What Tap Warehouse does

Tap Warehouse is a UK-based e-commerce retailer operating under the parent company Beyond Retail Ltd, founded in 2011 and registered in Christchurch, Dorset. The company sells bathroom and kitchen taps, sinks, showers, bathroom furniture, radiators, heated towel rails, mirrors, and accessories through the tapwarehouse.com website, supplemented by a 9,000 sq ft Drench Outlet physical showroom in Poole. It serves two principal customer segments: UK homeowners undertaking DIY home improvement projects (primary) and trade professionals such as plumbers and bathroom installers (secondary), the latter accessed through a dedicated trade account program that offers exclusive discounts. The company sits within the broader Beyond Retail family alongside sister brands Drench (luxury bathroom retailer) and Toasty (radiators and heating), enabling cross-brand portfolio positioning across price points.

The technology platform is a standard e-commerce stack built around Stripe and PayPal for payment processing, with Buy Now Pay Later layers from Klarna, Clearpay, and PayPal Pay in 3. Customer engagement is supported by LiveChat, Klaviyo email marketing, and Fresh Relevance for cart-abandonment recovery, while analytics run on Google Analytics, Hotjar, Microsoft Application Insights, and Google Optimize. A proprietary BTU Calculator tool helps customers size radiators to room requirements. Marketing is content-led, with an extensive library of buying guides, how-to articles, and interior inspiration pieces, amplified through Instagram, TikTok, Facebook, and Pinterest and supplemented by email newsletters and earned media via Press Loft.

Revenue is generated primarily through one-time product sales, with an ancillary B2B stream from trade accounts. Financing integrations (Klarna, Clearpay, PayPal Pay in 3) drive conversion rather than direct revenue. The company is privately held by Beyond Retail Ltd with no disclosed external venture capital or private equity investment, and no revenue figures have been publicly released.

Name

Tap Warehouse

Legal name

Beyond Retail Ltd

Website

https://tapwarehouse.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tap Warehouse is a UK e-commerce retailer selling bathroom and kitchen taps, sinks, showers, radiators, and accessories through its website, a dedicated trade account program, and the Drench Outlet physical showroom, serving both DIY homeowners and trade professionals.

Ownership category

akta.pro rank

Product category

Online Bathroom and Kitchen Fixtures Retail

NAICS

Home Centers (444110)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

akta.pro secondary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Online bathroom retailer
• Kitchen taps
• Bathroom fixtures
• Home improvement
• E-commerce plumbing

Headquarters

HQ city

Christchurch

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Primary revenue stream from selling kitchen taps, bathroom taps, showers, kitchen sinks, bathroom furniture, bathroom suites, radiators, and accessories through the e-commerce platform. Products are sold at competitive prices with free delivery over £299.
2. Trade Accounts: Trade customers can access exclusive discounts through dedicated trade accounts, creating a B2B revenue channel alongside consumer sales.
3. Financing Services (Klarna, Clearpay, PayPal): Partner payment solutions including Klarna (Pay in 3, Pay in 30 Days), Clearpay (4 instalments), and PayPal Pay in 3. These drive conversions by enabling flexible payment options without representing direct revenue to Tap Warehouse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tap Warehouse is a UK-based online retailer selling bathroom and kitchen taps, sinks, showers, bathroom furniture, bathroom suites, radiators, heated towel rails, mirrors, and related accessories. It operates primarily through its e-commerce website tapwarehouse.com alongside a physical Drench Outlet showroom in Poole, Dorset, with dedicated trade accounts for plumbers and installers. The product range spans multiple brands (Crosswater, Harbour, Butler & Rose, Vellamo) plus own-brand lines (Drench Oslo, Drench Aura, Butler & Rose, Vellamo), supported by free phone consultations, free UK delivery over £299, and a 90-day exchange policy.

Product overview

Tap Warehouse is a UK-based e-commerce retailer offering an extensive range of kitchen and bathroom products through its main website at tapwarehouse.com. The product portfolio spans kitchen taps (traditional and modern mixer taps, boiling water taps), kitchen sinks (stainless steel, granite composite, ceramic, Belfast/butler styles), bathroom taps, showers, bathroom furniture (vanity units with basins from Drench Oslo and Drench Aura collections), bathroom suites, radiators, heated towel rails, and accessories including LED mirrors and cleaning products. The company operates under Beyond Retail Ltd alongside sister brands Drench (luxury bathroom retailer) and Toasty (radiators and heating). Value-added services include free phone consultations, an online BTU calculator for radiator sizing, and a product care information hub. Payment options include Klarna and Clearpay Buy Now Pay Later services alongside traditional card payments via Stripe and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Taps Extensive range of kitchen taps including traditional, modern, mono mixer, boiling water, and boiling water taps with filtration for UK homeowners and trade professionals undertaking kitchen renovations.
• Kitchen Sinks Kitchen sinks in stainless steel, granite composite, ceramic, Belfast, and butler styles available in various sizes and finishes for home improvement projects.
• Bathroom Taps Basin taps, bath taps, and bath fillers in modern and traditional styles from brands like Roper Rhodes, targeting UK homeowners renovating bathrooms.
• Showers Shower products including exposed valve rigid shower sets, shower trays, and shower enclosures for residential bathroom installations.
• Bathroom Furniture Vanity units with basins, bathroom storage solutions, and furniture from own-brand lines such as Drench Oslo and Drench Aura.
• Bathroom Suites Complete bathroom suite packages including toilets, basins, and bath products for coordinated bathroom design.
• Radiators Heating products including radiators and heated towel rails for kitchen and bathroom heating solutions.
• Accessories Bathroom mirrors including LED mirrors, bathroom and kitchen cleaning products, and repair items.
• LED Bathroom Mirrors Illuminated bathroom mirrors with LED lighting in various styles including arch, rectangular, and brushed brass finishes.
• Boiling Water Taps Instant boiling water taps combining hot, cold, and boiling water functionality with space-saving boiler units for kitchen use.
• Granite and Composite Kitchen Sinks Durable granite and composite kitchen sinks in various colors (black, grey, cream, pink, green) with heat, stain, and scratch resistance.
• Trade Account Program Dedicated trade program offering exclusive discounts to plumbers, bathroom installers, and trade professionals, requiring proof of trade status and providing trade-specific pricing.
• Free Phone Consultations Expert sales consultation service helping customers choose products and providing technical details for kitchen and bathroom projects.
• Drench Outlet Showroom 9,000 sq ft physical showroom in Poole, Dorset offering discounted taps, sinks, and clearance products with click and collect and same/next day delivery for local customers.

Quantifiable outcome

• Rated 'Excellent' on Trustpilot with 40,000+ independent verified reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• KlarnacoreGTM or Marketing PartnerTap Warehouse integrates Klarna's payment solutions including Pay in 3 (three interest-free instalments) and Pay Later (30-day payment option). Order value range is £35-£1,000. This partnership enables flexible payment options for customers, driving conversion rates.
• ClearpaycoreGTM or Marketing PartnerClearpay enables customers to split purchases into four automatic instalments every two weeks without interest (late fees apply). Available on orders under £1,000. Targeted at permanent UK residents aged 18+.
• PayPalcoreGTM or Marketing PartnerPayPal Pay in 3 allows customers to split purchases into three interest-free payments on orders between £30-£2,000. Provides additional payment flexibility alongside standard Pay Now option.
• StripecoreTechnology or IntegrationStripe handles payment processing, analytics, and fraud detection for Tap Warehouse transactions. Collects device information to operate and improve services while protecting against fraudulent transactions.
• LiveChatcoreTechnology or IntegrationProvides web chat and contact form services for real-time customer support during extended operating hours.
• DrenchcoreStrategic or Co-development PartnerSister luxury bathroom retailer within Beyond Retail family. Offers established brands such as Crosswater, Harbour, and Butler & Rose, featuring bathroom furniture and shower enclosures. Also provides bespoke 3D bathroom design service.
• ToastyminorStrategic or Co-development PartnerSister brand focusing on design-led radiators, heated towel rails, column radiators, and electric underfloor heating systems. Complementary product range for home heating.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heat and Plumb: UK online retailer specializing in radiators, heated towel rails, taps and bathroom products, with a value-and-volume positioning comparable to Tap Warehouse.
• Victorian Plumbing: One of the largest UK online bathroom retailers, offering a comparable range of taps, showers, baths and bathroom furniture direct to homeowners. Direct head-to-head competitor for online bathroom/kitchen fixture shoppers.
• QS Supplies: Long-established UK online retailer of bathrooms, kitchens, heating and plumbing products serving both consumers and trade. Direct competitor across taps, sinks, showers and radiators with overlapping target customers.
• Better Bathrooms: UK online and showroom-based bathroom retailer with a comparable product range including taps, showers, suites and furniture. Competes for the same DIY homeowner and trade segments.
• BigBathroomShop: UK online bathroom retailer offering taps, showers, suites, furniture and accessories, often with heavy promotional pricing. Closely comparable GTM and product mix to Tap Warehouse.
• Splashdirect: UK online retailer of bathroom and kitchen products including taps, sinks and radiators, with a similar value-oriented positioning and DTC-led model.
• Plumbworld: Online UK retailer selling bathrooms, kitchens, plumbing and heating products, including taps, sinks and radiators. Direct peer in product mix and online trade/consumer focus.
• Drench: Sister brand of Tap Warehouse under Beyond Retail Ltd, positioned as a premium/luxury online bathroom retailer offering Crosswater, Harbour and Butler & Rose ranges. Competes for adjacent (upmarket) bathroom shoppers and shares back-end operations.

Broad incumbents

• Wickes: Major UK home improvement retailer (kitchens, bathrooms, building supplies) with national store footprint and trade program. Overlaps with Tap Warehouse in bathroom suites, radiators and sinks but is much broader in scope.
• B&Q: UK's largest home improvement retailer, owned by Kingfisher, with nationwide stores and a growing online offer including taps, sinks and bathroom ranges. Larger and more diversified incumbent competing for the same DIY customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tapwarehouse
• Instagraminstagram.com/tap.warehouse
• TikToktiktok.com/@tap.warehouse
• Pinterestpinterest.com/tapwarehouse
• Xx.com/tapwarehouse
• LinkedInlinkedin.com/company/tap-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tap Warehouse