports School and Lessons: Ski and snowboard lessons, camps, and programs through the Sports School. Nordic skiing lessons, bike park instruction, and golf lessons.
3. Sponsorship and Corporate Partnerships: Partnerships with brands including Pepsi (Official Beverage), Mike Wiegele Helicopter Skiing (Heli-Ski Partner), Powder Ventures (Title Sponsor), and Toyota (Event Sponsor).
4. Real Estate: Development and sale of real estate including Alder Estates lots and Switchback Creek luxury homes. $1.2M investment in East Village ski-in/ski-out infrastructure upgrades to support property values.
5. Accommodation and Hospitality: Partnership with Sun Peaks Grand Hotel and other lodging properties. Commission from booking referrals and village operations.
6. Food and Beverage: On-mountain dining, village restaurants, and catering services for events and weddings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sun Peaks Resort operates a four-season mountain destination in the interior of British Columbia, Canada's second-largest ski area across three peaks (Tod Mountain, Mt. Morrisey, Sundance). It sells lift-access alpine skiing, Nordic skiing, terrain parks, race centre programming, lift-access downhill mountain biking, alpine hiking, and an 18-hole golf course. Supporting paid offerings include the Sports School (ski, snowboard, bike lessons and camps), Sundance Kids Centre, equipment rentals, premium experiences (Ski with Olympic Champion Nancy Greene), ambassador/athlete sponsorship programs, on-mountain food and beverage, and ski-in/ski-out residential real estate development (Alder Estates, Switchback Creek).

Product overview

Sun Peaks Resort is a year-round mountain destination in British Columbia, Canada's second-largest ski resort. The resort operates a multi-peak alpine skiing operation with terrain parks and a race centre for winter, and a lift-access bike park, golf course, and hiking network for summer. The core offering combines lift-access recreation activities with sports instruction (Sports School), equipment rentals, event programming, and real estate development (Alder Estates, Switchback Creek). Ticketing products include Alpine Peaks Cards, Season Passes (Ikon Pass and Mountain Collective partnerships), and Day Tickets. The resort also operates ambassador programs (Winter Ambassador Team, Sun Peaks Squad Summer) for athlete sponsorships and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Skiing & Snowboarding Downhill alpine skiing and snowboarding across three peaks at Canada's second-largest ski area, with terrain for all skill levels and freestyle areas. Available to winter visitors as lift-access recreation.
• Nordic Skiing Cross-country skiing operated from the East Village Centre with trail access, lessons, camps, and equipment rentals for winter visitors.
• Terrain Parks Freestyle terrain features including jumps, rails, and progression parks for skiers and snowboarders of all levels.
• Race Centre Competitive ski and snowboard racing programs, training facilities, and event hosting for clubs and individual athletes.
• Bike Park Lift-access downhill and cross-country mountain biking with trails for all skill levels, operating during the summer season with daily chairlift access.
• Golf Course 18-hole golf course winding through a forested valley surrounded by mountains, with memberships, tee times, and tournament hosting for golfers.
• Alpine Hiking Alpine hiking trails with lift access, trail maps, and guided hiking tours during the summer season.
• Sports School Professional instruction in skiing, snowboarding, Nordic skiing, and mountain biking through lessons, camps, and programs for all ages and abilities.
• Sundance Kids Centre Childcare and ski instruction program for young children to learn skiing and snowboarding in a safe, supervised environment.
• Equipment Rentals Ski, snowboard, and bike equipment rentals available for resort guests through Elevation Bike, Ski & Board rental service.
• Alder Estates Real Estate Premium ski-in/ski-out real estate lots in Sun Peaks East Village, zoned for nightly rentals with investment potential for buyers and investors.
• Switchback Creek Real Estate Luxury ski-in/ski-out alpine homes offering mountain living near the Sun Peaks village centre.
• Snow Secure Snow Preservation System Finnish-engineered extruded polystyrene mat snow-preservation system that insulates and stores snow through summer months, enabling earlier season openings. Sun Peaks was the first Canadian resort to adopt the technology, retaining 80% of covered snow.
• Ski with Olympic Champion Nancy Greene Experience Premium half-day private ski tour hosted by Olympic champion Nancy Greene (up to seven guests per group), available December 20 to March 31, with proceeds supporting the Sun Peaks Education Society.

Quantifiable outcome

• 80% of stored snow retained using Snow Secure technology
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Alaska AirlinescoreGTM or Marketing Partner · 22 January 2026Alaska Airlines Atmos Rewards Alpine Getaways program offering Sun Peaks discounts including free lift tickets on arrival, up to 25% off lodging, and discounted gear rentals for Alaska Airlines passengers.
• PepsicoreGTM or Marketing PartnerOfficial Beverage of Sun Peaks Resort. Partnership for branded beverage offerings throughout resort food and beverage operations.
• Mike Wiegele Helicopter SkiingcoreStrategic or Co-development PartnerSun Peaks Resort's Heli-Ski Partner. Premier helicopter skiing operator offering ultimate heli-ski journeys.
• Powder VenturescoreGTM or Marketing PartnerTitle Sponsor of the Powder Ventures Cross Course. Partnership with Sun Peaks & Kamloops Excavation Services.
• ToyotaminorGTM or Marketing PartnerEvent Sponsor for resort events and activities.
• Ikon PasscoreChannel Partner/ Reseller/ DistributorGlobal ski pass partnership providing Ikon Pass holders access to Sun Peaks resort.
• Mountain CollectivecoreChannel Partner/ Reseller/ DistributorMountain biking pass partnership providing reciprocal access for Sun Peaks Bike Park.
• Snow Secure (Finnish Company)coreTechnology or IntegrationFinnish technology provider for extruded polystyrene mats that insulate and preserve snow through summer months. Sun Peaks was first Canadian resort to adopt the technology with 80% snow retention rate. Has since invested in two additional systems.
• Sun Peaks Alpine FitnessminorGTM or Marketing PartnerGym partnership providing complimentary six-month membership to athlete and ambassador program members for training support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fernie Alpine Resort: BC resort offering four-season recreation including ski, bike, and golf. Comparable on lift ticket, season pass, and event revenue mix; analogous mid-tier destination positioning.
• Kicking Horse Mountain Resort: BC interior ski and summer resort with similar lift-access biking, hiking, and ski terrain mix. Comparable in scale and customer profile to Sun Peaks' mountain biker and skier segments.
• Whistler Blackcomb: Largest ski resort in Canada and BC neighbor. Direct competitor for destination ski travel, four-season activities, Ikon Pass distribution, and high-end real estate — provides the upper-bound benchmark for Sun Peaks' scale and pricing power.
• Big White Ski Resort: Major BC interior ski resort competing for similar family and destination segments. Comparable in lift tickets, ski school, accommodations, and family-friendly positioning; useful direct comparable for unit economics.
• SilverStar Mountain Resort: BC interior ski resort with similar four-season product (ski, bike, events) and village-style lodging. Closest analog for mid-size BC destination resort operations and pricing structure.
• Revelstoke Mountain Resort: BC resort with comparable heli-ski partnerships, lift-access skiing, and growing bike park. Direct competitor in the BC destination category and comparable on partner ecosystem (e.g., Mike Wiegele-style offerings).
• Panorama Mountain Resort: BC interior resort operating alpine skiing, Nordic, and summer activities. Direct competitor for family and intermediate skier segments, useful for benchmarking shoulder-season yield.
• Banff Sunshine Village & Lake Louise Ski Resort: Iconic Canadian Rocky Mountain resorts competing for similar destination traveler and international tourist demand. Useful for benchmarking destination pricing, real estate, and season pass economics.

Broad incumbents

• Vail Resorts (corporate): Owner of Whistler Blackcomb and operator of 40+ resorts globally. Indirect incumbent via Ikon-rival Epic Pass, lift technology, and snowmaking scale — sets the operational benchmark for chain-style ski resort economics.

Others

• Mike Wiegele Helicopter Skiing: BC heli-ski operator already partnered with Sun Peaks as Heli-Ski Partner. Comparable on premium winter adventure offering and Heli-Ski customer base, useful for sizing the high-end segment Sun Peaks accesses via partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@sunpeaksresort
• YouTubeyoutube.com/user/SunPeaksResortTV
• Facebookfacebook.com/SunPeaksResort
• LinkedInlinkedin.com/company/sun-peaks-resort
• Instagraminstagram.com/sunpeaksresort

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Peaks Resort