Westside Property Management

What Westside Property Management does

Westside Property Management (WPM) is a privately held, family-owned property management company founded in 2012 by the Barré family (Guy, Olivier, and Joshua Barré) and headquartered in Santa Monica, California. The company provides full-service residential property management for rental property owners across approximately 25 Los Angeles Westside and adjacent submarkets — including Santa Monica, Brentwood, Pacific Palisades, Beverly Hills, West Hollywood, Culver City, Venice, Marina del Rey, Malibu, Pasadena, and parts of the San Fernando Valley — managing nearly 2,000 units on behalf of 300+ owners. Core services span leasing and marketing, tenant screening, rent collection, maintenance coordination, owner reporting, and legal compliance for single-family homes, condos, townhomes, duplexes, small apartment buildings, and select commercial properties.

The technology stack is built on the AppFolio property management platform, which powers an Owner Portal (financial reports, statements, maintenance activity, documents) and a Tenant Portal (rent payment via ACH/credit/debit, maintenance requests with photo upload, lease document access, direct messaging). WPM also integrates ShowMojo for secure, ID-verified self-showings with one-time access codes and full activity tracking, and operates an after-hours emergency maintenance line. Supporting tools include a Free Rent Estimate Calculator, a Rent Vs Sell Calculator, and a Vacancies listings page for tenant acquisition.

WPM generates revenue through a mix of recurring and transactional streams: (i) monthly management fees (quote-based, subscription-style, recurring); (ii) one-time leasing fees at 60% of first month's rent for stand-alone Lease-Only Service; (iii) $295 lease renewal processing fees; (iv) an Agent Referral Network that pays real estate agents one full month's management fee per successful referral (with a Non-Circumvention Addendum); and (v) Brokerage Services monetizing a network of 500+ active real estate investors for acquisition, 1031 exchange, and disposition work. Customer acquisition is sales-led and direct, with structured top-of-funnel SEO and review presence, content marketing via the website and blog, and partner-sourced leads from real estate agents. The company does not offer short-term/Airbnb management and limits scope to long-term rentals.

Name

Westside Property Management

Legal name

Westside Property Management Inc.

Website

https://westsidepropertymanagement.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Westside Property Management is a family-owned, Santa Monica-based property management firm providing full-service residential rental management for owners across roughly 25 Los Angeles Westside submarkets, serving 300+ owners and nearly 2,000 units via recurring management fees, leasing, renewals, and brokerage services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro industry

PRIMARYBPAJAFAA

Multifamily Apartment Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAFAB

Single-Family Rental (SFR) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAFAL

Residential Lease Administration & Tenant Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Property management services
• Residential rental management
• Tenant placement services
• Rent collection services
• Leasing and marketing

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Management Fees: Recurring monthly fees for ongoing property management services including rent collection, maintenance coordination, accounting, financial reporting, compliance support, and tenant communication. Fee structure is quote-based and varies by property type and scope.
2. Leasing Fees: One-time fees for tenant placement services including professional marketing, showings, screening, lease preparation, and move-in coordination. Billed at 60% of the first month's rent. Includes prorated credit if tenant breaks lease early.
3. Lease Renewal Processing: Fees for preparing renewal documents, coordinating signatures, and managing the renewal process. Billed at $295 per renewal.
4. Agent Referral Fees: Referral compensation paid to real estate agents who refer property owners to WPM. Paid as one full month's management fee, typically within 30 days after collection of the second month's management fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Westside Property Management provides full-service residential property management across the Los Angeles Westside market, handling leasing and marketing, tenant screening, rent collection, maintenance coordination, owner reporting, and legal compliance for single-family homes, condos, townhomes, duplexes, and small multifamily buildings. The company also offers a Lease-Only Service for one-time tenant placement, Brokerage Services with investor network access, and an Agent Referral Network. Operations are powered by the AppFolio platform with Owner and Tenant Portals.

Product overview

Westside Property Management offers a unified full-service property management platform for Los Angeles rental property owners, centered on its core Full-Service Property Management offering. This core product encompasses leasing and marketing, tenant screening, rent collection, maintenance coordination, owner reporting, and legal compliance across residential property types. The portfolio is extended through specialized services including Lease-Only Service for one-time tenant placement, Brokerage Services with investor network access, and an Agent Referral Network. Supporting tools include a Free Rent Estimate Calculator, a Rent Vs Sell Calculator, plus Tenant and Owner Portals built on the AppFolio platform for daily operations. The company also provides owner resources such as switch checklists, accidental landlord guides, and first-time landlord checklists to support property owners at various stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Property Management Full-service residential property management for Los Angeles rental property owners covering single-family homes, condos, townhomes, duplexes, small apartment buildings, and select commercial properties. Includes leasing and marketing, tenant screening, rent collection, maintenance coordination, owner reporting, and legal compliance.
• Lease-Only Service Professional one-time leasing service for owners who want marketing, tenant placement, lease preparation, and move-in coordination without ongoing full-service management. Includes professional rent analysis, listing creation with photos, 3D tour and video, advertising on major rental sites, showings, screening, lease prep, and move-in coordination. Billed at 60% of the first month's rent.
• Brokerage Services Investment-focused real estate brokerage providing access to a network of over 500 active real estate investors. Includes custom financial analysis, 1031 exchange expertise, off-market opportunities, and full lifecycle support from acquisition through sale.
• Agent Referral Network Referral program where real estate agents receive one full month's management fee for each successful property management referral. Includes Non-Circumvention Agreement to protect agent-client relationships. Paid within 30 days after collection of the second month's management fee.

Quantifiable outcome

• Nearly 2,000 units managed across Los Angeles Westside markets
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• AppFoliocoreTechnology or IntegrationProperty management software platform powering WPM's Owner Portal and Tenant Portal. Provides online rent payment, maintenance request submission, document storage, and financial reporting capabilities for both owners and tenants.
• ShowMojosupportingTechnology or IntegrationSelf-showing technology enabling secure, convenient property viewings for qualified renters with ID checks, phone verification, fraud screening, one-time access codes, and full activity tracking to reduce vacancy while protecting properties.
• The MLSsupportingOthersProfessional affiliation with The MLS (Multiple Listing Service) for real estate listing and market data access.
• Apartment Owners AssociationsupportingOthersProfessional membership in Apartment Owners Association for industry resources and advocacy.
• Apartment Association of Greater Los AngelessupportingOthersProfessional membership in regional apartment owners association for Greater Los Angeles area resources and compliance support.
• California Association of RealtorssupportingOthersProfessional membership in California Association of Realtors for industry standards, legal resources, and professional development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Property Management: Largest residential property management franchise in North America with multiple LA-area franchisees offering full-service single-family and multifamily management. Direct competitor to WPM in the same owner segment with a similar third-party-tech-powered service model.
• HomeRiver Group: National residential property management company operating in California with a focus on single-family rentals for institutional and individual owners. Comparable full-service model, same AppFolio-class tech stack, and competing for the same Westside / LA owner base.
• Property Management Inc. National franchise network of residential property managers with California operators providing full-service management to individual investors. Direct franchise-based competitor pursuing the same small-portfolio owner segment.
• PEAK Property Management: Regional California-focused residential property manager serving owners of single-family homes, condos, and small multifamily buildings. Comparable boutique service positioning and target customer to WPM in the LA area.

Broad incumbents

• FirstService Residential: One of the largest residential property managers in North America with deep California presence, including LA. Serves HOAs, condos, and rental properties at scale; broader portfolio than WPM but overlaps in single-family and multifamily management.
• Cushman & Wakefield: Global real estate services firm with substantial LA presence, providing both residential and commercial property management. Overlaps with WPM's "select commercial properties" line and competes for higher-end LA landlords.
• Greystar Real Estate Partners: Global leader in rental housing management with a large multifamily portfolio across California. Serves similar property owners (especially larger multifamily investors) but operates at much larger scale and primarily on institutionally owned assets.
• Lincoln Property Company: Major national residential and commercial property manager with significant California operations. Competes with WPM for LA-area owners of mid- to large-size multifamily assets while also offering commercial management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wpmla
• Facebookfacebook.com/wpmla
• LinkedInlinkedin.com/company/westside-property-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Property Management