Salon Services Pro

What Salon Services Pro does

Salon Services Pro is a B2B wholesale distributor of professional beauty products founded in 1981, headquartered in Utah, and operating through 27 physical retail stores complemented by an e-commerce platform. The company serves licensed beauty professionals — hairstylists, colorists, barbers, estheticians, nail technicians, and spa professionals — supplying authentic professional products across hair care, color, styling, smoothing, extensions, skin and body care, cosmetics, appliances, and salon equipment. Its portfolio includes 50+ recognized brands such as Davines, MOROCCANOIL, K18, OLAPLEX, Brazilian Blowout, Dermalogica, Milbon, Living Proof, and Color Wow, with thousands of SKUs available across categories.

The business model is wholesale distribution through a sales-led go-to-market: revenue is generated via product sales to licensed professionals, supplemented by education and business coaching services that drive attach and retention. Pricing is distributor-tiered and largely gated behind login authentication, with volume pricing on select items and special-order handling. Beyond the storefronts and e-commerce site, the company operates a Customer Care and Consultant Group supporting product selection, special orders, and business coaching for higher-value accounts. The technology layer is a conventional e-commerce and account-management platform extended through partnerships with salon software vendors (Salon Interactive, Phorest, Gloss Genius, Glammatic, Vish), sustainability initiatives (Green Circle Salons), and education/credentialing partners (124Go, Atarashii Apprenticeship, Elite Beauty Society), enabling stylists and salons to operate branded retail storefronts and access professional development.

Salon Services Pro is privately held and founder-led (George Learned as founder, CEO and owner), with 101–250 employees and no public revenue disclosure. Its strategic posture emphasizes depth of brand assortment, in-person service through the 27-store footprint, education-led customer engagement, and ecosystem expansion via technology and credentialing partners rather than geographic or vertical expansion.

Name

Salon Services Pro

Legal name

Salon Services Pro

Website

https://salonservicespro.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Salon Services Pro is a Utah-based B2B wholesale distributor founded in 1981 that supplies 50+ professional beauty brands to licensed beauty professionals and salons through 27 retail stores, an e-commerce platform, and a dedicated consultant group.

Ownership category

akta.pro rank

Product category

Professional Beauty Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Professional beauty distribution
• Salon product supply
• Hair care wholesale
• Spa equipment supply
• Beauty brand distribution

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Beauty Product Distribution: Wholesale distribution of professional hair, skin, nail, and salon products to licensed beauty professionals. Revenue is generated through product sales across multiple categories including color, hair care, styling, skin & body, smoothing, extensions, appliances, cosmetics, and salon equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Salon Services Pro is a wholesale distributor of professional beauty products operating 27 physical retail stores and an e-commerce platform, serving licensed beauty professionals in Utah and surrounding regions. The company distributes 50+ professional beauty brands across categories including color, hair care, styling, skin and body, smoothing, extensions, appliances, cosmetics, and salon equipment, complemented by education classes and business coaching services.

Product overview

Salon Services Pro is a B2B professional beauty distributor operating 27 retail stores in Utah with an e-commerce platform. The company offers a portfolio of 50+ professional beauty brands across hair care, skin care, body care, cosmetics, salon equipment, and education supplies. Core product categories include color treatments, hair care (shampoo, conditioner, styling, treatments), skin & body care, smoothing treatments, hair extensions, texturing/perming, appliances, and salon accessories. Key brands include amika:, UNITE 7SECONDS, MOROCCANOIL (hair care, body care, styling tools, salon accessories, liters), Dermalogica, Davines, LOMA, Milbon, K18, Brazilian Blowout, Color Wow, Living Proof, and Keune. The company also offers education services, business coaching, and an online store platform partnership through Salon Interactive.

Differentiator

Problem solved

Functional benefit

Products and services

• amika:

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• 124GominorGTM or Marketing PartnerPartner resource offering additional training and education content for beauty professionals.
• Atarashii ApprenticeshipminorStrategic or Co-development PartnerApprenticeship program partner providing professional development opportunities in the beauty industry.
• Elite Beauty SocietyminorGTM or Marketing PartnerIndustry association partnership for beauty professional recognition and networking.
• Green Circle SalonsminorStrategic or Co-development PartnerSustainability partner focused on environmental responsibility in salon operations.
• Salon InteractivecoreChannel Partner/ Reseller/ DistributorE-commerce platform partner enabling stylists to sell retail products online through their own branded storefront.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalonCentric: L'Oréal-owned professional salon products distributor operating a national chain of stores and e-commerce platform. Directly comparable as a multi-brand B2B distributor serving licensed professionals with education and consulting services, but at materially larger national scale.
• Beauty Systems Group (BSG / Cosmoprof): L'Oréal division operating the Cosmoprof store banner and distributing professional beauty products nationwide. Directly comparable in business model (multi-brand professional distribution with stores and field consultants) and customer base, and substantially larger in scale and geographic reach.
• State Beauty Supply: Independent multi-state professional beauty distributor with stores across the southern US. Comparable as a regional multi-store B2B distributor of professional hair care and salon supplies serving licensed professionals.
• Marlo Beauty Supply: Independent professional beauty distributor serving salons, spas, and barbershops across the US with stores and online ordering. Comparable in product mix (hair, skin, nail, salon supplies) and B2B licensed-professional customer base.
• Armstrong McCall: Long-established independent professional beauty supply distributor with a multi-state store network in the South and Southwest. Comparable in distribution model, brand portfolio, and target customer (licensed stylists and salon owners), with similar regional concentration.

Broad incumbents

• Sally Beauty Holdings: Large publicly traded beauty retailer with a dedicated BSG professional distribution arm alongside its consumer Sally Beauty stores. Comparable in selling professional beauty products to stylists and salons, though the consumer side and national footprint place it well above SSPRO in scale.

Regional players

• Salon Service Group: Independent professional beauty distributor serving salons in select US regions with stores, education, and consulting. Comparable in business model and customer base, though operating in a different geographic footprint than SSPRO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salonservicespro
• Instagraminstagram.com/salonservicespro
• TikToktiktok.com/@salonservicespro
• LinkedInlinkedin.com/company/salonservicespro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Services Pro