Toasty
Toasty (operating as Giftronaut) is a cloud-based digital rewards platform that lets businesses send gift cards to employees, customers, and partners across 90+ countries, with recipients choosing brands from a 30,000+ catalog and automatic currency conversion.
- Company typePrivate
- Founded2023
- HeadquartersDover, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Toasty does
Toasty, operating commercially as Giftronaut and incorporated in the United States as Wincube Inc., is a cloud-based digital rewards and incentives platform founded in 2023 and headquartered in Dover. The company distributes digital gift cards to employees, customers, and partners through a self-serve web portal, a Gift Card REST API, and a native Zapier integration. Its flagship product, the Giftronaut Choice Card, allows senders to set a monetary reward amount while recipients select a preferred brand from a catalog of 30,000+ international gift cards, with automatic currency conversion across 90+ countries. Supporting products include Branded Gift Cards, Prepaid Cards, International Gift Cards, Bulk Gift Cards, and a Refund Option add-on, along with platform features for template customization, automated 'Smart Order' scheduling for birthdays and anniversaries, and multi-admin reporting.
The underlying platform is a transactional gift-card fulfillment engine that aggregates brand inventory and handles localization (currency, regional brand availability) so corporate senders can run global reward programs without managing multiple regional vendors. Distribution occurs through four parallel GTM motions: product-led growth via the self-serve portal, an API-first motion for embedded enterprise use, channel partners (primarily Zapier-based workflow automation), and an enterprise field sales motion accessed through a 'Book Demo' CTA. The platform is marketed as 'free to use' with no fees or subscriptions, implying revenue is generated from spread on gift card transactions or commercial arrangements with brand partners rather than direct customer subscription pricing. The company has earned multiple G2 category badges (Momentum Leader, Most Implementable, Easiest to Do Business With, High Performer, Users Love Us) and reports 220M+ global rewards sent in 2025, supporting a strong category presence despite no disclosed funding, revenue, or named customer logos.
Toasty firmographics
Firmographics- Name
- Toasty
- Legal name
- Wincube Inc.
- Website
- https://toastycard.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Toasty (operating as Giftronaut) is a cloud-based digital rewards platform that lets businesses send gift cards to employees, customers, and partners across 90+ countries, with recipients choosing brands from a 30,000+ catalog and automatic currency conversion.
- Ownership category
- akta.pro rank
Toasty industry classification
Industry- Product category
- Employee Recognition & Rewards Software
- NAICS
- Greeting Card Publishers (513191), Direct Mail Advertising (54186)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
- akta.pro secondary industry
- Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
Keywords
Where Toasty is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Markets served
Toasty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Gift Card Distribution: Platform distributes digital gift cards to recipients. Revenue likely generated through markup on gift card values or commissions from brand partnerships. The platform markets itself as 'free to use' with 'no fees or subscriptions' for the sender side.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free to use - no fees or subscriptions |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Toasty product offering
Product offeringCore offering
Toasty (operating as Giftronaut) is a cloud-based digital rewards and incentives platform that enables businesses to send gift cards to employees, customers, and partners worldwide. Senders choose a reward amount and recipients select their preferred brand from a catalog of 30,000+ international gift cards, with automatic currency conversion across 90+ countries. The platform supports bulk sending via spreadsheet upload, branded customization, automated gifting on birthdays and anniversaries, and a Gift Card API for programmatic integration.
Product overview
Toasty (operated as Giftronaut by Wincube Inc.) is a digital rewards and incentives platform built around a portfolio of gift card products. The core offering centers on the Giftronaut Choice Card — a platform where businesses set reward amounts and recipients choose from 30,000+ international gift card brands across 90+ countries with automatic currency conversion. Complementary products include the Branded Gift Card, Prepaid Card, International Gift Card, and Bulk Gift Cards for large-scale deployments. An add-on Refund Option provides recipients with a refund fallback. The platform also includes a Gift Card API for programmatic integration. Supporting platform features — Template Customization, Smart Order automation, and Comprehensive Reporting — are built into the dashboard to manage branding, scheduled gifting, and fund tracking. The entire platform is free to use with no fees or subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Giftronaut Choice Card: A gift card product where the sender chooses the amount and recipients choose their preferred brands.
- Giftronaut Branded Gift Card
- Giftronaut Prepaid Card
- Giftronaut International Gift Card
- Giftronaut Refund Option
Products and services
- Giftronaut Choice Card The flagship product allowing businesses to set a monetary amount while recipients choose their preferred brand from a global catalog of 30,000+ gift cards. Supports automatic currency conversion across 90+ countries.
- Branded Gift Card White-labeled gift card product that businesses can customize with their own branding, logo, and personalized messages for recipients.
- Prepaid Card A reloadable prepaid card product enabling businesses to provide flexible monetary rewards that recipients can spend across participating retailers.
- International Gift Card Gift card product designed for global delivery, supporting automatic currency conversion and availability across 90+ countries with 30,000+ brand options.
- Bulk Gift Cards Bulk ordering solution enabling businesses to upload a spreadsheet and send gift cards to large recipient groups in a single operation.
- Giftronaut Refund Option An add-on offering that provides recipients with a refund option for their selected gift cards, adding flexibility and trust to the gifting experience.
Quantifiable outcome
- 220M+ global rewards sent in 2025
Companies that use Toasty
Customer profileSegments3 records
Ideal customer profiles4 records
Toasty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Toasty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZapiercoreGiftronaut integrates with Zapier to enable workflow automation between the rewards platform and other business applications. Users can create automated workflows (Zaps) connecting Giftronaut to CRM systems, HRIS platforms, marketing tools, and other business software without custom development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Toasty competitors and assessment
Company assessmentDirect peers
- Rybbon: Rybbon is a direct peer offering digital rewards and gift cards with a research-survey incentive focus, plus bulk sending and API integration. Now operating under the Tremendous umbrella, it competes head-to-head with Giftronaut in market research and employee incentives.
- Giftbit: Giftbit is a direct competitor providing digital gift card delivery for employee rewards, customer incentives, and marketing promotions via self-serve portal and API — closely aligned with Giftronaut's PLG and embedded API strategy.
- Corporate Rewards (by Blackhawk): Corporate Rewards (a Blackhawk Network brand) is a direct competitor specializing in global employee recognition, sales incentives, and channel partner rewards programs with multi-country gift card fulfillment — overlapping Giftronaut's enterprise use cases.
- Tremendous: Tremendous is a direct competitor offering a global digital rewards and incentives platform with a Choice-style catalog of gift cards, prepaid cards, and donations across 200+ countries. It targets the same employee recognition, marketing incentive, and sales incentive use cases as Giftronaut.
- Global Reward Solutions: Global Reward Solutions provides global gift card, prepaid card, and digital reward programs for employee recognition, sales incentives, and customer loyalty — a direct peer to Giftronaut in the cross-border corporate rewards market.
- Tango Card: Tango Card (now part of Blackhawk Network) is a direct competitor in digital rewards distribution, offering a Choice Card-style product, bulk sending, API, and integrations with HR/loyalty platforms — overlapping closely with Giftronaut's core offering.
Emerging players
- Xoxoday: Xoxoday is an emerging global rewards and engagement platform offering gift cards, experiences, and prepaid rewards across multiple countries with API and integrations. It targets the same employee recognition and incentive use cases as Giftronaut, particularly in APAC.
- Empuls: Empuls is an emerging employee engagement and rewards platform with global gift card distribution, peer recognition, and surveys. It is comparable to Giftronaut's employee recognition segment and increasingly overlaps on the rewards/incentives side.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a large incumbent in prepaid and gift card distribution, owning brands like Tango Card and providing global reward, incentive, and stored-value infrastructure. It is broader in scope than Giftronaut but directly competes in the B2B rewards space.
- InComm Payments: InComm Payments is a broad incumbent in prepaid products and gift card distribution with global reach. While not a direct SaaS rewards platform, it operates in the same stored-value ecosystem and competes for brand-partner economics and enterprise reward budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Toasty social profiles
Digital presenceToasty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toasty leadership team
Management profileNumber of profiles
Toasty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toasty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toasty
What does Toasty do?
Toasty (operating as Giftronaut) is a cloud-based digital rewards and incentives platform that enables businesses to send gift cards to employees, customers, and partners worldwide. Senders choose a reward amount and recipients select their preferred brand from a catalog of 30,000+ international gift cards, with automatic currency conversion across 90+ countries. The platform supports bulk sending via spreadsheet upload, branded customization, automated gifting on birthdays and anniversaries, and a Gift Card API for programmatic integration.
Is Toasty a public or private company?
Toasty is a private company. It is classified as unknown and is currently operating.
When was Toasty founded?
Toasty was founded in 2023. It employs 51 to 100 people.
Where is Toasty based?
Toasty is headquartered in Dover, United States, in the North America region.
How does Toasty make money?
One revenue line is on record: gift Card Distribution.
Who are Toasty's main competitors?
Direct peers on record are Rybbon, Giftbit, Corporate Rewards (by Blackhawk), Tremendous, Global Reward Solutions and Tango Card. Emerging players are Xoxoday and Empuls. Broad incumbents are Blackhawk Network and InComm Payments.
Does Toasty have an API?
Yes. Gift Card API — enables businesses to integrate gift cards directly into their own app or platform, allowing for programmatic sending and management of digital rewards. Developer documentation is at www.giftronaut.com/en-us/marketing/solution/gift-card-api.
What industry is Toasty in?
Toasty's product category is Employee Recognition & Rewards Software. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services, with a secondary code of FSAMANAD, Corporate & Incentive / Reward Prepaid Programs. Its NAICS code is 513191 and its SIC code is 6199.