Gi Fly
Gi Fly (Bignay Inc.) is a 2014-founded hardware-and-software company building smart urban mobility products, including connected electric bicycles, for city commuters. Operations and active commercialization status are unclear post-2018.
- Company typePrivate
- Founded2014
- HeadquartersNewyork, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gi Fly does
Gi Fly, operating under the legal entity Bignay Inc., is a for-profit hardware and software company incorporated in 2014 that aims to solve urban mobility challenges through combined software and physical product offerings. Per the firmographic description, the company merges hardware engineering with software to address issues within urban areas, and its giflybike.com domain indicates the core product is a connected electric or smart bicycle targeting urban commuters. The founding team spans CEO, CFO, CCO, CTO, and COO roles alongside a production manager, consistent with a vertically integrated hardware startup that designs, engineers, and manufactures its own product.
The company has raised approximately $2.5 million in disclosed funding between 2014 and 2018, with capital sources spanning company builders (Incutex), urban-tech venture funds (Dreamit Urbantech / Dreamit Ventures), and an Argentine public innovation agency (Agencia Córdoba Innovar y Emprender). Headcount is 11-50 employees, consistent with a small-team hardware venture past the prototype phase but well short of scaled commercialization. The funding mix — particularly the Córdoba agency grant and the Dreamit Urbantech investment — suggests a transatlantic operating footprint bridging the US, UK (per registered country), and Argentina/Latin America, though no operating geographies were officially disclosed in the input.
No revenue, pricing model, customer segment, distribution channel, or partnership data is available, and the giflybike.com domain currently displays unrelated Turkish gambling content (Sekabet) rather than Gi Fly product information — indicating probable domain lapse, sale, or operational interruption. As of the latest signal, no product launches, app releases, certifications, M&A, or executive changes have been recorded, leaving the company's current commercial status materially unclear.
Gi Fly firmographics
Firmographics- Name
- Gi Fly
- Website
- https://giflybike.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gi Fly (Bignay Inc.) is a 2014-founded hardware-and-software company building smart urban mobility products, including connected electric bicycles, for city commuters. Operations and active commercialization status are unclear post-2018.
- Ownership category
- akta.pro rank
Gi Fly industry classification
Industry- Product category
- Smart Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industry
- E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
Keywords
Where Gi Fly is headquartered
LocationHeadquarters
- HQ city
- Newyork
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Gi Fly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Gi Fly product offering
Product offeringCore offering
Gi Fly (Bignay Inc.) designs and manufactures smart electric bicycles that combine hardware and software to address urban mobility challenges. The company develops folding e-bikes with integrated connectivity features for city commuters seeking sustainable transportation alternatives.
Product overview
No product information for Gi Fly was found in the provided source data. The source content includes unrelated material about a Turkish betting site (Sekabet) and a news article about Brazilian enterprise AI adoption, neither of which contains information about Gi Fly's products or services.
Differentiator
Problem solved
Functional benefit
Products and services
- Gi Fly Electric Bike
Companies that use Gi Fly
Customer profileIdeal customer profiles1 record
Gi Fly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gi Fly partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Gi Fly competitors and assessment
Company assessmentDirect peers
- VanMoof: Direct competitor in the smart/connected e-bike category with integrated app, anti-theft, and proprietary firmware — the closest analog to Gi Fly's software-plus-hardware positioning.
- Cowboy: Connected e-bike maker targeting urban riders with app-linked hardware and software services, competing for the same smart-bike buyer as Gi Fly.
- Rad Power Bikes: Direct-to-consumer e-bike manufacturer at greater scale, offering urban and commuter electric bicycles comparable to Gi Fly's category.
- Super73: Lifestyle-oriented electric bike brand selling e-bikes through DTC channels, overlapping with Gi Fly on consumer urban e-bike positioning.
- Aventon: E-bike manufacturer with a growing DTC and dealer network offering commuter and urban electric bicycles directly competitive with Gi Fly.
- Brompton: Iconic folding-bike manufacturer that has expanded into electric folders, targeting urban commuters — same urban-mobility use case Gi Fly addresses.
- Juiced Bikes: DTC electric bike company selling commuter and city e-bikes directly to consumers, comparable business model and target buyer to Gi Fly.
Broad incumbents
- Specialized: Established premium bicycle manufacturer with a broad e-bike portfolio including commuter and urban models — broader incumbent operating across multiple bike categories.
- Trek: Large incumbent bicycle brand with extensive e-bike offerings and global dealer network, representing the established competition in the broader e-bike market.
Emerging players
- LeMond Prolog: Smaller premium e-bike brand with connected features, an emerging smart-bike competitor with a comparable premium-urban positioning.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Gi Fly social profiles
Digital presenceGi Fly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gi Fly leadership team
Management profileNumber of profiles
Profiles6 records
Gi Fly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gi Fly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gi Fly
What does Gi Fly do?
Gi Fly (Bignay Inc.) designs and manufactures smart electric bicycles that combine hardware and software to address urban mobility challenges. The company develops folding e-bikes with integrated connectivity features for city commuters seeking sustainable transportation alternatives.
When was Gi Fly founded?
Gi Fly was founded in 2014. It employs 11 to 50 people.
Where is Gi Fly based?
Gi Fly is headquartered in Newyork, United Kingdom, in the Europe region.
Who are Gi Fly's main competitors?
Direct peers on record are VanMoof, Cowboy, Rad Power Bikes, Super73, Aventon, Brompton and Juiced Bikes. Broad incumbents are Specialized and Trek. LeMond Prolog is listed as an emerging player.
Does Gi Fly have an API?
No public API is recorded for Gi Fly.
What industry is Gi Fly in?
Gi Fly's product category is Smart Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAM, E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services). Its NAICS code is 336991 and its SIC code is 3751.