Crossroads

What Crossroads does

Crossroads Christian Communications Inc. is a registered Canadian charity (Registration #106993926RR0001) founded in 1977 by Rev. David Mainse and headquartered at 1295 North Service Road in Burlington, Ontario. The organization produces faith-based media content — most notably the daily television program 100 Huntley Street, which has broadcast on YES TV for 47+ years and reaches 6.8 million Canadian homes — alongside a 24/7 Prayer Centre that handles approximately 1,300 prayer interactions daily via phone, text, email, and digital chat and has answered 14.5 million+ calls since 1977. Additional content brands include See Hear Love (women's faith programming), Hey Meisha! (children's content), Bible Studies, and My Single Story. YES TV operates as an adjacent broadcasting subsidiary, with Crossroads and YES TV co-located at the Crossroads Unity Commons facility and led by a shared CEO, Kevin Shepherd.

The organization has built adjacent technology and product platforms on top of its core ministry. The Anyone Pray platform (launched January 2024) provides white-label 24/7 prayer line infrastructure to partner churches, with an online Subscriber Dashboard delivering analytics on call patterns, church-branded caller experiences, follow-up management, and a Subscriber Toolbox (logos, videos, email scripts, social media graphics). Royal Anthems is a national worship music initiative launched in 2024 in collaboration with 22 worship leaders and GRAMMY-nominated producer Jeff Schneeweis, producing original Canadian worship songs distributed globally via streaming platforms and reaching 1,600+ churches across Canada. Crossroads Cares is the humanitarian arm, operating programs in Uganda (260 wells serving 259,853+ people), Kenya (girls' rehabilitation at the Mully Children's Family Rescue Center in Malindi), Ukraine (over $1 million in aid since February 2022, impacting 165,485 people), and disaster response (Venezuela earthquake relief June 2026).

The revenue model is predominantly donation-driven. Crossroads solicits tax-receiptable charitable gifts from Canadian individuals across $50-$1,000+ one-time tiers and monthly membership programs, supplemented by project-specific giving units (e.g., $36 feeds a child for 6 months, $3,500 refurbishes a well, $6,500 funds a new well, $50-$1,000+ for hurricane relief). Secondary revenue streams include e-store product sales (books, media, ministry resources), conference/event fees ($49 USD for the Righteous Risks faith-driven entrepreneur conference), and B2B fees on the Anyone Pray platform (per-call or annual billing to churches). Go-to-market is hybrid: direct-to-consumer through YES TV broadcast, the crossroads.ca website, email newsletter, and social media, plus a nascent B2B channel via Anyone Pray serving churches and ministries.

Name

Crossroads

Legal name

Crossroads Christian Communications Inc.

Website

https://crossroads.ca

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Crossroads Christian Communications Inc. is a Canadian charity founded in 1977 that produces faith-based media — including the 47-year-old daily TV program 100 Huntley Street and a 24/7 prayer ministry — alongside the Anyone Pray platform for churches, Royal Anthems worship music, and global humanitarian relief through Crossroads Cares.

Ownership category

akta.pro rank

Product category

Religious Broadcasting and Ministry Services

NAICS

Religious Organizations (8131)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Services-Social Services (8300)

akta.pro primary industry

Religious News, Talk & Commentary Channels (MPABALAL)

akta.pro secondary industries

Religious/Faith-Based Broadcast Networks (MPABAAAF), Religious Music & Worship Broadcasting (MPABALAN), Religious/Faith-Based Program Syndication (MPABAMAI), Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Religious television broadcasting
• Prayer ministry services
• Worship music production
• Faith-based humanitarian aid
• Christian media content

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Gifts: Tax-receiptable charitable donations from individual supporters in Canada. Donations are directed to approved programs or the General Fund. Multiple donation tiers and membership options available ($50-$1000+ one-time, monthly membership programs).
2. E-Store Product Sales: Online shop selling books, media content, and ministry resources
3. Conference and Event Fees: Revenue from faith-driven entrepreneur conferences like Righteous Risks ($49 USD registration)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Crossroads Christian Communications produces faith-based media content for Canadian audiences, including the flagship daily television program 100 Huntley Street, worship music under the Royal Anthems brand, and Bible study resources. Through its 24/7 Prayer Centre the organization provides telephone and digital prayer ministry to viewers and donors, while the Anyone Pray platform is offered to churches as a digital prayer tool. Crossroads also operates humanitarian programs via Crossroads Cares and is affiliated with the YES TV broadcast network.

Product overview

Crossroads Christian Communications is a faith-based media organization operating as a multi-platform ministry. The core offerings include 100 Huntley Street (Canada's leading daily Christian talk show broadcasting for 47+ years) and the 24/7 Prayer Centre (anonymous prayer support answering 14.5+ million calls since 1977). The Anyone Pray platform extends prayer line technology to partner churches. Royal Anthems is a national worship music initiative creating original Canadian worship songs for churches. Additional programs include See Hear Love (women's faith content), Hey Meisha! (children's content), Bible Studies (video series with study guides), and My Single Story. Crossroads Cares serves as the humanitarian arm addressing global crises. YES TV broadcasts to 6.8 million homes. The organization operates from Crossroads Unity Commons facility in Burlington, Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• 100 Huntley Street: Canada's leading Christian talk show, broadcasting daily for over 47 years, featuring inspirational messages, testimonies, and call-in prayer segments.
• See Hear Love
• Hey Meisha!
• Anyone Pray
• Royal Anthems
• Crossroads Cares

Products and services

• 100 Huntley Street Flagship daily Christian television program produced by Crossroads, broadcasting faith-based content to viewers across Canada via the YES TV network and related channels.
• 24/7 Prayer Centre Round-the-clock prayer ministry offering viewers, callers, and donors access to prayer support by telephone and other contact channels.
• Anyone Pray Proprietary digital prayer platform provided to churches and faith organizations to manage prayer requests and support congregational prayer ministry.
• Royal Anthems Worship music catalog of Christian songs and recordings, produced and distributed by Crossroads for listeners and worship communities.
• See Hear Love Women's ministry program providing faith-based content, teaching, and resources to female viewers and audiences.
• Hey Meisha! Children's faith-based content designed to engage young viewers with Christian-themed programming and resources.
• Bible Studies Christian Bible study resources, courses, and educational materials distributed by Crossroads to support individual and group study.
• Crossroads Cares Humanitarian aid program providing charitable relief and outreach support in communities, funded by donor contributions.
• YES TV Network Multi-channel broadcast television network carrying Crossroads-produced Christian programming and other faith-based content to viewers across Canada.

Quantifiable outcome

• 14.5 million+ prayer calls answered since 1977
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• New Life Assembly (Tumbler Ridge)coreChannel Partner/ Reseller/ Distributor · 9 April 2026Crossroads partnered with New Life Assembly to extend the 24/7 Anyone Pray prayer line across Tumbler Ridge community. Local church leaders remain present in the community while being supported by the national network. The service is provided at no cost to the church or callers through donor support.
• The Perspective TV MinistrycoreChannel Partner/ Reseller/ Distributor · 25 January 2024The Perspective TV ministry launched their prayer line on the Anyone Pray platform, enabling 'anyone' at 'anytime' to reach a prayer line for prayer, encouragement, and hope 24/7.
• Mully Children's Family Rescue, Rehabilitation & Training Center (Malindi, Kenya)coreStrategic or Co-development PartnerCrossroads Cares partners with MCF's Centre in Malindi to transform lives through education, care, and spiritual growth. Programs include vocational training in hairdressing, beauty therapy, fashion design, childcare, and entrepreneurship, along with spiritual guidance and trauma counselling.
• YES TVcoreChannel Partner/ Reseller/ DistributorYES TV acquired the Crossroads Unity Commons building in December 2023. YES TV is Canada's most-watched Faith and Family Values Channel, reaching 6.8 million homes nationwide. Crossroads and YES TV operate jointly from the facility.
• Ukrainian Seminary Ministry PartnerscoreStrategic or Co-development PartnerLocal ministry partners in Ukraine providing seminary student visits to orphanages, delivering VBS-style Biblical teachings, music, crafts, food, and gifts to over 650 children. Partners work in dangerous front-line areas ministering to displaced people and refugees.
• Local Uganda PartnerscoreStrategic or Co-development PartnerPartnership with local organizations in Uganda for clean water initiatives through drilling and refurbishment of wells, providing clean water to 259,853+ people across 260 mainly rural villages.
• Royal Anthems Worship LeaderscoreStrategic or Co-development Partner22 worship leaders from across Canada with diverse church backgrounds collaborated at songwriter's retreat, co-crafting 16 original compositions. GRAMMY-nominated producer Jeff Schneeweis contributed production expertise.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• YES TV: Canada's CRTC-licensed Faith and Family Values broadcaster and sister entity to Crossroads, sharing a CEO and the Unity Commons facility. Directly comparable as a faith-based broadcast distribution platform with cross-promotion of Crossroads programming.
• Christian Broadcasting Network (CBN): US-based faith broadcaster and humanitarian organization (700 Club, Operation Blessing). Closely comparable multi-platform ministry model combining daily TV programming, prayer/counseling call centers, and global humanitarian aid.
• EWTN Global Catholic Network: The world's largest Catholic media network, operating global TV/radio broadcasting alongside prayer and humanitarian ministries. Comparable as a long-running, donation-funded faith broadcaster with diversified content verticals.
• Samaritan's Purse: Christian humanitarian organization running global disaster relief, wells/clean water, and child sponsorship programs. Closely comparable to the Crossroads Cares humanitarian arm in mission, funding model, and program types (Ukraine, Uganda).
• Bethel Music: Worship-music label and collective producing original worship recordings for global church distribution. Directly comparable to Royal Anthems as a worship-music initiative producing original songs for church networks with streaming distribution.

Broad incumbents

• Trinity Broadcasting Network (TBN): Largest US faith broadcaster with multi-channel distribution. Comparable as an incumbent religious broadcast network serving Christian audiences, though significantly larger in scale than Crossroads.
• World Vision Canada: Major Christian child sponsorship and humanitarian NGO operating in Canada and globally. Comparable to Crossroads Cares in donor-funded community development and clean water initiatives, though at much larger scale.

Emerging players

• Hallow: Leading Catholic prayer and meditation app with subscription monetization. Comparable as a digital prayer platform competing for the same audience seeking structured prayer experiences; represents the consumer-app adjacent to Crossroads' Anyone Pray B2B platform.
• Pray.com: Faith and prayer app offering audio prayer, sleep stories, and community features. Comparable as a digital platform monetizing prayer content—a consumer-facing model that intersects with Crossroads' 24/7 Prayer Centre and Anyone Pray.
• Elevation Worship: Worship-music collective from Elevation Church producing globally distributed original worship songs. Comparable to Royal Anthems in producing and distributing original worship content to church networks, though US-based and larger in reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crossroadsmedia
• LinkedInlinkedin.com/company/crossroadsmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads