What Panorama Mountain Resort does

Panorama Mountain Resort, operating as Panorama Mountain Village Inc., is a privately held, year-round destination mountain resort in British Columbia's Purcell Mountains, near Invermere in the Columbia Valley. The company, founded in 1962, employs between 101-250 people and is described as one of the largest employers in BC's Kootenay Region. The resort generates revenue across multiple streams: lift tickets and season passes (winter core), lodging accommodations (The Approach Hotel, condominiums, townhomes), food and beverage (T-Bar & Grill and other on-resort dining), equipment rentals and ski school, summer adventure activities (Wild Rider Mountain Coaster, Timberline Traverse Aerial Adventure Park, Activity Card, EuroBungy, mini-golf, climbing wall, sightseeing chairlift), and specialty experiences (Monster X snowcat access to Taynton Bowl expert terrain).

The business operates primarily direct-to-consumer through its own e-commerce platform (shop.panoramaresort.com), a 1.800.663.2929 phone reservations line, and on-site Guest Services, while also distributing through the Ikon Pass network (74 destinations, 7 days access) and Mountain Collective alliance (27 destinations, 2 free days plus 50% off additional days). Core technology includes SKIDATA RFID lift access for hands-free gate access across all tickets, frequency cards, and season passes. Pricing is in Canadian dollars, with online purchases typically offering 10-20% savings versus window prices and lodging guests receiving an additional 25% discount on many activities.

The company serves a distributed base of individual leisure travelers across primary segments including ski/snowboard enthusiasts, summer mountain bikers, families seeking multi-generational activities, and groups/events (weddings, corporate retreats), with secondary exposure to international adventure travelers reached through Mountain Collective and Ikon Pass affiliations. Brand-led marketing runs through the company's website, email newsletter, social media (Twitter, Facebook, Instagram, YouTube) under a #PureCanada positioning, and signature events such as Red Bull Downtime and the Jackpine Challenge. No parent company, private equity backing, or capital raise has been disclosed; Panorama operates as an independent private corporation.

Name

Panorama Mountain Resort

Legal name

Panorama Mountain Village Inc.

Website

https://panoramaresort.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Panorama Mountain Resort is a privately held, year-round destination ski resort in British Columbia's Purcell Mountains offering lift tickets, lodging, F&B, rentals, and summer adventure activities, distributing direct-to-consumer and through the Ikon Pass and Mountain Collective networks to leisure travelers and families.

Ownership category

akta.pro rank

Product category

Ski Resort / Mountain Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Other (48799)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Ski Homes (THAMAAAG), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Ski resort operations
• Mountain lodging
• Lift tickets and passes
• Adventure activities
• Winter sports destination

Headquarters

HQ city

Invermere

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: The resort generates primary revenue from selling daily lift tickets, multi-day tickets, and season passes for skiing, snowboarding, and summer mountain activities.
2. Lodging Accommodation: Panorama operates multiple accommodation options including The Approach Hotel, condominiums, and townhomes, generating revenue through room bookings and rental programs for property owners.
3. Food and Beverage: On-resort dining venues including T-Bar & Grill, Mountain Outfitters Café, and various restaurants generate F&B revenue.
4. Equipment Rentals and Rentals: Ski, bike, and equipment rentals with tuning and repair services available on-site.
5. Adventure Activities: Summer activities including Wild Rider Mountain Coaster, Timberline Traverse Aerial Park, Activity Card experiences (mini-golf, climbing wall, EuroBungy, mining, sightseeing), and bike park access.
6. Monster X Snowcat Access: Specialty snowcat experience providing access to expert terrain in Taynton Bowl, sold as single rides, 4-packs, or season passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Panorama Mountain Resort operates a year-round destination mountain resort in BC's Purcell Mountains, selling ski and snowboard lift access (day tickets, multi-day packages, Ikon and Mountain Collective season passes), ski-in/ski-out lodging (The Approach Hotel, condominiums, townhomes), and a portfolio of on-mountain experiences including the Monster X snowcat shuttle to expert terrain in Taynton Bowl, ski and ride lessons, equipment rentals, and summer adventure activities (Wild Rider Mountain Coaster, Timberline Traverse Aerial Adventure Park, mini-golf, sightseeing chairlift). The resort generates revenue through on-site food and beverage, retail, event hosting, and a homeowner rental program.

Product overview

Panorama Mountain Resort is a ski-in/ski-out destination in British Columbia's Purcell Mountains offering both winter and summer activities. Winter operations include skiing/snowboarding with lift tickets and season passes (Ikon Pass, Mountain Collective), the Monster X snowcat experience accessing expert terrain in Taynton Bowl, and ski/ride lessons. Summer activities center on the Adventure Pass bundle (Wild Rider Mountain Coaster, Timberline Traverse Aerial Park, Activity Card), plus standalone offerings like EuroBungy, Howling Wolf Mini-Golf, Paradice Mining Co., sightseeing chairlift rides, and a climbing wall. The resort utilizes RFID lift access technology for ticket management and offers various lodging options from hotel to condominiums.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Pass: Bundle pass including Wild Rider Mountain Coaster, Timberline Traverse Aerial Adventure Park, and one activity of choice.
• Monster X
• RFID Lift Access

Products and services

• Panorama Lift Tickets Winter ski and snowboard lift tickets sold in single-day and multi-day packages for adult, senior, youth, and child age tiers, with online pre-purchase pricing below window rates and a separate Discovery Zone product for beginner terrain.
• Wild Rider Mountain Coaster A pipe coaster ride accessed from the top of the Discovery Quad chairlift featuring 1 km of twists and turns descending 165 metres at up to 40 km/h, sold per ride with bundle pricing (1-25 rides) and lodging/online discounts.
• Timberline Traverse Aerial Adventure Park A four-story aerial ropes tower with 50 obstacles of varying difficulty standing 15-60 feet in the air, giving climbers a 2-hour session to complete the course.
• Activity Card A reloadable RFID card program for summer activities including the sightseeing chairlift, mini-golf, climbing wall, Paradice Mining Co., and EuroBungy.
• Adventure Pass A bundled summer pass providing one Wild Rider Mountain Coaster ride, one Timberline Traverse Aerial Adventure Park booking, and one Activity Card adventure of choice, delivering up to 44% savings versus individual tickets.
• EuroBungy A four-sided bounce trampoline attraction where participants jump, flip, and fly up to 25 feet in the air using a specialized harness; weight restriction 40-260 lbs.
• Howling Wolf Mini-Golf An 18-hole mini golf course located in the lower village designed for families with simple holes and accessible layout.
• Paradice Mining Co. A hands-on sluice box mining discovery experience where participants pan for gemstones, fossils, arrowheads, and shells.
• Sightseeing Chairlift Rides Scenic chairlift rides on the Mile 1 Express to an elevation of 5,300 feet (1,560m), with access to alpine hiking trails.
• Climbing Wall An outdoor rock climbing wall located in the heart of the village, open daily 10am-5pm.
• Ikon Pass Multi-resort season pass sold through the Ikon Pass network providing access to 74 destinations globally, including 7 days at Panorama with the Ikon Pass and 5 days with the Ikon Base Pass.
• Mountain Collective Pass International ski pass alliance across 27 destinations providing 2 free days at each resort and 50% off additional days with no blackout dates.
• Monster X Snowcat Experience A snowcat shuttle service to Taynton Bowl's expert terrain featuring double-black diamond runs, with two snowcats (Jekyll and Hyde) each transporting 12 powder hunters to Goldie Plateau; sold as single rides, 4-packs, or season passes.
• Panorama Ski + Ride School Ski and snowboard lessons delivered by certified pros, offering structured programs from beginner (Level 1) to expert (Level 6) skill levels.
• RFID Lift Access Technology Radio Frequency Identification card system for ski lift access using SKIDATA-compatible gate readers; reusable cards with randomly generated numbers tied to user profiles enable hands-free, automated gate access (with a $5 card issuance fee).
• Monster X Season Pass Season pass for unlimited Monster X snowcat rides throughout the winter season, available for adult, senior, youth, and child categories at $359 (online/window).

Quantifiable outcome

• Save up to 44% with Adventure Pass bundle vs. individual activity tickets
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ikon PasscoreChannel Partner/ Reseller/ DistributorPanorama is a destination partner in the Ikon Pass network, offering 7 days access with Ikon Pass and 5 days with Ikon Base Pass. Ikon Pass holders receive 20% off lodging and access to Friends & Family discount tickets.
• Mountain CollectivecoreChannel Partner/ Reseller/ DistributorPanorama is part of the Mountain Collective international alliance of 27 premier ski destinations. Members receive 2 free days per season plus 50% off additional days with no blackout dates. Collective Trek program includes Panorama as a Canadian destination.
• Corona ExtraminorGTM or Marketing PartnerPreferred beer partner displayed on resort website partners section
• Coca-Cola Canada BottlingminorGTM or Marketing PartnerPreferred beverage partner displayed on resort website partners section
• Helly Hansen CanadaminorGTM or Marketing PartnerPreferred apparel partner providing workwear and outdoor clothing for resort staff
• Red Bull CanadaminorGTM or Marketing PartnerEvent sponsor for Red Bull Downtime downhill mountain bike race event at Panorama
• Fernie Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery partner featured in FBC Golden Hour extended bike park hours program and Jackpine Challenge event. Fernie Brewing Company beverages served at T-Bar & Grill.
• Greywolf Golf CourseminorOthersAdjacent championship golf course operating in partnership with Panorama resort
• RK HeliskiminorOthersHeli-skiing operator partnership featured on resort website partners section

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Banff Sunshine Village: Alberta destination ski resort and Ikon Pass participant; broader incumbent competing for the same Calgary-inbound destination traveler with a larger terrain footprint.
• Whistler Blackcomb: The largest ski resort in North America (Vail Resorts), serving the same Canadian destination skier with overlapping Ikon-adjacent distribution; a broader incumbent that anchors inbound travel to the region.
• Lake Louise Ski Resort: Alberta destination ski resort and Ikon Pass participant; broader incumbent that competes with Panorama for international and Calgary-origin destination skiers.
• Vail Resorts: Multi-resort operator (Epic Pass) running Whistler and other destinations; broader incumbent that competes for global destination skiers via an alternative multi-resort pass ecosystem.

Direct peers

• Kimberley Alpine Resort: BC Kootenay ski area, also under Resorts of the Canadian Rockies; comparable mid-sized resort footprint and family-friendly positioning in the same regional draw as Panorama.
• Kicking Horse Mountain Resort: Independent BC interior ski resort in Golden, BC, with comparable vertical, expert terrain, lodging, and pass-network participation; directly comparable mid-sized Canadian destination resort.
• Marmot Basin: Alberta-based destination ski resort near Jasper; comparable scale, lift-served terrain mix, and Ikon Pass participation for Canadian Rockies comparison.
• Revelstoke Mountain Resort: BC interior resort offering lift-served skiing plus a legendary cat/heli-ski scene; comparable scale, Ikon Pass participation, and mid-sized destination resort profile.
• Nakiska Ski Area: Mid-sized Alberta ski resort in Kananaskis Country; comparable scale and direct Canadian Rockies comp with overlapping Calgary-area inbound market.
• Fernie Alpine Resort: BC Kootenay ski resort operated by Resorts of the Canadian Rockies; similar size, terrain mix, and Mountain Collective participation, making it a close comparable in the same regional market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/panoramaresort
• YouTubeyoutube.com/panoramaresort
• Facebookfacebook.com/panoramamountain
• Instagraminstagram.com/panoramaresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama Mountain Resort