LabTech Software
LabTech Software is a Tampa-based private company operating as ConnectWise, LLC, providing ConnectWise Automate, an endpoint management and automation platform primarily serving Managed Service Providers with AI-assisted scripting, patch management, and remote support capabilities.
- Company typePrivate
- Founded2005
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LabTech Software does
LabTech Software is a Tampa, Florida-based private software company (legal name ConnectWise, LLC) founded in 2005 that builds endpoint management and automation software for the managed services ecosystem. Its primary product, ConnectWise Automate, is a Windows-centric RMM platform that delivers proactive monitoring, automated patch management, remote support, and deep customization of policies, roles, and workflows, with an option to deploy on-premises or in the cloud. The product is differentiated primarily by the granularity of automation it exposes to operators — including AI-assisted PowerShell script drafting, a large prebuilt scripts and monitors library, customizable data views for cross-environment investigation, and role-based permissions with audit trails.
The commercial model combines a direct enterprise sales motion with quote-based pricing, a self-serve free trial funnel, and a multi-tier partner program (IT Nation Evolve, Service Leadership, IT Nation Grow, PitchIT). The primary customer segment is Managed Service Providers, with secondary segments spanning internal IT departments, Value-Added Resellers, and Managed Print Providers. LabTech Software sits within a broader ConnectWise product ecosystem that includes ConnectWise RMM, ConnectWise PSA, and ScreenConnect, allowing cross-sell and integration across the MSP technology stack. Distribution is reinforced by the IT Nation Connect event series in North America, Europe, and ANZ, plus content marketing, webinars, and social channels.
Revenue, funding history, and ownership structure are not disclosed in the available sources. The headcount band of 51-100 employees suggests a focused product team, while the breadth of the product surface, multi-region event footprint, and four-brand ecosystem indicate an active but mature go-to-market posture rather than an early-stage build.
LabTech Software firmographics
Firmographics- Name
- LabTech Software
- Legal name
- ConnectWise, LLC
- Website
- https://labtechsoftware.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LabTech Software is a Tampa-based private company operating as ConnectWise, LLC, providing ConnectWise Automate, an endpoint management and automation platform primarily serving Managed Service Providers with AI-assisted scripting, patch management, and remote support capabilities.
- Ownership category
- akta.pro rank
LabTech Software industry classification
Industry- Product category
- Remote Monitoring and Management (RMM) Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Workflow Automation & Orchestration Platforms (HDAEALAF)
Keywords
Where LabTech Software is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
LabTech Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Distribution channels3 records
Marketing channels6 records
LabTech Software product offering
Product offeringCore offering
LabTech Software delivers ConnectWise Automate, an endpoint management and automation platform designed primarily for Managed Service Providers (MSPs). The platform provides proactive monitoring, automated patch management, remote support, and AI-assisted PowerShell scripting across Windows endpoint environments, with optional on-premises or cloud hosting and deep customization of policies, roles, and workflows.
Product overview
LabTech Software (through its ConnectWise platform) offers ConnectWise Automate as a standalone endpoint management and automation solution. ConnectWise Automate is designed for MSPs seeking granular control and deep automation, providing proactive monitoring and management of every endpoint while offloading repetitive work from staff. It features AI-assisted PowerShell scripting, customizable automation workflows, automated patching, and remote support capabilities across Windows environments. The product operates as a distinct offering from ConnectWise RMM, with Automate allowing deeper manual customization and optional on-premises or cloud hosting, while RMM provides a cloud-native alternative with pre-built monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- ConnectWise Automate: Endpoint management and automation solution for MSPs that provides proactive monitoring, patch management, remote support, and scripting capabilities.
- ConnectWise RMM
- ConnectWise PSA
- ScreenConnect
Products and services
- ConnectWise Automate Endpoint management and automation platform for Managed Service Providers that provides proactive monitoring, patch management, remote support, AI-assisted PowerShell scripting, and customizable automation workflows to control endpoints and automate IT workflows at scale. Offered with on-premises or cloud hosting and Windows-centric endpoint coverage.
Quantifiable outcome
- Automated execution of known remediations cuts repetitive work and lowers escalation rates
- +1 more outcomes
Companies that use LabTech Software
Customer profileSegments4 records
Ideal customer profiles4 records
LabTech Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LabTech Software partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
LabTech Software competitors and assessment
Company assessmentEmerging players
- Jamf: Jamf specializes in Apple device management and security for MSPs and IT teams, increasingly extending into cross-OS endpoint management. Represents the Apple-focused direction the broader RMM market is moving toward, partially overlapping Automate's roadmap.
- Syncro: Syncro offers an integrated RMM/PSA platform for MSPs with remote monitoring, patch management, scripting, and billing in one tool. Targets the same SMB-to-mid-market MSP segment as ConnectWise Automate with a simpler, modern stack.
Broad incumbents
- Microsoft Intune: Microsoft Intune is a cloud-native endpoint management platform within the Microsoft 365 ecosystem, covering Windows, macOS, iOS, and Android. As Microsoft bundles Intune into enterprise agreements, it competes with ConnectWise Automate for IT-department budgets, especially on Windows estates.
- ManageEngine Endpoint Central: ManageEngine (a Zoho division) provides Endpoint Central, a unified endpoint management and security platform with patch management, remote control, and automation. Competes with Automate for mid-market and enterprise IT departments rather than MSP-native buyers.
Direct peers
- NinjaOne: NinjaOne is a leading cloud-native RMM platform built for MSPs and IT departments, offering endpoint management, patching, remote access, and automation with a modern UX. It is the most aggressive cloud-native challenger to legacy on-prem-leaning RMMs like Automate.
- N-able: N-able (formerly SolarWinds MSP) offers N-sight RMM, a cloud-native endpoint management and automation platform targeting MSPs with patch management, remote monitoring, and scripting. Directly competes for the same MSP customers as ConnectWise Automate.
- Atera: Atera provides an all-in-one RMM and PSA platform purpose-built for MSPs, combining endpoint management, remote support, and ticketing in a single per-technician pricing model. Competes head-on with ConnectWise Automate for SMB MSP accounts.
- Kaseya: Kaseya's VSA (now Kaseya 365) is the closest direct competitor to ConnectWise Automate — an RMM/automation platform sold primarily to MSPs with deep scripting, patching, and remote support. Kaseya also bundles PSA and remote access, mirroring ConnectWise's ecosystem play.
- Datto SIRIS / Datto RMM: Datto (acquired by Kaseya) sold Datto RMM, a cloud-based RMM platform for MSPs with deep integration into Datto's backup and networking products. A direct competitor to ConnectWise Automate in the SMB-to-mid-market MSP segment.
- ConnectWise RMM: ConnectWise RMM is the parent company's own cloud-native RMM built on the Asio platform, positioned as a pre-built alternative to ConnectWise Automate for MSPs preferring cloud delivery. The most direct substitute product within the same vendor portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LabTech Software social profiles
Digital presenceLabTech Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
LabTech Software leadership team
Management profileNumber of profiles
Profiles3 records
LabTech Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LabTech Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LabTech Software
What does LabTech Software do?
LabTech Software delivers ConnectWise Automate, an endpoint management and automation platform designed primarily for Managed Service Providers (MSPs). The platform provides proactive monitoring, automated patch management, remote support, and AI-assisted PowerShell scripting across Windows endpoint environments, with optional on-premises or cloud hosting and deep customization of policies, roles, and workflows.
Is LabTech Software a public or private company?
LabTech Software is a private company. It is classified as unknown and is currently operating.
When was LabTech Software founded?
LabTech Software was founded in 2005. It employs 51 to 100 people.
Where is LabTech Software based?
LabTech Software is headquartered in Tampa, United States, in the North America region.
Who are LabTech Software's main competitors?
Emerging players on record are Jamf and Syncro. Broad incumbents are Microsoft Intune and ManageEngine Endpoint Central. Direct peers are NinjaOne, N-able, Atera, Kaseya, Datto SIRIS / Datto RMM and ConnectWise RMM.
Does LabTech Software have an API?
No public API is recorded for LabTech Software.
What industry is LabTech Software in?
LabTech Software's product category is Remote Monitoring and Management (RMM) Software. Its primary akta.pro industry code is HDAEALAF, IT Workflow Automation & Orchestration Platforms. Its NAICS code is 54151 and its SIC code is 7372.