Words At Work
Words At Work is an independent, Minneapolis-based B2B marketing communications agency founded in 1988, serving 60+ enterprise clients across industrial, technology, food, energy, and cybersecurity verticals with strategy, creative, content, media, website, and production services delivered under a proprietary B2H methodology.
- Company typePrivate
- Founded1988
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Words At Work does
Words At Work is a full-service B2B marketing communications agency headquartered in Minneapolis, Minnesota, operating under independent ownership since its founding in 1988. The firm serves enterprise and mid-market B2B clients through a proprietary B2H (Business-to-Human) marketing methodology, with a client roster spanning industrial manufacturing (Tennant, Graco, nVent), water/hygiene (Ecolab), food ingredients (Hilmar), energy infrastructure (Geronimo Power), cloud computing (Google Cloud), and cybersecurity/identity management (Okta). The agency maintains relationships with some clients exceeding 35 years, with named engagements dating to 2016 (Ecolab), 2021 (Hilmar), and 2024 (Okta).
The agency's service portfolio is structured across six integrated practices: Strategy (brand positioning, audience insights, go-to-market planning), Creative (visual identity, copywriting, campaign concepting), Content (thought leadership, white papers, case studies, sales enablement), Media (paid/earned/shared amplification, PR, influencer relations), Website (strategy, UX/UI design, development), and Production (video, photography, motion graphics, podcasts). It also packages proprietary methodologies—Brand Identity, Messaging, Content Strategy, and Naming—into half- or full-day workshops for client teams. The firm keeps creative work largely in-house, with a team of 30+ professionals across writing, design, strategy, media, and development.
Revenue is generated through professional services engagements, with project-based or retainer pricing that is not publicly disclosed. Distribution is sales-led and relationship-driven: clients connect via the agency website or direct outreach to the partners (Dave Levi, Jenny Montgomery, Peter Stuart). The firm claims 60+ active global accounts and is 100% independently owned with no external investment, no parent company, and no disclosed acquisitions or funding activity.
Words At Work firmographics
Firmographics- Name
- Words At Work
- Legal name
- Words At Work
- Website
- https://wordsatwork.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Words At Work is an independent, Minneapolis-based B2B marketing communications agency founded in 1988, serving 60+ enterprise clients across industrial, technology, food, energy, and cybersecurity verticals with strategy, creative, content, media, website, and production services delivered under a proprietary B2H methodology.
- Ownership category
- akta.pro rank
Words At Work industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Words At Work is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Words At Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Services: Full-service marketing communications agency providing branding, content, creative, media, websites, and production services to B2B clients. Revenue is generated through professional service engagements, likely project-based or retainer arrangements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Words At Work product offering
Product offeringCore offering
Words At Work is a full-service B2B marketing communications agency offering Strategy, Creative, Content, Media, Website, and Production services. The agency operates on a proprietary B2H (Business-to-Human) marketing philosophy and serves enterprise and mid-market B2B clients with brand strategy, content development, public relations, paid media, website design and development, and production services. Services are delivered by an in-house team of 30+ creative professionals and complemented by proprietary methodologies offered as half- or full-day workshops.
Product overview
Words At Work is a full-service B2B marketing communications agency offering a unified portfolio of service offerings rather than a software product. The company provides Strategy, Creative, Content, Media, Website, and Production services, all driven by its proprietary B2H (Business-to-Human) marketing methodology. These services are complemented by methodologies and workshops offered as half- or full-day training sessions for client teams. The agency operates as a 100% independently owned business with no software platform or module architecture.
Differentiator
Problem solved
Functional benefit
Companies that use Words At Work
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Words At Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Words At Work partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Words At Work competitors and assessment
Company assessmentDirect peers
- Bader Rutter: Bader Rutter is a Midwest-based independent B2B marketing agency of comparable scale with deep expertise in ag, healthcare, and industrial verticals. It is structurally similar to Words At Work as a privately held, full-service B2B creative shop competing for the same enterprise client roster.
- Stein IAS: Stein IAS is a global B2B marketing agency specializing in creative, content, and media for enterprise technology and industrial brands. It is a direct comparator serving similar B2B enterprise clients with integrated agency services.
- Velocity Partners: Velocity Partners is a B2B marketing agency focused on technology and industrial clients with content marketing, brand, and demand-generation capabilities. Comparable as a mid-size specialist competing for the same enterprise B2B buyers.
- Godfrey: Godfrey is an independent B2B marketing agency offering brand, content, digital, and demand-generation services to technology and industrial clients. Similar scale and specialism, often competing for the same enterprise mid-market accounts.
- Zeno Group: Zeno Group is a global communications and marketing agency with strong B2B technology and enterprise client concentration. Comparable for Words At Work's media and PR services overlap, particularly for technology-focused enterprise engagements.
Broad incumbents
- Merkle B2B (Dentsu B2B): Merkle B2B, part of Dentsu's CXM network, is a scaled B2B marketing services player offering creative, content, and martech-integrated services. Representative of large incumbents Words At Work competes with for enterprise creative and branding engagements.
- gyro (Dentsu Creative): gyro is a B2B-specialist creative agency (now part of Dentsu Creative) serving enterprise technology and industrial clients globally. It competes with Words At Work for high-end B2B creative accounts but operates within a much larger network.
- GALE: GALE is a mid-to-large independent agency offering brand, creative, media, and data services to enterprise clients. Comparable in targeting enterprise B2B buyers, though it operates a broader, more diversified offering with greater scale.
Emerging players
- Tenet Partners: Tenet Partners is a B2B brand and marketing consultancy focused on brand research, positioning, and strategy. Comparable where Words At Work's brand strategy and messaging engagements overlap, though Tenet is more research-led and lighter on creative execution.
Regional players
- Schafer Condon Carter (SCC): SCC is a Chicago-based independent full-service agency serving B2B and consumer clients in the Midwest. Comparable as a Midwestern independent of similar scale competing in adjacent regional enterprise categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Words At Work social profiles
Digital presenceWords At Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Words At Work leadership team
Management profileNumber of profiles
Profiles7 records
Words At Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Words At Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Words At Work
What does Words At Work do?
Words At Work is a full-service B2B marketing communications agency offering Strategy, Creative, Content, Media, Website, and Production services. The agency operates on a proprietary B2H (Business-to-Human) marketing philosophy and serves enterprise and mid-market B2B clients with brand strategy, content development, public relations, paid media, website design and development, and production services. Services are delivered by an in-house team of 30+ creative professionals and complemented by proprietary methodologies offered as half- or full-day workshops.
Is Words At Work a public or private company?
Words At Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Words At Work founded?
Words At Work was founded in 1988. It employs 11 to 50 people.
Where is Words At Work based?
Words At Work is headquartered in Minneapolis, United States, in the North America region.
How does Words At Work make money?
One revenue line is on record: marketing Services.
Who are Words At Work's main competitors?
Direct peers on record are Bader Rutter, Stein IAS, Velocity Partners, Godfrey and Zeno Group. Broad incumbents are Merkle B2B (Dentsu B2B), gyro (Dentsu Creative) and GALE. Tenet Partners is listed as an emerging player. Schafer Condon Carter (SCC) is listed as a regional player.
Does Words At Work have an API?
No public API is recorded for Words At Work.
What industry is Words At Work in?
Words At Work's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.