Life Circles Pace

What Life Circles Pace does

LifeCircles PACE is a not-for-profit healthcare organization that operates the Program of All-Inclusive Care for the Elderly (PACE) for seniors aged 55 and older who qualify for nursing home-level care but wish to remain living in their homes. Founded in 2009 as a collaboration among Porter Hills/UMRC, Mercy Health, and Senior Resources, the organization delivers integrated medical, social, and in-home services through an interdisciplinary team model from two day centers in Muskegon and Holland, Michigan. Its service portfolio includes primary medical care, prescriptions, therapies, transportation, in-home personal care, meals, day center activities, dental care (via Enable Dental partnership), language interpretation, and a Positive Approach to Care dementia program. The organization has served more than 1,000 participants cumulatively, with 95% of seniors remaining in their homes.

LifeCircles generates revenue exclusively through capitated payments from Medicare and Medicaid under the federal PACE provider designation established in 1997. Participants who qualify for Medicaid receive services at no cost, while Medicare-eligible individuals select PACE as their health plan. The organization operates within a geographically constrained service area covering Muskegon, Ottawa, and western Allegan counties. LifeCircles has no disclosed private equity, venture capital, or institutional ownership; governance rests with a Board of Directors that includes executives and representatives from the three founding community partners and local community figures. Operations are supported by 101-250 employees across clinical, transportation, administrative, and program functions, with active hiring conducted through the Brio Living Services recruitment platform. The organization has invested $5 million in a 2016 Muskegon expansion and completed a 2024 expansion of its Holland day center, signaling incremental capital reinvestment in physical capacity.

The organization's competitive position is anchored in its regulatory standing as a federally authorized PACE provider and its deeply embedded relationships with West Michigan healthcare and senior service institutions. Marketing and outreach rely on community events, healthcare provider referrals, content marketing via the organizational website and blog, and earned media coverage. Recent strategic emphasis has been on broadening accessibility through dental care, language interpretation, and dementia care programming rather than on geographic expansion beyond the existing two-county-plus service area.

Name

Life Circles Pace

Legal name

LifeCircles PACE

Website

https://lifecircles-pace.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

LifeCircles PACE is a not-for-profit healthcare organization operating the Program of All-Inclusive Care for the Elderly for seniors 55+ in West Michigan, delivering integrated medical, social, and in-home services through two day centers in Muskegon and Holland under Medicare and Medicaid capitated payments.

Ownership category

akta.pro rank

Product category

Senior Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)

akta.pro primary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior healthcare services
• Elderly care program
• PACE program services
• Home healthcare services
• Medical social services

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. PACE Program Services (Medicare/Medicaid): LifeCircles PACE operates as a fully integrated provider and payer under Medicare and Medicaid. For participants who qualify for Medicaid, services cost nothing. For those eligible for Medicare, they may select PACE as their health plan. The organization receives capitated payments from Medicare and Medicaid to provide all-inclusive care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LifeCircles PACE operates the Program of All-Inclusive Care for the Elderly (PACE), delivering coordinated medical, social, and in-home services to seniors aged 55+ who qualify for nursing home level of care but wish to remain living in their own homes. Services include primary medical care, prescriptions, therapies, transportation, day center activities, in-home personal care, meals, dental care, and dementia care, all coordinated through an interdisciplinary team approach at day centers in Muskegon and Holland, Michigan.

Product overview

LifeCircles PACE operates as a single unified program—the Program of All-Inclusive Care for the Elderly—that combines medical and social support services for seniors 55+ who qualify for nursing home-level care. The core PACE program is delivered through integrated service modules including Transportation Services, In-Home Services, Health Clinic Services, Day Center Services, Dental Care Services (via Enable Dental partnership), Language Interpretation Services, and the Positive Approach to Care (PAC) dementia program. All services are coordinated through an interdisciplinary team approach, allowing participants to receive comprehensive care both in their homes and at LifeCircles day centers.

Differentiator

Problem solved

Functional benefit

Products and services

• PACE Program (Program of All-Inclusive Care for the Elderly) The flagship all-inclusive care program for seniors 55+ in West Michigan who meet nursing home level of care criteria and wish to remain living at home. Combines medical care, social support, transportation, therapies, meals, in-home services, and day center activities under one coordinated program delivered by an interdisciplinary team.
• Transportation Services Wheelchair-accessible transportation for PACE participants to and from LifeCircles day centers and to and from medical appointments as needed.
• In-Home Services Home-based care including personal care, homemaking services, meal delivery, personal emergency response system, prescription delivery, and care coordination delivered directly to PACE participants' homes.
• Health Clinic Services Onsite health clinic services including primary medical care, prescriptions, therapies, in-home visits, podiatry, and advance care planning for PACE participants.
• Day Center Services Adult day health program offering recreational therapy, activities, exercise, socialization, spiritual care, and daytime meals and snacks for PACE participants.
• Dental Care Services Dental care provided through a partnership with Enable Dental, offering cleanings, fillings, dentures, and in-home dental services for PACE members at no charge, including those with mobility challenges.
• Language Interpretation Services In-house language services featuring four qualified Spanish interpreters who provide interpretation at LifeCircles facilities and accompany participants to outside medical appointments to ensure inclusive healthcare delivery.
• Positive Approach to Care (PAC) Dementia Program Comprehensive dementia care program using the Positive Approach to Care (PAC) model developed by Teepa Snow, providing person-centered care for those living with brain change, caregiver training, and community education on dementia.

Quantifiable outcome

• 95% of seniors served have remained living in their homes
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, notable and founding.

• Enable DentalcoreStrategic or Co-development Partner · 1 January 2024LifeCircles partnered with Enable Dental to provide accessible dental care services for PACE participants with mobility challenges. Enable Dental operates on rotation between Holland and Muskegon locations every Monday and Tuesday, and also provides in-home dental care for those unable to visit the centers. Services include cleanings, fillings, and dentures at no charge to members.
• Michigan Health Endowment Fund (MHEF)notableStrategic or Co-development Partner · 1 January 2020Awarded a grant to help LifeCircles bolster its dementia care program and bring Positive Approach to Care (PAC) to West Michigan. Funding supported all-staff training and community education initiatives on brain change and dementia care.
• Porter Hills / UMRCfoundingStrategic or Co-development Partner · 1 January 2008Porter Hills / UMRC was one of three community organizations that came together to develop LifeCircles PACE as an alternative service for seniors with complex health needs. They invested considerable time and capital to launch the program and continue to serve on the Board of Directors.
• Mercy HealthfoundingStrategic or Co-development Partner · 1 January 2008Mercy Health partnered with Porter Hills/UMRC and Senior Resources in 2008 to invest in creating the LifeCircles PACE program. Mercy Health representatives serve on the Board of Directors, including Mike Brecht as President/Chair and Dr. Michelle Klanke.
• Senior ResourcesfoundingStrategic or Co-development Partner · 1 January 2008Senior Resources joined forces with Porter Hills/UMRC and Mercy Health to create LifeCircles PACE. The organization serves on the Board of Directors with Sheyenne Cole representing as Director of MI Choice Waiver.
• Safe Seniors CoalitionnotableStrategic or Co-development PartnerLifeCircles partnered with the Safe Seniors Coalition to share PAC (Positive Approach to Care) training with emergency responders and public servants, including Crisis Intervention Training (CIT) for local law enforcement.
• Teepa Snow / Positive Approach to Care (PAC)coreTechnology or IntegrationLifeCircles adopted the Positive Approach to Care (PAC) program developed by Teepa Snow, which provides holistic care training for those living with memory changes, caregivers, and healthcare workers. The program is relationship-focused and draws from occupational therapy, neuropsychology, and geriatric medicine.
• Love Lives at Tanglewood Park DEI CollaborativenotableStrategic or Co-development PartnerCollaborative DEI project involving staff from LifeCircles, Senior Resources, and AgeWell Services (all based at Tanglewood Park) focusing on understanding empathy and barriers faced by older adults. Supported by the Community Foundation for Muskegon County.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• WelbeHealth: A venture-backed PACE operator expanding across California and other states. Operates the same capitated, interdisciplinary PACE model for nursing-home-eligible seniors, making it a direct functional peer, though WelbeHealth has access to private growth capital that LifeCircles (as a nonprofit) lacks.
• InnovAge Holding Corp: The largest publicly traded PACE operator in the U.S., running PACE centers across multiple states. InnovAge is the closest direct peer to LifeCircles in terms of operating model (capitated Medicare/Medicaid PACE for nursing-home-eligible seniors), though it is significantly larger and operates across more geographies.
• Trinity Health PACE: PACE programs operated by Trinity Health across multiple states including Michigan. Shares the same capitated, interdisciplinary care model for frail seniors and benefits from a large health-system parent, comparable in structure to LifeCircles' Mercy Health partnership.
• PACE Southeast Michigan: The largest PACE program in Michigan and one of the oldest in the country. Operates the same PACE model serving nursing-home-eligible seniors in southeast Michigan, directly comparable in regulatory structure and service mix to LifeCircles in West Michigan.
• Ascension Living PACE: PACE programs operated by Ascension Health in select markets. Functions as a direct PACE peer with the same interdisciplinary, capitated care model for frail elderly, backed by a large Catholic health system similar to LifeCircles' Mercy Health affiliation.
• Huron Valley PACE: Another Michigan-based PACE program serving Washtenaw and surrounding counties. Operates the same federal PACE model for nursing-home-eligible seniors 55+, making it a directly comparable in-state peer to LifeCircles.

Emerging players

• Aveanna Healthcare: Public home health and personal care services provider serving medically complex seniors, including many dual-eligible populations. Overlaps with LifeCircles on home-based personal care and private-duty nursing but does not operate the PACE capitated model.
• Help at Home: A large personal care services provider focused on Medicaid-eligible seniors and individuals with disabilities. Comparable to LifeCircles on the non-medical in-home care component of PACE but lacks the integrated medical, social, and day-center PACE structure.

Others

• Brio Living Services: The successor organization to Porter Hills/UMRC, one of LifeCircles' three founding partners. While not a PACE operator itself, Brio shares LifeCircles' mission of serving West Michigan seniors and provides board-level governance and partner capital — adjacent ecosystem participant rather than competitor.
• St. Croix Hospice: Hospice and palliative care provider serving seniors across the Midwest, including Michigan. Thematically related to LifeCircles' end-of-life and complex-care mission but operates a distinct care model and reimbursement structure (Medicare hospice benefit rather than PACE capitation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Circles Pace